(PROJECT - SEMESTER FALL-2019) SUBMISSION DATE (May 31, 2019) BY

(PROJECT----------------SEMESTER FALL-2019)
SUBMISSION DATE (May 31 ,2019)

BY
Tahniat arif (18201513-007)
COURSE TITLE
Introduction to Business Management
COURSE CODE
MGT-101
SUBMITTED TO
Muhammad Danish Habib
DGREE PROGRAM/SECTION
BS STATS -2nd
DEPARTMENT OF STATISTICS
Start in the name of allah who is rehman and Raheem

Service Industries Limited - Company
The Leading Footwear Exporter from PAKISTAN
Introduction
Servis Group operates in two sectors,
 Servis Sales Corporation (Pvt.) Ltd. (Marketing)

 Servis Industries Limited (SIL) (Manufacturing)
Products of Servis are Shoes, Tires, Tubes and Rubber products. Today Servis is the largest foot
wear exporter of Pakistan and won FPCCI trophy for best export performance six times, Servis o
ffers a new product range twice in a year at the start of summer and winter seasons.
Servis Sales Corporation

SSC is Pakistan’s leading retailer that has set new record standards created new benchmarks in th
e retail industry. The Company is at present the largest footwear player in Pakistan by revenue.
With its world class retail systems, dynamic approach to business and highly energetic team, SS
C is today heading towards becoming a regional retail player. In addition, SSC has also develope
d brand partnerships with leading national and international footwear brands including Nike, Cla
ks, CAT, Hus Puppies, Pierre Cardin, and Urban Sole.
Servis Industries Limited

SIL is a public limited company of Pakistan. It is the largest manufacturer of footwear, tires & tu
bes, and has been the largest footwear exporter of the country for the last 10 years. The company
employs are more than 6,000 in its facilities located in Gujarat, Muridke Karachi, Lahore & Fais
alabad. SIL manufacture its products quality and innovation for both domestic and international c
lients. The visionary leadership and hardworking management team has led SIL to hold this top p
osition in the business arena.
Vision Statement
The Vision statement of Servis Group is be the fastest growing company in every market they en
tered.
Objective and Goals

The Objectives and Goals of Servis Group are Maximize value for its shareholders and business
associates. Ensure product innovation and a buying experience that consistently exceeds custome
r’s expectations Leverage technology to gain competitive advantage. Strive to provide an enviro
nment where employees will be developed, rewarded and provided with greater opportunities. C
ontinue to improve the quality of life of its employees and their families.
Brief History
The history of Servis begins with a group of young and active friends, more than 72 years ago. T
hese young men named: Ch. Nazar Muhammad (Late), Ch. Muhammad Hussain (Late) and Ch.
Muhammad Saeed (Late), started business at a small scale in Lahore. In starting, they were only
manufacture handbags and some other sports goods. As time go, their business flourish extraordi
narily and they were supplying their products to every corner of India at the time of separation. I
n 1954, they installed a shoe manufacturing plant, the plant started production in the same year, l
ater shifted to Gujarat. Servis Group is one of the most respected corporate citizens of the countr
y and has a rich heritage spanning over half a century. Nowadays the SIL is Pakistan's largest foo
twear manufacturer and exporter with interests in wholesale and retail sectors, and exporter opera
ting in the country.
Promotion
Promotion is the set of marketing elements; selling, advertising, sales promotion, sale discounts a
nd publicity. A promotional plan objectives are sales increases, new product acceptance,and crea
tion of brand equity. Therefore, Servis focus a lot on its promotion, to be on the frontline of foot
wear Industry of World, and gives new promotion schemes timely, occasionally. The recent com
mercial of Servis Shoes is “Eid for Everyone” the most famous and successful advertising activit
y. Servis use different ways to promote its products in different areas like internet advertisement,
special events, and newspapers to advertise their products. Many times with the purchase of a pr
oduct they provide an incentive like discounts, free items, or a contest. This is to boost the sales
of products.
 Internet
 Television
 Newspaper
 Gifts
Local Distribution
Servis has 400+ stores and 33 factory outlets present in Pakistan. SSC is doing its business in ret
ail. And has 5 sources from where it takes delivery of shoes in Gujrat, Muridke, Karachi, Lahore
and Faisalabad. Servis shoes are also available at “Shoe planet” this is one of the biggest shoe sto
res in Pakistan, that showcase the top most brands of Shoes. It is the first multi-brand mega-shoe
retail chain in Pakistan. Shoe Planet’s store houses renowned footwear brands that cater to all cu
stomer needs for the ultimate shopping experience.
International Distribution
Servis team of professionals is continuously accumulating marketing intelligence, leading toward
s establishing their retail brands in the global arena. They have started establishing their brand ne
twork in Dubai, Kenya, Saudi Arabia, Greece, Italy, Germany, Belgium, France, and United Kin
gdom. Their brands are also available at leading hyper marts like Carrefour and K.M. Stores. The
ir highly motivated team is exploring international frontiers aiming to make Servis a globally acc
laimed brand.
Characteristics and Features

 Highly Comfortable
 Funky and fascinating look
 Top Quality Leather
 Brands for Sportspersons
 Durable
Quality/ Characteristics for Attracting and Initiating the Customers to Purch

ase from Servis
Servis shoes have lot of qualities and characteristics to attract and initialize the customer to purch
ase their products like Cost of product, styles, comfortable and flexibility and much more. The bi
ggest quality of Servis shoes is that, it gives “Made for you” felling to every of its the customers.
The following categories are designed attract the customers:

 Don Carlos For businessman
 Cheetah For sportspersons
 Calza Made for men
 Liza For all type of women
 Skooz For school going children’s
 Toz For children’s who love to be stylish and colorful
Price of Products
The Servis Shoes focus on all type of its customers, local and international. Therefore, the price r
ange of its products is starts from the economical price of Rs. 400 for low or middle class familie
s, who cannot afford imported brands and costly shoes, and the price, goes higher to thousand for
the high class and rich families. However, the price of Servis shoes depends on so many factors:
Production & Demand Brand.
Competitors
In Pakistan, the Servis group competitors are not only the local small brands such as
Aero soft
Stylo
Bata
The imported multi-national brands such as
Clarks,
Puma,
Urban sole,
Kork-ease,
Frye etc.
Shoes Construction

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Start in the name of allah who is rehman and Raheem

 Servis Sales Corporation (Pvt.) Ltd. (Marketing)

Servis Sales Corporation

Servis Industries Limited

Objective and Goals

Characteristics and Features

 Funky and fascinating look

 Top Quality Leather

 Brands for Sportspersons

Quality/ Characteristics for Attracting and Initiating the Customers to Purch

The following categories are designed attract the customers:

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