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    Golden Circle-Simon Sinek

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    David L Jacobs
    The document discusses the golden circle framework of what, how, and why. It emphasizes that people buy why a company does something, not just what they do or how they do it. Leaders should focus on their purpose and beliefs, and hire people who want to be responsible for others, not just those with the right skill sets. Hiring and business decisions should be based on one's aspirations and beliefs, not just plans or profits.

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    Golden Circle-Simon Sinek

    Uploaded by

    David L Jacobs
    510 views1 page
    The document discusses the golden circle framework of what, how, and why. It emphasizes that people buy why a company does something, not just what they do or how they do it. Leaders should focus on their purpose and beliefs, and hire people who want to be responsible for others, not just those with the right skill sets. Hiring and business decisions should be based on one's aspirations and beliefs, not just plans or profits.

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    circle of friends

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    The document discusses the golden circle framework of what, how, and why. It emphasizes that people buy why a company does something, not just what they do or how they do it. Leaders should focus on their purpose and beliefs, and hire people who want to be responsible for others, not just those with the right skill sets. Hiring and business decisions should be based on one's aspirations and beliefs, not just plans or profits.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    510 views1 page

    Golden Circle-Simon Sinek

    Uploaded by

    David L Jacobs
    The document discusses the golden circle framework of what, how, and why. It emphasizes that people buy why a company does something, not just what they do or how they do it. Leaders should focus on their purpose and beliefs, and hire people who want to be responsible for others, not just those with the right skill sets. Hiring and business decisions should be based on one's aspirations and beliefs, not just plans or profits.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Golden circle is defined by the What, How, and Why.

    What- Everybody in business knows this. This is by cost cut strategy, or differentiation business
    proposition.
    How- Some know and some can do it's by your proprietary processor, USP, or some niche.
    Why- This is not by profit, that is a result, but what is your purpose, cause, belief, exist.

    Everything we do we believe in status quo to believe in doing differently way we challenge. How
    they are Market designs simple use what we make great computers purchase of oh actually
    status quo are products simple to use Simple design in user-friendly.

    People don't buy what you do but why you do it!!

    Reverse order of information why first not what or how.


    Goal is not to do business with everybody by with what you have! They By why you have it goes
    to believe why it's biology not psychology.
    The Limbic brain this is where feelings trust loyalty why and how human behavior no capacity
    for language.
    The Neocortex is the what level rational analytical thoughts under capitalize, marketing
    decisions, hiring decisions.
    Law of diffusion Innovation Crossing the Chasm by Geoffrey A. Moore.
    I believe and you should too! I have a dream, not I have a plan leaders aspired because we
    want to leave for ourselves not because we have to.

    Leaders have responsibilities there first to be killed will be sacrificed first. I want I Aspire I
    believe it is responsible for others starts with absolute unconditional love.

    Hiring needs to be more than looks at skill set they know it is for someone who is responsible for
    others. I'm a leader of blank I want to be a leader of blank I aspire to be a leader of blank I
    believe what it takes to be a leader of blank!

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