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Publicity On Local News Channels Like Fastway

The document outlines 5 marketing strategies for an event: 1) Gaining publicity on local news channels, 2) Partnering with an organization called "Har Haath Kalam" to coordinate events, 3) Spreading positive word of mouth at nearby colleges through regular visits and personality development sessions, 4) Organizing street plays ("Nukkad Nataks") with a theater group to generate interest, and 5) Holding online competitions like essay writing with cash prizes to promote the event.

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Anshul Dua
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36 views1 page

Publicity On Local News Channels Like Fastway

The document outlines 5 marketing strategies for an event: 1) Gaining publicity on local news channels, 2) Partnering with an organization called "Har Haath Kalam" to coordinate events, 3) Spreading positive word of mouth at nearby colleges through regular visits and personality development sessions, 4) Organizing street plays ("Nukkad Nataks") with a theater group to generate interest, and 5) Holding online competitions like essay writing with cash prizes to promote the event.

Uploaded by

Anshul Dua
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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MARKETING Strategies

1. Publicity on local news channels like Fastway


If we can get this local channel to promote this event , our work will be
much less. Few days ago, FW team came to Thapar to promote the use
of VVPAT and legit EVMs in the coming elections. Similarly we can ask
them.

2. Partnership with Har Haath Kalam


A partnership with HHK would prove to be beneficial to our event as the
motto is more or less the same. They can co-ordinate with us in events.

3. Spreading Good Word of mouth in nearby colleges


We can get response if we can get people to spread a good word of
mouth about our community and the event.

This can be done by


a) Visiting PUP on regular basis and establishing AIESEC as a brand there.
b) We can also get RGNUL on board which is nearby our college.
c) As an AIESEC member or a TL , we can organize personality development
sessions in colleges to generate interest.

4. Organizing Nukkad Nataks to generate interest among people


In talks with TNT

5. Online competitions
organizing online competitions like essay writing. Cash Prize – 1K

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