Apple Pro
Apple Pro
Apple Pro
Burie campus
5. Negash Abeje...................................BER/419/09
6.Yosef Tarekegn...............................BER/429/09
7.Waltengus Tigabu...........................BER/427/09
8.Zinash Amogne................................BER/264/08
9.Mulugeta Anagew.............,.................BER/418/09
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10.Solomon Desalegn.........................BER/422/09
List of table
Table 1.................................................................................................................................................5
Table 2.................................................................................................................................................6
Table 3...............................................................................................................................................14
Table 4...............................................................................................................................................23
Table 5...............................................................................................................................................24
Table 6...............................................................................................................................................25
Table 7...............................................................................................................................................26
Table 8...............................................................................................................................................26
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Table of content
Content. Page
Project title...................................................................1
Introduction...................................................................1
1 .Background of the project.............................................
2 .The project area.............................................................
2.1. Location......................................................................
2.2.infrastructure facility..................................................
2.3. Socio economic condition.........................................
3. feasibility of the study.................................................
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4. Executive summary......................................................
5.The Project......................................................................
5.1.project description...................................................
5.2. The life project.......................................................
6. Technical analysis of the project......................................
6.1.market demand investigation and project strategy for
sale..........................................................................................
...
6.1.1.market prediction ......................................................
6.1.2.demand factor analysis.............,.................................
6.1.3 Method of demand
forecasting.......................................
6.2.Target
group..........................................................................
7. Objective the
project.....................................................................
7.1.General
Objective.................................................................
7.2. Specific
Objective................................................................
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8. Organization and
Management..................................................
9. Financial
analysis........................................................................
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Project title
apple production business at Snan Woreda,Telesamo kebele.
INTRODUCTION
As we all know hence agriculture is the back bone of Ethiopian economy, The Government had
been played his role to increase agricultural production based on which the resource required for
the expansion of industry and other develop sectors can be achieved when agricultures output is
grown. To this extreme the government is implementing a development strategy with the aim of
changing the backward farming practices of the majority of small scale farmers and improve
their living standards by increasing farm out puts and productivity to bring economic increase the
productivity based on the Government strategy for the last seven year.
However still, the production and the demand cannot be balanced. Because of this, different
programs are considered to be designed by the Government to overcome this problem. One of
the programs is agricultural growth program that set its objectives to increase production and
productivity of agricultural output in potential areas along with value addition of agricultural
products and enhancing agro- processing industries in innovative farmers Different common
interest groups are organized in different commodities with developing innovative solution.
One of the commodities that farmers proposed with their interest is Apple production with the
purpose of increasing product of apple fruit and supply to the local farmers and market.
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1. Back ground of the project
Our apple production project will be established in the region of Amhara in a particular place of
East Gojjam zone in Sinan wereda Telesamo kebele.Our project desire to solve immediate and
future problems in the society regarding on the demand individual to affect the need & want of
customers as well as customer satisfaction. The location of our project is very suitable also for
rural community due to there is good transportation accesses for rural society. Our project
location is intended to be established at suitable enviroment for apple production.the condition
good for easily advertising our products with less cost like billboard. Initially, as we start our
work we prepare a ceremony and during that day we announce the nature of our products, our
pricing system, how will it become the relationship with customers, the type of products by our
project. Then we prepare leaflets and post them in different places to announce the products
and draw product types and post them on visible places to attract and announce them for
different customers.
2.1 LOCATION
The project is located in Amhara National Regional state, East Gojam zone in Snan Woreda at
Telezamo kebele. This woreda is one of the 18 woredas found in East Gojam Zone of Amhara
Reginal state. Erob gebiya is the capital town of this woreda. The rainfall in the area is
characterized by its bi-modal distribution pattern the short rainy season (belg) is between January
and April. The main rainy season (summer) is between May and September. The mean annual
rainfall is about 1350 mm the annual mean maximum temperature is about 25o C and annual
mean minimum temperature is about 10oC.
The total area of the district is 70238 hector out which 38524 hector is cultivated land 5513
hectors is forest and shrub land 3565 ha is grazing land 15820 ha is the area covered by
construction 1466 ha is uncultivable land and 571 ha is covered by investment like flower
prproduction.
The district has 144456 total population out of which 72370 is male and 72086 female and there
are 26497 total households from which 24428 are male households and 2069 are female
households all of the population are rural dwellers Estimated family size per household (rural) is
about 5 hectare per household.75% of the woreda is medium high land and 25% is high land the
altitude range of is 1850 -2800 m land has the annual average rain fall of 1350mm.
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The soil type of the woreda is 70% Red soil, 25% Verity soil and 5% is Mixed soil the economic
base of the district is agriculture the majority of the residents depend on crop production for their
livelihood individual smallholder farms are the sole and dominant production units the sector is
characterized by high productivity Due to the favorable weather condition of the woreda in terms
of soil type Rain fall and agro ecology Major crops grown in the district includes teff wheat
barley and maize they are covered by these crops is 15010, 9696,2970 &hectare respectively
(Agronomist) in all agro ecology farmers produce crop primarily for market and consumption
purpose 95% of the total crop production is produce during summer, and the rest 5% is produced
through irrigation.
Major vegetables and fruit grown in the district include tomato, red Onion, potatoes cabbage and
garlic. The area covered by these vegetables and Fruit is 1650, 1076, 720,175 and 125 hectares
respectively (Agronomist) pulses (beans peas haricot beans chickpea vetch and lentils), Oil crop
(Noug and linseed). The woreda is known to have high potential of different vegetables and fruit
production beside this there are cattle ovine sheep and goat poultry and bee calories in the
woreda.
Water: - regarding rural water, the woreda has 43 development spring 100 hands dug well, 60
shallow wells and 3 deep wells.
Telecommunication and electrification: - 37 kebeles of the woreda are served with wireless
telecommunication service and 899 people of 8 kebele are served with hydro electric power
Health: - Regarding this the woreda has 6 health center and 14 health posts which serves
rural kebeles and the service coverage of the woreda is 58.6%.
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3. Feasibility study
Our project selection of apple production is based on the analysis of feasibility and feasibility of
our project through in terms of the following base's of project identification
Based on need
Need means making available all people in our area of project of minimal amounts of a certain
basic material requirements and service.
When we observe the demand of the town and the rural community, it is increasing from time
to time. There is an unsatisfied demand by quality, quantity, as well as price.
So, we desire to fill those unsatisfied demands of the community as whole as well as other users
from far apart place.
Market based
When we see the gap between supply and demand, the existence of unsatisfied demand create
an opportunities for our project able to get the room for our product/project.
As we mention the above on the need based criteria we see unsatisfied need this make the
market share for our products/ project is more elastic or used to make our product is
demanded by most customers this improve sales as well as profits
Resource is scarce but human wants are unlimited. As result we try to find the way to use
these scarce resources in profitable way and producing the intended product by using of
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less of inputs. This means our project is applying production efficiency policy. This policy
shows producing the desire product by less of input at the right time in the right place
for the right customers. We will try to find the opportunity to make profitable use of
available resource .
Technology
As we know technology is the tool machine which simplifies our work. Technology saves our
cost, and enables to perform every activity easily. As much as possible we try to use the
available technology which is not complex for our employee but help to facilitate our
work of project.
Knowledge
Knowledge means the fact of knowledge about something, general understanding or familiarity
with a subject, place, situation etc. for our project there is sufficient knowledge to operate the
machine and other activities.
Cost
When we see cost it includes cost of raw material, or cost of factor of production, and
transportation cost. In our project there is cost effective. So our project may returning a benefit
that justifies the initial investment or economical.
We made pre-feasibility study in the above qualitatively, now we will describe this qualitative
factor into quantitative form as follows.
Table 1
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5 4 3 2 1
Table 2
5 4 3 2 1
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Factor rate for furniture production
In put 0.10 √ 0.1x5=0.5
availability
Remark: According to our pre-feasibility study analysis after we compare those two project
ideas we select the first project idea in Apple production in San wereda which has high factor
score. This is decided by taking in to consideration about the availability of enough input for our
product/unsatisfied demand and good geographical boundary of the wereda.
4. Executive summary
This project proposal addresses the establishment of furniture production to addresses the
demand of customers who demand furniture products in Adet town and rural community
around it . The name of the project and background information is described below.
Project assess
Region .Amhara
Wereda .Snan
Kebele..............Telesamo
Our furniture manufacturing project at Adet town has the following background information.
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Type of project
..............Apple production project
The project will be opened in the collective agreement of our group by assessing the demand
and supply of apple products as well as by assessing market condition and share of the product.
5.THE PROJECT
There are crops like wheat, Teff, Barley Maize chickpea Noug linseed and so on there are also
vegetables like tomato onion Green peeper and cabbage Beside this there are domestic animals
like cattle sheep and goat Horse Donkey and paltry in the project area.
Concerning the productivity of the agriculture the woreda has opportunities and
constraints/challenges
Opportunities
suitable road
Different infrastructure
Challenges
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initially the competitors will be less compete but later the competitors will revive and may
affect our project profitability .Due to such condition after there exist More and more
competitors, we should change our business. So, by considering the above factors the life of our
project will be for three years.
Investigation of the market is the core foundation for our business and creating customer
value
Investigation for our apple production business about demand of customers, availability of
raw materials, and suitability of the location for the proposed business project has the
following benefit.
In general market investigation of the market situation, about the previous trend of other apple
producers, their customers relationship, pricing system enables our project to take advantages
over other apple producers and to design our project in a better manner. Our proposed
projects will be the leading apple producer businesses in Snan woreda as well as to produce
apple for other woreda community according to their demand .The project is designed to meet
unsatisfied needs of the customers by producing a quality of apple products for customers.
Furthermore the construction of the infrastructure is improving to link the town with most rural
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kebeles and this is another potential market opportunity which enables our project to be more
attainable
The proposed projects will be the first to produce a quality of apple products to the community
of the town as well as to the rural people in the organized manner in Snan wereda. This apple
production in a very organized manner increase relationship with the customer both inside and
outside the woreda community. The project is designed to meet unsatisfied needs of the
customers by producing a quality of furniture products for customers. Furthermore the
construction of the infrastructure is improving to link the town with most rural kebeles and this
is another potential market opportunity which enables our project to be more attainable.
What will be the aggregate demand of the proposed project /product/ in the future?
Our proposed project is apple production demand factor analysis includes the following
futures.
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A. General economic indicators
Demand analysis based on general economic indicators means factors related to socioeconomic
factors like product demand, population level, and growth of per capital income.
In relation to our project the demand of customers for apple products is increasing now due to
the increasing number of population who live in the town and the improvement of per capital
income of the society .
B. Government policy; There is no government policy which restricts our project. The
previous trend of the government policy supports some projects which is not pollute the
environment and have not negative impact on the local community. Also government gives
advance for projects which can create job opportunity, by reducing tax up to tax free allowance.
So, our project will create job opportunity for some persons as well as it has no negative impact
on the local community. So, it will be feasible and acceptable.
D . Infrastructure availability; the infrastructure around our project location is good for
raw material supplying and for distribution of our products and this helps to customers to take
products easily.
How seems like the purchasing power from time to time. In addition to this we have good
understanding about the availability of raw materials around our project location.
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NB: we don't use quantitative method of demand forecasting for our project because, around
our project location, there was no organized apple producers to maintain historical sales data
and to give us available past historical data especially quantitative data about their customer
and sales trend records. The previous apple producers in this location have not maintained their
historical sales data so, qualitative method of demand forecasting is suitable for demand
forecasting.
Strategy
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As they are innovation group; they will be use the following strategies
- sharing experience
Improving live standard of group members by generation income from the project
Major activities
-Plantation - Saving
Management:- the project has its own management committee members which control day to
day activity and evaluate based on the result that designed to be obtained in each production
season the committees and members are responsible to evaluate and take an action to solve the
problems encountered during the implementation as it is indicated by the by lows attached to this
document in general the group member are expected to manage their activities according to the
byelaw they prepared to achieve their goal by participating all members of group in any
concerning activities.
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Management structure of the group
Buy lows: the group member of the sub project have their own buy lows which they should
guide and implement the activities planned to be performed to achieve their goals.
Principle of group
Voluntary of membership
Members economic participation
Education, training and information
Democratic member control
Autonomous and dependency
Concern for community
Activities:
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Getting service delivered by the group
Participating on the meeting of the group members and giving suggestion decision etc.
Responsibilities of members
√ By voluntary
√ When member opposes the objectives and performance of the group
√ When the member leaves from the working place
√ Absence from the work for one month
√ When the member dies. Etc
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• Record the daily activities
• Preparing performed activities and announce for the general assembly
Chairman (responsible for general assembly): elected by the highest vote of general assembly
√ Prepare the memo of the management committee and the general assembly
√ Arrange the document of management committee and general assembly
√ Approve the income and expense of the group whether it record properly or not
√ He/ she should take the money into bank
OUT COMES
Due to the above majors and critical activities were undertaken the following output will be
expected.
Half hector amount of land 4000 seed ling of apple (cutting of apple) will be produce and after
two year they can get 1000 kg of apple. And the outcomes can be Improve members life
standard by increasing income of members.
Due to the conducive working environment and the chance they got from the government and
AGP financing the lively hood of the group will be proved.
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Improving life standard of members
Minimize unemployment
Increase annual income etc.
9.FINANCIAL ANALYSIS
9.1 CAPITAL EXPENDITURE
As the organized farmers were considered us the middle and low income it is difficult for them
to finance the whole project cost from their pocket. As the result majority of the finance will be
expected from the project and the minimum 48.7% will be financed from their member.
- Land,
- House/office/
- Capital
-shallow well
- Labor
Materials:
Inputs:-
-Apple seedling
-Fertilizers
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The initial financial requirement of the project is estimated birr 615500.for the only initial
investment from which 300,000 Birr (48.7%) is covered by group members and 315,500 birr
(51.3%) is planned to be financed from AGP this is only for the initial investment cost the
remaining cost is covered by the return of sub project when it earns .Total initial investment cost
by financing scheme is shown below.
Table 3
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In put No
Feasibility
The project can be viable due to the fact that there is good access to implement the project some
of these are;
Market: - in the sub- project area there is high demand of apple fruit by the community that
means the surrounding rural society and market hence the sub project can be viable
Market structure and analysis:- mainly production system proving Apple fruit distribution for
the surrounding market and others so it has a positive effect of marketing increasing their
income.
Market distribution: - After the harvesting of apple fruit the distribution or the marketing
system starts from the group to market to the surrounding farmers and union cooperatives.
Technical: - Technically it can be possible because of the fact that there are surplus products of
apple fruit to increase to productivity.
Organizational analysis: - there are organizational structure that can support the project
members by technical and material at woreda and kebele level.
Financial feasibility financially the project is visible because the incomes earned form this
project is much greater as compared to the expenditure of the sub-project costs.
Economic analysis: - As it is indicate earlier the project can play a significant role to the
economic growth because of the fact that the income of the farmers around the sub-project can
be increased due to the fact that there can be market suitability to their product that means can
supply their fruit as a raw material for the sub- project and the group member can generate
income from the project out put
Environmental analysis: - the sub project can be implemented without any contamination with
environment. That is environmentally friendly.
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10.1.Project profit or loss (Income statement)
Our project will continue for three years and it will be expected its profitability over the next two years
relatively at constant condition. Profit is not generated the first year .
Table 4
Revenue 1 2 3
In order to analysis and understand the continuity of our project we must analysis the breakeven point of
the project. Breakeven point is a point on which to evaluate whether our project is get profit or loss or
get normal profit that is neither gain nor loss.
Table 15
1 2 3
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1 2 3
Selling price/kg 90 90
Variable cost/kg 50 50
Table 5
1 2 3
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1 2 3
Less:Acc.dep of
building
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Current asset 1 2 3
Current liability 0 0 0
11.Conclusion
Our project is on apple production business to produce different apple products for customers by
producing a quality of apple product to satisfy their needs and we will meet our objective of being
profitable.
Generally, our project will be located in suitable place which is suitable for obtaining available resources
for our project work and this enables to our project to achieve the desired goal.
Annex
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