01 CSM Assignment 2019-2
01 CSM Assignment 2019-2
Your assignment is to produce a research report aimed at a mixed readership, in terms of technical
and managerial knowledge. You will need to research the company’s Information Systems (IS)
and Information Technology (IT) developments in journals, research papers and articles,
magazines and websites.
You will need to go beyond your lectures to undertake out this assignment effectively. You should
state clearly any assumptions and give references for any information sources you use.
Company Strategy
a) Describe the company’s background, business model and competitive strategy
b) Analyse three methods how technology is used to keep its customers and company connected
c) Provide a critical assessment based on your findings in item b) above
d) Conclusion
Environmental Analysis
Building on the work done in group work
a) SWOT is an analytical framework that can help your company face its greatest challenges and
find promising new markets. Carry out a SWOT analysis on the company to determine the
company’s Strengths and Weaknesses. Recommend solutions based on Porter’s Competitive
Advantage Strategy as a result of your analysis above.
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B. Performance Criteria
Research &
Fully Partially Not Fully Partially Not Fully Partially Not Fully Partially Not Fully Partially Not
References
Presentation &
Fully Partially Not Fully Partially Not Fully Partially Not Fully Partially Not Fully Partially Not
Questions
Additional Comments
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C. Marking criteria
Distinction
Demonstrated comprehensive research with detailed evidence. High level of analysis performed,
exceptional and thorough knowledge and understanding displayed with regard to application. This
includes analysis and evaluation of facts followed by results of evaluation. Documentation
presented in a professional manner, following proper sequencing and flow. Displayed evidence of
critical appraisal.
Credit
Adequate research conducted with fair detail of evidence presented. Moderate level of
understanding, analysis and knowledge displayed. Some level of relevance included in terms of
application. Moderate level of analysis and evaluation of facts followed by results comparison.
Good level of documentation presented. Some level of reflection was evident in the
documentation. Moderate level of critical appraisal.
Pass
Low level research conducted. Some evidence of research displayed. Basic level of understanding
and knowledge analysis displayed. Satisfactory level of documentation. No evaluation and
analysis of facts, no results comparison performed Satisfactory or low level of reflection
displayed. No level of critical appraisal demonstrated.
D. Report Guidelines
E. Submission
a) The assignment should be bound as one with both the group and individual reports.
b) An electronic copy (CD) should be submitted with the report .
c) Every group member is required to present their assignment (5 minutes each).
d) Submission deadline:
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