PROJECT REPORT 2017-2018

A STUDY ON
" CONSUMER BEHAVOIUR TOWARDS
WHIRLPOOL REFRIGERATORS’’
Project report for the partial fulfilment of the degree of
BACHELOR OF BUSSINESS ADMINISTRATION
BY
SHAIK MAHABOOB
Under the guidance of
MR. K. JAYAPRAKASH, Mcom.,M.phil,.
Faculty MEMBER
Department of Commerce &Management Studies

St. Joseph's Degree College

KURNOOL
AFFILIATED TO RAYALASEEMA UNIVERSITY
2017-2018

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PROJECT REPORT 2017-2018

St. Joseph's Degree College

Certificate

This is to certified that this is bonafied project

work entitled "A STUDY ON CONSUMER
BEHAVIUOR TOWARDS WHIRLPOOL
REFRIGERTOR’’ Its carried out by Mr. SHAIK
MAHABOOB, Register no:155011040.Year 2017-
2018.In partial fulfilment of the requirement for the
award of Degree of Bachelor of Business
Administration of Rayalaseema University, Kurnool.

PRINCIPAL:

EXAMINER: PROJECT GUIDE

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PROJECT REPORT 2017-2018

PROJECT GUIDE CERTIFICATE

Mr. SHAIK MAHABOOB, a final year B.B.A.

student of St. Joseph's Degree College, Kurnool, in
partial fulfilment of degree of Bachelor of Business
Management done by him project entitled "A STYDY
ON CONSUMER BEHAVIOUR TOWARDS
WHIRLPOOL REFRIGERATOR’’ under my
guidance.

All the details are collected and furnished by him

are true and original to my knowledge.

PLACE:

DATE: PROJECT GUIDE

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DECLARATION

I hereby declare that the project report

entitled "A STUDY ON CONSUMER
BEHAVIOURTOWARDS WHIRPOOL
REFRIGERATOR" is done by me under the guidance
of MR. R. SIVA PRASAD, MBA;LLB , lecturer in
Department of Commerce & Management studies and
this is submitted to St. Joseph's Degree College,
Kurnool affiliated to Rayalaseema University and is
drafted by me and is an original work done by own.

PLACE:

DATE: SHAIK MAHABOOB

[BBA]

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PROJECT REPORT 2017-2018

Acknowledgement

I express my heartfelt and sincere gratitude to

Miss. Y. SHOWRILU REDDY madam principal, St.
Joseph's Degree College, Kurnool for the excellent
inspiration provided.

I express my spontaneous gratitude to my project

MR. R. SIVA PRASAD, MBA;LLB lecturer in
Commerce & Management Department .

And I also thank all the Commerce &

Management Department lectures for valuable
suggestions and continuous encouragement.

SHAIK MAHBOOB

Dept Of Management Studies SJDC

PROJECT REPORT 2017-2018

CHAPTER: 1

 INTRODUCTION

CHAPTER: 2

 INDUSTRY PROFILE

 COMPANY PROFILE

 PRODUCT PROFILE

CHAPTER: 3

 OBJECTIVES

 RESEARCH METHODOLOGY

 LIMITATIONS

CHAPTER: 4

 CONSUMER PERCEPTION

CHAPTER: 5

 DATA ANALYSIS&INTERPRETATION

CHAPTER: 6

 FINDINGS

 SUGGESTIONS

ANNEXURE:

 QUESTIONNAIRE

 BIBILOGRAPHY

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CHAPTER: 1

 INTRODUCTION

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PROJECT REPORT 2017-2018

INTRODUCTION

As sales business plays an instrumental role in

dictating firms financial well being and competitiveness. Due to global
competition, shrinking profits in primary products sales and stagnating
revenues, firms have expanded their sales businesses to boost sales, enhance
profit, increase customer loyalty, and to differentiate their portfolio.
Systematically, integrated approaches should optimally align after sales
management to the overall objective of the firm and the current market
situation.

As a result of increased global competition

commoditization of primary products, and diminishing profit margins, the
after-sales business has gained strategic importance for numerous companies
across various industries. Accordingly, the perception of after sales service has
changed over the past few decades, from the traditional perspective of
additional but necessary costs imposed exclusively by manufacturers towards a
potential source of competitive advantage and business opportunity. Due to
increased awareness of the strategic value of service, firms are beginning to
shift focus to after markets.

The after sales business has emerged as a major source

of competitive manufacturings that firms strive for competitive advantages
with their after sales service offer. Consequently more manufacturers shifting
their emphasis from original products sales to customer needs; customer find
value in the trouble-free operation of products life cycle and are key to long
term company’s success. Users require after sales services and assistance to
help them gain maximum value from their purchases to the point that primary
product purchase decisions may no longer be solely based on the products’s
value but also on the service price, quality and portfolio available to support
the use of the product. Thus, after sales services maximizes the value extracted
by customers over the entire product life cycle.

After the second world war the markets have gone

through a transition, from the conventional seller market it has transformed

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into a buyer’s market. The changed market has realized that the product can
be sold best if they satisfy consumer’s needs. This need can be an existing one
or a created one.

In this project it has been tried to analyse the after sales

services of the consumer and also tried to give the various advantages that the
goods after services can make the customer satisfies. The study is being done
with reference to Whirlpool Ltd. The Whirlpool limited is among the one of the
leading manufacturer of electronic goods in India.

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CHAPTER: 2

 INDUSTRY PROFILE
 COMPANY PROFILE
 PRODUCT PROFILE

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INDUSTRY PROFILE

Whirlpool corporations is the world’s leading

manufacturers and marketer of the major home appliances, with annual sales
of more than $19 Billion in 2011, 68000 employees, and 66 manufacturing and
technology research centers around the world. The company markets
Whirlpool, Kitchen Aid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and
other major brand names to consumers in nearly every country around the
world.

Our beginnings, though, were much more humble,

based on a business failure and the vision of one family. In 1908, Lou upton
invested his savings in a venture to manufacture household equipment. When
that company failed to materialize, Upton was offered the opportunity to
select something of value from the failed venture on his investment. He chose
the patents on a hand washing machine that he thought might be electrified.

STRONG BUSINESS ETHICS

The company’s first major order for 100 washing

machines came almost immediately. A problem arise when a cast-iron gear in
the transmission failed in every single defective parts with a new cut steel gear.
Impressed with the fledging company’s business ethics, the customer doubled
its order to 200 washing machines.

Upton machines continue to grow. In order to meet

increased customer demand in 1929, it merged with the Nineteen Hundred
Corporation and business grew steadily, inspite of the great depression of the
1930s. We began experimenting with new products, innovative technologies
and strong engineering and sales.

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WHIRLPOOL IN THE 1940S AND 1950S

World War II halted washer production, as
factories were modified to provide components for the P-40 Warhawk aircrafts
and military equipment. More than two million units of war materials were
produced, including aircraft propeller pitch controls, trailing edges for fighter
wings, hydraulic steering mechanisms for tank retrievers, carburetor parts,
pumps, gears and gear cases. In the summer of 1945, we began producing
washers again, anticipating that within three years demand would be twice that
of 1941. This began a period of explosive growth that would take us from a
small manufacturer of washers and ironers to a large manufacturer of a full line
of major home appliances, including the first fully-automatic washer and
electric dryer.

EXPANSION AND DEDICATED SERVICE

By the start of the 1970s, we offered appliances to handle laundry,
home heating and cooling, and the full cycle of food preservation, preparation, consumption
and cleanup, in the kitchen. We continued introducing innovative products that performed
more efficiently and helped make household tasks easier. To support our customers, we
introduced the Cool Line, the first toll-free consumer service support program in the United
States.We formed the Office for Environmental Control in 1970, solidifying our focus on
social and environmental responsibility. This group allowed us to standardize strong
environmental standards across all of our operations. Concurrently, we formed partnerships
with environmental advocates, industry representatives and legislators to help craft robust
energy and water efficiency standards, test procedures and policies, a commitment that
continues today.

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COMPANY PROFILE

Whirlpool, right from its inception in 1911 as first commercial manufacturer

of motorized washers to the current market position of being world’s number
one manufacturer and marketer of major home appliances, has always set
industry milestones and benchmarks. The parent company is headquartered at
Benton Harbor, Michigan, USA with a global presence in over 170 countries
and manufacturing operation in 13 countries with 11 major brand names such
as Whirlpool, KitchenAid, Roper, Estate, Bauknecht, Laden and Ignis. The
company boasts of resources and capabilities beyond achievable feat of any
other in the industry.

Whirlpool initiated its international expansion in 1958

by entering Brazil. However, it emerged as truly global leader in the 1980s. This
encouraging trend brought the company to India in the late 180s. It forayed
into the market under a joint venture with TVS group and established the first
Whirlpool Manufacturing Facility in Pondicherry.

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Soon Whirlpool acquired Kelvinator India Limited in 1995

and marked an entry into Indian Refrigerator market as well. The same year
also saw acquisition of major share in TVS joint venture in later in 1996,
Kelvinator and TVS acquisitions were merged to create Indian home appliance
leader of the future, Whirlpool India. This expanded the company’s portfolio in
the Indian subcontinent to Washing Machines, Refrigerator, Microwave ovens
and Air conditioners.

India is set to undergo a major transform over the

next two decades with sustained growth resulting in dramatic poverty
reduction. India’s consumer market is set to explode the next decades with
total private consumption growing from $ 370 billion to over $1500 billion by
2025. Contrary to popular belief, this growth will not be driven by population
growth or by dramatic changes in household savings behaviour, but rather
almost entirely by rising incomes. The size of India’s market will, however, still
be tied closely to it’s large population with average per capita consumption
growing to only about $1000 by 2025. Overall, the industry’s future remains
robust, and interested applicants will benefit from a holistic learning
experience.

The company’s brand and image speaks of it’s

commitment to the homemaker from every aspect of its functioning. It has
derived its functioning principles out of an undaunted partnership with the
homemakers and thus a slogan of “YOU AND WHIRLPOOL, THE WORLD’S BEST
HOMEMAKER” dots its promotional campaigns. The products are engineered
to suit the requirements of “Smart, Confident and in Control” homemaker who
knows what she wants. The product range is designed in a way that it employs
unique technology and offers consumer relevant solutions.

OUR VISION

Every Home…Everywhere…with Pride, Passion and Performance

Our vision reinforces that every home is our domain, every customer and
customer activity is our opportunity. This vision fuels the passion that we have

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for our customers, pushing us to provide innovative solutions to uniquely meet

their needs.

Pride…. in our work and each other

Passion…. for creating unmatched customer loyalty for our brands

Performance…. that excites and rewards global investors with superior returns

We bring this vision to life through the power of our unique global enterprise
and our outstanding people… working together … everywhere …

OUR MISSION

Everyone, passionately creating loyal customers for life

Our mission defines our focus and what we do differently to create value. We
are a company of people captivated with creating loyal customer… one
customer at a time.

OUR VALUES

Our values are constant and define the way that all whirlpool corporation
employees are expected to behave and conduct business everywhere in the
world.

Respect – We must try one another as individuals and value the capabilities
and contributions of each person.

Diversity and Inclusion – We must maintain the broad diversity of whirlpool

people and ideas. Diversity honours differences, while inclusion allows
everyone to contribute, Together, we create value.

Team work – We must recognize that pride results in working together to

unleash everyone’s potential, achieving exceptional results.

Spirit of winning – We must promote a whirlpool culture that enables

individual and to reach and take pride in extraordinary results and further
inspire the “Spirit of Winning” in all of us.

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PRODUCT PROFILE
French door Multi door

1. Dual Cycle Dual Air Cooled System 1. 6th sense active fresh
2. DC Inverter Compressor 2. Deodorizing and door lock
3. High Retention Moisture Technology 3. Air booster system, quick chill bottle zone

Double door Single door

1. 6th Sense Deep Freeze Technology 1. Up to 40% Longer Vitamin

2. Chilling Gel 2. 7 Day Garden Fresh*

3.Fresh Flow Air System 3. 12 Hour* Cooling Retention

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CHAPTER: 3

 OBJECTIVES
 RESEARCH
METHODOLOGY
 LIMITATIONS

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OBJECTIVES

 To study about the consumer behaviour towards the services of the

company.

 To study the various marketing strategies adopted by whirlpool.

 To study about the local agents and their supply of the recent models.

 To study about the reason of homemakers in choosing whirlpool for

their home appliances.

 To study the attitude and behaviour of the customer towards the

whirlpool company.

 To suggest the ways to promote Whirlpool India ltd.

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RESEARCH METHODOLOGY

Research refers to search for knowledge. It is an art of the

scientific investigation. Research comprises definite problem. The research
design ascetically states the procedures of data collection and analysis of
information relevant to problem.

Methodology is the branch of logic concerned with the

application of the principle of reasoning and philosophical enquiry. The
method to be followed to proceed with research is called methodology
depends on the type of study.

“Marketing Research is the systematic gathering,

recording and analysing of data about problems relating to the marketing of
goods and services.”
-American Marketing Association.

DATA COLLECTION:-
The information required for the preparation of report is
collected through two sources
1.Primary Data.
2.Secondary Data.
1. Primary Data:- It is the first hand information collected by the
researcher through questionnaires, observation and interview which form the
major part. A questionnaire is used as a tool for the systematic collection of
relevant information.

2. Secondary Data:- It is the data collected from already existing data

like company website, company profile, company catalogue reports on
company history and manufacturing by it, journals, magazines, research data
of others, researchers reference tools etc;

 Sampling Plan:- All the items in any field of enquiry consisted a

universe of population is known as “censor enquiry”. It can be presumed

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that in such an enquiry when all items are concerned no elements of chance
is left and highest assurance is obtained. But in practice this may not be true.
Even a slightest element of bias in such as enquiry we get larger and larger
as a number of observations increases. This type of enquiry involves a great
deal of time, money and energy. Therefore when field of enquiry is large,
this method becomes difficult to adopt because of the resources involved.
Further many times it may be impossible to obtain sufficient and accurate
results by studying a part of total population.
When fields studies are under taken in practical life,
consideration of time and cost almost in-variation lend to a selection of
responded. The responded must be representative of total population as
possible in order to the produced a miniature cross section. The selected
respondents constitute sampling technique. The survey conducted is known
as “sampling survey”.
 Sample:- Sample devotes only a part of the universe, which is studied
and conclusion is drawn for the entire universe.
 Sampling:- An integral component of research design is known as
sampling plan. Specifically it addresses three questions

 Whom to survey ( The sampling unit )

 How to survey ( Sampling size )
 How to select them(The sampling procedure)

1. SAMPLING UNITS : Students, Business people,

Professionals, common people
are surveyed.
2. SAMPLING SIZE : 100
3. SAMPLING PROCEDURE : Random sampling

Declaration :-
I selected this descriptive resource which includes survey facts
finding and enquiries. The method used for present study is survey method.
Data was selected from fields survey by the personal interviews with
customers, primary data is collected with the help of questionnaires for
analysis

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Questionnaires :-
A set of questions are printed in a form and provide
to the respondents for their answers. Closed ended and open ended questions
are used. The questionnaires are developed and tested before using for data
collection.

 Closed ended questions :-

Closed ended questions include all the possible answers (or)

prewritten respondent category and respondents are asked to choose among
them.

Ex: Multiple choice and Scale questions.

 Open ended questions :-

Open ended questions allow respondents to answer

in their own words. Questionnaire does not contain boxes to tick, but instead
leaves a blank for their respondents to write answer.

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LIMITATIONS
Apart from the needs and importance of the study, there
are limitations also. The limitations are as follows:

 The research was conduct in a very small area.

 The study is confined to Kurnool city. Not the customers around

the world.

 The survey was carried about 1 month, which was a time

constraint.

 Time factor is the main limitation of the study.

 The method used in this project is random sampling methods and

the result obtained may not be fully accurate and believable.

 The research has been centered to only 100 customers rather

than millions.

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CHAPTER: 4

 CONSUMER
BEHAVIOUR

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CONSUMER BEHAVIOUR
Consumer orientations stem from the company’s
adoption and implementation of the marketing concept a philosophy of every
business unit, which has triple implication namely:

1. The victory of any business rests on consumers who are willing to

accept and pay for the products or services.

2. The firm must be aware of what the market wants well in advance
of production.

3. Consumer’s wants must be monitored continuously for assured

success over competition.
The consumers are the arbiters of fortune in business highly competitive
economic system, the success, survival and growth of firm warrants accurate
knowledge about the consumers behavior – how, why, where, what, they buy?
Understanding consumer is the crucial task of every marketing manager.

DEFINITION:
Professor . C.G. Walter and Professor G.W. Paul says that,
“It is the process where by individuals decide whether, what, when, how from
whom to purchase goods and services.”
STEPS IN CONSUMER BUYING PROCESS:
The following are 5 steps generally by the consumers while buying
a product.
1.NEED RECOGNITION:
Need recognition is the awareness of the want or a desire or a
consumption problem without the satisfaction feels restless and tension charged.
2.INFORMATION SEARCH:
Consumer interest is indicated in the consumer’s willingness to
seek further information about the product or service. Since there are varieties
of products and he seeks to have maximum satisfaction, he searches relevant
information.

3.EVALUATION AND INTENSION:

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The evaluation stage is the mental trail of product or service.

4.PURCHASE DECISION:
Decision to purchase implies consumer commitment for a
product or a service. Practically it is the last stage in the buying process
because, it completes the exchange process.
5.POST PURCHASE BEHAVIOUR:
The post purchase experience may be a set of positive or
negative feelings. Positive feeling or satisfaction will results in repeat sales or at
least recommending the product or service to others; on the other hand,
dissatisfaction or negative feeling creating anxiety and doubts.

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CHAPTER: 5

DATA ANALYSIS &

INTERPRETATION

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1.Table showing brands of refrigerators used by respondents

Brands used by No.of Percentages

respondents respondents
Whirlpool 36 36%
Samsung 24 24%
Videocon 10 10%
LG 30 30%
Total 100 100%

INFERENCE:

From the above table,

36% of respondents are using Whirlpool refrigerator.

24% of respondents are using Samsung.
10% of respondents are using Videocon.
30% of respondents are using LG.

Source:Questionnaire

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1.Graph Showing Brands Of Refrigerators Used By

Respondents

Brands used by respondents

40% 36%

35% 30%
30%
24%
25%
20%
15% 10%
10%
5%
0%
Whirlpool Samsung videocon LG

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2.Table showing types of refrigerators used by the

respondents

Types of No.of respondents Percentage

refrigaretors
Single door 50 50%
Double door 30 30%
Bottom mounted 20 20%
Total 100 100%

INFERENCE:

From the above table,

50% of respondents are using single door refrigerators

30% of respondents are using double door refrigerators
20% of respondents are using bottom mounted refrigerators

Source:Questionnarie

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2.Graph Showing Types Of Refrigerators Used By

Respondents

Types of refrigerators used by respondents

50%
50%
45%
40%
35% 30%
30%
25% 20%
20%
15%
10%
5%
0%
Single door Double door bottom mounted

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3.Table showing types of refrigerators models used by

respondents

Models of No.of Percentage

refrigerators respondents
Proton 12 12%
Ice magic 44 44%
Neo chill 36 36%
Pentagon 08 08%
Total 100 100%

INFERENCE:

From the above table,

12% of respondents are using Proton.

44% of respondents are using Ice Magic.
36% of respondents are using Neo Chill.
08% of respondents are using Pentagon.

Source:Questionnaire

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3.Graph showing types of refrigerators models used by

respondents

Types of Refrigerators used by respondents

Proton Ice Magic Neo Chill Pentagon

6%

21%

56%
17%

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4.Table showing the period of utilization of Refrigerator

Period of No.of Percentage

utilization respondents
5 Years 40 40%
3-4 Years 34 34%
2-3 Years 26 26%
Total 100 100%

INFRENCE:

From the above table,

40% of respondents are using from 5 Years

34% of respondents are using from 3-4 Years
26% of respondents are using from 2-3 Years

Source: Questionnarie

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4.Graph showing the period of utilization of Refrigerator

Period Of Utilization

40%
35%
30%
25%
40%
20% 34%
15% 26%
10%
5%
0%
5 YEARS 3-4 YEARS 2-3 YEARS

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5.Table showing features most liked by consumers in

Whirlpool

Features most No.of Percentage

liked Respondents
Fiber Glasses 20 20%
Quick cooling 60 60%
Inertial 20 20%
Designing
Total 100 100%

INFERENCE:

From the above table;

20% of respondents are using Fiber Glasses.

60% of respondents are using Quick Cooling
20% of respondents are using Inertial Designing

Source:Questionnarie

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5.Graph showing features most liked by consumers in

Whirlpool

Features most liked by respondents in

Whirlpool

70% 60%
60%
50%
40%
30% 20% 20%
20%
10%
0%
Fiber Glasses Quick cooling Inertial Designing

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6.Table showing the 6th sense cooling technology

Cooling No.of Percentage

Technology Respondents
YES 64 64%
No 36 36%
Total 100 100%

INFERENCE: From the above table,

64% of the respondents know about 6th Sense Cooling Technology.

36% of the respondents do not know about 6th Sense Cooling
Technology.

SOURCE:Questionnaire

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6.GRAPH SHOWING ABOUT THE 6 SENSE COOLING TECHNOLOGY

th

Yes No

36%

64%

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7.Table showing the respondents about the feeling of the 6th

sense cooling technology.

Feeling about No.Of Percentage

cooling Respondents
technology
Excellent 30 30%
Good 44 44%
Satisfied 22 22%
Bad 04 04%
Total 100 100%

INFERENCE: From the above table,

44% of the respondents feeling good

30% of the respondents feeling excellent
22% of the respondents feeling satisfied
04% of the respondents feeling bad

SOURCE:Questionnaire

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7.GRAPH SHOWING ABOUT THE FEELING OF USING 6th SENSE

COOLING TECHNOLOGY BY RESPONDENTS

45%
40%
PERCENTAGE OF RESPONDENTS

35%
30%
25%
20%
15%
10%
5%
0%
Good Excellent Satisfied Bad

SATISFACTION LEVEL

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8.Table showing the respondents feeling about the price of

Neo Chil

Respondents No.Of Percentage

Feeling Respondents
Expensive 38 38%
Reasonable 52 52%
Cheep 10 10%
Total 100 100%

INFERENCE: From the above table,

38% of the respondents say Expensive

52% of the respondents say Reasonable
10% of the respondents say Cheep

SOURCE:Questionnaire

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8.GRAPH SHOWING THE RESPONDENTS FEELING ABOUT

THE PRICE OF NEOCHIL
PERCENTAGE OF RESPONDENTS

60%

50%

40%

30% 52%
38%
20%

10% 10%

0%
Expensive Reasonable Cheep

PRICE

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9.Table showing the respondents satisfaction level about the

services provided by the dealer

Satisfaction of No.Of respondents Percentage

Respondents
Yes 64 64%
No 36 36%
Total 100 100%

INFERENCE:From the above table,

64% of the respondents are satisfied with the services provideed

36% of the respondents are not satisfied with the services provided

SOURCE:Questionnaire

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9.GRAPH SHOWING THE RESPONDENTS SATISFACTION LEVEL

WITH THE SERVICES PROVIDED
percentage of respondents

80%

60%

40% 64%

20% 36%

0%
Yes No

respondents satisfied

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10.Table showing the respondents satisfaction with the

warrenty provided

Respondents Satisfaction No.Of Respondents Percentage

Yes 74 74%
No 26 26%
Total 100 100%

INFERENCE:From the above table,

74% of the respondents are satisfied with the warrenty provided.

26% of the respondents are not satisfied with the warranty provided.

SOURCE:Questionnaire

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10.GRAPH SHOWING THE RESPONDENTS SATISFACTION WITH

THE WARRENTY PROVIDED

Yes No

26%

74%

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CHAPTER: 6

 FINDINGS
 SUGGESTIONS

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FINDINGS

 From the survey conducted, it is clear that most of the

consumers are preferring refrigerators of Whirlpool.

 From the consumer specifications, it is clear that most of the

consumers are aware of Whirlpool refrigerators through
advertisements.

 From the study, it is clear that most of the consumers rate the
quality and availability is good.

 From the study, it is clear that most of the respondents rate

the performance to be excellent.

 From the study, it is clear that most of the respondents feel

that prices are reasonable.

 From the survey conducted, consumers made it clear that they

would prefer price reduction and additional quantity in case of
promotional activities.

 Finally from the survey, most of the respondents are satisfied

by using Whirlpool refrigerators except for a negligible number
of people.

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SUGGESTIONS

 Consumers are satisfied for the reasonable price and good quality, the
company should maintain the same standard in future.

 Introduce better offers to overcome the competition in market.

 Improve the strong distribution networks to meet the needs of both

rural and urban consumers.

 New products should be introduced at regular intervals.

 Try to satisfy the entire customers on their needs after sales services
promptly.

In spite of company having good brand image it is better if it can go for

intensive advertising to attract even competitive consumers v

Dept Of Management Studies SJDC

PROJECT REPORT 2017-2018

ANNEXURE:
 QUESTIONNAIRE
 BIBILOGRAPHY

Dept Of Management Studies SJDC

PROJECT REPORT 2017-2018

QUESTIONNAIRE
I am Shaik mahaboob pursuing BBA final year in St.Joseph’s Degree
College. I am preparing a project on “A study on consumer behaviour towards
WHIRLPOOL REFRIGERATOR”. I request you to co-operate with me in filling this
questionnaire.

NAME: GENDER:

AGE: OCCUPATION:

1. Do you have refrigerator in your home?

(a)Yes (b)No

2. Which brand refrigerator do you have in your home?

(a)Whirlpool (b)Samsung (c)Videocon (d)LG

3. What type of refrigerator do you use?

(a)Double Door (b)Single Door (c)Bottom Mounted

4. Which type of model are you using?

(a) Proton (b)Ice magic (c)Neo Ichill (d)Pentagon
5. From how long are you using it?

(a)5 years (b)3-4 years (c)2-3 years

6. What feature do you like in Neo IChill?

(a)Fiber glass (b)Quick cooling (c)Inertial designing

7. Do you know about the 6th sense cooling technology?

(a)Yes (b)No

8. How do you feel about this 6th sense cooling technology?

(a)Good (b)Excellent (c)Satisfied (d)Bad

Dept Of Management Studies SJDC

PROJECT REPORT 2017-2018

9. Are you satisfied with the Whirlpool Refrigerator?

(a)Yes (b)No

10. How do you feel about the price of Neo IChill?

(a)Yes (b)No

11. Are you satisfied with the services provided by the dealers?

(a)Yes (b)No

12. Are you satisfied with the warranty provided by the brand of
10(9+1) with the whirlpool refrigerator?

(a)Yes (b)No

13. What kind of other products do you use of whirlpool brand?

(a) Washing Machine (b) Oven

(c) AC (d) Water Purifier

14. Rate the following based up on your personal perception?

(a) LG (b) Samsung

(c) Whirlpool (d) Videocon

15. Give your valuable suggestions:

Signature
THANK YOU

Dept Of Management Studies SJDC

PROJECT REPORT 2017-2018

BIBLIOGRAPHY
Book References:

 KOTHARI . C . R, REASEARCH METHODOLOGY, New age

international publishing, 5th edition
 PHILIP KOTLER, MARKETING MANAGEMENT, Paradise hall of
India – New Delhi, 9th edition
 SAXENA, MARKETING MANAGEMENT, Tata McGraw hill, 5th
edition

WEBSITES VISITED:

 www.whirlpool.com
 www.wikipedia.org
 www.whirlpoolindia.com
 www.managementparadise.com

Dept Of Management Studies SJDC