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    Proceedings of ICMHM 2018

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    subhayudan
    This document contains a table of contents for a collection of research papers on various topics related to business, marketing, finance, and more. The table lists the titles of 29 papers and their corresponding page numbers. The papers cover areas such as green marketing, brand equity, women's employability, organizational culture, disability portrayal, and others.

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    Proceedings of ICMHM 2018

    Uploaded by

    subhayudan
    93 views4 pages
    This document contains a table of contents for a collection of research papers on various topics related to business, marketing, finance, and more. The table lists the titles of 29 papers and their corresponding page numbers. The papers cover areas such as green marketing, brand equity, women's employability, organizational culture, disability portrayal, and others.

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    Proceedings of International Conference on Management, Healthcare and Media 2018

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    This document contains a table of contents for a collection of research papers on various topics related to business, marketing, finance, and more. The table lists the titles of 29 papers and their corresponding page numbers. The papers cover areas such as green marketing, brand equity, women's employability, organizational culture, disability portrayal, and others.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    93 views4 pages

    Proceedings of ICMHM 2018

    Uploaded by

    subhayudan
    This document contains a table of contents for a collection of research papers on various topics related to business, marketing, finance, and more. The table lists the titles of 29 papers and their corresponding page numbers. The papers cover areas such as green marketing, brand equity, women's employability, organizational culture, disability portrayal, and others.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    Table of Contents

    Long Service Award and Loyalty Appreciation Programme in Different Companies 1


    Aishwarya Ghosh and Dr. Bidisha Banerjee

    Influencing Marketing Factors for Green Purchase Decision: Construct of a Scale 20


    for Herbal Cosmetics Products
    Akash Bhattacharya and Dr. Surjyasikha Das

    Impact of Different Variables on Developing Brand Equity of Detergent Brands in 38


    India
    Amrita Chatterjee and Isita Lahiri

    A Paradigm Shift of Skill Development in Women Employability 55


    Md.Akbar, Shazeb Hanif, Surobhi Adhikari, Antara Banerjee and Sanchita Bose

    A Study of Legitimate Organizational Culture in Indian Multinationals and Foreign 61


    Multinationals of India
    Aparna Vajpayee

    Identifying Double Stigmatization: a Study on Portrayal of Disabled Women in 71


    Indian Films Panorama
    Bhavna Jha and Apoorva Shrivastava

    Impact of New Entrant on Consumers’ Preference in Telecommunication Sector: a 78


    Study on Reliance Jio at South Kolkata
    Debarna Chatterjee and Dr. AnirbanMajumdar

    Teacher Stress: a Case Study between Asutosh College & Shyamaprasad College 85
    Debayan Sengupta

    Nexus between GDP of India and Investment in Indian Railway 110


    Dr. Debesh Bhowmik

    A Study on Goods and Services Tax (GST) on Tourism Industry in India 134
    Devdeep Banerjee

    Customer Perception: a Study on Credit Card Use & Preference among Customers of 147
    Different Banks in Kolkata
    Devlina Das and Udit Chawla

    Industrial Relation Processes of Manufacturing Industry in Bhutan 160


    Dilip Kumar Chakraborty
    Aparna Vajpayee
    Pricing Strategies in Contemporary Business 177
    Diptayan Bhattacheryya

    Health Insurance: an Alternative to OOP Healthcare Expenditure in India 188


    Goutam Sharma

    Online Shopping Pattern in Kolkata: a Paradigm Shift in the Sphere of Home 198
    Appliances
    Dr. Isita Lahiri and Juin Ghosh Sarkar

    Promotional Strategies Applied for Recent Bengali Films: Success or Failure? 211
    Jyotirmoy Mazumder and Dr. Dev Malya Dutta

    Enhancing Productivity by Process Planning in Fly Ash Brick Manufacturing 227


    Industry
    Madhuri Bhattacharya and Dr. Abhijit Chakraborty

    Impact of Transformational Leadership on Effective Followership 239


    Madhurima Basu and Kumkum Mukherjee

    Value Relevance in Indian Pharmaceutical Industry – a Case Study 251


    Madhusree Kundu (Banerjee)

    Rising Trends of Digital Marketing in Corporate Hospitals : Effects on Decision 259


    Making Behaviour of Consumers in Urban Areas
    Moumita Roy Akuli

    Rural Migration: a Subsistence Strategy for Human Capital 272


    Nibedita Mallick

    Impact of Marketing Culture for Creating Destination Loyalty in Selective Tourist 284
    Destination in India
    Nibir Khawash and Dr. Arup Kumar Baksi

    Performance Evaluation of Some Selected ELSS Funds in India 298


    Dr Parashar Banerjee

    Brand Portfolio Analysis of Pharmaceutical Industry 304


    Pranay Dev Mallick, Vishal Singh and Madhurima Talukdar

    Training and Development Strategies for Growth of the Business: a Study on Indian 315
    Public Sector Banks
    Pritam Rudra
    The Role of Demographic Profile and its Impact on Consumer Preference: a Study 327
    on Manual Funds as an Investment Criterion
    Priya Mondal and Sudip Kundu

    Key Drivers of Talent Management for Sustaining High Levels of Employee 338
    Retention: A Critical Study
    Rajarshi Chakraborty and Parveen Ahmed Alam

    Customer Perception: the Study about different Cosmetics Brands at Kolkata 352
    Ritika Sen Gupta and Udit Chawla

    Academic Autonomy-Sensible but Indispensable Mechanism for Quality Education 366


    Dr. Sandip Kr Ghatak

    Demonetization and its Effect in Rural Bengal with Special Reference to Purba 372
    Midnapur
    Saroda Chatterjee and Kandarp Singh

    Management of Occupational Stress among Professors 397


    Dr. Satarupa Datta

    Corruption and Socio-Economic Development in India 405


    Shiddalingaswami V Hanagodimath

    Ayush – Strategic Paradigm Shift from Allopathic Healthcare to Alternative 413


    Healthcare System
    Subham Chakraborty and Sanchita Bose

    Rural Advancement & Panchayati Raj : Sagacity of Indian Economy 423


    Dr. Suparna Sanyal Mukherjee

    Examining the Role of Media in Disseminating Public Awareness Programmes of 440


    Government upto the Lower Strata of Society with Special Reference to Swach
    Bharat Mission
    Utsav Krishan Murari and Dr. Atish Prashar

    A Study of Audience’s Tendency to Watch Video through Online Medium 449


    Dr. Babita Agrawal and Anita Soni

    A Study on Factor Identification for Online Cab in Kolkata 457


    Dipayan Ghosh Chowdhury and Dr. Biswajit Roy

    A Paradigm Shift of Skill Development in Women Employability 466


    Md. Akbar, Shazeb Hanif, Surobhi Adhikari, Antara Banerjee and Sanchita Bose
    A Study on Capital Market Performance Analysis of Small, Mid and Large Cap 471
    Reshmi Das, Manindra Prasad Das and PrasantaGuha

    Impact of Corporate Social Responsibility Advertisements on Consumer Brand 480


    Awareness - an Empirical Study
    Soumen Nath and Dr. Gargi Lahiri

    Big Data Analysis to Predict the Valuation of Used Cars through Clustering 490
    Algorithms
    Debarka Banerjee and Dr. Biswajit Roy

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