Google Ads is an online advertising tool that helps businesses connect with their

customers. You create your online ad, tell Google Ads who you want to reach, and
Google Ads brings your ads to them. That’s basically it.

1. Connect with consumers when it matters:Google Ads has a sophisticated targeting system that
helps you show your ads to the right people, in the right place, at the right time. Use
keywords, location, demographics, and more to target your campaigns.
2. Control Yoour costs: Google Ads gives you complete control over your budget. You choose
how much you spend per month, per day, and per ad. There’s no minimum.
3. Improve Performance: Google Ads shows you how many people see your ads, what
percentage of them click to visit your website, and even how many click to call you. With
these tracking tools, you can even see the actual sales your website is generating as a direct
result of your ads.If you want to change your strategy, you can tweak your ads, try new
keywords, or pause your campaign and re-start it whenever you’d like.
Make your ads seen
AD RANK DEPENDS ON:
1. Your Bid:
2. Impact of ad formats enabled
3. The likelihood that your ad will get clicked-CTR
4. Ad Relevance
5. Estimated measure of how well ur website gives user who click ur ads a valuable
experience-Landing Page

The Google Ads auction; The Google Ads auction is the process that happens with
each Google search. It decides which ads will appear for that specific search,
which order those ads will show on the page, and how much the advertiser (that’s
you!) will pay for that placement.

Q1. What is the definition of actual cost-per-click (CPC)?

A) The average CPC the advertiser needs to pay in order to achieve top position
B) The least possible CPC the advertiser needs to pay to maintain an achieved
position
C) The CPC according to a price list, which is then updated daily
D) The CPC an advertiser was charged minus credits for overshot daily
budget.

Q2. AdWords Editor allows users to:

A) invite new users to share accounts
B) find relevant ads on Google partner sites
C) make live edits to multiple accounts simultaneously
D) access multiple accounts offline.

Q3. How might an advertiser compare, over time, two campaign metrics
such as “cost per conversion” and “cost”?
A) Run an impression share report and select to display the two metrics
B) Filter all keywords with an average position greater than three
C) Select the two metrics in “Graph options” on the Campaigns tab.
D) Search the account for keywords with high average cost-per-click (CPC) bids.

Q4. If the query “Seattle plumbers” is entered into Google, Google will
use the location term that is part of the query to show ads:
A) that have included “Seattle” as an exact match in keyword lists
B) targeted to areas surrounding the city of Seattle
C) targeted to Seattle, regardless of the users location as long as they
are in the US
D) to that user based on IP (Internet Protocol) address.

Q5. Information an advertiser would find in the Change History tool

would be
A) changes made by the Ad Automator feature
B) adjustments made to the daily budget
C) credit card information associated with the account
D) timestamps for when ads were approved or disapproved.

Q6. An advertiser who works for a large company wants to make

frequent, specific changes to bids based on criteria for more than
100,000 keywords. Which would be the most efficient tool for that
advertiser to use?
A) My Client Center (MCC)
B) AdWords Application Programming Interface (API)
C) AdWords editor
D) Automatic cost-per-click (CPC) bidding.

Q7. You own a pizzeria in downtown Chicago. With call extensions, a

customer who searches for pizza on her mobile phone can see your ad
along with your phone number and make the call with one click. How is
that priced?
A) Click-to-call ads are priced by the minute based on the call’s duration
B) Prices are negotiated in advance with discounts for bulk purchases
C) The cost is the same as a standard click on the ad
D) Click-to-call ads are flat-fee based on the caller’s phone model

Q8. An advertiser in Canada wants to view ads as they would appear to

users in Mexico. Which tool should this advertiser use to accomplish this
goal?
A) Ad Preview and Diagnosis Tool
B) Keyword Planner
C) Display Planner
D) Change history

Q9. An advertiser’s ad is not appearing in the Ad Preview and Diagnosis

Tool when exact keywords are queried. Which action would help the
advertiser to determine why the ad is not showing?
A) Perform Google searches on the same keywords to build data points
B) Run a keyword diagnosis for the keyword in question
C) Use the Keyword Planner to include more variations of a given keyword
D) View the Search terms report to determine the root cause

Q10. You have a food truck and want to reach people who are nearby on
their mobile phones.Your maximum cost-per-click (max. CPC) bid is
US$1. You set a mobile bid adjustment of +20% and a location bid
adjustment of +50%. What’s the final bid amount?
A) US$1.80
B) UD$1.70
C) UD$2.80
D) US$2

Q11. High quality ratings for an ad can:

A) improve its position
B) increase how often people click on it
C) increase its average cost-per-click (avg. CPC) bid
D) be achieved with a increase in bid

Q12. Your average bid id US$10 and you’ve enabled enhanced cost-per-
click bidding (ECPC).Assuming you haven’t set any bid adjustments.
ECPC can raise your bid to which amount when AdWords sees an auction
that’s more likely to lead to a sale?
A) US$11
B) US$14
C) US$13
D) US$12

Q13. The majority of consumers want ads customized to their:

A) interests and hobbies
B) country or nationality
C) city, zip code, or immediate surroundings
D) age group

Q14. Which information does the Conversion Optimizer need in order to

find the optimal cost-perclick (CPC) bid for an ad each time the ad is
eligible to appear?
A) Manual bid changes
B) Historical conversion data
C) Test conversions
D) Forecast data

Q15. An advertiser makes edits to an ad and notices that it’s position is

then lower than that of the previous version. What’s the most likely
cause?
A) The edited ad is less relevant to the keywords in the ad group
B) The advertiser’s landing page is down for maintenance
C) The edited ad has a lower conversion rate
D) The advertiser’s budget has been depleted

Q16. An advertiser selling anti-bacterial toothbrushes wants to invest in

their brand with a set marketing budget. They want another campaign
that maximizes profit as long as ROI is positive. Which account structure
achieves both goals?
A) Run everything in a single campaign, allocating the set marketing budget to it
B) Automated everything in a single campaign with Branding and ROI optimizer
C) Allocate the set marketing budget across dedicated branding campaigns. Create a
separate campaign that can extend its daily budget after profitability is achieved
D) Divide the marketing budget between Search and Display and run
two separte Campaigns.

Q17. The IP Exclusion tool allows advertisers to:

A) discover IP addresses of competitors
B) obtain IP addresses for valuable website visitors
C) determine which IP addresses have seen ads
D) prevent specific IP addresses from seeing their ads

Q18. It is important to identify specific goals for an AdWords campaign so

that the advertiser can then:
A) make strategic changes to the account to improve performance
B) upload goals to the “Advertising Goals” section in their account
C) bid separately for each ad variation based on its performance
D) manually increase click through rate (CTR) to improve performance

Q19. Which best describes the relationship between maximum cost-per-

click (CPC) bids and Ad Rank?
A) An increased CPC bid leads directly to a small increase in Ad Rank
B) A CPC bid only affects Ad Rank on the Search Network
C) An increased CPC bid leads directly to a large increase in Ad Rank
D) A CPC bid is one factor that affects Ad Rank

Q20. Which is a recommended best practice when creating a new mobile-

preferred ad creative?
A) Target Search Network only
B) Use exact match keywords only
C) Use a mobile-optimized landing page
D) Integrate mobile Flash video ads

Q21. AdWords Campaign Experiments allow you to.

A) Test changes to your account for a portion of the auctions that your
ads participates in
B) Automated different images and text on your site to understand what converts
most effectively
C) Receive written feedback from users based on their experience on your site
D) Request a formal analysis from Googles Campaign Experiments team that isolates
the effect of online advertisements of offline purchases

Q22. Exact Match Impression Share metrics:

A) are available for both Search and Display Network campaigns
B) summarize impression share statistics for all keywords currently set to exact
match
C) calculate impression share as if all keywords were set to exact match
D) are only available at the account level
Q23. Linking your Google+ Page to your AdWords account?
A) Cannot be done if you have a Google Merchant account
B) Requires a 2-month approval process
C) Enables users to login to your website through your Search advertisements
D) Enables you to show more endorsements for your business from your customers
and supporters

Q24. One factor the AdWords system uses to calculate an ads actual cost-
per-click (CPC) is the:
A) maximum cost-per-click (CPC) of the ad showing one position lower on the page
B) location targeting of the ad showing one position lower on the page
C) cost-per-thousand impressions (CPM) of the ad showing one position lower on the
page
D) maximum cost-per-click (CPC) of the ad showing in the #1 position on the page

Q25. Drew is selling math textbooks and using cost-per-click (CPC)

bidding for his campaign.What’s the final cost each time his ad is
clicked?
A) The projected maximum cost-per-click (max. CPC)
B) The average amount charged each time someone clicks on his ad
C) The minimum amount needed to maintain a higher rank than the rank held by
the next-highest bidder in the auction.
D) The average amount needed to make the ad appear somewhere on the page

Q26. How might you explain to an account manager why se should

identify how much a conversion costs when setting up conversion
tracking for a client’s Search Network campaign?
A) Cost-per-conversion data can be compared with competitors cost-per-conversion
data
B) Knowing the cost-per-conversion can help her better optimize the campaign’s
bids and budgets
C) Cost-per-conversion data can indicate whether her profit will increase
D) Knowing the cost-per-conversion can help her better optimize the campaign’s
keywords

Q27. Sarah manages 2 AdWords accounts for a client. Which tool would
she use to search and replace a group of keywords across several ad
groups?
A) Keyword Planner
B) AdWords Editor
C) Bid Simulator
D) AdWords API

Q28. An ad group contains the phrase-matched keyword “underwater

camera.” Which search query may trigger an ad in this ad group to be
shown?
A) camera for use under water
B) underwater digital camera
C) underwater camera case
D) underwater lens camera
Q29. Which allows advertisers to automate AdWords reporting and
campaign management?
A) Use a structured Query Language (SQL) server reporting services
B) Execution of multiple reporting tasks from multiple computers
C) Execution of repetitive Data Mining Extensions (DMX) queries
D) Use of an AdWords Application Programming Interface (API) web service

Q30. How does Conversion Optimizer determine the optimal cost-per-

click (CPC) bid?
A) It uses your conversion history to bid higher when a conversion is more likely
B) It sets CPC bids as one-tenth the current CPA bid setting
C) It only allows CPC bids lower than the current CPA bid setting
D) It bids a static CPC value based on current max. CPC settings

Q31. A florist is advertising five types of flowers, including red roses.

When a user types the phrase“red roses” into Google, the advertiser’s ad
is displayed and clicked on. Which landing page is more likely to convert
to a sale?
A) The page on the site that displays only roses
B) The homepage that displays all five types of flowers
C) The “Contact Us” page of the site
D) The page on the site where users can register as “frequent shoppers”

Q32. An advertiser notices that the clickthrough rate (CTR) in one ad

group has significantly decreased throughout the past few weeks. What
could this advertiser do in an attempt to increase CTR and maintain
relevant website traffic?
A) Edit the ad text to include a more relevant destination URL
B) Upgrade to a faster web server to reduce page load time
C) Redesign the landing page to create a better experience for users
D) Use keyword matching options to help remove irrelevant searches
Q33. The AdWords Application Programming Interface (API) allows
developers to use application that:
A) are accessible only through AdWords editor
B) can appear throughout the Google Search Network
C) can be uploaded into the Ad gallery
D) interact directly with the AdWords server
Q34. Which allows advertisers to automate AdWords reporting and
campaign management?
A) Use a structured Query Language (SQL) server reporting services
B) Execution of multiple reporting tasks from multiple computers
C) Execution of repetitive Data Mining Extensions (DMX) queries
D) Use of an AdWords Application Programming Interface (API) web service

Q35. According to 2015 Google Trends data, which term would

consumers on mobile phones be most likely to type in a search engine?
A) Shoe stores near me
B) Shoe store addresses
C) Shoe store sales
D) Great shoe stores
Q36. An advertiser attempts to enable target cost-per-acquisition (CPA)
bidding but the option isn’t available. The most likely reason is that the
advertiser:
A) has fewer than 15 conversions in the last 30 days
B) is using Google Analytics
C) is using another automated bid strategy
D) has fewer than 5 conversions in the last 15 days

Q37. Hannah is having a sale. In her ads, she wants to include the
amount of time left in the sale. What’s the best way to do this?
A) Note the sale end date in the text
B) insert the AdWords clock icon in each ad
C) Use the “Sale duration” function
D) Use the “Countdown” function

Q38. Which lets you change keywords, campaigns, ads, ad groups and
product groups?
A) Category editor
B) Bulk edits
C) Revision tool
D) Campaign editor

Q39. Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for
his best-selling flavor, “Sweet & spicy coconut,” with related keywords
like “coconut snacks” in a single ad group?
A) To show ads promoting “Sweet & spicy coconut” to people searching for that
flavour
B) It’s most efficient to have a single ad group
C) To show ads promoting all the flavors to people searching for “gourmet popcorn”
D) To make sure “Sweet & spicy coconut” continues to be the bestseller

Q40. You own a bed and breakfast in southern France and want to target
English speaking tourists looking for accommodations after they’ve
arrived in France. What language and location should you target?
A) French and English; the 5-mile radius around the bed and breakfast
B) English; the United State
C) English; southern France
D) English; the 25-mile radius around the bed and breakfast

Q41. An advertiser who uses ad scheduling has a custom bid adjustment

for 9 p.m. to 12 a.m. on weeknights. The normal bis is US$0.40 and the bid
multiplier is -25%. How much is the advertiser bidding for that time
period?
A) UD$0.30 B) UD$0.32 C) UD$0.03 D) UD$0.31

Q42. What information does a target cost-per-acquisition (CPA) bid

strategy need in order to find the optimal cost-per-click (CPC) bid for an
ad each time it’s eligible to appear?
A) Manual bid changes
B) Historical conversion data
C) Test conversions
D) Forecast data

Q43. You have a maximum cost-per-click (max. CPC) bid of US$2 for a
keyword. To determine the prospective impact of raising this bid to
US$3, you could use:
A) Portfolio Simulator
B) Bid Simulator
C) Keyword Simulator
D) CPC Simulator

Q44. An advertiser targeting only France determines that clicks have

been received from people in Switzerland. Why might this happen?
A) People located in Switzerland are searching using France-related words, like
“hotels in Paris”
B) French people visiting Switzerland are searching on Google for information about
Switzerland
C) Swiss people are searching on Google for information about Switzerland
D) People located in France are using Swiss-related words like “hotels in Switzerland

Q45. Based on AdWords editorial and professional requirements, which

headline is most likely to generate clicks?
A) “Free shipping on Custom Ts”
B) “Custom Tees, Click Here”
C) “Design Your Own T-shirt”
D) “We sell custom t-shirts!

Q46. If you want to target ads to only people who speak Spanish, you can:
A) write your ad and keywords in Spanish and target the Spanish language
B) have Google translate your ad and keywords into Spanish
C) write your ad and keywords in English and target the Spanish language
D) in your ad text, make a reference to Spanish speakers

Q47. Obi added a sitelink extension to her text ad and wants it to show as
often as possible. What’s the best way to achieve this?
A) Add a second type of extension
B) Lower her Ad Rank
C) Lower her maximum cost-per-click (max.CPC)
D) Raise her maximum cost-per-click (max. CPC)

Q48. A successful AdWords text ad:

A) has a wrapping headline and at least 2 paragraphs of text
B) ties the call-to-action to the landing page
C) mentions at least 4 key selling points
D) talks about the advertiser’s reputation

Q49. The format of a Product Listing Ad is different from that of a

standard text ad in that it includes:
A) a product image, background color, and price
B) a product image, title, and price
C) a product image, title, price, and extension
D) a product image, title, price, and merchant name

Q50. Which is a benefit of linking Google Places account to an AdWords

campaign?
A) Free organic search results for the advertiser’s business will be more likely to
show on
Google Maps
B) Adding or updating addresses in Google Places automatically updates validated
addresses used for ads
C) Geographical targeting automatically expands to include all regions
D) Additional icon options are available for ads when using Google Places
Q51. Which is a benefit of using AdWords editor?
A) Users with My Client Center (MCC) Reports Access can make edits to an account
B) Multiple users can share archives and proposals for an account
C) Multiple users can make offline changes to Account Preferences
D) Conflicts between changes made by importing a file do not need to be resolved
prior to Posting
Q52. Which approach to bidding is best suited to maximize profit?
A) Maximize ROI as a percentage
B) Minimize CPA
C) Maximize conversions
D) Balance CPA and # of conversions

Q53. An advertiser in Canada wants to view ads as they would appear to

users in Mexico. Which tool should this advertiser use to accomplish this
goal?
A) Ad Preview and Diagnosis Tool
B) Keyword Planner
C) Display Planner
D) Change history

Q54. Which is the most appropriate action to take when a keyword is

below the “first page bid estimate” listed in the Status column of the
Keywords tab?
A) Consider increasing the bid or editing the keyword to improve Quality Score
B) Delete the keyword from all instances in the account
C) Change the match-type to the keyword to Exact
D) Always increase the keyword bid to the “first page bid estimate”

Q55. Information an advertiser would find in the Change History tool

would be:
A) changes made by the Ad Automator feature
B) adjustments made to the daily budget
C) credit card information associated with the account
D) timestamps for when ads were approved or disapproved

Q56. You own a pizzeria in downtown Chicago. With call extensions, a

customer who searches for pizza on her mobile phone can see your ad
along with your phone number and make the call with one click. How is
that priced?
A) Click-to-call ads are priced by the minute based on the call’s duration
B) Prices are negotiated in advance with discounts for bulk purchases
C) The cost is the same as a standard click on the ad
D) Click-to-call ads are flat-fee based on the caller’s phone model

Q57. Intergalactic Teleportation Inc uses AdWords to generate leads for

their sales team. Leads are tracked by Conversion Tracking via a Contact
Sales form. The sales team converts 10% of leads into deals. For
each deal an additional 15% of business is gained from word-of-mouth.
Which formula best describes value-per-conversion?
A) (Average deal value) * (10%) / (115%)
B) (Average deal value) * (0.15)
C) (Average deal value) * (10%) * (115%)
D) (Average deal value) * (10%) * (15%)

Q58. You are gaining a reputation as a true wizard of AdWords and just
won a multi-million dollar client to consult on bidding strategy. Your
new client asks you to set bids that maximize profit, focus on the top 3
positions, and minimize CPA. How can you most effectively meet their
goals?
A) Set bids that minimize CPA within the top 3 positions, but explain that profit
cannot effectively be optimized simultaneously.
B) Explain that all three objectives contradict each other and the trade offs at risk.
Understand the clients priorities and adopt a bidding strategy with minimal
contradictions
C) Set bids that simultaneously optimize profit, position, and CPA all to the perfect
point
D) Set bids that minimize CPA while maximizing profit, but explain that position
cannot effectively be optimized simultaneously.

Q59. A user clicks on an ad promoting a sale on sneakers. Upon clicking,

the user is taken to a page that does not contain sneakers, but rather
discount sunglasses. The user also encounters pop-ups while trying to
navigate the site. What should the advertiser do to improve the users
experience?
A) Link to the webpage that is relevant to the ad and remove the pop-ups
B) Ensure that the pop-ups relate to the users search
C) Edit the ad text to promote the sunglasses in addition to the sneakers
D) Provide original content that cannot be found on another site

Q60. An advertiser has several keywords set to broad match and would
like to see the actual search queries that triggered his ads. This
information can be found in the:
A) Ads tab of a specified group
B) Ad extensions tab
C) Opportunities tab
D) “Details” drop-down menu on the Keywords tab

Q61. You are running a Search campaign for an accounting software

provider that wants to estimate lifetime customer value as a primary
benchmark for performance. They charge $10/mo for basic service and
$20/mo for Pro. Which formula best describes their average lifetime
customer value across all service offerings?
A) ($10)*(% Basic customers)*(Basic average lifetime in months) + ($20)*(% Pro
customers)*(Pro average lifetime in months)
B) ($10)*(% Basic customers) + ($20)*(% Pro customers)
C) ($10+$20)*(% Basic customers)*(Basic average lifetime in months)/($20)*(% Pro
customers)*(Pro average lifetime in months)
D) ($10*$20)(Total monthly conversions)/(Total customer count)

Q62. What is the definition of actual cost-per-click (CPC)?

A) The average CPC the advertiser needs to pay in order to achieve top position
B) The least possible CPC the advertiser needs to pay to maintain an achieved
position
C) The CPC according to a price list, which is then updated daily
D) The CPC an advertiser was charged minus credits for overshot daily budget

Q63. What are Sitelinks?

A) Links from other sites to your site
B) Links to other websites that appear beneath the text of your Search ads
C) Links to more pages of your site that appear beneath the text of your Search ads
D) Links from your site to other sites

Q64. On which tab can advertisers see credits for invalid clicks within
their AdWords accounts?
A) Opportunities
B) Billing
C) My account
D) Campaigns
Q65. Why would the data for a Search Network campaign show
conversions but no view-through conversions?
A) A view-through conversion is counted when someone clicks on an ad in Google
Search and converts on the site
B) A view-through conversion is counted when someone clicks on an image or rich
media ad on the Display Network and converts on the site
C) A view-through conversion is counted when someone sees an ad in Google Search
and calls the business
D) A view-through conversion is counted when someone sees an image or rich media
ad on the Display Network but doesn’t click, and later converts on the site

Q66. To optimize a client’s campaign to get the most out of her mobile
advertising, you can:
A) use the maximize clicks flexible bidding strategy to increase the number of clicks
her ads get from users viewing her ads on mobile devices
B) set shorter conversion windows to capture users who convert after researching on
multiple devices
C) edit the campaign’s ad text to include information about how customers can
purchase her product on their computers
D) set a mobile bid adjustment for the campaign based on insights from estimated
cross-device conversion and total estimated conversion data
Q67. Blake is selling baseball caps and using conversion tracking. What
information might he learn from the conversion tracking data?
A) Most of his customers are watching a ballgame when they visit his site
B) Most people clicking on his ad already own at least 1 baseball cap
C) Lots of his site visitors are signing up for his baseball trivia newsletter
D) Lots of his site visitors are 49ers fans

Q68. An advertiser selling computer monitors is writing new ad text for

an existing ad group. Which meets AdWords editorial and professional
requirements?
A) 20-70% off LCD monitors
B) BUY affordable LCDs
C) Cheap, cheap, cheap monitors
D) **Free** shipping on LCDs

Q69. Heather has a mobile app she wants people to keep using once
they’ve downloaded it. How can she make it more engaging?
A) Use the bid strategy “Maximize engagement”
B) Customize the app for each format (phone, tablet, computer)
C) Set up custom deep links
D) Add some large, memory-intensive graphics

Q70. Your client sells gardening supplies online. You suggest she
use sitelinks because they can:
A) take people to subpages on her site about gloves, tools and fertilizer
B) bring people to her site from blogs about gardening
C) be used with Shopping campaigns
D) take people to blogs about gardening

Q71. Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for
his best-selling flavor, “Sweet & spicy coconut,” with related keywords
like “coconut snacks” in a single ad group?
A) To show ads promoting “Sweet & spicy coconut” to people searching for that
flavor
B) It’s most efficient to have a single ad group
C) To show ads promoting all the flavors to people searching for “gourmet popcorn”
D) To make sure “Sweet & spicy coconut” continues to be the bestseller

Q72. Yoon, who sells designer jeans, has a mobile app to help women
determine what leg style looks best on their body type. What could she do
to bring in more prospective customers?
A) Add a mobile app extension to her ad
B) Use the “Ads on mobile devices” campaign type
C) Include a link to her mobile website in her ad
D) Add a call-only extension to her ad

Q73. According to Google data, 70% of mobile searchers who’ve recently

made a purchase have:
A) visited a business’s website from the search results page
B) saved a business as a contact on their phone
C) called a similar business from their phone
D) clicked to call a business from the search results page

Q74. Jonathon, who has a Bay Area sailing excursion business, notices
that his text ads show below a competitor’s in search results when people
enter keywords like “sailing excursions on San Francisco Bay.” Which
automated bid strategy could help him attain the top position?
A) Enhanced cost-per-click (ECPC)
B) Target outranking share
C) Maximize clicks
D) Target return on ad spend (ROAS)

Q75. Chanara a senior account manager at a large digital agency, like

having an AdWords manager account. What can she do with a manager
account that she can’t do with an individual account?
A) Use a single sign-in for all accounts
B) Access the Adowrds Application Programming Interface (API)
C) Upgrade each individual AdWords account
D) Upgrade multiple manager accounts

Q76.If you choose a target cost-per-acquisition (CPA) of US$15, AdWords

will automatically adjust your bids to try to get as many conversions at
what amount, on average?
A) US$15
B) US$18
C) US$45
D) US$30

Q77.Maria would like to target people who’ve already browsed her online
clothing boutique by offering them a 10% discount on their first
purchase. What tool should she use to reach these people on the Search
Network?
A) Retargeting lists for text ads
B) Remarketing lists for search ads
C) Dynamic search ads
D) Flexible bidding

Q78. Small-business owner Marcos set up his AdWords campaign by

thinking of “obvious”keywords off of the top of hid head. What’s one way
he might improve them?
A) See the suggestions on the Opportunities tab
B) See the suggestions on the Keywords tab
C) Click the “Automatic keyword refresh” button
D) Stick with the current keywords for 2 months to collect enough viable data

Q79. You’re reviewing the paid & organic search report for a client who
runs a Maui snorkeling tour business and you see that her business and
you see that her business appears only in organic search for queries such
as “boat snorkeling tour” and “beachside snorkeling tour.” You can use
this information to:
A) increase the bids for the keywords that include the terms “boat,” “snorkeling” and
“beachside”
B) increase the budget for all of her campaigns that contain these queries as
keywords
C) create 2 separate ad groups focused on boat and beachside snorkeling and include
these queries as keywords
D) lower the budget for all of her campaigns that contain these queries as keywords
Q80. Data shows that your client’s ad that appears to people in San
Francisco gets 120 conversions at a cost of US$1200 and cost-per-
acquisition (CPA) of UD$10, while ads showing in Houston get 70
conversions at a cost of US$1400 and CPA of UD$20. If you have a CPA
goal of US$12, what bid adjustment would you set for each location?
A) +40% for San Francisco, -20% for Houston
B) +40% for San Francisco, -40% for Houston
C) +20% for San Francisco, -20% for Houston
D) +20% for San Francisco, -40% for Houston
Q81. True or False: If you’d prefer to reach as many people as possible,
use exact match or phrase match keywords.
A) False
B) True
Q82. With call extensions, a customer who searches for Thai food on her
mobile phone can see an ad for a Thai restaurant, along with a phone
number and make the call with one click. How is that priced?
A) Negotiated in advance with bulk discounts
B) By the minute based on the length of the call
C) Flat fee based on the caller’s phone model
D) The same as when someone clicks on an ad

Q83. A new client want to promote his 3 indian restaurants, in different

areas of London, to people searching for places to eat. How might you
organize his account?
A) Create 1 campaign with an ad group for each item
B) Create 1 campaign with an ad group for all restaurant locations
C) Create 1 campaign with an ad group for each restaurant location
D) Create several campaigns with 2 ad groups each: dine in and takeout
Q84. True or Flase: Shopping ads use Merchant Center product data to
decide how and where to show ads:
A) True
B) False

Q85.Your client’s product costs UD$50 to produce, and it sells for

US$150. She’s sold 10 units and spent US$700 on her AdWords
campaign. How would you calculate her return on investment (ROI) to
help her understand the benefit of using AdWords?
A) [US$150 (sales price) – US$1500 (cost)] / US$700 (AdWords spend)
B) [US$1500 (revenue) – US$1200 (cost + AdWords spend)] / US$1200 (cost
+AdWords spend)
C) [US$1500 (revenue) – 10 (number of products sold)] / US$1200 (cost + AdWords
spend)
D) US$1500 (revenue) / US$1200 (cost + AdWords spend)
Q86.Which of these statements is true?
A) Location targeting enables location extensions
B) Location targeting determines which business address appears in an extension
C) Location extensions appear when someone who’s physically near the business
searches on relevant terms.
D) Location extensions appear when an advertiser targets a geographic location.

Q87.Search terms report data shows that people who click on ads
promoting your prescription glasses were searching for terms like “wine
glasses” and “drinking glasses” Which might you add as negative
keywords to prevent your ads from showing on such searches?
A) “wine” and “drinking”
B) “drinking” and “glasses”
C) “prescription” and “glasses”
D) “glasses” and “wine”

Q88.Which conversion metric can give you more insight into how your
ads drive conversions on mobile phones, computers and tablets?
A) Cross-through conversions
B) Cross-OS Conversions
C) Click-through conversions
D) Cross-device conversions

Q89. Roxanne’s online estate-Jewellery sales are lagging despite running

a great text ad. What else might she do to drive sales?
A) Increase the number of keywords in each ad group
B) Add a location extension to her ad
C) Increase her maximum cost-per-click (max. CPC) bid
D) Use the Shopping ad format

Q90. A florist is advertising 5 types of bouquets, including those with

roses. Which landing page is more likely to convert to a sale when
someone searches on “roses”?
A) The “Contact us” page
B) The home page, showing 5 types of bouquets that include roses
C) The page on which people can sign up for coupons
D) The page showing sore bouquets

Q91. Obi added a sitelink extension to her text ad and wants it to show as
often as possible. What’s the best way to achieve this?
A) Add a second type of extension
B) Lower her Ad Rank
C) Lower her maximum cost-per-click (max.CPC)
D) Raise her maximum cost-per-click (max. CPC)

Q92. You want to use Adwords to promote your dog-sitting service. What
kind of campaign might you create to reach dog owners, whether they’re
searching on Google or surfing a pet-supply website?
A) Search Network with Display Select
B) Display Network, advanced
C) Search Network, advanced
D) Display Network with Search Select

Q93. On which tab can advertisers see credits for invalid clicks within
their AdWords accounts?
A) Opportunities
B) Billing
C) My account
D) Campaigns

Q94. In order to achieve the best performance possible from text ads,
which is a best practice that should be followed?
A) Use at least five keywords from the ad group directly in the ad text
B) Use account statistics and reports to monitor ad performance
C) Include words like “find” and “search A” in the ad text
D) Include no more than one ad text per ad group

Q95.If an advertiser has the same keyword in two different ad groups,

the one to win a given auction will be the keyword with the:
A) highest maximum cost-per-click (CPC) bid
B) most historical data in the account
C) best Quality Score
D) highest Ad Rank

Q96.An advertiser can apply mobile bid adjustments at which of the

following levels?
A) Campaign level
B) Keyword level
C) Account level
D) Ad level

Q97. What are Sitelinks?

A) Links from other sites to your site
B) Links to other websites that appear beneath the text of your Search ads
C) Links to more pages of your site that appear beneath the text of your Search ads
D) Links from your site to other sites

Q98. The AdWords Application Programming Interface (API)

allows developers to use application that:
A) are accessible only through AdWords editor
B) can appear throughout the Google Search Network
C) can be uploaded into the Ad gallery
D) interact directly with the AdWords server

Q99. Each of the following are benefits you would expect from Product
Listing Ads except:
A) Ease of targeting without needing keywords
B) More traffic and leads
C) Automatically produced video commercials
D) Better qualified leads

Q100. A high Quality Score can:

A) be assigned to negative keywords
B) improve an ad’s position
C) be achieved with an increase in bid
D) prevent an ad from being served
Q101. One factor the AdWords system uses to calculate an ads actual
cost-per-click (CPC) is the:
A) actual cost-per-click (CPC) of the ad showing one position lower on the page
B) location targeting of the ad showing one position lower on the page
C) cost-per-thousand impressions (CPM) of the ad showing one position lower on the
page
D) Ad Rank of the ad showing one position lower on the pageQ102. Advertisers
can provide physical address information about their businesses through
Google places accounts. Ads that include this type of information are
eligible to show on:
A) mobile devices with GPS enabled only
B) Google Maps only
C) any networks selected in the campaign settings
D) Google search onlyQ103. An advertiser made edits to an AdWords ad and
noticed that the position of the ad decreased. What is the most likely
cause for the decrease in position?
A) The Quality Score for the account was reset after the ad was edited
B) The advertisers landing page is down for maintenance
C) The edited ad is less relevant to the keywords within the ad group
D) The edited ad has a lower conversion rate after the changes were made
Q104. An advertiser has several keywords set to broad match and would
like to see the actual search queries that triggered his ads. This
information can be found in the:
A) Ads tab of a specified group
B) Ad extensions tab
C) Opportunities tab
D) “Details” drop-down menu on the Keywords tab.
Q105. An advertiser wants to increase the position of an ad on Google,
but is not willing to raise bids to accomplish this goal. What else should
the advertiser do in an attempt to increase Ad Rank?
A) Change keyword match types from exact match to phrase match.
B) Make changes to improve the Quality Score of the ads keywords
C) Lower bids on keywords with high clickthrough rates (CTRs).
D) Review Impression Share report data to identify missed opportunities
Q106. Which allows advertisers to automate AdWords reporting
and campagin management?
A) Use of Structured Query Language (SQL) server reporting services
B) Execution of multiple reporting tasks from multiple computers
C) Execution of repetitive Data Mining Extensions (DMX) queries
D) Use of an AdWords Application Programming Interface (API) web service
Q107. In an AdWords account, which statistic is viewable for each ad
group?
A) Purchase funnel abandonment by step
B) Average cost-per-click (CPC)
C) Percent of impressions blocked by negative keywords
D) Performance by Internet Protocol (IP) address
Q108. Linking your Google+ Page to your AdWords account…
A) Cannot be done if you have a Google Merchant account
B) Requires a 2-month approval process
C) Enables users to login to your website through your Search advertisements
D) Enables you to show more endorsements for your business from your customers
and supporters
Q109. Which is the quickest way to add a long list of locations to target in
an AdWords campaign?
A) Select “Bulk locations” in the advanced section of a campaigns location settings
B) Add locations as keywords to the campaign
C) Search for each location in the search tab of locations settings
D) Enter a value in the “Show my ads within” box
Q110. Advertisers who check web server logs may find their ads received
multiple clicks from a single Internet Protocol (IP) address. This could
be a result of:
A) duplicate keywords added to multiple ad groups in one campaign
B) incorrect IP address information filtered from Google Analytics
C) Internet Service Providers (ISPs) who assign the same IP address to
multiple users
D) query parsing being used to show geo-targeted ads to users in a different city
Q111. A user clicks on an ad promoting a sale on sneakers. Upon clicking,
the user is taken to a page that does not contain sneakers, but rather
discount sunglasses. The user also encounters pop-ups while trying to
navigate the site. What should the advertiser do to improve
the users experience?
A) Link to the webpage that is relevant to the ad and remove the pop-ups
B) Ensure that the pop-ups relate to the users search
C) Edit the ad text to promote the sunglasses in addition to the sneakers
D) Provide original content that cannot be found on another site
Q112. You are an independent consultant selling an ebook you wrote
about Search Engine Marketing for $50. You have campaigns across
multiple online advertising platforms: search networks, display
networks, & other advertising networks. Which approach to CPA targets
and budget is best suited to maximize your total profit?
A) Predetermined budget to be divided across all platforms. Allocate the most budget
to the platforms with the lowest CPA
B) Unlimited budget on all platforms where ROI is positive. Use a single
CPA taret for all channels which matches the channel with the lowest CPA
C) Predetermined budget, to be divided equally across all platforms. Minimize CPA
on all platforms
D) Unlimited budget on all platforms where ROI is positive. Find a different CPA for
each platform which maximizes profit based on costs, sales volume, & contribution
to overall marketing campaign.
Q113. You can add a ‘+’ modifier in front of broad match keywords to…
A) specify that certain words must be included in someones search term to trigger
your ads
or
specify that someone’s search must include certain words or their close variations
B) indicate that this keyword should be dynamically inserted into your ad text
C) only trigger ads when the Google+ social extension is available
D) over rides negative keywords with an explicit positive keyword

Q114. Exact Match Impression Share metrics:

A) are available for both Search and Display Network campaigns
B) summarize impression share statistics for all keywords currently set to exact
match
C) calculate impression share as if all keywords were set to exact match
D) are only available at the account level
Q115. An advertiser who sells designer dresses is selecting a landing page
to pair with new ads for spring dresses. A good landing page for the
spring dress collection ads would display
A) a page of the top-selling dresses for all seasons
B) a catalog of all dresses available on the website
C) several colors of spring dresses
D) spring dresses, skirts, belts, and shoes
Q116. An advertiser enabled Conversion Optimizer and noticed a
decrease in the number of conversions. What could have caused this
decrease to occur?
A) The cost-per-click (CPC) bid was lower than the recommended amount
B) The specific Conversion Optimizer code snippet was not added to the site
C) The maximum cost-per-acquisition (CPA) bid was lower than the recommended
amount
D) The ads in the campaign are waiting to be approved
Q117. In a Reach and Frequency report, “Frequency” is defined as the:
A) average number of times a user is exposed to an ad
or
the average number of times a unique user sees an ad over a given time period
B) total number of ad impressions
C) average number of times a video ad is played by a user
D) average number of times an ad appears on a single webpage
Q118. Reviewing “Search Terms” data on the Keywords tab will help
advertisers to identify
A) new keywords ideas for a campaign
B) keywords with low Quality Scores
C) potential new placements to target on the Google Display Network
D) ad groups or campaigns that should be paused
Q119. Dynamic search ads would be most helpful for…
A) Websites with hundreds or thousands of products, services, or listings
that frequently change
B) Moving an ads position dynamically in whatever direction a users eyes are looking
C) Campaigns that need to reduce exposure on competitive keywords
D) A local restaurant with a dynamically changing menu that offers fresh new entrees
every few months
Q120. Janes e-commerce site sells a wide variety of bicycle equipment.
She wants to estimate her profit-per-conversion for each ad group to get
a sense of which ad groups are immediately profitable in the short term.
Which formula best estimates Janes profit-per-conversion before
advertising expenses?
A) (Avg Revenue per Order) * (Profit Margin)
B) (Total Profit)/(Total Revenue)
C) (Avg Profit per Order) * (Conversion Rate)
D) (Avg CPC) * (Conversion Rate)
Q121. Which is the next stage of detection in an AdWords accont, if
Googles automatic filtering system does not successfully remove all
potentially invalid clicks?
A) Advertiser reports suspicious activity in the account
B) Alert from the AdSense team about publisher suspension
C) Third-party analysis of advertisers web server logs data
D) Proactive offline analysis by the Google Ad Traffic Quality Team
Q123. Where on an e-commerce website should an advertiser install the
AdWords Conversion Tracking code?
A) Shopping cart header
B) Confirmation page after a purchase
C) Website homepage
D) Landing page of an ad
Q124. If multiple individuals make changes to one AdWords account,
upon opening the account in AdWords Editor, they should
A) click “get recent changes” in the tool bar (download recent changes)
B) contact all other account managers
C) disapprove any new proposals that appear
D) refresh the account in AdWords
Q125. AdWords Campaign Experiments allow you to…
A) Test changes to your account for a portion of the auctions that your
ads participates in
B) Automated different images and text on your site to understand what converts
most effectively
C) Receive written feedback from users based on their experience on your site
D) Request a formal analysis from Googles Campaign Experiments team that isolates
the effect of online advertisements of offline purchases
Q126. Business listings in Google Places can be:
A) entered into their own ad auction
B) location extensions in AdWords
C) conversions in Adwords
D) physical locations or mobile applications
Q127. An ad group contains the phrase-matched keyword “underwater
camera.” Which search
query may trigger an ad in this ad group to display?
A) affordable underwater digital camera
B) water-proof camera
C) camera for use underwater
D) underwater camera case
Q128. An advertiser targeting only France determines that clicks have
been received from users in Switerzland. Why might clicks outside of the
target location occur?
A) Users globally are searching Google from mobile phones
B) Users in Switzerland are searching on Googles French domain
C) French users are visiting Switzerland and searching Google
D) French users were looking at Swiss news sites that show Google display ads
Q129. You are gaining a reputation as a true wizard of AdWords and just
won a multi-million dollar client to consult on bidding strategy. Your
new client asks you to set bids that maximize profit, focus on the top 3
positions, and minimize CPA. How can you most effectively meet their
goals?
A) Set bids that minimize CPA within the top 3 positions, but explain that profit
cannot effectively be optimized simultaneously
B) Explain that all three objectives contradict each other and the tradeoffs at
risk. Understand the clients priorities and adopt a bidding strategy with minimal
contradictions.
C) Set bids that simultaneously optimize profit, position, and CPA all to the perfect
point
D) Set bids that minimize CPA while maximizing profit, but explain that position
cannot effectively be optimized simultaneously
Q130. In a Reach and Frequency report, “Reach” is defined as the:
A) distance between a user exposed to an ad and the business location of the
advertiser
B) demographic populations to which an ad is served
C) geographic locations in which an ad is served
D) number of unique users exposed to an ad
or
an estimate of the number of users exposed within a selected location target,
based on unique cookies.
Q131. At which level of an AdWords account can an advertiser make
changes to network and location targeting settings?
A) Account
B) Ad group
C) Campaign
D) Keyword
Q132. An advertiser implements Conversion Optimizer and notices
campaigns are receiving fewer conversions than before the tool was
implemented. Which action should the advertiser take to increase the
number of conversions received?
A) Set campaign budget to a 30-day cycle
B) Increase the maximum cost-per-acquisition (CPA) bid
C) Opt out of the Google Display Network
D) Narrow location targeting settings
Q133. The purpose of a developer or authentication token is to track:
A) Application Programming Interface (API) usage
B) AdWords usage
C) Application Programming Interface (API) access by application
D) AdWords applications
Q134. Intergalactic Teleportation Inc uses AdWords to generate leads for
their sales team. Leads are tracked by Conversion Tracking via a Contact
Sales form. The sales team converts 10% of leads into deals. For each deal
an additional 15% of business is gained from word-of-mouth.Which
formula best describes value-per-conversion?
A) (Average deal value) * (10%) / (115%)
B) (Average deal value) * (0.15)
C) (Averaage deal value) * (10%) * (115%)
D) (Averaage deal value) * (10%) * (15%)
Q135. You are CEO of a small e-commerce shop and your team is
debating AdWords performance metrics to maximize profit. Budget is
unlimited as long as ROI is positive. Whose recommendations most
effectively position you for maximum profit?
A) Lou: “We get a CPA of $15 on our e-mail campaign. Lets meet or beat that
benchmark
across all marketing platforms.”
B) Joe: “An MBA class once suggested ad-spend should always be 9% of revenue.
Lets
use that as our target ROI.”
C) Jane: “A $15 CPA is okay, but if we could get it down to $10, that would give us
more
profit-per-customer.”
D) Pete: “Lets start by verifying our campaign is profitable, then test
different CPA
tarets to find which maximizes total profit.”
Q136. An advertiser selling anti-bacterial toothbrushes wants to invest in
their brand with a set marketing budget. They want another campaign
that maximizes profit as long as ROI is positive. Which account structure
acheives both goals?
A) Run everything in a single campaign, allocating the set marketing budget to it
B) Automated everything in a single campaign with Branding and ROI optimizer
C) Allocate the set marketing budget across dedicated branding
campaigns. Create
a separate campaign that can extend its daily budget after profitability
is achieved.
D) Divide the marketing budget between Search and Display and run two separte
Campaigns
Q137. An advertiser runs a report at the Campaign level and includes
invalid clicks statistics. The report indicates that 20% of clicks received
during the selected time period were invalid. This means that the invalid
clicks were:
A) filtered out of the account before they accrued cost
B) charged to the account
C) removed as a result of a proactive investigation
D) credited to the account
Q138. Which AdWords feature is compatible with Conversion Optimizer
A) Separate Display Network bids
B) Advanced Ad Scheduling
C) Enhanced CPC
D) Ad Extensions
Q139. How does the Conversion Optimizer use an advertisers cost-per-
acquisition (CPA) bid to determine the optimal equivalent cost-per-click
(CPC) bid for each auction?
A) The CPA bid is multiplied by the predicted conversion rate
B) The CPA bid is the highest the system will allow the CPC bid to reach
C) The actual CPC bid is based on current max CPC settings
D) The CPC bid is one-tenth of the CPA bid by default
Q140. What determines a keywords clickthrough rate (CTR)?
A) Number of impressions divided by the average position
B) Number of clicks accrued per day
C) Number of impressions divided by the number of clicks
D) Number of clicks divided by the number of impressions
Q141. A user conducts a search on the term “laptop computers” and
clicks on an ad. Which landing page would be the most relevant to that
user?
A) A category page containing both laptop and desktop computers
B) An electronic store’s homepage
C) A category page containing a variety of laptop computers
D) A product page for a desktop computer
Q142. An advertiser who sells laptop computers only wants to reach
consumers who are ready to make an immediate purchase online. When
building the keyword list for an ad group, the advertiser should include:
A) negative keywords such as -review or -comparison
B) phrase match keywords such as “laptop” or “computer”
C) negative match keywords such as -buy or -purchase
D) exact match keywords such as [rate], [review], or [compare]
Q143. Often, the “last click” before a conversion gets all the credit. But
there are often assist clicks and assist impressions that help guide your
customers to conversion. Which built-in AdWords report can show you
this performance data?
A) Campaign Settings
B) Search Funnels
C) Billing Preferences
D) Adwords Editor
Q144. A new coffeehouse downtown would like to run an “afternoon
espresso” promotion to increase sales during the afternoon hours on
weekdays. Which Adwords feature is most effective for preventing their
search ads from appearing at night or on weekends?
A) Position Preference
B) Automatic Bidding
C) Ad Scheduling
D) Keyword Planner
Q145. Which feature distinguishes location extensions from regional and
customized campaign targeting?
A) Location extensions will appear when a user located near the advertised business
searches on relevant terms.
B) Customized campaign targeting determines which address appears below the ad.
C) Location extensions will appear when an advertiser has targeted a specific region
or location
D) Customized campaign targeting is required in order to enable
location Extensions
Q146. An advertiser notices that clicks have suddenly increased and is
concerned that they might be due to invalid activity. What is the first
thing the advertiser should do to investigate this situation?
A) Look at click patterns over time and rule out legitimate reasons for
increased activity
B) Submit an invalid clicks report to the Google Adwords team
C) Pause the affected campaign until an invalid clicks investigation is complete
D) Submit new ad text variations for review
Q147. One reason for using Conversion Optimizer is to:
A) maximize ad exposure
B) dynamically manage ad position
C) generate more clicks than manual bidding would generate
D) avoid unprofitable clicks
Q148. How should advertisers use their websites to help them structure
their accounts?
A) Organize ad groups and campaigns to reflect the layout of the
website
B) Organize keywords to cover each word represented on the website
C) Add the website’s URL as a keyword to each ad group
D) Add the headings from the website as keywords across campaigns
Q149. Which is the most appropriate action to take when a keyword is
below the “first page bid estimate” listed in the Status column of the
Keywords tab?
A) Consider increasing the bid or editing the keyword to improve
Quality Score
B) Delete the keyword from all instances in the account
C) Change the match-type to the keyword to Exact
D) Always increase the keyword bid to the “first page bid estimate”
Q150. Megan enabled Conversion Optimizer in all six of her campaigns.
How can she tell if Conversion Optimizer is improving campaign
performance ?
A) Monitor overall changes in clicks received
B) Enable and disable Conversion Optimizer every other day to observer differences
C) Compare average CPA and conversion rate before and after using
Conversion Optimizer
D) Install new Conversion Tracking code
Q151. What can be learned from a Search Funnel?
A) Search impressions share for the last 30 days compared to CPC trends over time
B) Budget usage for all Search Campaigns, including budget limitations and
opportunities for more traffic
C) The number of searches completed during a given period of time
D) The series of steps a customer takes before completing a conversion,
including information on ads, clicks, and other elements of your
campaign
Q152. To improve the performance of an ad group on the Search
Network, advertisers should create ad groups containing:
A) managed placements and keywords
B) destination URLs set at the ad group level
C) at least 50 keywords
D) keywords that are also included in the ad text
Q153. Which are key elements to keep in mind when optimizing a landing
page for AdWords ?
A) Prominent headlines in several font styles and text sizes
B) Clear landing page layout and several links to related websites
C) Relevant and original content that clearly represents the business
D) Correct programming language used to construct site
Q154. The IP Exclusion tool allows advertisers to:
A) discover IP addresses of competitors
B) obtain IP addresses for valuable website visitors
C) determine which IP addresses have seen ads
D) prevent specific IP addresses from seeing their ads
Q155. Which scenario would record to two conversions (1-per-click)?
A) A users clicks on an ad, converts, and returns to the site using a bookmark within
30 days and converts again
B) A user clicks on an ad, does not convert, then returns to the site using a bookmark
within 30 days and converts
C) A user clicks on an ad and does not convert. The user performs the search again
the following day, clicks on the same ad and converts
D) A user clicks on an ad and converts. The user performs the search
again the following day, clicks on the same ad and converts again
Q156. How could an advertiser determine the most profitable keywords
within a campaign?
A) Compare the costs accrued by each keyword with the conversion
data for that keyword
B) Identify the keywords with the lowest “first page bid estimates”
C) Compare the total clicks to total conversions for each keyword in the account
D) Identify the keywords with the highest clickthrough rate
Q157. Bud would like to test new logic in his application that uses the
AdWords Application Programming Interface (API) without modifying
his live AdWords campaigns. Which tool would allow him to do this?
A) AdWords API Sandbox
B) Ad Preview Tool
C) AdWords API Tokens
D) Keyword Planner
Q158. Which approach to bidding is best suited to maximize profit?
A) Maximize ROI as a percentage
B) Minimize CPA
C) Maximize conversions
D) Balance CPA and # of conversions
Q159. In order to differentiate ads from the ads of competitors,
advertisers creating text ads should:
A) mention competitor offers and prices
B) use special characters, such as asterisks or hashes
C) use exclamation points and capital letters
D) include prices, promotions, and a call-to-action
Q160. Automatic cost-per-click (CPC) bidding attempts to get advertisers
the most:
A) impressions for their daily budget
B) conversions based on their conversion goals
C) clicks for their daily budget
D) impressions in their preferred position range
Q161. An advertiser that uses ad scheduling has a custom bid adjustment
for 9pm – 12am on weeknights. The normal bid is USD$0.40 and the bid
multiplier is 75%. How much is the advertiser bidding between 9pm-
12am on weeknights?
A) USD$0.70
B) USD$0.33
C) USD$0.03
D) USD$0.30
Q162. You are tracking conversions in a budget-constrained campaign. If
you raise CPC bids within the budget constraint, which results is most
likely?
A) Receive more conversions while paying more on average per conversion
B) Receive fewer conversions while paying more on average per
conversion
C) Receive more conversions while paying less on average per conversion
D) Receive fewer conversions while paying less on average per conversion
Q163. An advertiser who is selling computer monitors is writing new ad
text for an existing ad group. Which line of ad text is written according to
Google AdWords advertising policies?
A) Cheap, cheap, cheap monitors
B) 20-70% off LCD monitors
C) BUY affordable LCDs
D) **Free** shipping on LCDs
Q164. Which is a recommended action for new mobile preferred ad
creative?
A) Target Search Network only
B) Integrate mobile Flash video ads
C) Use a mobile-optimized landing page
D) Use exact match only
Q165. An advertiser attempts to enable Conversion Optimizer but the
feature is not available in the account. Which is the most likely reason?
A) The advertiser’s daily budget is not set to the recommended amount
B) The advertiser’s campaign targets the Google Display Network only
C) The advertiser advertises a service rather than a product
D) The advertiser has fewer than 15 conversions in the last 30 days
Q166. Assuming default cookie expiration timing, a conversion (1-per-
click) is recorded when:
A) a user clicks on an AdWords ad
B) multiple conversions result from a single AdWords ad click
C) a single conversion is made within 30 days following an AdWords ad
click
D) a user visits a website within 30 days of clicking on an AdWords ad
Q167. Which is a benefit of using AdWords editor?
A) Users with My Client Center (MCC) Reports Access can make edits to an account
B) Multiple users can share archives and proposals for an account
C) Multiple users can make offline changes to Account Preferences
D) Conflicts between changes made by importing a file do not need to be resolved
prior to posting
Q168. Which can be specified at the campaign level?
A) Ad text
B) Billing preferences
C) Destination URLs
D) Network distribution
Q169. What is a benefit of using the AdWords Application Programming
Interface (API)?
A) Programmers benefit from third-party coding support
B) Advertisers can log into the AdWords account to upload changes
C) Programming skills are not necessary
D) Advertisers can make dynamic changes to their AdWords accounts
at scale
Q170. It is important to identify specific goals for an AdWords campaign,
so that the advertiser can then:
A) make strategic changes to the account to improve performance
B) upload goals to the “Advertising Goals” section in their account
C) bid separately for each ad variation based on its performance
D) manually increase clickthrough rate (CTR) to improve performance
Q171. In an Adwords account managed by multiple users, one user
noticed a surprising jump in impressions. Where should this user look
for details on what might have created the impression increase?
A) Change History
B) Billing Summary
C) Campaign Settings
D) Keyword Planner
Q172. Jane uses Adwords to promote her online shoe sore and her
conversion rate has remained constant over the last year. While checking
her web server logs for December, she notices she sometimes gets two
clicks from the same IP address within a few minutes. The most likely
cause of this is:
A) inaccurate web server log information
B) automated software designed to click on her ads
C) users who are comparison shopping for shoes
D) users who click on an ad on the Google Display Network
Q173. Given four Search campaigns that run out of daily budget, three
can likely benefit from bidding or budget changes. Which is most likely
configured effectively as is?
A) Branding campaign with set marketing budget, prioritizing current ad position
over more clicks
B) Unprofitable campaign, planning to scale up exposure if profitability can be
achieved
C) Branding campaign with set marketing budget, prioritizing more clicks over
current ad position
D) Profitable campaign, missing additional profitable conversions when
budget limits exposure
Q174. What kind of click volume increase is likely to be immediately
filtered from an Adwords campaign
A) “peak season” of a product or service
B) improvement in an ad’s position
C) a related press release
D) automated clicks
Q175. An advertiser gets more conversions from ads that appear to
people in Paris. What should this advertiser do to try and increase the
number of conversions?
A) Change the zip code in the Adwords account
B) Set a location bid adjustment
C) Show ads only on the Search Network
D) Set a language bid adjustment
Q176. You have a friend starting her first AdWords campaign. What
would you suggest about how to choose keywords?
A) Include more than 50 keywords in 1 ad group
B) Set a theme for each campaign and choose related keywords
C) Keep each keyword to a single word, rather than a phrase
D) Set a theme for each ad group and choose related keywords
Q177. The owners of a coffeehouse downtown would like to run an
“afternoon espresso” promotion to increase sales during the afternoon
hours on weekdays. Which AdWords feature is most effective for
preventing their search ads from appearing at night or on weekends?
A) Managed placements
B) Keyword planner
C) Custom ad scheduling
D) Automatic bidding
Q178. Which report and metric should you analyse to see how often your
client’s ads are showing above search results in comparison with other
advertisers?
A) Ad group data that you customize with the Report Editor
B) Ad average position metric from the paid and organic report
C) Average position metric from the top movers report
D) Top of page rate metric from the Auction insights report
Q179. Which is a best practice for writing an effective text ad?
A) Make the text different from what’s on your landing page
B) Write several ads and see which one performs the best
C) Use a passive verb in the headline
D) Talk about yourself and your business
Q180. Fran decides to use custom ad scheduling to promote her farm-to-
table restaurant. Why did she choose this option?
A) She’s using a “Standard” campaign
B) She prefers not to limit ad exposure, regardless of when the restaurant is open
C) She can’t afford to run ads at all times of the day and on all days of the week
D) Her ads generate 95% of her business on Fridays, so she’d like to show
them
more on that day
Q181. You sell chocolate and want to tailor your text ads so they more
directly match people’s search terms, like “dark chocolate.” You use
keyword insertion code “We sell {Keyword:Chocolate}”. Your headline
could look like this:
A) We Sell chocolate
B) We sell dark chocolate
C) We Sell Dark Chocolate
D) We Sell dard chocolate
Q182. The automated “Maximize clicks” bid strategy attempts to get
advertisers the most:
A) impressions in their preferred position range
B) conversions based on their conversion
C) clicks for their daily budget
D) impressions for their daily budget
Q183. Which is a best practice for creating a mobile-preferred ad?
A) Put your most important information in the second line of ad text
B) Integrate mobile Flash video ads
C) Use a mobile-optimized landing page
D) Use the same format and content as you’d use for a laptop ad
Q184. After searching for shoes, Sean clicks on an ad promoting a sale on
sneaker, which has several pop-ups. What should the advertiser do to
improve Sean’s experience?
A) Remove the pop-ups
B) Ensure that the pop-ups relate to the search
C) Ensure that pop-ups get Sean’s attention
D) Remove all but on of the pop-ups
Q185. True or False: Adding an extension to a text ad improves an
advertiser’s Quality Score.
A) False
B) True
Q186. What can you learn from attribution reports?
A) Budget usage for all Search campaigns, including limitations and opportunities for
more traffic
B) The series of steps customers take after completing a conversion,
including
information on ads, clicks and elements of a campaign
C) The series of steps customer take before completing a conversion, including
information
on ads, clicks and elements of a campaign
D) The number of conversions the same customer completes after clicking an ad
Q187. Jose has a limited AdWords budget and his ads aren’t showing as
often as he wants. How might he improve results without spending more
money on the campaigns limited by budget?
A) Slightly raise bids
B) Replace his 3 most expensive keywords with lower-prices keywords
C) Slightly lower bids
D) Choose accelerated instead of standard delivery
Q188. Keyword Planner can do all of these things except:
A) provide historical statistics on search volume
B) multiply keyword lists together
C) provide Quality Score estimates and validate keywords
D) suggest keywords and ad groups that may not have occurred to you
Q189. A client wants to get more clicks on his ad and also raise his
Quality Score. Which of these actions may get him more clicks but won’t
raise his Quality Score?
A) Reducing prices on his inventory
B) Adding an extension
C) Using the Shopping ad format
D) Improving a lower-level page on his website
Q190. You have a budget of US$75 per day for your client’s Search
campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid
of US$1. How can you validate that this is the right bid amount for getting
the most clicks?
A) Bid accross multiple ad groups to determine the average
B) Use bid simultors to see CPC estimates
C) Try various CPC amounts to determine the average
D) Raise your max. CPC to US$3 to cover possible competitive bids
Q191. Adwords Editor lets users do all of these things except:
A) simultaneously make edits to multiple accounts online
B) view statistics for all campaigns
C) export and import files
D) keep working while offline
Q192. “Mobile app engagement” campaigns can be used to:
A) increase in-store call conversions
B) encourage people to download a new app
C) re-engage people who’ve downloaded an app
D) encourage people to rate an app in the app store
Q193. According to Google data, among consumers who conduct a local
search on their smartphone, how many then visit a store within a day?
A) About 20%
B) About 50%
C) Nearly everyone who’s ready to buy
D) About 10%
Q194. The keyword insertion code in an ad’s headline is “Buy
{Keyword:Books}” The ad appears when someone searches on “flower
books” and the query matches a broad match keyword, “gardening
books.” How would the headline read?
A)Buy plant books
B) Buy gardening books
C) Buy keyword books
D) Buy flower-arranging books
Q195. You have an online electronics business and you’ve set up an ad
group for digital cameras.What keywords could make this ad group as
effective as possible?
A) Words from headlines on your website like “electronics” and “sale on cameras”
B) Brand names of your top competitors cameras
C) Words in your ad text, like model names of digital cameras
D) General phrases related to photography like “camera lens” and
“camera base”
Q196. An advertiser who sells designer dresses is selecting a landing page
to pair with ads for a collection of spring dresses. A good landing page
would show:
A) spring dresses in several colors
B) a single best-selling dress
C) a catalogue of spring and summer dresses
D) top-selling dresses for all seasons
Q197. You can use the Adwords Application Programming Interface
(API) to:
A) integrate Adwords data with your inventory system
B) integrate Adwords data with multiple manager accounts
C) override Adwords functions you don’t need
D) integrate data about competitors into your account
Q198. Zoe has a website selling customizable electronic greeting cards.
What could be interfering with her getting the most possible
conversions?
A) It’s obvious on the landing page that she’s selling greeting cards
B) When people click the ad, they’re taken to the get-well category
C) The landing page shows popular cards, with easy navigation to specific categories
like birthday, anniversary, congratulations and get well
D) Some of her keywords are on the landing page
Q199. A client is asking you why he should evaluate the number of clicks
on his search ads relative to the number of impressions received. What
should you tell him?
A) He can get an idea of how many people double clicked his ads
B) He can better understand whether potential customers find his ads
appealing
C) He can get an idea of how many people who’ve seen his ads became customers
D) He can better understand what happens after potential customers click his ads
Q200. Which information does the Conversion Optimizer need in order
to find the optimal cost-perclick (CPC) bid for an ad each time the ad is
eligible to appear?
A) Manual bid changes
B) Historical conversion data
C) Test conversions
D) Forecast data
Q201. Which is a benefit linking a Google My Business account to an
AdWords campaign?
A) Geographical targeting automatically expands to include all regions
B) Additional icon options are available for ads when using Google My Business
C) Free organic search results for the advertiser’s business will be more likely to show
on Google Maps
D) Adding or updating addresses in Google My Business automatically
updates validated addresses used for ads.
Q202. Local Google+ pages created on Google My Business can be:
A) physical locations or mobile applications
B) entered into their own ad auction
C) location extensions in AdWords
D) conversions in AdWords
Q203. How would you explain the importance of ad impressions to a
client who’s concerned that her Search Network campaign is generating
impressions but no clicks?
A) They can help her calculate how often someone clicked on her ad and then
converted
B) They can help her evaluate how engaging her ad is to potential customers
C) They can give her an idea of how often her ad is shown to potential
customers
D) They can give her an idea of how often someone clicked on her ad
Q204. Each of these are benefits you’d expect from Shopping ads except:
A) free listings
B) better-qualified leads
C) ease of targeting without needing keywords
D) more traffic and leads
Q205. Which statement is true?
A) Call extensions send people to a landing page with a phone number
B) Ads with call extensions only let people call the business
C) Call-only ads are available exclusively on the Display Network
D) Call-only ads only let people call the business
Q206. The format of a Shopping ad is different from that of a standard
text ad in that it includes:
A) a product image, background color and price
B) a product image, title, price and extension
C) a product image, title, price and merchant name
D) a product image, title and price
Q207. You want to see how raising your client’s target cost-per-
acquisition (CPA) might affect his ad performance. Which tool could
help?
A) Keyword Simulator
B) Target CPA Planner
C) Target CPA Simulator
D) Target Bid Simulator
Q208. Daley is managing multiple AdWords accounts for a grocery store
chain and using conversion tracking. What might make her daily
AdWords tasks simpler?
A) Using 1 conversion code snippet with cross-account conversion
tracking
B) Setting up automated conversion rules for both accounts
C) Using multiple conversion code snippets with single-account conversion tracking
D) Combining the accounts for streamlined reporting
Q209. Which option can you use to capture potential business later in the
day, even on a limited budget?
A) Ad delivery
B) Bid allocation
C) Ad automation
D) Bid capping
Q210. You’re working on the bidding strategy for a Search Network
campaign. If the cost-per conversion for mobile is lower than for
desktop, how might you optimize the bidding strategy to increase the
number of conversions?
A) Increase the number of mobile-optimized text ads
B) Decrease the mobile bid adjustment for the campaign
C) Decrease the number of mobile-optimized text ads
D) Increase the mobile bid adjustment for the campaign
Q211. The strategic use of different marketing channels affects:
A) target-customer demographics
B) payment methods
C) the average amount of each sale
D) online purchase decisions
Q212. You’re the account manager for a client who wants to increase
reservations at her boutique hotel. You’ve been manually managing bids
for her campaigns, and you’re looking for ways to save time and
optimize. How can you most effectively do this?
A) Apply target cost-per-acquisition (CPA) bidding to drive conversions
at her desired CPA
B) Continue to manually set the bids to focus on driving clicks to the site in order to
drive conversions
C) Create 1 campaign and apply target search page location bidding to drive visibility
and reservations
D) Create 2 separate campaigns that include a mix of brand keywords and highly
targeted keywords, and apply maximize clicks bidding to each campaign
Q213. Your manager the campaigns for a client that runs a wine tour
business in Florence. The ads have stopped showing on Google. If the
budget is limited, what might help make sure the ads show?
A) Use accelerated delivery to show the ads throughout the day to make sure that the
entire budget isn’t spent in the morning
B) Improve the quality of the campaigns’ keywords by making sure
they’re relevant to the ads’ text and landing pages
C) Use target outranking share bidding
D) Raise the target cost-per-acquisition (CPA) bid
Q214. You own a pet-supply store with various category pages on your
website, and you’ve set up a tracking template so you can manage
tracking and redirect information. Your final URL for the keyword “dog
treats” could be something like:
Ans-
http://www.3rdpartytracker.com/rd?keyword=751123&ad{creative
}&url=https%3A%2F%2Ffanyv88.com%3A443%2Fhttp%2Fwww.example.com%2Ftreats%3Fstyle%3Dd
og
Q215. Return on investment (ROI) information can help you manage a
client’s campaign by helping you determine how to:
A) adjust your client’s budget
B) optimize your client’s ad text
C) optimize your client’s keywords
D) All of the listed answers are correct
Q216. You can use target cost-per-acquisition (CPA) bidding to help:
A) get as many conversions as possible within a flexible budget range
B) get as many clicks as possible within your budget
C) get as many conversions as possible within your budget
D) generate more clicks than manual bidding would generate
Q217. You manage the campaigns for a baby stroller manufacturer that
sells its products online and through large retailers. To calculate the total
profits from these campaigns, you should:
A) estimate revenue based on online sales, factor out gross margins, and
subtract AdWords costs
B) estimate revenue based on the value of click, factor out gross margins, and
subtract AdWords costs
C) estimate revenue based on the value of an AdWords customer, factor out gross
margins, and subtract AdWords costs
D) estimate revenue based on in store sales, factor out gross margins, and subtract
AdWords costs
Q218. Executives at a small e-commerce company are debating AdWords
performance metrics. If the budget is unlimited as long as return on
investment (ROI) is positive, which recommendation best positions the
company for maximum profit?
A) The company’s email campaigns are the most profitable, with a cost-per-
acquisition of £15, so it should use that as a benchmark when setting target cost-per-
acquisition (CPA) bids
B) Ad spend should always be 7% of revenue, which should be used as the target ROI
C) Decrease the target cost-per-acquisition (CPA) for the campaigns from £15 to £10
to drive an increase in profit per customer
D) Determine whether the campaigns are profitable, then test different
target cost-per-acquisition (CPA) bid increases to see which maximizes
total profit
Q219. How can advertisers see specific search queries that have caused
their ads to show, even if those queries are not keywords within their
accounts
A) Add a customized column for “queries” on the Keywords tab
B) Use the Ad Preview and Diagnosis Tool on the Tools tab
C) Review ” Automatic placements” on the Display Network tab
D) Select the “Details” drop-down menu on the Keywords tab
Q220. An advertiser that uses ad scheduling has a custom bid adjustment
for 9pm – 12am on weeknights. The normal bid is USD$0.40 and the bid
multiplier is 75%. How much is the advertiser bidding between 9pm-
12am on weeknights?
A) USD$0.70
B) USD$0.33
C) USD$0.03
D) USD$0.30
Q221. You’re tracking conversions in a budget-constrained campaign. If
you raise CPC bids within the budget constraint, which results is most
likely?
A) Receive more conversions while paying more on average per conversion
B) Receive fewer conversions while paying more on average per
conversion
C) Receive more conversions while paying less on average per conversion
D) Receive fewer conversions while paying less on average per conversion
Q222. An advertiser notices that the click through rate (CTR) in one ad
group has significantly decreased throughout the past few weeks. What
could this advertiser do in an attempt to increase CTR and maintain
relevant website traffic?
A) Edit the ad text to include a more relevant destination URL
B) Upgrade to a faster web server to reduce page load time
C) Redesign the landing page to create a better experience for users
D) Use keyword matching options to help remove irrelevant searches
Q223. In an AdWords account managed by multiple users, one user
noticed a surprising jump in impressions. Where should this user look
for details on what might have created the impression increase?
A) Change History
B) Billing Summary
C) Campaign Settings
D) Keyword Planner
Q224. Jane uses AdWords to promote her online shoe sore and her
conversion rate has remained constant over the last year. While checking
her web server logs for December, she notices she sometimes gets two
clicks from the same IP address within a few minutes. The most likely
cause of this is:
A) inaccurate web server log information
B) automated software designed to click on her ads
C) users who are comparison shopping for shoes
D) users who click on an ad on the Google Display Network
Q225. Given four Search campaigns that run out of daily budget, three
can likely benefit from bidding or budget changes. Which is most likely
configured effectively as is?
A) Branding campaign with set marketing budget, prioritizing current ad position
over more clicks
B) Unprofitable campaign, planning to scale up exposure if profitability can be
achieved
C) Branding campaign with set marketing budget, prioritizing more clicks over
current ad position
D) Profitable campaign, missing additional profitable conversions when
budget limits exposure
Q226. What kind of click volume increase is likely to be immediately
filtered from an AdWords campaign?
A) “peak season” of a product or service
B) improvement in an ad’s position
C) a related press release
D) automated clicks
Q227. A florist is advertising five types of flowers, including red roses.
When a user types the phrase “red roses” into Google, the advertiser’s ad
is displayed and clicked on. Which landing page is more likely to convert
to a sale?
A) The page on the site that displays only roses
B) The homepage that displays all five types of flowers
C) The “Contact Us” page of the site
D) The page on the site where users can register as “frequent shoppers”
Q228. Which is a benefit linking a Google My Business account to an
AdWords campaign?
A) Geographical targeting automatically expands to include all region
B) Additional icon options are available for ads when using Google My Business
C) Free organic search results for the advertiser’s business will be more likely to show
on Google Maps
D) Adding or updating addresses in Google My Business automatically
updates
validated addresses used for ads
Q229. Local Google+ pages created on Google My Business can be:
A) physical locations or mobile applications
B) entered into their own ad auction
C) location extensions in AdWords
D) conversions in AdWords
Q230. An advertiser gets more conversions from ads that appear to
people in Paris. What should this advertiser do to try and increase the
number of conversions?
A) Change the zip code in the AdWords account
B) Set a location bid adjustment
C) Show ads only on the Search Network
D) Set a language bid adjustment
Q231. A furniture store owner is creating her first AdWords campaign.
What’s the best way to group her products?
Ans– Separate them in ad groups with themes like sofa beds, king-size beds, and
queen-size beds.
Q232.If you want to prioritize downloads of your mobile app instead of
visits to your mobile site, you should:
Ans– Run an app install ad.
Q233.Which is a best practice for optimizing a landing page for
AdWords?
Ans– Easy-to-navigate content.
Q234. How does target cost-per-acquisition (CPA) bidding determine the
optimal cost-per-click (CPC) bid?
Ans- It uses conversion history to set higher bids when a conversion is more likely.
Q235. According to Google data, after seeing an ad on their smartphone,
more than half of people:
Ans– do a mobile search
Q236. Customers who want to increase app downloads should use which
campaign type?
Ans- Mobile app installs
Q237. You’re using target search page location bidding. You know it’s
working because you see your ad:
Ans- on the first page of Google search results or in the top positions
Q238. If your campaign’s daily budget is £20, how much of your budget
can be spent to show your ads on certain days, based on fluctuations in
traffic?
Ans- Up to £24
Q239.Which ad rotation setting shows all ads in an ad group, even those
with a lower clickthrough or conversion rate?
Ans- Rotate evenly
Q240. An advertiser wants to improve the position of ads on Google but
isn’t willing to raise bids. What else could increase Ad Rank?
Ans– Make changes to improve the components of Quality Score
Q241. To get an idea of whether you should continue to run a Search
Network campaign on search partner sites, you can:
Ans– Segment the campaign’s data by network and evaluate its performance on
search partner sites
Q242. Dustin wants to write a great text ad that will get people’s attention
when they’re searching on Google. What should he do to generate the
most clicks?
Ans– Include his keywords in the ad text