Political Strategies in Winning Election in The Relation To Their Public Service Performance

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POLITICAL STRATEGIES IN WINNING ELECTION; IN THE RELATION TO

THEIR PUBLIC SERVICE PERFORMANCE

INTRODUCTION
Background of the study

Right to suffrage is a political right given to every Filipinos by the constitution. This

constitutional right defined as a process of getting and holding public office in a specified

number of years. A gambler man, defined politic as a game that sometimes get win and

sometimes lost. Entering into politics is not easy way perhaps it needs an expertise, ability,

effort, money, personal attachment to voters, personality and family background as part of your

political strategy.

The notion of political strategy emerged as a method for organizations to achieve their

goals and objectives (Mintzberg, 2008). Classic political strategic has been increasingly used

acknowledged as a tool to assist in comprehension decision making (M.L.R SMITH, April 28,

2011). Getting public attention is a big challenge on the part of the politicians it employ a lot of

political strategies including marketing strategy management and other political propaganda to

get in the voters majorities choice. This strategy doesn’t end after election. Whoever wins in

the election will also use marketing strategy in government. They will use market research to

identify and understand their target markets, public relations to maintain a positive image, crisis

in power and delivery marketing to show progress on fulfilling their promises. By knowing the

political strategy in winning election the researcher see to it that the full potential strength,

steps and processes of the study will be apply to get first-hand information from the

participants to formulate useful political strategies that work best during political campaign.
There is a need therefore of determining of what preferred political strategies in winning

election will be apply, hence this study.

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