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Advanced Digital Marketing by FITA - Level 1 PDF

This document advertises an advanced digital marketing training course offered by FITA, a division of infiniX, a leading digital marketing agency. The 45-hour course is designed to turn students into digital marketing professionals through 11 modules covering topics like SEO, PPC, social media marketing, analytics, and more. Students will learn strategies and best practices developed from years of experience in digital marketing. The goal is for students to gain sound knowledge of effective digital marketing principles that can be applied to grow their business. The training costs Rs 18,000 plus GST.

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440 views23 pages

Advanced Digital Marketing by FITA - Level 1 PDF

This document advertises an advanced digital marketing training course offered by FITA, a division of infiniX, a leading digital marketing agency. The 45-hour course is designed to turn students into digital marketing professionals through 11 modules covering topics like SEO, PPC, social media marketing, analytics, and more. Students will learn strategies and best practices developed from years of experience in digital marketing. The goal is for students to gain sound knowledge of effective digital marketing principles that can be applied to grow their business. The training costs Rs 18,000 plus GST.

Uploaded by

bearl brocks
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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ADVANCED DIGITAL

MARKETING TRAINING FOR


YOUR GROWTH
FITA is leading Digital marketing training Company a division of infiniX – India’s
leading Digital Marketing Agency . Digital Marketing Course offered at FITA is
devised with best practices recommended by Google and other leading search
engines. Our strategies are devised with many years of experience. We are
passionate about Digital Marketing and that’s why our strategies WORK! We
are sure our sound knowledge and effective Digital Marketing principles will
turn you into a Digital Marketing Professional.
LEARN FROM THE
DIGITAL
MARKETING EXPERTS
http://www.infinix.in/
Ph: +91 90036 23340
AGENDA:

DIGITAL DRIVING MORE GOOGLE SEARCH


MARKETING GOOGLE
BUSINESS CONSOLE/
LANDSCAPE ANALYTICS
THROUGH - SEO WEBMASTER

GOOGLE MY
PAY PER CLICK/ VIDEO / YOUTUBE EMAIL
BUSINESS /
ADWORDS OPTIMIZATION MARKETING
LOCAL LISTING

DIGITAL EARN WITH


SOCIAL MEDIA MARKETING AFFILIATE
MARKETING TOOLS MARKETING
OUR GOAL:
OUR STUDENTS ARE WORKING IN:
MODULE 1: DIGITAL MARKETING LANDSCAPE

• Digital Marketing Overview


• Campaign Goals
• Digital Marketing Channels
• Developing a Digital Marketing Plan
MODULE 2: SEARCH ENGINE OPTIMIZATION
• Search Engines Overview:
• Search Engines
• Popular Search Engines
• How Search Engines work?
• Introduction to SEO
• Goals of SEO
• Search Engine Guidelines
• On-page & Off-Page Overview
• White Hat, Black Hat and Grey Hat – Pros &
Cons
MODULE 2: SEARCH ENGINE OPTIMIZATION
• Keyword Research:
• Researching Potential Keywords
• Google Keyword Planner Tool
• Finalizing your MONEY keywords

• Preparing SEO Plan:


• On Page Optimization:
• Other training institutes cover 15-20 techniques; we
have about 35+ techniques that we found with our vast
experience.
• Off Page Optimization:
• 15+ successful back-linking strategies will
be handled (This will take about8
MODULE 2: SEARCH ENGINE OPTIMIZATION
• Expert Link Building Techniques:
• Link Exchange
• Link Wheel
• Link Pyramid
• Competitor Analysis Using Tools
• Future SEO Techniques:
• Google Authorship
• Schema.org
• Website Audit
• How to recover from Google Penalty
MODULE 3: SEARCH ENGINE OPTIMIZATION
• Blog Marketing:
• Introduction to Blogs
• Creating Blogs
• Attracting Visitors
• Periodic Posting

• How to be Google Algorithms Proof:


• Caffeine Algorithm
• Panda Algorithm
• Penguin Algorithm
• EMD Algorithm
• Page Layout Algorithm
• Mobile Friendly Algorithm
• Other Latest Algorithms
MODULE 3: GOOGLE WEBMASTER / SEARCH
CONSOLE
• Adding a Property
• Search Appearance:
• Structured Data
• Data highlighter
• HTML Improvements
• Sitelinks
• Search Traffic:
• Search Analytics
• Links to your Site
• Internal Links
• Manual Actions
• Targeting
• Mobile usability
MODULE 3: GOOGLE WEBMASTER / SEARCH
CONSOLE CONTINUED:

• Google Index:
• Index Status
• Content Keywords
• Blocked Resources
• Remove URLs
• Crawl:
• Errors
• Stats
• Sitemaps
• Fetch & Render
• Security Issues
MODULE 4: GOOGLE ANALYTICS

• Introduction to Web Analytics


• Analytics Account Setup
• Analytics Tracking
• Properties
• Understanding Key KPIs
• Reports
MODULE 5: GOOGLE MY BUSINESS

• Creating Google Listing


• Optimizing the local listing
• Creating Citations
• Reviews
• Location
MODULE 6: PPC / SEM
• SEM/PPC Overview
• Creating a PPC Campaign
• Ad Groups & Keywords
• Creating Text Ads
• PPC Budgeting
• Bid Management
• Optimizing PPC Campaign
• Mastering Search & Display Network
• Creating Image Ads
• Placement Targeted Marketing
• Remarketing
MODULE 7: VIDEO /YOUTUBE OPTIMIZATION

• Video Optimization Introduction


• Video Platforms
• Creator Studio
• YouTube Channel
• Creating Videos
• Playlist
• Advanced Video Optimization Techniques
• YouTube Analytics
• Best Practices
MODULE 8: EMAIL MARKETING

• Email Marketing Landscape


• Email Service Providers
• Designing Effective Email Marketing Campaign
• Building Email List
• Maintaining & Managing Email Database
• Creating Actionable Email Content
• Reports & Measuring Campaign Success
MODULE 9: SOCIAL MEDIA MARKETING

• Social Media Channels


• Facebook Marketing
• Twitter Marketing
• LinkedIn Marketing
• Emerging Social Media Channels
MODULE 10: DIGITAL MARKETING TOOLS

• Keyword Research Tools


• Rank Tracker Tools
• Website Audit Tools
• On-page Optimization Tools
• Competitor Analysis Tools
• Backlink Research Tools
• Email Marketing Tools
• Content Creation Tools
• Social Media Tools
MODULE 11: EARN WITH AFFILIATE
MARKETING

• Getting into the Affiliate Marketing


World
• Affiliate Marketing Portals
• Obtaining Approval
• Legal Policies
• Tracking with Affiliate Codes
DURATION: 45 HOURS
COST: Rs 18,000 + 18% GST
QUESTIONS?

[email protected] 98417 46595


[email protected] 81443 36262
[email protected] 90036 23340

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