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Consumer Behaviour Interview

Consumer behavior is the study of how individuals and groups select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs. The black box model shows the environmental factors and marketing stimuli that influence a buyer's characteristics and decision-making process, which determines their response in the form of product, brand, dealer, and purchase choices.

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nirosha nirosha
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91 views1 page

Consumer Behaviour Interview

Consumer behavior is the study of how individuals and groups select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs. The black box model shows the environmental factors and marketing stimuli that influence a buyer's characteristics and decision-making process, which determines their response in the form of product, brand, dealer, and purchase choices.

Uploaded by

nirosha nirosha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Consumer Behaviour is the study of individuals, groups, or organizations and the processes

they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy
needs and the impacts that these processes have on the consumer and society.

BLACK BOX MODEL:

Environmental Factors Buyer’s Black Box Buyers Response

Marketing Environmental Buyer/s Decision Process


Stimuli Stimuli Characteristics

Economic Attitudes Problem Recognition Product Choice


Product Technological Motivation Information Search Brand Choice
Price Political Perceptions Alternative Evaluation Dealer Choice
Place Cultural Personality Purchase Decision Purchase Timing
Promotion Demographic Life style Post Purchase Behaviour Purchase Amount
Natural Knowledge

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