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Rubric For Purposive Communication

This rubric evaluates students on four criteria for a campaign advertisement assignment: use of available class time, appropriate use of propaganda techniques, creativity, and written explanation. Students can receive scores between 1 and 4 on each criteria, with 4 being exemplary and meeting all criteria, 3 being proficient but having minor issues in one area, 2 being partially proficient with room for improvement, and 1 being incomplete with major issues in multiple areas. The rubric focuses on how effectively students utilized class time, incorporated assigned propaganda techniques along with other techniques, demonstrated original creative thought, clearly explained their techniques in writing, and collaborated as a group.

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Richard Bañez
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478 views1 page

Rubric For Purposive Communication

This rubric evaluates students on four criteria for a campaign advertisement assignment: use of available class time, appropriate use of propaganda techniques, creativity, and written explanation. Students can receive scores between 1 and 4 on each criteria, with 4 being exemplary and meeting all criteria, 3 being proficient but having minor issues in one area, 2 being partially proficient with room for improvement, and 1 being incomplete with major issues in multiple areas. The rubric focuses on how effectively students utilized class time, incorporated assigned propaganda techniques along with other techniques, demonstrated original creative thought, clearly explained their techniques in writing, and collaborated as a group.

Uploaded by

Richard Bañez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Group: Activity: Date:

Republic of the Philippines P e r s o n a l I n f o r m a t i o n


BATANGAS STATE UNIVERSITY
JPLPC Campus, Malvar, Batangas Name:
Course and Year:
COLLEGE OF TEACHER EDUCATION SR Code:

R U B R I C F O R C A M P A I G N A D V E R T I S E M E N T

4 3 2 1
CRITERIA Mark
EXEMPLARY PROFICIENT PARTIALLY PROFICIENT INCOMPLETE
 Students used class time well and  Students used class time well  Students used class time  Students were rarely on task and
achieved what they needed to do overall, however, students had to be appropriately but did not take full utilized class time poorly.
Use of without being reminded to stay refocused at least once. advantage of the time and or
Available on task. resources available to them.
Class Time  Students had to be refocused
more than once.
 Appropriately utilized the  The primary propaganda technique  The primary propaganda  Fails to utilize or demonstrate
primary assigned propaganda is appropriately utilized but is not technique is somewhat the assigned propaganda
Ad Content technique while incorporating supplemented with any other appropriately utilized and no technique.
other secondary techniques to secondary technique. other technique is utilized.
supplement it.
 Highly creative, well thought out,  Mostly creative production and  Somewhat creative, planning is  Severely lacks creativity and
and original. Demonstrates clearly thought out. Most ideas clear, some ideas demonstrate shows little if any originality or
Creativity effort, innovative interpretation, presented demonstrate original and original thought, however most effort. Lacks visual appeal.
and creative production. Highly creative interpretation. appears to be borrowed.
visually appealing.  Visually appealing.  Somewhat visually appealing.
 Well written and clear/accurate  Well written, somewhat clear and  Written explanation does not  Poorly explains the primary
explanation of the primary and accurate explanation of primary and accurately explain the primary or techniques utilized and does not
Written
any secondary techniques used. any secondary techniques. secondary techniques utilized in address any secondary
Portion  No grammatical or spelling  Some grammatical or spelling the ad. Several grammatical or techniques utilized. Several
errors. errors. spelling errors. grammatical or spelling errors.
 Each member appeared to  It is apparent that at least one  Multiple members were  One student monopolizes time in
contribute equally in the member was not involved in the apparently not involved in the the video or in the presentation
Group Effort/
production of the video or production of the video or production of the video or of the poster.
Collaboration presentation of the poster. presentation of the poster. presentation of the poster.

COMMENTS: TOTAL:

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