Bapi Diss
Bapi Diss
Bapi Diss
(SIGNATURE OF PRINCIPAL,TACT)
This is to certify that MR. KUNAL MEHER , having regd. NO. 66324UT16041
has done this research project work on “RECRUITMENT AND SELECTION
PROCESS IN VIDEOCON” and submitted the report in partial fulfillment for the
Degree of Bachelor Of Business Administration to TACT, Utkal University,
Bhubaneswar under my supervision and guidance.
His report is the record of original work done by him. To the best my
Knowledge, no part of the content of this report has been submitted for any degree by
him or anybody else to any other University or Institution.
First of all I would like to thank my family members , who motivated me and inspired
me to take any necessary action to complete my project. I express my sincere
gratitude to persons instrumental in completion of this report. I would like to thank my
faculty guide DR. NARGIS BEGUM for her constant encouragement and guidance
without which this project would not have been possible.
I do hereby declare that this project work entitled “STUDY OF RECRUITMENT AND
SELECTION PROCESS IN VIDEOCON.”
Submitted by me for the partial fulfillment of the requirement for the award of Master
in Business Administration is a record of my own research work. The report embodies
the finding based on my study and observation and has not been submitted earlier for
the award of any degree or diploma to any Institute or University.
The Human Resources are the most important assets of an organization. The
people with requisite skills, qualifications and experience. While doing so,
they have to keep the present as well as the future requirements of the
organization in mind.
TABLE OF CONTENT
TITLE PAGE
INTERNAL GUIDE CERTIFICATE
EXAMINER CERTIFICATE
ACKNOWLEDGEMENT
DECLARATION
EXECUTIVE SUMMARY
Introduction
Of the
Study
Introduction
Recruitment and Selection is an important operation in HRM, designed to
maximize employee strength in order to meet the employer's strategic goals
and objectives. In short, Recruitment and Selection is the process of
sourcing, screening, shortlisting and selecting the right candidates for the
filling the required vacant positions.
Recruitment is the process of attracting the most suitable people for the
position, selection is the process of choosing the best person for the position,
and induction is introducing the person to the position. This module describes
a series of well-tested steps to help you identify the right person, to ensure he
or she will fit well with your farm business, and to meet the various legal
obligations of an employer.
Background of Study
Scope of study
The benefits of the study for the researcher is that it helped to gain
knowledge and experience and also provided the opportunity to study and
understand the prevalent recruitment and selection procedures.
VIDEOCON.
iv. To suggest any measures/recommendations for the improvement
of the recruitment procedures
v. It extends to the whole Organization. It covers corporate office, sites
and works appointments all over India.
vi. It covers workers, Clerical Staff, Officers, Jr. Management, Middle
Management and Senior Management cadres.
Recruitment Process
1. Client need assessment
Define objectives and specifications
culture
satisfaction.
organization?
previous job?
Chapter.2
Literature
Review
History of Human Resource Management
The History of Human Resource Management is the strategic and coherent approach to the
management of an organization's most valued assets - the people working there who
business. The terms "human resource management" and "human resources" (HR) have
rapidly. Human resource management is both an academic theory and a business practice
Human resource management has it roots in the late and early 1900's. When there are less
labor then there are more working with machinery. The scientific management movement
began. This movement was started by Frederick Taylor when he wrote about it a book
titled ‘The Principles of Scientific Management’. The book stated, "The principal object of
management should be to secure the maximum prosperity for the employer, coupled with
the maximum prosperity for each employee.” Taylor believed that the management should
use the techniques used by scientist to research and test work skills to improve the
efficiency of the workforce. Also around the same time came the industrial welfare
movement. This was usually a voluntary effort by employers to improve the conditions in
their factories. The effort also extended into the employee’s life outside of the work place.
The employer would try to provide assistance to employees to purchase a home, medical
care, or assistance for education. The human relations movement is the major influence of
the modern human resource management. The movement focused on how employees
group behavior and how employee feelings. This movement was influenced by the
Hawthorne Studies.
In sourcing:
Companies recruit the candidates and, employ them, train and develop them and
utilize the human resources of these candidates. This strategy is called In-sourcing.
Companies formulate and implement this strategy when the corporate strategy is
stable.
Out sourcing:
Some service companies depend for their human resources on such external organization
whose core business is to provide human resources. This strategy is called Out-sourcing. Out-
sourcing strategy is more suitable for both the fast growing and diversifying companies.
To search for talent globally and not just within the company.
To design entry pay that competes on quality but not on
exists yet.
Selection
Selection process is a decision making process. This step consists a number of activities.
Employee selection is the process of putting right men on the right job.
Recruitment:
Recruitment techniques are the means or media by which the
management contacts prospective employees or provides necessary
information or exchange of ideas order to stimulate them to apply for
jobs.
1. Direct method:
Under direct recruitment scouting, employees contacts, and waiting lists are
used. In scouting, representatives of the organisation are sent to educational
and training institutions. These travelling recruiters exchange information
with students, clarify their doubts, simulate them to apply for jobs conduct
campus interviews and short list candidates for further screening.
2. Indirect method:
Advertisement in newspaper, journals, on the radio and television
are used to publicise vacancies.
3. Third party method:
Various agencies can be used to recruit personnel. Public employment
exchanges, management consulting firms, professional societies,
temporary help societies, trade unions, labour contractors are the main
agencies.
4. Internet recruitment:
Various job sites are now available on the internet. The organisation can
create profile on such sites so that various resumes of applicants can be
viewed and matched with the requirements of the job and as much as
applicants can be called because almost 25% of net users in India search for
jobs through internet.
Chapter.3
Company
Profile
The story begins with the idea in the mind of a graduate boy who was
very agile and passionate about his ideas and have believe in them. He
initiated with sugar mill and ended with an MNC named Videocon
India’s no. 1 brand in Consumer electronics and Home appliances by
almost 50 million people across the world.
The boy named was Shri Nandlal Madhavlal Dhoot, the founder of the Videocon Group
Background of VIDEOCON
Videocon Industries Limited, formerly named Videocon Leasing & Industrial Finance
Limited,is a global operating Indian conglomerate. The company was found in 1979 by
Nandlal Madhavlal Dhoot. With a mission: “To delight and deliver beyond expectation
through in genius strategy, intrepid entrepreneurship, improved technology,
innovative products, insightful marketing and inspired thinking about the future”, after
three decades of development, it is now a top consumer electronics and home
appliances brand in India and the third largest CPT manufacturer in the world (The
Economist, 2007). The company is under control of the Dhoot family whom possesses
over 70% of the company’s ownership. Mr.Nandlal Madhavlal Dhoot initiated his sons
into the company. One of his sons, Mr. Venugoapl Dhoot, the Chairman and Managing
Director of Videocon, and another son Mr. Pradip kumar Dhoot, the company’s Whole-
Time Director. The Dhoot family has involved actively in managing Videocon’s
business. In the 1980s, along with the cooperation with Japanese corporation
Toshiba, Nandlal launched ‘India’s first world-class color’ TVs: Videocon. Today, the
company is one of the most well-known household brands in domestic market, and is
listed at Bombay Stock Exchange Limited and National Stock Exchange Limited of
India Limited.
Videocon has four key operation sectors: customer electronics, home appliance
and compressor; display industry and its components; CPTs glass; oil & gas.
Manufacturer & Exporter of Conventional Colour TV and LCD TV Receiver Sets, D2h
Set Top Box, VCD/MP3 Players, Air Coolers, Music Systems, Air conditioners, Home
Theaters like Refrigerators, Automatic & Semi-Automatic Washing Machines, Dish
Washers, Microwave Ovens, Mixer, Grinders and Water Purifier like TV, DVD/MP3
& Audio Components, Glass Shells for Colour Picture Tubes, Populated PCBs,
Tunners, Monitors for Computer, Compressors and other Electronic Assemblies
and Sub-Assemblies like Digital Diaries, Kiddy PC, Data Projector, Power Inverter,
Digital MP3 Player and Palm Top like ISP, Content and Web Solutions. Crude Oil
Extraction 50000 Barrels per Day. 1050MW Power Generation. Videocon LCD TV,
Videocon Air Conditioners, Videocon Refrigerators, Videocon Washing Machine.
Type and Ownership Pattern
Videocon d2h is an Indian Pay TV company, providing Direct Broadcast Television service -
commercial and residential customers in India. It uses H.264 or MPEG-4 Part 10, Advanced
Video Coding (MPEG-4 AVC) with DVB S2 digital compression technology, transmitting
using ST-2 satellite. Videocon d2h has 11.86 million subscribers as of March 2016.
11 November 2016, the Board of Directors of Videocon d2h and Dish TV agreed to an
all-stock merger of their DTH operations. The merger will create the largest DTH
provider in India with a total valuation of ₹17,000 crore (US$2.6 billion). The merged
entity will be called Dish TV Videocon Limited. Dish TV will hold a 55.4% stake in the
merged entity, while Videocon d2h will own the remaining shares. The two companies
combined would have 27.6 million subscribers out of the estimated 175 million Indian
households that own a television. The deal is subject to regulatory approvals, which
will take a minimum of 8 month. The merger has been successfully completed and
effective Oct'17 Dish Tv and Videocon d2h are officially one. However, the operations
still run under their respective brand names. The operational and infrastructure costs
are expected to be leveraged with collaborative use of the existing infrastructure of
individual companies. Apart from the leveraged costs, now both the brands can
effectively handle the existing subscriber base and address the rapidly growing Indian
DTH market.
Connect Broadband
Connect Broadband, the brand name for Quadrant Televentures Limited, is an Indian
broadband and fixed line service provider. Established in year 2000 and a subsidiary
Videocon Group, the company provides broadband services over 3 technologies namely
optical fiber, copper and wireless broadband. Connect Broadband credited for pioneering
Panchkula.
Logo Logic
This is the new Videocon symbol. It reiterates the ethos of a company dedicated
to maintaining the highest international standards of excellence through quality,
technology and innovation. For over a decade now, has been bringing the latest
and very best in Consumer Electronics and Home Appliances. Successfully
adapting the best of international technology to suit Indian Videocon needs, and
crafting it to improve the quality of life – as millions of satisfied customers will
agree.
Logo of Videocon
The new symbol of Videocon asserts its passion for global impact, and the two ‘E’s on
either side represent the Group’s wide spectrum of interests ranging from ‘Electronics
to Energy’. Along with the steely glint, this communicates the group's global ambition,
its strength, sterling credentials and innovative drive. A symbol that proclaims a
paradigm shift. A sign that represents the new force that is Videocon. Thus,
recapitulating our principle of reaching out and touching the lives of millions of
people Worldwide.
Ownership Pattern
Number of shares
Sr. Number of Total number As a % of
Category of shareholder held in de As a % of (A+B)
No shareholders of shares (A+B+C)
materialized form
(1) Indian
(2) Foreign
(c) Institutions 0 0 0 0 0
Sub-Total 0 0 0 0 0
(A)(2)
(1) Institutions
(b) Individuals
(i) Individual Shareholders holding nominal share capital up to 342862 4685290 2998613 2.52 2.12
Rs. 1 lakh
(ii) Individual Shareholders holding nominal share capital in 19 1171618 1171618 0.63 0.53
excess of Rs. 1 lakh
Total Public Shareholding (B)= (B) 344965 30782417 27765220 16.53 13.93
(1)+(B)(2)
(C) Shares held by Custodians and against which Depository 2 34867863 34862403 0 15.77
Receipts have been issued
(2) Non-institutions
Organizational structure of Videocon
Production structure
Cost cutting – Videocon was better positioned to shift the activities to low-cost
locations and also it could integrate the operations with the glass panel facility in
India with the CPT manufacturing facilities acquired from Thomson S.A. Videocon
wanted to leverage its position in the existing parts of the business and this
acquisition would give it a strong negotiation position and could reduce impact of
glass pricing volatility. Videocon could also reduce the costs by upgrading and
improving the existing production lines.
Vertical Integration – The acquisition helped Videocon in vertically integrating its
existing glass-shell business where it had been enjoying substantially high
margins.[8] Videocon’s glass division had the largest glass shell plant in a single
location. This gave the company an unrivalled advantage in terms of economies of
scale and a leadership position in the glass shell industry. The acquisition also
gave Videocon a ready-market for its glass business and it was part of Videocon’s
long-term strategy to have a global vertically-integrated manufacturing facility.
Rationalization of Product Profile – Videocon modified its product profile to cater to
the changing market needs like moving away from very large size picture tubes to
smaller ones. Apart from the overall strategy Videocon also had a plan on the
technological front. It wanted to improve the setup for the production line and line
speed post-merger. Its focus was to increase sales while reducing the costs and
thereby improving the productivity of the existing line. The company also wanted to
foray in a big way into LCD panels back-end assembly. On the sales front the
company wanted to leverage on the existing clients of Thomson and build relation as
a preferred supplier to maximize sales. Also, Videocon could benefit from OEM CTV
business with the help of Videocon’s CTV division, invest for new models and
introduction of new technologies.
Videocon has not been able to turn the plant around in Italy still. However it is getting
support from the local governments (which want to prevent job cuts) in form of grants.
The government is in fact trying to set up a Greenfield venture in form of a LCD
manufacturing facility in partnership with Videocon. The banks are also supporting
Videocon and with help from all these quarters Videocon expects to turn around the
plant in Italy.[13] The Thomson plant has not turned around in Mexico as well and in
fact production has been reduced over there. In Poland, the situation is more
promising and Videocon hopes that plant over there will get in black in the very near
future.[14] However the surprise has been in the Chinese market .Despite facing a
highly competitive market Videocon has managed to turn a plant around while the
other is on its way. In China Videocon is adopting a different strategy for
manufacturing CTVs as the local players dominate the market .It plans to supply these
players by taking advantage of low-cost nature of mainland(the number targeted by it
about 6 million CPT,s)
VIDEOCON STRATEGIES
Multi-brand strategy
Videocon International was the first Indian company to adopt the strategy of multi-
brands. Apart from its mid-priced brand Videocon, the company now hawks
Toshiba, a premium brand, and the low-priced brands Akai and Sansui. The multi
market share of around 19.6 percent, with LG at 25.9 percent and Samsung at
Overall, the shift in the power to trade is probably one of the defining
development. The effectiveness of their strategy and the responses of the other
Indian TV market.
Backward Integration
Videocon integrated backwards by getting into manufacture of components
such as electron guns, metal parts and deflection yokes for CTVs and
compressors, and electric motors and plastic components for households
appliances such as washing machines, refrigerators and Air conditioners.
The group integrated further to get in to manufacture of glass panels and
funnels, the key components for the manufacture of color picture tubes.
“Videocon enjoys a unique synergy in the global CTV business from glass
to CRT (Cathode Ray tubes) to CTVs. - (From Sand to CTV). Together with
other components for households appliances. This high degree of
backward integration bestows upon the company a unique benefit over
competition.
Board of Directors
Name Description
Sunil Jain Mr. Sunil Kumar Jain is an Senior Vice President of Videocon
Industries Limited, since 01, April 2010. He holds M.Com.,
ICWAI, C.S. He has 20 years of experience. He served on Bharat
Business Channel Limited.
Mandar Joshi
Abhijit Kotnis Mr. Abhijit Kotnis is an Vice President of Videocon Industries Ltd.
He holds B.E. (Electronics). He has 23 years of experience. He
served on VDC Technologies SpA., Anagni., Italy.
Arun Pal
Chandramani Singh Mr. Chandramani Singh is Vice President of Videocon
Industries Ltd. He holds M.A., PGDBM. He has 15
years of experience. He served on Arron Engineering.
Sarita Surve
Bhopinder Chopra
Subhash Dayama
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Chapter.4
Research
Methodology
Research
METHODOLOGY OF STUDY:
Exploratory Research
This kind of research has the primary objective of development of
insights into the problem. It studies the main area where the problem lies
and also tries to evaluate some appropriate courses of action.
Sample Design
A complete interaction and enumeration of all the employees of
VIDECON was not possible so a sample was chosen that consisted of 25
employees
DATA COLLECTION
The data for the survey will be conducted from both the Primaries as
well as secondary sources.
Primary Data
Primary data was collected using interviews technique the survey data will
collect by using questionnaire. The primary data collection for his purpose is
supposed to be done by judgment sampling conversation sampling. The
questionnaire has been formatted with both open and close structure questions.
Secondary Data
Data was collected from web sites, going through the records of the organisation, etc.
It is the data which has been collected by individual or someone else for
the purpose of other than those of our particular research study.
RESEARCH DESIGN
.
A research design is the specification of methods and procedure for
acquiring the information needed to structure or to solve problems. It is
the overall operation pattern or framework of the project that stipulates
what information is to be collected from which source and be what
procedures.
Data Analysis
And
Interpretation
Data Interpretation
A questionnaire was prepared for the purpose of getting feedback from employees and
selected from different department and were distributing questionnaire from the purpose
of the study.
Analysis of data
The analysis of the data is done as per the survey finding. The percentage
of the people opinion were analyzed and expressed in the form of chart
and have been placed in the next few pages’
Question 1: The hiring process helps in identifying the competence both visible
(like Knowledge, Skill) and Hidden aspects (like behavioral, social role, Self Image,
Trait)?
Corporate Social Responsibility can lead to attraction of employees towards the company.
area.
100% employees think that internal hiring motivates the employees to be more productive.
Question 13: Is there any facility for absorbing the trainees in your organization?
Options Yes NO Total
Responses 20 0 20
Percentage 100 0 100%
Question 14: Do you have any system to calculate cost per recruitment?
Question 15: Is there any provision for evaluation and control of recruitment process?
Yes there are provision for evaluation and control of recruitment process.
Options A B C D Total
Responses 3 0 0 17 20
Percentage 15 0 0 85 100%
Branding of the organization contribute to the effective recruitment and
selection Process because of good working environment , good
compensation and bonus structure and quality of workforce.
Question 18: In case if the contract which was sign by the employee at the
time of the joining then, if company will take any legal action?
Options Yes NO Total
Responses 16 4 20
Percentage 80 20 100%
80% of employees think that in case if the contract which was sign by the
employee at the time of the joining then company will take any legal action.
Question 19: Is there is any cases which can be exceptional from the contract?
Yes there are cases which can be exceptional from the contract.
Question 20: Should a company provide a Cab or Bus facility to its
employees for 24/7 hours for better relationship with their employees?
Options Yes NO Total
Responses 17 3 20
Percentage 85 15 100%
Yes company provide a Cab or Bus facility to its employees for 24/7
hours for better relationship with their employees
FINDINGS
After the data analysis and interpretation the findings are:
Recruitment as being one of the major topic is required by most of the Organization.
Hence the study helped in understanding the various aspects of recruitment and
selection process. In the VIDECON the sources of Recruitment is effective, the internal
Selection of the organization also in an economical means which also reduce costs,
only after looking the efficiency of the existing employee towards the company and
his sincerity that employee will be selected, in VIDEOCON the effective Selection
process is adopted in the last 7 years. It can be retained as such. Also the employee of
VIDEOCON are satisfied with the Recruitment and Selection Process. Also they are
well aware about the various sources and methods of Recruitment and Selection.
Bibliography
Books:
1. K Ashwathapa, (1997) Human Resource and personnel Management,
3. Research Methodology,
1. India today
2. Business
world Newspapers:
1. Times of India
2. The Hindustan times
3. The economic times.
Reports:
1. Annual report of VIDEOCON 2015-2016
2. Annual report of VIDEOCON 2016-2017.
Websites:
1. www.videocon.com
2. www.en.wikipedia.org
3. www.scribd.com
Questionaire
Questionnaire Recruitment & Selection Process
Name –
Department –
Question 1: The hiring process helps in identifying the competence both visible (like
Knowledge, Skill) and Hidden aspects (like behavioral, social role, Self Image, Trait)?
Yes No
Yes No
Yes No
Question 4: Is there any contract (bond) signed by employees while joining the organization?
Yes No
Question 5: Employer branding plays key role in more successful recruitment and retention of top talent?
Yes No
Question 6: Do you give special treatment to employees in order to give them comfortable work environment?
Yes No
Question 7: Corporate Social Responsibility can lead to attraction of employees towards the company?
Yes No
Yes No
A) 1% - 5%
B) 5% - 10%
C) 10% - 20%
D) 20% to Above
Question 11: In Selection Process, do you think innovative techniques (likes stress
level test, psychometrics test) should b adopted?
Yes No
Yes No
Question 13: Is there any facility for absorbing the trainees in your organization?
Yes No
Question 14: Do you have any system to calculate cost per recruitment?
Yes No
Question 15: Is there any provision for evaluation and control of recruitment process?
Yes No
Question 16: You feel Branding of the organization contribute to the effective recruitment
and selection Process because of,
Yes No
Question 18: In case if the contract which was sign by the employee at the time of the
joining then, if company will take any legal action?
Yes No
Question 19: Is there is any cases which can be exceptional from to contract?
Yes No
Question 20: Should a company provide a Cab or Bus facility to its employees for
24/7 hours for better relationship with their employees?
Yes No