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Getting Started With Digital Marketing

Getting Started With Digital Marketing

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103 views5 pages

Getting Started With Digital Marketing

Getting Started With Digital Marketing

Uploaded by

ETL LABS
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Getting Started with Digital Marketing

MODULE – 1 INTRODUCTION TO ONLINE MARKETING 7


Differences Traditional Marketing vs Digital Marketing

Traditional Marketing Digital Marketing

One-way conversation Two-way conversation

Closed system Open system

Opaque Transparent

Mass marketing One-on-one marketing

About ME About you

Professional content Brand and User-generated Content

MODULE – 1 INTRODUCTION TO ONLINE MARKETING 8


Differences Traditional Marketing vs Digital Marketing

Traditional Marketing Digital Marketing

Polished content Authentic content

Paid platform FREE platform

Metric: Reach/ frequency Metric: Engagement

Actors/ Celebrities Actors: Users/ Influencers

Economic decision-making Community decision-making

Controlled communication Unstructured communication

MODULE – 1 INTRODUCTION TO ONLINE MARKETING 9


Differences Traditional Marketing vs Digital Marketing

Traditional Marketing Digital Marketing

Pre-produced/ scheduled Real-time creation

Top-down strategy Bottom-up strategy

Formal language Informal language

Passive involvement Active involvement

Poor analytics Deep Analytics

Paid Paid, Owned, Earned

MODULE – 1 INTRODUCTION TO ONLINE MARKETING 10


Why Digital Marketing is Preferred
Today
• Today Market is flooded with products and
still people seek for more
• From mobile plans, birthday cakes to travel
plans, everything is custom
• We use digital devices to find personalized
solutions
4
• This has led to great reduction in consumption
of mass products
• There is nothing like an ideal product or
service in market today
• Each product and service has its own specific
market and audience
• Hence, brands are looking for personalized
marketing solutions rather than mass
marketing

MODULE – 1 INTRODUCTION TO ONLINE MARKETING 11

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