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DDAC Assignment Briefing

Maersk Line, the largest container shipping company, wants to design a Container Management System to better manage their global logistics operations and reduce costs. They are working with Microsoft to move their IT infrastructure to Azure to gain more flexibility. The new system needs to handle container tracking from import to export, scale to meet peak demand, and improve reliability, efficiency and profitability across Maersk's supply chain.

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Anu Shrestha
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207 views10 pages

DDAC Assignment Briefing

Maersk Line, the largest container shipping company, wants to design a Container Management System to better manage their global logistics operations and reduce costs. They are working with Microsoft to move their IT infrastructure to Azure to gain more flexibility. The new system needs to handle container tracking from import to export, scale to meet peak demand, and improve reliability, efficiency and profitability across Maersk's supply chain.

Uploaded by

Anu Shrestha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CT071-3-3-DDAC

Assignment Briefing
Business Scenario

Maersk Line is the global container division and the largest operating unit of the A.P. Moller – Maersk
Group, a Danish business conglomerate. It is the world's largest container shipping company having
customers through 374 offices in 116 countries. It employs approximately 7,000 sea farers and
approximately 25,000 land-based people. Maersk Line operates over 600 vessels and has a capacity of
2.6 million TEU. The company was founded in 1928.

Operating in 100 countries and transporting goods around the globe, at first glance it would appear
Danish shipping company Maersk Line is already handling all the cargo it can manage. But when
Maersk determined that the volume of most of the goods it was shipping had grown to full capacity,
the company decided that cloud powered solutions would be a crucial part of rectifying the situation.

“There was a ‘mind-opener’ where Maersk said, ‘How can we support the overall business strategy,
and also from an IT perspective,” says Soeren Lorenzen, an account general manager with Hewlett-
Packard company who is involved first-hand with Maersk’s ITO efforts. “There was a new CIO who
wanted to outsource every part of IT, but without [negatively] impacting shipping.”

In an effort to support further business growth and increase organizational flexibility, Maersk decided
to consolidate all of its data centers and server rooms operating worldwide onto a virtualized platform.
Microsoft Azure was already hosting some of Maersk’s IT environment, and in March 2016 Maersk
initially approached Microsoft about expanding the scope of the relationship. Moving forward,
Lorenzen says Maersk is currently changing over its IT setup based on Microsoft Azure, starting with
the desktop environment up to container management.
Business Scenario

Maersk Line is the global container division and the largest operating unit of the A.P. Moller – Maersk
Group, a Danish business conglomerate. It is the world's largest container shipping company having
customers through 374 offices in 116 countries. It employs approximately 7,000 sea farers and
approximately 25,000 land-based people. Maersk Line operates over 600 vessels and has a capacity of
2.6 million TEU. The company was founded in 1928.

Operating inMaersk Line,


100 countries andis lookinggoods
transporting at designing and atdeveloping
around the globe, a appear
first glance it would
Container
Danish shipping Management
company Maersk Line is alreadySystem
handling all(CMS)
the cargoto cater
it can to But when
manage.
Maersk determined that the volume of most of the goods it was shipping had grown to full capacity,
the companymanage
decided that the containers,
cloud powered a solution
solutions would that
be a crucial part reduces
of rectifying the situation.
overall supply chain costs and an efficient way to
“There was a ‘mind-opener’ where Maersk said, ‘How can we support the overall business strategy,
manage
and also from logistics.
an IT perspective,” says Soeren Lorenzen, an account general manager with Hewlett-
Packard company who is involved first-hand with Maersk’s ITO efforts. “There was a new CIO who
wanted to outsource every part of IT, but without [negatively] impacting shipping.”

In an effort to support further business growth and increase organizational flexibility, Maersk decided
to consolidate all of its data centers and server rooms operating worldwide onto a virtualized platform.
Microsoft Azure was already hosting some of Maersk’s IT environment, and in March 2016 Maersk
initially approached Microsoft about expanding the scope of the relationship. Moving forward,
Lorenzen says Maersk is currently changing over its IT setup based on Microsoft Azure, starting with
the desktop environment up to container management.
Requirements

1. From import, export and transshipment processing to gate operations.


2. To be able to scale the solution to meet the needs of demands during peak
seasons.
3. Improves profitability, cuts costs, increases productivity, eradicates errors
and optimizes resources to future-proof your cargo handling business for
high performance.
4. Assurance & reliability through Failover Management.
5. Manage your entire booking process from schedule search to booking
confirmation.

Actions

1. Identify the number of user roles.


2. Identify the major flow and stage based on each user role.
3. Identify the list of status for each stage (i.e. pending, on transit, delivered
etc.)
Suggested Basic Flow

Customer Departure Port Arrival Port

Submit shipping Receive shipping


request request

Resubmit shipping no
Approved?
request

yes

Receive shipping
Notify Arrival Port
information

Update Container
Status - Shipping

no yes Update Container


Arrived?
Status - Arrived
Suggested Basic Flow

Customer Departure Port Arrival Port

Submit shipping Receive shipping


request request

no
This is just a suggested
Resubmit shipping
request
solution.
Approved?

You may add/ remove the feature/ flow as long as it


yes
is fulfilled the requirement.
Receive shipping
Notify Arrival Port
information

Update Container
Status - Shipping

no yes Update Container


Arrived?
Status - Arrived
Deliverables & Fulfillment

1. Design & Develop a single tenant web application hosted on Microsoft


Azure as an App Service (Web App).
2. Consume Azure Storage or SQL Database.
3. Consist of 5 - 10 interlinked pages.
4. Provide quality content and design.
5. Analyze web application performance with monitoring tools
(https://docs.microsoft.com/en-us/azure/application-insights/app-insights-
web-monitor-performance)
6. To suggest the solution to scale-up or scale-down to meet the needs of
demands during peak seasons.
7. Source code to place in source control management services (i.e. GitHub,
Team Foundation etc.)
Submission

1. The completed solution MUST be published in Microsoft Azure


2. Project documentation (softcopy) to be uploaded in Cloud File Storage and
share the URL here (https://goo.gl/forms/7NXxYh0vuATLbf5s2).
3. Hardcopy of project documentation to be submitted at administrative
services to comply with university regulation.

Note: No presentation required at the end of the semester


Suggested Project Plan

Activities Duration Dates


Planning
Analysis 2 weeks 15 – 29 May 2018
Design
Implementation 5 weeks 30 May – 3 July 2018
Testing & Documentation 2 weeks 4 – 18 July 2018

Note:

 Any web programming language can be used for implementation.


Q&A

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