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Packaging Assignment

This document provides instructions for a packaging design assignment. Students are asked to design a label for a canned good using Adobe Illustrator. The assignment requires students to consider various design elements of the package including branding, colors, images, typography and dimensions. Students must submit their Illustrator and PDF files along with a printed package and design brief justifying their design choices.

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678 views6 pages

Packaging Assignment

This document provides instructions for a packaging design assignment. Students are asked to design a label for a canned good using Adobe Illustrator. The assignment requires students to consider various design elements of the package including branding, colors, images, typography and dimensions. Students must submit their Illustrator and PDF files along with a printed package and design brief justifying their design choices.

Uploaded by

api-462984106
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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TGJ3O 

Packaging Assignment 
 
Due Date: ​Thursday, April 11​th 
 
Objective 
The profit margin in the sale of a single can of beverage or soup is very 
small. Companies that make and sell canned goods understand that the 
appearance of the can on the shelf has a direct influence over the 
customer’s desire to purchase one product over another.  Students will 
bring in a canned good from their home and use Adobe Illustrator to design 
a new package. Appropriate planning is required to ensure the final 
package is appropriately sized and has required content. Carefully consider 
the branding of the company, colours, symbols and images, typography, 
package dimensions, etc.  
 
 
 
Steps 
1. Choose a package from a product you are familiar with. 
2. Create a new folder called “PackageLabel” and store all elements of this project in this 
folder. 
3. Complete the Package Label Project Planning Page 
4. Brainstorm as many surface text and art elements as you can related to the package’s 
content and company (this can be fictional). 
5. Generate an accurate sketch by carefully organizing all text image and layout that is to 
scale. 
6. Use Adobe Illustrator to create the package.  Carefully consider all aspects of the 
product being created: image size, typography, colours, layout, imagery, etc. 
7. Ensure that you have extra paper to wrap around the package to glue the edge. 
8. Save this file as ​(YourName)PackageLabel.AI 
9. Export your images to a PDF called  ​(YourName)PackageLabel.PDF 
10. Print your labelling and attach it to the packaging. 
11. Submit your AI and PDF files to the dropbox folder with your name on it. 
12. Create a “Design Brief” discussing and justifying your design choices. 
 
To Be Submitted 
● Print
o Title page
o This document
o Initial planning sketches
o Labelled package
o Design brief
 
● Digital
o (YourName)PackageLabel.AI 
(YourName)PackageLabel.PDF  

 
   
Package Label Cover Planning Page 
Product in Package:nut chocolate 
 
Company:metropolis 
 
Measurements: h=4.83inch w=8.1inch 
 

Brainstorm ideas, text and images to include on the label . 


This canned nut chocolate is mainly for children. Some cartoon 
pictures will encourage them to buy it​，and the cover must let the
customer know what this product is.​First, I will find a picture of nut 
chocolate on the cover to let the buyer know about this product​，and
then added some expressions to the pictures, which would attract
children.​ At the same time, chocolate is also favorite food for children​，
g​etting children to know the food in the jar intuitively also will increases 
the buying rate. 
Covers must be attractive, so we can use bright colors in order to 
quickly find them on the shelf, so i used yellow .At the same time, 
meteors are used to fill the blank in the background. 
 
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

   
 

Can Label 
Project 
TGJ3
Name:  O 
 
Categories /  50 - 59  60 - 69  70 - 79  80 - 100 
Criteria  Level 1  Level 2  Level 3  Level 4 

Application                                                                                                                            / 10 

Software  applies  applies knowledge  applies knowledge  applies knowledge 


Application  knowledge and  and skills of  and skills of  and skills of software 
skills of  software  software  applications with a 
software  applications  with  applications with  high degree of 
applications  some effectiveness  considerable  effectiveness 
with limited  effectiveness 
effectiveness 

Communication:                                                                                                     / 10 

Planning  communicates  communicates  the  communicates  the  communicates  the 


Process and  the stages of  stages of the design  stages of the design  stages of the design 
Final  the design  process with some  process with  process with a high 
Products  process with  effectiveness  considerable  degree of 
limited  effectiveness  effectiveness 
effectiveness 

Analysis  expresses and  expresses and  expresses and  expresses and 


organizes ideas  organizes ideas and  organizes ideas and  organizes ideas and 
and information  information with  information with  information with a 
with limited  some effectiveness  considerable  high degree of 
effectiveness  effectiveness  effectiveness 

Knowledge and Understanding                                                                                                       / 10 

Structural  demonstrates  demonstrates some  demonstrates  demonstrates 


Design  limited  knowledge of design  considerable  thorough knowledge 
knowledge of  knowledge 
design 

Surface Art  demonstrates  demonstrates some  demonstrates  demonstrates 


and  limited  understanding  considerable  thorough 
Typography  understanding  understanding  understanding 

Comments: 
 
 
 
 
 
 
 
 
 

 
     
 

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