Posco Daewoo Company Profile
Posco Daewoo Company Profile
Posco Daewoo Company Profile
04 CEO’s Message
06 Company History
08 vision & Core values
09 Financial highlights
10 Business areas
12 International Trade
14 Steel
16 Non-Ferrous Metal
17 Chemicals
18 Machinery
19 Automobile & Components
20 Electronic Communications
21 Food & Commodities
28 Resources Development
30 Oil & Gas
31 Myanmar Gas Field Project
32 Minerals
33 Agro-Resources
40 global networks
CHALLENGING TOWARDS
GLOBAL TOP COMPANY
POSCO DAEWOO is a representative ‘Global Integrated Corporation’ that consistently builds
its company by implementing core values as ‘The Excellent People,’ ‘Creative Challenge’ and
‘Reliability and Cooperation’ in various business fields including international trade,
investment & project organizing and resources development.
>> CEO’s Message
CEO’s Message
4
POSCO Daewoo
POSCO DAEWOO
Striving to become a 'Global Integrated Corporation'
as a World-Class Comprehensive Business Solution Provider
We ask for your continued interest in and support for POSCO DAEWOO.
Thank you.
5
>> Company History
Company History
POSCO DAEWOO began as a trading company called ‘Daewoo Industry Co., Ltd.’ in March 1967. The company was appointed as a
‘general trading corporation’ by Korean Government in May 1975 and has pioneered the economic development of South Korea by
expanding its exports. In January 1982, the construction and the trading sector of company were integrated and it was renamed
as Daewoo Co., Ltd. During the Global financial crisis hit in Korea, Daewoo Group was disbanded and divided into Daewoo
International Co., Ltd. in December 2000. Until the early graduation of a work-out in December 2003, the company achieved
average annual sales increases of 30%. In November 2010, it became an affiliate of the POSCO and was prepared to face the future
based on its solid internal stability.
1997
11 Awarded USD 10 Billion
1975 Top Export Award
05 Assigned Daewoo Industry Co., Ltd.
as general trading corporation
1999
1979 08 Began work-out 12 Daewoo
11 B
ecame the first Korean company to be subsidiaries including Daewoo
awarded USD 1 Billion Top Export Award Corporation
1967 1982
03 Founded Daewoo Industry Co., Ltd. 01 Launched Daewoo Corporation
(Capital of KRW 5 million)
1983
1968 06 Became the first Korean company to
10 Succeed the first export (Tricot Fabric) exceed monthly export amount of USD
500 Million
1969
08 E stablished the first 1988
overseas branch (Sydney) 01 Established the first Korean branch in
Eastern Europe (Berlin)
1988
08 Established the first Korean branch in
China (Beijing)
6
POSCO Daewoo
Since the 1st overseas branch was established in Sydney, Australia in August 1969, the company has 109 global networks located in
58 countries as of 2016. Particularly in 1988, the company became the first Korean corporation to penetrate into the German and
Chinese markets. In March 2016, POSCO DAEWOO revised its mission statement, and is leading the global market as a part of the
POSCO Group.
2015
2006 01 Relocated office to NEAT Tower in
01 Succeeded in exploration of A-3 Songdo, Incheon
gas field in Myanmar
2015
2008 07 Appointed Kim Young-Sang as
12 Acquired ISO 14001 President and CEO
by Daewoo Japan
2008 2016
12 Exceeded KRW 10 Trillion in sales 03 Renamed to POSCO DAEWOO
2000 2010
12 Spun off Daewoo International 11 Became an affiliate of POSCO Group
Corporation from Daewoo Corporation
2010
2003 12 Exceeded KRW 15 Trillion in sales
01 Acquired ISO 9001
2011
2003 09 Acquired exploration rights for block 6-1S
12 Graduated work-out in the East Sea
2004 2013
01 Succeeded in the exploration of 06 Started commercial production in gas
A-1 gas field in Myanmar field in Myanmar
2004 2014
12 Exceeded KRW 5 Trillion in sales 05 Myanmar hotel Ground-breaking
ceremony
7
>> Vision and Core Values / Financial highlights
Core Values
•Priority in talents
The Excellent •World-class professionalism
People •Equipped with morality and
passion
Core Values
Reliability
Creative
and
Challenge
Cooperation
8
POSCO Daewoo
175,269 1,764
171,086
1,589 1,330
1,086
Asset / Capital / Liability
9
>> Business areas
Business areas
The business areas of POSCO DAEWOO involve TRADING BUSINESS including imports, exports and triangular trade, INVESTMENT &
PROJECT ORGANIZING BUSINESS such as power generation, plant, IT, financing and the operation of EPC(Engineering Procurement
Construction), as well as RESOURCES DEVELOPMENT BUSINESS for the development, operation and sales of oil / gas, minerals and
agro-resources.
International TradE
Based on over 100 global networks that are
distributed worldwide, POSCO DAEWOO is engaged
in transactions with long-term outstanding partners
that involve various products.
Steel
10
POSCO Daewoo
Machinery
Infrastructure
Project
Agro- Resources
Chemicals
Minerals
Investment
Project
Automobile &
Components
Electronic
Communications
11
International TradE
POSCO DAEWOO is engaged in transactions with long-term outstanding partners involving various products by
utilizing over 100 global networks. World-class talents have gathered to satisfy the needs of clients and through
ceaseless, creative challenges towards the world market, POSCO DAEWOO will lead a bright future of global trade
investment.
>> International Trade >> Steel
Steel
POSCO DAEWOO is engaged in exports, imports and triangular trading of products
from top-tier steel suppliers, both domestic and overseas, including those in China, Asia,
America, Europe, the Middle East and CIS, with a focus on products from POSCO, one
of the largest steel manufacturers worldwide. The company is expanding globally with
projects in industrial fields of construction, automobiles, plants, machinery, shipbuilding
and energy, while professionally meeting the demands of diversified and segmented
markets with products ranging from hot rolled steel, plate & wire rod and cold rolled steel
products, to steel products in the oil and energy industry, automotive steel and special
steel. In particular, the company is achieving continuous, rapid growth by expanding its
business areas through strategic investments in and operations of processing centers
around the world, such as in Brazil, America, Mexico, and Indonesia. Moreover, as Korea's
best professional general trader in steel industries, the company is developing as the
world's best trader based on its strong foundation of expertise domestically and overseas.
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POSCO Daewoo
| Main items |
Hot Rolled Steel : Hot Rolled Steel Sheet, Pickled & Oiled Steel in Coil/Sheet
Plate & Wire Rod : Hot Rolled Steel Plate, Wire Rod, Slab
Energy Steel : Hot Rolled Steel in Coil/Plate/Pipe for API, Construction Material, Steel Pipe
Cold Rolled Steel : Cold Rolled Steel/Grain Oriented and Non-Oriented Electrical Steel/
Galvanized Steel/Electrolytic Galvanized Steel/Alu-Zinc Alloy Steel/
Aluminized Steel/Prepainted Galvanized Steel in Coil/Sheet, Tin Plate
Automotive Steel : Cold Rolled Steel/Galvanized Steel/Galvanealed Steel/
Pickled & Oiled Steel in Coil/Sheet
Special Steel : STS Cold Rolled/Hot Rolled Steel in Coil/Sheet/Pipe
POSCO DAEWOO
continuously conducts
transactions with manufacturers
around the world based on long-
term reliability and it is a window
for imports and exports for various
steel products.
15
>> International Trade >> Non-Ferrous Metal / Chemicals
Non-Ferrous Metal
POSCO DAEWOO is actively performing exports, imports and tripartite trade for non-
ferrous metals which are considered as an essential material in today’s industry. The
company deals with various non-ferrous metal products, starting from raw materials
in fundamental industries to finished goods and is expanding its business areas by
continuously increasing its transaction volumes. Based on a workforce composed of
outstanding trading specialists and abundant experience with the 6 major metals, the
company has long strengthened its position as the best non-ferrous metal trader in Korea.
In the overseas market, the company is elevating its status alongside the world’s leading
traders with its excellent sourcing abilities and expansion of commercial supremacy.
| Main items |
The Raw Materials of 6 Major Basic Metals(Aluminum Ingot, Electrolytic Copper, Zinc Ingot,
Lead Ingot, Tin Ingot, Nickel, etc), Other Non-Ferrous Products(Titanium Raw Materials/
Products, Aluminum Products, Copper Products, etc), Non-Ferrous Scrap
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POSCO Daewoo
Chemicals
Petrochemical products are manufactured from petroleum or natural gas and refer to products
that are used for chemical purposes other than fuel or lubricants. POSCO DAEWOO supplies
petrochemical products in a comprehensive range starting from upstream fields such as
naphtha which is a basic item in petrochemical, propylene and BTX to downstream fields such
as synthetic resins, and chemical fiber synthetic rubber. By expanding long-term agreements,
and in turn securing stable raw material sourcing and competitive finished goods, the
company strives to ensure that the suppliers and buyers achieve mutual growth.
| Main items |
Petroleum Products(Gas Oil, Fuel Oil, etc), Olefin, Aromatics, Synthetic Fiber Intermediates,
Synthetic Resins(PE, PP, ABS PVC, etc), Synthetic Rubber(SBR, BR, etc), Inorganic Chemicals, etc
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>> International Trade >> Machinery / Automobile and Components
Machinery
POSCO DAEWOO is engaged in exports of various heavy construction equipment,
industrial vehicles, engines, agricultural machineries, facilities, small and medium
plants, shipbuilding, aircrafts, airport equipment, railway and medical devices as well
as tripartite transactions worldwide. In addition, the company is gaining credibility as a
supplier of various products including power plants, processing equipment for substation
construction and transmission and distribution wires. With business experiences
accumulated in the fields of Economic Development Cooperation Fund (EDCF) projects,
the company also exports relevant equipment and facilities.
| Main items |
Construction Equipment, Industrial Vehicle, Engine, Special Purpose Vehicle, Agriculture
Machinery, Oil & Gas Energy Plants(Refinery, LNG/LPG Plant, Oil Farm),
Industrial Plants(Petrochemical, Steel, Paper & Cement), Chemical Processing Equipment,
Vessel & Offshore, Airport & Seaport Facilities, Rolling Stocks & Railway System, Healthcare,
Water & Waste Treatment
POSCO DAEWOO
is building trust with
customers worldwide
with safe delivery and
product management
starting from industrial
machineries to various
equipment.
18
POSCO Daewoo
| Main items |
Engine & TM Parts, Seat Parts, Interior & Exterior Parts, Tire, Battery, Wheel,
Commercial Vehicle, Passenger Car
As Korea’s largest
specialized trading
organization for
automotive components
that is currently engaged
in trade with 85 countries
worldwide,
POSCO DAEWOO plays
a part in contributing
to the development
of South Korea’s
automotive industry.
19
>> International TradE >> Electronic Communications / Food and Commondities
Electronic Communications
POSCO DAEWOO, overcoming a great wave of market changes, supplies various products
worldwide in the fields of IT, communication devices as well as the electronic industry
such as household appliances. The company strives to enhance value added by supplying
not just simple general consumer goods, but also communication devices, systems and
solutions. As a leader of combined system establishment and integration, the company is
engaged in various System Integration(SI) projects.
Establishing communication infrastructure is an axis for strong growth and the company
prides itself in its outstanding competitiveness as it has been awarded with projects
involving Trunked Radio System(TRS), backbone network establishment in Indonesia and
projects establishing high-speed Internet network in Podlaskie Providence, Poland.
| Main items |
ICT (Smart City, ITC, TMS, Surveillance System), Backbone Network & TRS,
IT Equipment (Repeater, Fiber Optics, DAS, Filter, etc), LED Light, Terminal, Battery,
White Goods, Display Product, Set-top Box
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POSCO Daewoo
| Main items |
Agricultural Products : Food and Industrial Crops such as Rice, Wheat, Barley, Corn, Beans, Quinoa
Livestock Products : Milk, Pork, Mutton, Processed Meat
Fisheries : Mackerel, Prawn
Food : Beverages such as Coffee and Drinking Water, Snacks
Fiber : Spun Yarn, Fabric, Synthetic Filament Yarn ∙ Fiber
Household Items : Fashion Accessories such as Bags and Leather, Sports and Leisure Items such as Bicycles and Helmets
POSCO DAEWOO is not only raising corporate revenue based on the most
effective, stable and multi-national distribution path, but also the happiness
of the global community in both production and consumption.
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INVESTMENT &
Project Organizing
The organizing business refers to identifying large-scale overseas projects by utilizing the global network, information,
marketing and financial capabilities of international traders and providing total solutions to customers to optimize profit.
POSCO DAEWOO, as a project organizer for Engineering Procurement Construction(EPC), executes overseas projects in
the fields of power plant, railway, port, plant and IT equipment and carries out various starting from investment shares
such as Independent Power Producer(IPP) to the operation and management of its facilities. As a result, in March 2013,
the company was awarded the Combined Cycle Power Plant project in Talimarjan, Uzbekistan worth USD 820 million
and in February 2014, it demonstrated its outstanding capabilities in the field of Combined Cycle Power Plant by being
awarded the Combined Cycle Power Plant project in Algeria worth USD 1.4 billion. Moreover, the company is expanding
its investments that are integrated to its trading business and also strengthening its business development for new
growth in strategic regions.
>> INVESTMENT & Project Organizing >> Infrastructure Project / Energy and Industrial Plant Project
Infrastructure Project
Infrastructure projects refer to businesses related to a long term Social Overhead
Capital(SOC) business, such as ship, port, railroad, airport, water environment, medical and
telecommunications projects. POSCO DAEWOO provides a comprehensive solution for
customers across the globe starting from procuring fund through Official Development
Assistance(ODA) in the development phase to forming consortiums or JVs(Joint
Venture) with competitive partners to participating in international bids, being awarded
EPC(Engineering Procurement Construction) ans Operation & Maintenance(O&M) projects.
24
POSCO Daewoo
25
>> INVESTMENT & Project Organizing >> Power Plant Project
26
POSCO Daewoo
27
Resources Development
Amidst fierce competition among countries around the world to secure resources, POSCO DAEWOO is actively
engaged in resource development businesses as one to act as a future growth engine.
Starting with the investment in marine gas fields in Vietnam in 1992, POSCO DAEWOO is standing tall as a global
resource developer by conducting 18 overseas resource development businesses worldwide in the fields of
petroleum and gas such as bituminous coal in Narrabri, Australia, palm oil development in Indonesia, minerals and
agro-resources, standing tall as a global resource developer.
>> Resources Development >> Oil & Gas
30
POSCO Daewoo
become the top resource development global integrated corporation District A-3
A-2
representing Korea. The gas field business in Myanmar is a project that Naypyidaw
AD-8 AD-1
was only possible with the endeavor of POSCO DAEWOO executives and
employees, with their strong spirit and love of challenges amidst the AD-9 AD-2 A-4
difficult conditions such receiving investments after the Asian financial AD-10 AD-3 A-5
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>> Resources Development >> Minerals / Agro - Resources
Minerals
POSCO DAEWOO is propelling the expansion of its value chain towards the highest
achievable areas through investments in exploration, development and production of
strategic minerals such as bituminous coal, bronze, nickel and uranium. Through this,
the company expects not only to gain stable income from projects, but also to secure
trade volume through off- take agreements and to enjoy synergy effects with trading
organizations. Currently, the company is participating in the bronze exploration business
in Shangalon, Myanmar, nickel production business in Ambatovy, Madagascar and the
bituminous coal production business in Narrabri, Australia. In addition, the company will
grow into a specialized mineral developer by operating mine projects continuously and
investing in share participation in the future.
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POSCO Daewoo
Agro- Resources
To prepare for the food deficits, POSCO DAEWOO is concentrating on securing food
resources. Recently, the company has actively participated in the overseas food resource
development business in palm oil plantations of Indonesia. While doing this, the company
has been acknowledged for its technology and know- how. Palm oil can be used as an
intermediate material in various products such as detergent raw materials and chemical
products, and also as raw materials for bio diesel which is being highlighted as a new
renewable energy for the future. The company plans to contribute to creating new sources
of revenue by establishing a palm value chain that involves the development, production
and sales by developing palm oil plantations and farms that process Crude Palm Oil(CPO),
which is a worked material. This project will assist POSCO DAEWOO to grow as a specialist
for the palm industry as well. Besides that, the company is planning to expand its business
scope into farming and distribution of major cereal crops such as rice and wheat.
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>>
CERTIFICATES · trademarks
AND SOCIAL CONTRIBUTIONS
and obligations and make an effort to realize a world where everyone is happy.
34
POSCO Daewoo
35
>> Status of certificates
Status of certificates
POSCO DAEWOO has qualified for the stringent inspections of international societies such as the compliance of the law and safety
management. As an outstanding corporation that has acquired various international certificates, POSCO DAEWOO has officially been
recognized for safe management of imports and exports, providing high reliability with regards to quality and service to various
overseas clients.
- As a system which sets a standard with regards to quality assurance that is acknowledged internationally, it certifies
that the product and service systems provided to customers satisfy the requirements of the regulations and that it is
continuously being maintained and managed.
Company-Specific Exporter
● Acquired certificate on January 15th 2013
● Customs Approved Exporter : Refers to an exporter that is able to verify the origin and companies are
categorized into certified exporter per item and per company
- To enhance the efficiency for the issuance and management of proof of origin under FTA, this system enables the customs
authorities to simplify the relevant procedures and submission of attachments for exporters who have verified their ability
to prove the origin of goods.
- Companies are subject to special customs benefits under main FTAs, and become certified without need for separate
certification procedures with regards to all agreements that come into effect after the certification and to all new export items.
- A corporate certification system that is assigned by the relevant customs authority to companies by inspecting their
compliance of the law, internal control system, financial stability and safety management sectors in accordance to the
WCO’s safety management standards.
- AEO certified companies are subject to benefits such as prompt customs clearance, and exemption from customs inspections.
company is equipped with systems such as organizations and regulations necessary for the import and export
management of strategic goods and whether export control such as the assessment for strategic goods and
application for licenses can be conducted autonomously
● Grade is categorized into A, AA and AAA with a AAA Grade being the highest grade
- Ministry of Trade, Industry, and Energy assigned(certified) companies that autonomously manage strategic materials as
‘Compliance Program Traders’
- As a first company in the trading industry in Korea to acquire a AAA grade, it enjoys the privileges of simplified administration
36
POSCO Daewoo
Introduction of Trademark
Introduction
The five lines and the spaces between each of them in Daewoo symbol ( ) identify
five oceans and six continents respectively and the symbol largely embodies a world
and implies its future oriented vision and growth. Daewoo logo ( ) (大宇 in
Chinese characters) has the meaning of “to advance into a greater universe”.
Global Usage
Daewoo trademarks have been registered in over 160 countries for more than 3500 · Applied for the registration of Daewoo
instances, with its first registration in 1974 in Korea. Our trademarks are being widely Trademark in 1974
used in various business sectors including electronics, automobile parts, machinery, · Currently registered in more than160
construction, and transportation, and the value of our trademark is highly regarded countries for over 3500 instances
throughout in Asia, Central and Latin America, the Middle East, and the CIS countries. · Enactment of the Brand Management
As an our endeavor to protect and manage our trademarks, we actively involve in the Bylaws and operation of the Brand
relevant application and registration work together with the operation of a monitoring Management Committee
Examples
37
>> Social Contribution
SOCIAL CONTRIBUTIONS
Volunteer Team comprised of executives and employees
‘Children Volunteer Team’ engaged in volunteering activities for the regional community
POSCO DAEWOO is involved in volunteer activities for the regional community to meditate on the true definition of volunteering activities
and to promote the culture of sharing by setting up a ‘Children Volunteer Team’ in 2012, composed of the children(elementary students) of
executives and employees. The company conducts systematic training activities such as ‘global citizen training’ and others so that children of
executives and employees who have been assigned to posts overseas can become interested in social contribution activities at both home
and abroad. Furthermore, the company is conducting volunteer experiencing activities such as ‘1 Company 1 Village love for agriculture and
giving a helping hand’ and ‘Handicapped Helpers’, ensuring that the children volunteer team members learn the joy of sharing.
38
POSCO Daewoo
POSCO DAEWOO is actively engaged in various overseas social contribution activities to fulfill its social responsibilities as a global
corporation. In Myanmar, the company is contributing in social support projects such as new construction of a hospital, providing training
support to medical teams, maintenance in education institutes, equipment support, donation of bicycles, and from 2015, free surgery for
children with facial disfigurements. Support is also provided for social infrastructures and for environmental preservation such as support
for recovery from disasters.
Moreover, from 2012, together with international NGOs, it has been conducting an eye surgery camp to prevent the loss of sight and to
enhance eye health. Starting from Ethiopia, it provided free cataract surgeries in Cambodia, Myanmar and Indonesia in 2013 and in 2 regions
in Uzbekistan from 2014.
In addition, supports are being provided to children centers in secluded areas and donations for the development of teenagers, scholarship
support, visits to orphanages and volunteering activities for elderly people are being conducted by local branch in Uzbekistan.
39
Global Networks As the name of company has changed, the procedure for changing
the name of overseas branches & subsidiaries is underway.
As of Mar.2016
FRANKFURT
LONDON
MONTROUGE
TORONTO
MADRID
LOS ANGELES
NEW JERSEY ALGER MILANO
RABAT
TRIPOLI
MEXICO CITY HOUSTON CAIRO
K
PANAMA LAGOS
BOGOTA
LIMA
SAO PAULO
BSPC
SANTIAGO
JOHANNESBURG
BUENOS AIRES
BUCURESTI
TASHKENT YANGON
WUHAN
RAGUE
WARSAW QINGDAO
MOSCOW DALIAN
ASHGABAT FERGANA
SHENYANG
ISTANBUL BAKU
ALMATY
MUDANJIANG
VLADIVOSTOK
KIEV
CHONGQING TOKYO
BEIJING
NO TEL AVIV BAGHDAD LAHORE
DHAKA NAGOYA
AHTHENS OSAKA
TEHRAN HANOI SHANGHAI
TAIPEI
AMMAN HONGKONG
GURGAON GUANGZHOU
KHARTOUM
MANILA
BANGKOK
VIETNAM VNS-DAEWOO
ADDIS ABABA
BUKHARA HOCHIMINH
PUNE
DAMMAM PORT MORESBY
SINGAPORE
JAKARTA
MUMBAI SYDNEY
COLOMBO
DUBAI
NAIROBI KUALALUMPUR
165, Convensia-daero, Yeonsu-gu, Incheon, 21998, Korea
10, Tongil-ro, Jung-gu, Seoul, 04527, Korea
Tel. +82-2-759-2114 Fax. +82-2-753-9489
www.posco-daewoo.com 201603