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Cost Sheet: Trivid

This document outlines the costs for various promotion and publicity tools for an image building campaign by Meena Prints. It provides a cost sheet with line items for production of corporate stationery, brochures, mailers, marketing kits, booklets, posters, photography, gifts and other items. The total cost for promotions and production is estimated at Rs. 20.73 lakh. Separately, the publicity costs including hoardings, wall paintings, kiosks, newspaper/magazine advertising and TV commercials are estimated at Rs. 37.5 lakh. The total campaign cost is estimated at Rs. 58.23 lakh, with a proposed phased out amount of Rs. 22.5 lakh, reducing

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Chirag Sabhaya
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130 views7 pages

Cost Sheet: Trivid

This document outlines the costs for various promotion and publicity tools for an image building campaign by Meena Prints. It provides a cost sheet with line items for production of corporate stationery, brochures, mailers, marketing kits, booklets, posters, photography, gifts and other items. The total cost for promotions and production is estimated at Rs. 20.73 lakh. Separately, the publicity costs including hoardings, wall paintings, kiosks, newspaper/magazine advertising and TV commercials are estimated at Rs. 37.5 lakh. The total campaign cost is estimated at Rs. 58.23 lakh, with a proposed phased out amount of Rs. 22.5 lakh, reducing

Uploaded by

Chirag Sabhaya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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TRIVID

IMAGE BUILDING CAMPAIGN


Meena Prints

Cost Sheet

Promotion & Production Tools

quantity rates (Rs.) total

1 Corporate stationery 5,000 letter head 1.00 5,000


5,000 visiting cards 1.00 5,000
5,000 envelops 0.60 3,000

2 Brochures 15,000 6.00 90,000

3 Direct mailers + 10,000 6.00 60,000


Envelops + mail

4 Flipchart [marketing kit] 200 250.00 50,000


Size (8.5 x 11) = 8 pages

5 Corporate Booklet 5,000 30.00 1,50,000


A4 size/12 Pages

6 Danglers 2,000 20.00 40,000

7 Acrylic boards 100 450.00 45,000


Size (1.5’ x 2’)

Plastic boards 1,000 40.00 40,000


Size (1’ x 1.5’)
TRIVID
IMAGE BUILDING CAMPAIGN
Meena Prints

Cost Sheet …cont..2

Promotion & Production Tools ……..cont..

8 Shop display Accessories

(1) Product stand 50 2,000.00 1,00,000


wrot iron – 6’ with pedestal

(2) Glowing digital prints 200 2,500.00 5,00,000


(Backlits) size 2’ x 3’

(3) Product display 1,000 50.00 50,000


(hanger) size 1’ x 1.5’

9 Posters : 3 varieties

20” x 30” 15,000 10.00 1,50,000

15” x 20” 15,000 5.00 75,000

1 Photography & Modeling

Photography assignment 3 days 15,000.00 45,000

Modeling 3 models 30,000.00 90,000

Material Minimum … 15,000


TRIVID
IMAGE BUILDING CAMPAIGN
Meena Prints

Cost Sheet …cont..2

Promotion & Production Tools ……..cont..

2 LB Gifts

Gifts for Contacts 5000 12.00 60,000

12 Cloth Calendars 2000 50.00 1,00,000

13 Event Organizing Five events 80,000 4,00,000

14 Product Package Boxes as required.. Design Suggested

TOTAL PROMOTION & PRODUCTION COST Rs 20,73,000


TRIVID
IMAGE BUILDING CAMPAIGN
Meena Prints

Cost Sheet …cont..3

Publicity Tools

10 Hordings

11 Wall paintings

12 Kiosk No 10,11 & 12 together ….. 7,50,000

13 News Paper Campaign ….. 7,50,000

14 Magazine Campaign ….. 7,50,000

15 Film-TV Commercial

Production & Release Cost ….. 15,00,000

TOTAL PUBLICITY COST ….. Rs. 37,50,000


TRIVID

IMAGE BUILDING CAMPAIGN


Meena Prints

SUMMARISED COST SHEET

1. PROMOTIONS & PRODUCTION COST Rs. 20,73,000

2. PUBLICITY COST Rs. 37,50,000

TOTAL CAMPAIGN COST Rs. 58,23,000


TRIVID

IMAGE BUILDING CAMPAIGN


Meena Prints

PHASED OUT COST

 Shop Displays Accessories

Digital Prints Backlits 100 Nos Rs. 2,50,000

 Event Organizing Rs. 4,00,000

 Kiosks Rs. 1,50,000

 Film-TV Commercial Rs 15,00,000

TOTAL PHASED OUT CUT COULD BE Rs 22,50,000

 Total Budgeted Cost …. 58,23,000


 Phased Out Cut …. 22,50,000
 Budget Initial Phase …. 35,73,000

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