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To Study and Understand The Marketing Strategies of ITC To Enhance The Premium Product Portfolio of It For Big Basket in Pune City

The document discusses analyzing consumer behavior when purchasing ITC products to understand ITC's marketing strategies and enhance its premium product portfolio in Pune City. It contains a survey with questions about the respondent's demographics, awareness of ITC brands, purchasing habits, and interest in trying new ITC premium products.

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rohan roy
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55 views1 page

To Study and Understand The Marketing Strategies of ITC To Enhance The Premium Product Portfolio of It For Big Basket in Pune City

The document discusses analyzing consumer behavior when purchasing ITC products to understand ITC's marketing strategies and enhance its premium product portfolio in Pune City. It contains a survey with questions about the respondent's demographics, awareness of ITC brands, purchasing habits, and interest in trying new ITC premium products.

Uploaded by

rohan roy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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To study and understand the marketing strategies of ITC to enhance the premium product

portfolio of it for Big Basket in Pune City.


The purpose of the research is to analysis the consumer behaviour while purchasing ITC products.

1. Name* _______________________________________
2. Age*: ☐ 18-25 ☐ 26-30 ☐ 31-35 ☐ 36-40 ☐ 41-45 ☐ 46-50 ☐ 40+
3. Gender*: ☐ Male ☐ Female
4. Ph. No.* ______________________________________
5. Email ID* ______________________________________
6. Occupation*: ☐ Student ☐ Employed or Self-employed ☐ Others
7. How many members are there in your family. ☐ 1-2 ☐ 2-3 ☐ 4-5 ☐ 6-7
8. What is the amount of your spending on monthly grocery and confectionaries?
☐ 1000-2000 ☐ 2000-3000 ☐ 3000-5000 ☐ 5000 & above
9. Would you say that you are well aware of the Company ITC and the FMCG products it offers to the market ☐ Y ☐ N
10. If yes, please tick the following brands you recognize.

☐ Aashirvaad ☐ Sunfeast

☐ Bingo ☐ Mangaldeep Agarbatti

☐ B Natural ☐ Fiama

☒ Engage ☐ Vivel

☐ Savlon ☐ Candy Man

11. Where do you buy your Products from?

☐ Big Bazaar ☐ D-Mart

☐ Star Bazaar ☐ Big Basket/Gofers

☐ Local Kirana Store ☐ Reliance mart/More

12. Do you receive the ITC products at your retail stores on time?
☐ Always ☐ Most of the times ☐ Sometimes ☐ Almost Never

13. What is the frequency of your buying?

☐ Once in a day ☐ Once in a week ☐ Once in a month

14. Have you ever heard about the ITC Premium Product?
☐ Yes ☐ No
15. Would you like to try our new products?
☐ B Natural (Pet Bottle) ☐ B Natural (Watermelon Juice) ☐ ITC Master Chef Frozen ☐ Mad Angle Peri peri
☐ Engage Nudge and Tickle
16. Feedback ______________________________________

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