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    Marketing Plan Rubrics

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    Dominic Dalton Caling
    This document outlines a rubric for evaluating marketing plans across several categories from objectives to price. The top scoring plans will have measurable and achievable objectives, identify growth opportunities, properly segment their target markets, consider all evaluation categories, and have well-defined decision making processes and strategies that are new. The highest scoring plans will also have innovative products, consistent and good value marketing efforts, well-developed placement plans, and promotional and pricing objectives aligned with and supporting the overall strategy.

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    Marketing Plan Rubrics

    Uploaded by

    Dominic Dalton Caling
    480 views1 page
    This document outlines a rubric for evaluating marketing plans across several categories from objectives to price. The top scoring plans will have measurable and achievable objectives, identify growth opportunities, properly segment their target markets, consider all evaluation categories, and have well-defined decision making processes and strategies that are new. The highest scoring plans will also have innovative products, consistent and good value marketing efforts, well-developed placement plans, and promotional and pricing objectives aligned with and supporting the overall strategy.

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    This document outlines a rubric for evaluating marketing plans across several categories from objectives to price. The top scoring plans will have measurable and achievable objectives, identify growth opportunities, properly segment their target markets, consider all evaluation categories, and have well-defined decision making processes and strategies that are new. The highest scoring plans will also have innovative products, consistent and good value marketing efforts, well-developed placement plans, and promotional and pricing objectives aligned with and supporting the overall strategy.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    480 views1 page

    Marketing Plan Rubrics

    Uploaded by

    Dominic Dalton Caling
    This document outlines a rubric for evaluating marketing plans across several categories from objectives to price. The top scoring plans will have measurable and achievable objectives, identify growth opportunities, properly segment their target markets, consider all evaluation categories, and have well-defined decision making processes and strategies that are new. The highest scoring plans will also have innovative products, consistent and good value marketing efforts, well-developed placement plans, and promotional and pricing objectives aligned with and supporting the overall strategy.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 1

    Marketing Plan Rubrics

    Category 100% 90% 80% 70% 60%


    Objectives Measurable Measurable Measurable Measurable Measurable
    Achievable and Achievable and Achievable and
    Profitable Profitable Profitable
    Opportunities Growth and Growth Have seen Have seen Have seen
    Strategic before before before
    Target Well Well Simply Not Segmented Not Segmented
    Segmented Segmented Segmented
    Dimensions All Categories All Categories Two Categories One Categories One Categories
    Decision Well Defined Well Defined Simple Too Simple Not thought
    Making through
    Process
    Strategy Very New New Have seen Inconsistent Wrong
    Before
    Product New Interesting Have seen Not thought Inconsistent
    Before through
    MEC Consistent Good Value OK Value Inconsistent No Value
    Value
    Map Well done Good OK Inconsistent Poor
    Place Objectives Objectives Objectives No Objectives No objectives
    consistent with consistent with consistent with and poor
    strategy and strategy and strategy strategy
    completely completely
    thought thought
    through through
    Promotion Objectives Objectives Objectives No Objectives No objectives
    consistent with consistent with consistent with and poor
    strategy and strategy and strategy strategy
    completely completely
    thought thought
    through, through,
    including ads
    from CAS
    Price Objectives Objectives Objectives No Objectives No objectives
    consistent with consistent with consistent with and poor
    strategy and strategy and strategy strategy
    completely completely
    thought thought
    through, based through,
    on competition

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