PBA12101 – Management Principles and Practices

Objective:
To make students understanding the basic managerial skills, talents towards successfully
managing the corporate and its application in growing industries
No of
Unit Topics
hours
INTRODUCTION TO MANAGEMENT:
Management –Definition, Nature and Scope
Functions and Levels of management
1 8
Evolution of management thought
 Mintzberg‟s Management Roles
Organisation, Global, Social and ethical environment
PLANNING & FORECASTING:
 Planning - Nature, Importance,
Types and Process of planning
Vision, Mission and Objectives,
2 8
 Strategies and Policies,
 Planning premises and Forecasting
Management By Objectives (MBO)
 Decision Making
ORGANIZING & STAFFING:
 Organizing – Nature, Purpose - Organizational structure
Span of control - Line & staff functions
 Authority & Responsibility
3 8
 Centralization and decentralization
 Delegation of authority
 Human Resource Planning
 Recruitment & Selection
DIRECTING & COORDINATION:
Nature and Purpose of Directing
 Elements of directing
Leadership qualities & styles
4 8
Motivation and Theories of Motivation
 Morale and discipline
Nature & purpose of coordination
 Techniques of coordination.
 CONTROLLING AND CONTEMPORARY TRENDS IN
MANAGEMENT:
Objectives and process of control
 Controlling Techniques
5  Role of information in control 8
 Performance standard
 Measurement of performance
Emerging forms of organization
 Organizational change
TOTAL 40

References:
 Koontz Harold &N Weihrich Heinz(2004), „ Essentials of Management An International
th
Perspective‟, 6 edition, Tata McGraw Hill.
 Heinz Weihrich, Mark.V.Cannice & Harold Koontz Management (2008), „A global and
th
Entrepreneurial Perspective‟, 10 edition, Tata McGraw Hill.
 Hellriegel, Jackson & Slocum (2007), „Management A Competency
th
Based Approach‟,10 edition, Thomson South Western.
 Peter F.Drucker(2006), „Managing for Results‟, Elsevier, Second edition, 4e
Palgrave Macmillan.
th
 P C Tripathi P N Reddy (2006), „ Principles of Management‟, 4 edition, Tata
McGraw Hill.
nd
 J S Chandan (1997), „Management Concepts and Strategies‟, 2 edition,
Vikas Publishing House Pvt Ltd.
nd
 S.K. Mandal (2006), „Fundamentals of Business‟, 2 edition, Jaico publishing House.
 PBA12102 – Managerial Economics

Objective:

To introduce a comprehensive theoretical and empirical treatment of the nature, functions

of Economic Analysis in Decision Making Process, and to introduce basic theories of Economic
Ideas and its applications and to understand the relationship between pricing behaviour and
market condition.

No of
Unit Topics
hours
Consumer Behaviour and Demand Decisions

 Market Processes
Markets as Buying & Selling Environments
 Consumer Behaviour
The Goods Market:The Force of Demand
1  Demand Function 10
The Force of Supply
 Supply Function
the role of Price
Public goods and Market Failures.
 Elasticity Measurements
Demand Estimation and Forecasting: Demand Estimation by
Regression Method
Production and Cost Decisions

 Types of Firms
Factors of production or inputs
 Production Function
Returns to an Input
2  Returns to Scale 7
 Isoquants and Iso-costs
 Cost Function
 The market period
The short run ,the long run
 Economies of Scope
Sources of Economics of Scale and Scope
Market and Competitive Analysis

3 Competitor Identification and Market Definition 10

 Measuring Market Structure
Market Structure and Competition
Perfect and Monopolistic Competition
  Monopoly
 Oligopoly
 Profit Maximization principle

Pricing Strategy

Pricing under Discriminating Monopoly

Pricing under collusive and Non-collusive Oligopoly
 Cost Plus Pricing
4 Marginal or Incremental Pricing 6
 Product Line Pricing
Differential Pricing ,Pioneer Pricing
Skimming and Penetrating Pricing
Cyclical Pricing ,Export Pricing
 Advertising and Pricing.
Macroeconomic Indicators

 Measuring National Income

Aggregate Demand and Aggregate Supply function
Monetary Policy of RBI
 Inflation , Deflation
 Economic Indicator ,GDP,GNP
12
5  WPI ,PPI
 Business Cycles ,Fiscal Policy
 Balance of Payments
Equilibrium and disequilibrium in BOP.

Reference:

 John Sloman and Mark Sutcliffe (2004), „Economics for Business‟, 3rd Edition, Pearson
publications, New Delhi
th
 Olivier Blanchard (2007), „Macroeconomics‟, 4 Edition, Pearson Publications, New
Delhi.

 William J. Baumol, Alan S. Blinder(2006), “Micro Economics – Principles and policy”,

th
9 Edition, Cengage Learnings,.
 A. Koutsoyiannis (2010), “Modern Micro Economics”, International Edition, Macmillan
Publication.
th
 N. Gregory Mankiw (2006), “Principles of Micro Economics”, 4 Edition, Cengage
publication.
rd
 Besanko. D et al (2008), “Economics of Strategy”, 3 Edition, Wiley India Edition,
 PBA12103 - Organisational Behaviour

Objective:

This course will enable students to describe specific theories related to perception,
Motivation, leadership, and organizational change. They can demonstrate effective teamwork
behaviour. It will help them evaluate methods of motivating and rewarding individuals and group
and integrate, group, and organizational level concepts.

No.of.Ho
Unit Topics urs

 Meaning of OB
Need and importance of organizational behavior
1  Nature and scope 8
 Contributing disciplines
 OB Model
Challenges and Opportunities for OB
Foundations of individual behavior
 Personality
 Types
 Factors influencing personality
 Theories-Personality traits
 Attitude
2  Measurement 9
 Formation
 Components
 Learning
 Types of learners
 The learning process
 Learning theories.
 Motivation ,Types & Theories
Leadership ,Types Theories ,leadership styles
 Emotions
 Emotional labour
3  Emotional intelligence ,Theories 10
Perceptions, Importance ,Factors influencing perception
 Interpersonal perception
 Job satisfaction , Determinants , Measurements
Foundations of group behavior
 Classifications, stages of group development, group
4 dynamics 9
Group decision making techniques
Teams, Types of teams Creating effective teams
 Sources of power, Power centers, Power and Politics.
 Organizational culture and climate
Factors affecting organizational climate , Importance
 Stress , Work Stressors
Prevention and Management of stress 9
5
Balancing work and Life.
Organizational development ,Characteristics, Objectives
 Organizational effectiveness.

Total hours 45

References:
th
 Stephen P.Robbins (2008), „Organizational behavior,PHI Learning‟, 11 edition Pearson
Education.
th
 Fred Luthans (2001), „Organizational behavior‟, 11 edition, McGraw Hill.
 Robbins Stephen P (2006), „Organizational Behaviour‟, 12th Edition, Prentice Hall India)
Pvt Ltd.
 Mcshane L.Steven VonGlinow Ann Mary Sharma R. Radha(2006), „Organizational
rd
Behaviour‟, 3 edition, Tata McGraw Hill.
th
 Luthan Fred(2000), „Organizational Behaviour‟, 8 edition, Tata McGraw Hill.
nd
 Bratton (2005), „Work and Organizational Behaviour‟,2 edition, Palgrave Macmillan.
 Dwivedi R.S(2006), „ Human Relations and Organisational Behaviour A Global
Perspective‟, 5th Edition Macmillan India Ltd

 Sekaran Uma (2006), „Organisational Behaviour‟, 2nd Edition Tata McGraw Hill.
 PMA12104 - Statistics for Management

Objective:
At the end of the course, the students would get a complete idea in the basic concepts of
statistics for management and their usages to the collection and organizing data and various
measures enables the administrators for surveying and the time series analysis provides an idea
of time management.

Unit Topics No of hours

INTRODUCTION TO STATISTICS
 Statistics
 Definition
 Statistical methods
 Organizing data
12
1  Measures of Central Tendency: Mean- Median- Mode- Percentiles-
Quartiles.
Measures of Dispersion: Range- Quartile Deviation-Variance - Standard
Deviation.
Measures of skewness: Bowley‟s coefficient of skewness
Karl Pearson‟s coefficient of skewness.
PROBABILITY AND RANDOM VARIABLES
 Probability
 Basic definitions –
12
Addition law of probability-
2 Multiplication law of probability
  conditional probability 
  Bayes‟ theorem Random variables: Definition-Distribution Functions 
  Discrete (Binomial& Poisson) 
 Continuous (Uniform and Normal). 
TESTING OF HYPOTHESIS
Introduction of statistical hypothesis
 one sample test for means and proportions of large samples (z-test)
12
 ANOVA (one and two way classifications).
3 Nonparametric tests
  Chi-square tests for independence of attributes and goodness of fit 
  Rank sum test-Kolmogorov Smirnov test for goodness of fit 
  Mann Whitney U test 
 Kruskal Wallis test-One sample run test. 
CORRELATION AND REGRESSION
 Correlation Analysis
 Types of correlation 12
4
Methods of studying correlation-correlation of grouped data
 Rank correlation
 Regression Analysis.
 TIME SERIES ANALYSIS AND INDEX NUMERS
 Time series analysis
 Trend analysis
 Cyclical variations
 Seasonal variations 12
5
 Irregular variations
Index Numbers
Introduction
Types (Laspeyre‟s, Paasche‟s, Marshal Edgeworth and Fisher‟s Ideal index).

TOTAL 60

Reference:

 Levin R.I. and Rubin D.S.(2001), „Statistics for Management‟, 7th edition, Prentice Hall
of India Pvt. Ltd., New Delhi.
nd
 Srivatsava TN, Shailaja Rego (2008), „Statistics for Management‟, 2 edition, Tata
McGraw Hill.
nd
 Anand Sharma(2008), „Statistics for Management‟, 2 edition Himalaya Publishing
House,.
 PBA12105 – Managerial Accounting and Control

Objective:

To introduce prospective managers of new ventures to prepare and analyze financial statements.
The course emphasis on techniques, cash flows and impact of accounting principles. Coverage of
management control system including; planning, budgeting, reporting, analysis, and performance
evaluation.

Unit NO.OF.HOURS
TOPICS

Introduction to Accounting
1
 Meaning
 Branches 12
 Objectives
 Concepts and Conventions
Principles and rules of Accounting.
 Basic accounting cycles
Journal, Ledger, Trial Balance Sheet (Simple Problems)

Financial Statements
2
 Characteristics 12
 Limitations
 Financial Statement Analysis
Ratio analysis: Liquidity, Profitability, and Leverage Ratio.

Cash & Fund flow Statement

 Meaning
 Concepts
3 Differences between cash and fund flow statements 12
 Preparation of cash flow statement (as per Accounting
Standard 3 )
Preparation of fund flow statements

Introduction to Cost Accounting

 Meaning and objectives

 Classification
4 12
 Elements of cost accounting
 Elements of costs
 Preparation of cost sheet.
 Budgetary Control
 Types of Budgets
Preparation of fixed ,flexible and Cash Budget
Break even Analysis and Marginal Costing

Accounting in Computerized accounting system

5  Codification and grouping of accounts 12

Maintaining the hierarchy of ledgers
 Prepackaged Accounting Software.

Total 60

References
th
 M.Y.Khan & P.K.Jain(2004), „Management Accounting‟, 9 edition, Tata McGraw Hill.
rd
 R.Narayanaswamy(2008), „Financial Accounting A managerial perspective‟, 3 edition,
PHI Learning, New Delhi.
 Jan Williams (2005), „Financial and Managerial Accounting – The basis for business
th
Decisions‟, 13 edition, Tata McGraw Hill Publisher.
 Horngren, Surdem, Stratton, Burgstahler, Schatzberg,(2008), „Introduction to Management
th
Accounting‟, 11 edition, PHI Learning.
th
 Stice & Stice,(2008), „Financial Accounting Reporting and Analysis‟, 7 edition, Cengage
Learning.
 Ramachandran N Kakani Kumar Ram, (2006), „Financial Accounting for Management‟,
rd
3 edition, Tata McGraw Hill.
th
 S.N Maheswari S.K Maheswari, (2006), „Accounting for Management‟, 9 edition, Vikas
Publishing.
 PBA12106 – Legal Aspects for Business

Objective:

To familiarize the students with the basic concepts of various laws which are applicable
for running a business successfully.

Unit Topics No. of.

hours
1 THE INDIAN CONTRACT ACT 1872 8
 Definition
 Formation
 Performance
Breach of & Quasi contracts.
THE SALE OF GOODS ACT 1930
 Sales contract
Transfer of title and risk of loss
 Guarantees and Warranties
Performance of sales contracts
Rights of an unpaid seller.
2 NEGOTIABLE INSTRUMENTS ACT 1881 8
 Nature
Transfer of negotiable instruments and liability of parties
 Enforcement of secondary liability
Special rules for Cheque and drafts
Discharge of negotiable instruments.
AGENCY
 Nature
Creation, types of agents
Agent‟s authority and liability of principal and third party
Rights and duties of principal
Agents and Third party
Liability of agents torts
 Termination of agency.
3 COMPANY LAW 8
 Major principles
Nature and types of companies
 Formation
Memorandum and Articles of Association
 Prospectus
 Power
Duties and liabilities of Directors
  Winding up of companies 
 Corporate Governance.
 INDUSRIAL LAW 
  An Overview of Factories Act 
  Payment of Wages Act 
  Payment of Bonus Act 
 Industrial Disputes Act. 
4 INCOME TAX ACT AND SALES ACT 8
 Corporate Tax Planning
Overview of central Sales Tax Act 1956
  Definitions 
  Scope 
  Incidence of CST 
 Practical issues of CST
 Value Added Tax 
  Concepts 
  Scope 
  Methods of VAT Calculation 
  Practical Implications of VAT. 
6 CONSUMER PROTECTION ACT AND INTRODUCTION OF CYBER 8
LAWS:
  Consumer Protection Act 
  Consumer rights, Procedures for Consumer grievances redressal 
  Types of consumer Redressal Machineries and Forums 
  Cyber crimes 
  IT Act 2000 and 2002 
  Cyber Laws 
  Introduction of IPR 
  Copy rights 
  Trade marks 
 Patent Act 

Total 40
References:
th
 N.D. Kapoor,(2006), „Elements of Mercantile Law‟, 28 edition, Sultan Chand
and company, India.
th
 P.K.Goel,(2008), „Business Law for Managers‟, 6 edition, Brizentra Publishers, India.
th
 P.P.S Gonga,(2008), „Mercantile Law‟ , S.Chand & co. Ltd., India, 4 Edition.
th
 Akhileshwar pathack, (2007), „Legal Aspects of Business‟, 4 edition, Tata
McGraw Hill.
st
 Richard Stim, (2008) „Intellectual Property – Copy Rights‟, 21 edition Trade Marks
and Patents, Cengage Learning.
 PBA12107 - Executive Communication

Objective:

The students will be able to prepare and deliver effective oral and written communication for
business situation and be able to apply business communication strategies and principles. It will
help them to plan the message by defining purpose, analyze audience, selecting channel and
medium and facilitate them to communicate globally with confidence.

Unit Topics No. of

hours

Communication in business
 Communication
1 8
 Communication Patterns
Barriers to Communication Forms
Functions and Principles of Communication
 Management and Communication, Intercultural
Communication
Beliefs and Customs, Media
Non – verbal communication
Importance of Non-Verbal Communication
2 8
 Personal Appearance
 Facial Expressions Movement- Posture
 Gestures
 Eye Contact
 Voice
Use of Charts, Diagrams & Tables
Visual& Audio Visual Aids for Communication,
 Business Etiquette
Oral communication
 Listening
3 Types and Barriers to Listening 8
 Speaking
Planning and Audience Awareness
 Persuasion
 Negotiation ,Public Speaking, Attending and Conducting
Interviews Participating in Discussions
 Debates and Conferences
 Presentation Skills
 Paralinguistic Features
 Fluency Development Strategies.
 4 Business correspondence 8
Business Letter
Principles of Business Writing
 Memos
 E-Mails
 Agendas
 Minutes
 Sales Letter
 Enquiries
 Orders
 Letters of Complaint
 Claims and Adjustments
Notice and Tenders Circulars
Letters of Application and Résumé.
 Project Proposals
 Characteristics and Structure
 Report Writing
Process and Mechanics of Report Writing
 Types ,Characteristics, Structure
 Appraisal Reports
 Performance Appraisal,
 Product Appraisal.
5 Communication activities
 Group Discussions
8
 Presentations
 Case Studies
 Role Playing
 Article Review
Book Review and Communication Exercises
Total 40

REFERENCES
th
 Ragendra Pal & Korlahali, J.S, (1996), „Essentials of Business Communication‟, 7
edition, New Delhi, Sultan Chand & Sons.
rd
 Meenakshi Raman, Prakash Singh,(2008), „Business Communication‟,3 edition, Oxford
University Press.
 Lesikar, Raymond V., John D Pettit, and Mary E FlatlyLesikar‟s, (2007), „Basic Business
Communication‟, 10th edition. Tata McGraw-Hill, New Delhi.
 Murphy, Herta, Herbert W Hildebrandt, and Jane P Thomas, „Effective Business
Communication‟. 7th ed. Tata McGraw-Hill, New Delhi.
 Bovee, Courtland and John V Thill(2008), „Business Communication Today‟, 8th ed.
Pearson Education, New Delhi.
 SEMESTER II

PBA12201 - Marketing Management

Objective:
To understand the concept of marketing in theory and practice, and apply the STP of
marketing and to have elementary knowledge of consumer behaviour and marketing
research.

Unit No.of.Hours
Topics
Introduction – Marketing
Nature and scope of Marketing
 Evolution
1  Various Marketing orientations
 Marketing Vs Selling concept
9
 Consumer Need
 Wants and Demand concepts
Marketing mix 7Ps and 4As
Understanding Marketing Environment
Assess the impact of micro and macro environment.
Market Segmentation, Targeting &Positioning
Segmentation:
 Meaning
 Need
 Factors influencing segmentation
 Basis for segmentation
2
 Segmentation of Consumer/ Industrial markets.
Targeting: 9
 Basis for identifying target customers
 Target Market Strategies
Positioning:
 Meaning
 Product differentiation strategies
 Errors in positioning.
Product strategy
 Concept
 product hierarchy
 Diffusion process
 New product development
 Product Life cycle 9
3  Product mix strategies.
 Concept of Branding
 Types of Brand
Packaging as a marketing tool
 Requirement of good packaging
 Role of labeling in packaging.
 4 Pricing & Distribution strategy 9
Pricing concepts for establishing value
Impact of Five Cs on pricing
 Pricing strategies
Marketing channels:
 Factors affecting channel choice
Channel design and Channel Management decision
 Channel conflict
Distribution system – VMS & HMS
Marketing Communication & MIS
Advertising:
 Definition
 Types of Advertising
 Budget
 Measuring effectiveness of Ad
Sales Promotion:
Tools and Techniques of sales promotion
5
 Push-pull strategies of promotion. 9
Personal selling:,
Steps involved in Personal Selling
Publicity / public relation:
 Merits/Demerits.
Marketing Information System-
 Customer Relationship Management
 Marketing Audit

Total 45

Reference books:

 Philip Kotler & Gary Armstrong (2007), „Principles of Marketing‟,

th
11 Edition,Prentice Hall of India.
 Kotler,Keller,Koshy Jha (2010), „Marketing Management: A South Asian
rd
perspective‟,3 Edition, Pearson Education.
 Philip Kolter (2006),–„Marketing‟, 12th Edition, Pearson Education /PHI.
 Ramaswamy,Namakumari(2010), „Marketing Management: Global Perspective in
th
India‟4 Edition, Macmillan India Ltd.
rd
 Rajan Saxena (2010),‟ Marketing Management‟3 Edition, Tata McGraw Hill.
th
 William Ferell (2009), „Marketing‟, 5 Edition, Cengage Learning.
 Kotler, Armstrong, Agnihorti, Haque (2010) „Principles of Marketing‟,
th
13 Edition Pearson Education.
 PBA12202 - Production Management

Objective:
At the end of the course, the student would be in a position to know the overall
production process especially in manufacturing industries.

Unit Topics No of hours

Basics of Production and Operation management 
Significance, functions 
Product and service concepts 
Production systems, Characteristics and different systems 
 Concept of Productivity
 Evolution of operations management discipline 9
 Recent Trends in Production and Operations Management 
 Evolution of operations management discipline. 
Competitive Positioning of Products and Services
 Strategic and tactical decisions of Operations Management. 

 Value Engineering 
 Group technology, Design for manufacturability
 Special approaches and strategies in designing service
2 products.
 Process focus, product focus, and repetitive focus
 Special considerations and approaches in service 9
strategies Sources of Product Innovation
 Designing for Ease of Production, Designing for Quality
 Project management
Crashing, Resource allocation, Resource Leveling
 Scheduling techniques, Sequencing.
Layout and Location Strategy
Types of layout, Process Layout, Product Layout,
 Fixed Position Layout,
3  Advantages and Disadvantages
9
Cell Layouts, Line Balancing
  Factors Affecting Location Decisions 
 Methods of Evaluating Location Alternatives 
  Location Considerations in Service / Retail sectors 
 Materials Requirement Planning, Nature 
 Strategies and Methods of Aggregate planning 
4 Dependant Inventory Model Requirements
 Capacity Requirement Planning and 9
 MRP Structure, Lot-sizing Techniques
 Distribution Resource Planning 
 Overview of MRP, MRP II and ERP 
 5  Quality Management and Lean Manufacturing
 Quality Systems, Significance of Quality Management 9
 Dimensions of Quality
ISO 9000 and ISO 14000 Standards
Statistical Concepts in Quality Control
 Control Charts for Variables
 Control Charts for Attributes
 Total Quality Management
 PDCA cycle,7QC Tools
 Quality Function Deployment
 Lean Manufacturing,5S
 Non Value Adding activities
 7 Wastes, Just-in-Time
Lean Manufacturing Techniques and Benefits

Total Hours 45

Reference books:

 Norman Gaither & Gregory Frazier (2007),‟Operations Management With CD‟,

th
9 Edition, Cengage Learning
 Buffa,Sarin (2009),„Modern Production and Operations Management„,
th
8 Edition,Wiley India.
nd
 Paneerselvam(2009),‟Production and Operations Management‟,2 Edition,
Prentice Hall of India.
nd
 Saxena .J.P (2009),‟Production and Operations Management‟,2 Edition, Tata
McGraw- Hill Publishing.
 S.N.Chary (2009),‟ Productions and Operations Management‟, 2nd Edition, Tata
o McGraw- Hill Publishing.
 K.Aswathappa, K.bhat(2010),„Production and Operations Management‟,
th
o 9 Edition, Himalaya Publishing House.
 PBA12203 - Financial Management

Objective:
To give understanding and perspective on financial management function in the company
and in its relation to domestic and international economy. And to develop knowledge on
the type and characteristics of problems and the possibility of the occurrence of financial
management problems, and to increase the ability to handle the problems through reliable
approach and problem solving strategy development.

Unit Topics No.of.hours

1 Introduction to Financial Management

 Definition
 Nature
 Scope
 Financial functions
Goals of Financial Management
12
 Financial Manager‟s Role.
Time Value of Money
 Compounding & Discounting
 Risk and Return.
Valuation of shares and bonds.

Capital Budgeting
2  Nature and Principles
12
 Cash Flows
Discounting cash flow techniques
Net present value, Internal rate of return,Profitability
Index Non - Discounting cash flow Techniques
Payback and Accounting rate of return.
Cost of Capital
Concept of cost of capital
3  Determining Component Cost of Capital
Specific Cost of Capital
 Overall cost of capital 12
Financial and Operating leverages
 Indifference point
Capital Structure
 Theories
4  Designing Capital structure
 Cost of Capital
Dividend Policy
 Objectives
12
 Practical Consideration
 Types
 Theories
 Share splits
 Working Capital Management
5
 Principles and Concepts
 Determinants
 Operating Cycle
 Receivables Management 12
 Inventory Management
 Cash Management
Source of long term finance
 Short Term finance
Total 60

60% Theory and 40% Problem

References Books:

 I M Pandey(2006),‟ Financial Management‟, 9th Edition, Vikas Publishing House.

th
 Prasanna Chandra(2009),‟ Fundamentals of Financial Management‟,7 Edition,
Tata McGraw- Hill

 P.V. Kulkarni B.G. Satyaprasad (2007),‟ Financial Management‟,

th
 13 Edition,Himalaya Publishing House .
nd
 Periyaswamy (2009), „Financial Management‟,2 Edition,Tata McGraw- Hill.
th
5.M.Y. Khan , P.K.Jain(2009),‟ Financial Management‟7 Edition, Tata McGraw-

Hill.
nd
 Aswat Damodaran(2008),‟ Corporate Finance Theory and practice‟,2 Edition,
John Wiley & Sons.
th
 James C. Vanhorne(2008),‟Fundamentals of Financial Management‟,11 Edition ,
PHI Learning.
 PBA12204 - Human Resource Management

Objectives:
To enable the students to familiarize the concepts of HR, and its application in
modern industries.
No of
Unit Topics
hours
INTRODUCTION TO HRM
Definition, Nature, Objectives & Importance of HRM
 Evolution of HRM
 Functions of HRM
1 8
HRM Vs Personnel Management
HR policies and practices
 Challenges for HRM
Role of HR manager

HUMAN RESOURCE PLANNING

Nature, Importance, Process and Factors determining HRP
 Forecasting HRP
2  Job analysis – Job description and Job specification 8
 Recruitment & Selection
 Induction & Placement
 Socialization benefits

TRAINING & EXECUTIVE DEVELOPMENT

Nature and purpose of training
 Types of Training
 Training process
3 8
Evaluation of Training Programme
Executive Development Programmes and benefits
Self development & Knowledge management
Career planning and development

PERFORMANCE MANAGEMENT AND COMPENSATION

MANAGEMENT
Nature, Objectives and Importance of Performance appraisal
Methods of Performance appraisal
4 8
Performance appraisal process and feedback
 Potential appraisal
Compensation plan and Reward
 Motivation – Theories of Motivation
 RECENT TRENDS IN HR
 HR outsourcing
HR Audit and Accounting
5  Human Resource Information System 8
Quality of Work life
 Competency mapping
Collective bargaining and Grievances management
TOTAL 40

References Books:

1. K Aswathappa(2005), „Human Resource & Personnel Management‟,

th
4 Edition,TMH .
th
2. Bratton.J and Gold.J (2007),‟Human Resource Management‟4 Edition, Palgrave
Macmillan.
3. Scott Snell &George Bohlander(2007),‟ Human Resource Management‟,
th
14 Edition, Thomson Learning.
4. VSP Rao (2007),‟Human Resource Management:Text and Cases‟,
th
7 Edition,Excel Books .
5. Raymond A. Noe John R. Hollenbeck Patrick M Wright (2006),‟ Human
th
Resource Management – Gaininga competitive advantage‟, 5 Edition,TMH.
6. Jon M. Werner & Randy L. Desimone(2006), „Human Resource Development‟
th
,5 Edition, Thomson Learning.
th
7. Korczynski(2007),‟ Human Resource Management in Service Sector‟,4 Edition,
Palgrave Macmillan .
th
8. Gary Dessler (2004),‟ A framework for HRM‟, 6 Edition, Pearson Education.
 PMA12202- Operations Research
Objectives:

At the end of the course the students would be acquainted with the basic concepts in
applied operations research for management. In particular, the Inventory Control,
Transportation and Assignments, Queuing theory concepts provides the business a good
and excellent idea of customer service.

No of
Unit Topics
hours
LINEAR PROGRAMMING
Introduction to applications of operations research in function a areas of
management
 Linear Programming
 Formulation of LPP
12
1  Solution by graphical and simplex methods (Primal, Penalty& Two
Phase)
 Special cases
 Dual simplex method-
 Principles of Duality
 Sensitivity Analysis.
TRANSPORTATION AND ASSIGNMENT MODELS
 Transportation Models
Balanced and unbalanced cases
Initial Basic feasible solution ( N-W Corner Rule, Least cost and Vogel‟s
12
approximation methods)-
2 Optimal Solution by Modified distribution method
 Cases of degeneracy 
 Assignment Models 
 Balanced and Unbalanced Cases 
 Solution by Hungarian method 
 Traveling Salesman problem. 
INVENTORY MODELS AND GAME THEORY
 Inventory models
EOQ and EBQ models (with and without shortages)
12
 Quantity discount models
 Game theory
Game with pure and mixed strategies 
Dominance property 
Graphical method for 2Xn and mX2 
Games-Linear Programming approach for Game theory. 
SEQUENCING & PROJECT MANAGEMENT:
 Sequencing
12
4  Processing n Jobs through Two Machines
 Processing n Jobs through m Machines. 
 Project Management 
  Construction of a Network Diagram 
 Critical Path Method 
 Gantt chart 
 PERT Analysis and Problems 
 Crashing of project network. 

QUEUING THEORY AND REPLACEMENT MODELS

 Queuing Theory
 Introduction-
 Terminologies of Queuing System
 Queuing Models: Queue with infinite capacity (M/M/1) :( /FIFO)
5  Queue with Finite capacity (M/M/1) : (N/FIFO) 12
 Queue with Parallel channel system (M/M/C):( /FIFO)
 Queues with Parallel Channels and limited capacity (M/M/S): (N/FIFO). 
  Replacement Models 
 Individuals replacement Models (With and without time Value of
money) Group Replacement Models. 
TOTAL 60

Reference Books:

1. Paneerselvam R (2008),‟Operations Research‟, 4th Edition, Prentice Hall of India.

th
2. Hamdy A Taha (2009),‟Introduction to Operations Research‟,8 Edition,
Pearson education.
3. Donald Gross & Carl M.Harris(2012),‟ Fundamentals of queuing
Theory‟, 4th Edition, Wiley India Pvt. Ltd.
4. Sankara Iyer P (2008), „Operations Research‟, 2nd Edition, Tata McGraw Hill.
5. Frederick & Mark Hillier (2005), „Introduction to Management Science – A
Modeling and case studies approach with spreadsheets‟, 3rd Edition,Tata
McGraw Hill.
6. Kalavathy S (2004),‟ Operations Research‟, 2nd Edition, Vikas Publishing House.
 PBA12206 - Research Methodology
Objective:
To emphasize the students on the methodology of research and its application in
managerial decision making, explaining hypothesis, meaning and types, sampling design
along with the various tests.

Unit Topics No. of.

hours
Concepts of Research
 Concept of Research
 Objectives
 Motivation
 Importance
1 8
 Types of research
 Nature, scope, importance & limitations
 Scientific method
Steps involved in a process of research

Research problem & Research Design

 Defining of problem
 Hypothesis formation
 Sources
Qualities of workable hypothesis
 Importance of Hypothesis
2 8
Research Design
Criteria of a good research design
Types of research design
 Sampling
 Sampling Techniques
 Types of sampling
Scaling Techniques & Data Collection
 Types of scale
 Criteria for good measurement
 attitude measurement
Likert„s Scale, Semantic Differential Scale,
Thurstone equal appearing interval scale
3 8
Data type
Primary data & Secondary data
 Schedule & questionnaire
construction of questionnaire and layout
essentials of a good questionnaire,

Statistical Analysis of Business Research

 Bivariate Analysis (Chi-square only)
4  Multivariate Analysis 8
 Factor Analysis
 Discriminant Analysis
  Cluster Analysis
 Conjoint Analysis
 ANOVA
 Hypothesis Testing
 Test of Significance
parametric and non-parametric tests
T test, F Test and Z test
U Test, Kruskal Wallis, sign test
 Multivariate analysis
Factor, cluster, SPSS and its applications.
Report Writing:
 Purpose of Report
 Classification of Report
Functions of Research Report
 Types of Reports
Principles of report writing
5 8
Fundamentals of good reports
Report Preparation:
 Oral report
 Written reports
Advantages/Disadvantages of oral and written reports
Components of written research repor.
Total 40

Reference Books:
1. David R.Cooper Pamela S.Schindler(2009),‟ Business Research Methods‟,
th
9 Edition,Tata McGraw- Hill Publishing.
th
2. Uma Sekaran(2009),‟ Research Methods for Business‟, 4 Edition,Wiley India .
th
3. William G.Rajan Vivek(2008)‟ Research Methods‟,7 Edition,
Cengage Learning.
nd
4. Kothari (2008),‟Research Methodology‟, 2 Edition, New Age Publishers.
nd
5. Bhattacharya (2009),‟ Research Methodology‟, 2 Edition, Excel books.
 PBA12207 - Environmental Management & Business Ethics
Objective:
To equip the students with the knowledge of emerging trends in social, political, ethical
and legal aspects affecting business decisions.

Unit Topics No. of.

hours
Business environment
1 8
The concept and significance
 Constituents of business
 Business and society
 Business & ethics
 Social responsibility.
 Business and culture
 Business and Government
 Indian constitution
Directive Principles of State Policy.
Managing Ethics
2 8
 Meaning and types
Framework of organizational theories and sources
 Ethics across culture
 Factors influencing business ethics
 Ethical decision making
Ethical values and stakeholders
 Ethics and profit.
 Corporate Governance
 Structure of Boards
 Reforms in Boards
 Compensation issues
 Ethical leadership.
Globalization of the economy
3 8
 Trends and issues
 Politics and environment
MNCs and Government relationships
Introduction to GATT and WTO.
 Fiscal policy
4 8
 Central finances and new fiscal policy
 Direct and indirect Tax structure, VAT, MODVAT –
 Service Tax problems and reforms
 Expenditure Tax
 Public debts &deficit financing
Legal environment of business
5  Monopolies 8
Company Law, Competition Act 2002.
Foreign Exchange Management Act
Securities and exchange board of India Act
Customs and Central Excise Act
Central and State sales Tax
Consumer protection Act Patents Act.
Total 40

Reference Books:

1. Uberoi N K (2000),‟ Environment Management‟, 4th edition, Excel Books.

2. Raj Agarwal, „Business Environment‟, 2nd Edition Excel Books, 2002.
3. Paul Justin (2006),‟ Business Environment: Text and Cases‟, 2nd Edition,
Tata McGraw Hill.
th
4. Steiner & Steiner (2003),‟Business Government and Society‟, 10 Edition,
McGraw Hill.
5. Kitson.A and Campbell.R (2001), „The Ethical Organisation‟, 2nd Edition,
Palgrave.
 PBA12301- STRATEGIC MANAGEMENT
Objective:
The main objectives of this course are to provide basic information and create
awareness about strategy and how the organization is formulating and implementing the
strategies to run their organizations.
Unit Topics No. of
Hours

Conceptual framework for strategic management

1  The Concept of Strategy and the Strategy Formation Process

 Stakeholders in business
 Vision, Mission and Purpose 8
 Business definition, Objectives and Goals
 Corporate Governance and Social responsibility
External environment

 Porter‟s five forces model

 Competitive advantage Resources
2  Capabilities and competencies 8
 Low cost and differentiation Generic Building Blocks of Competitive
Advantage- Distinctive Competencies
 Avoiding failures and sustaining competitive advantage
Strategies

 The generic strategic alternatives 

3  Different Types of Strategy 

 Levels of Strategy  12
 Vertical Integration
 Diversification and Strategic Alliances
 Environmental Threat and Opportunity Profile (ETOP) 
 Corporate Portfolio Analysis 
 SWOT Analysis - GAP Analysis 
 Mc Kinsey's 7s Framework GE 9 Cell Model Balance Score Card 

Strategy Implementation

 The implementation process

 Resource allocation
 Designing organizational structure 8
 Designing Strategic Control Systems 
 4  Matching structure and control to strategy 

 Implementing Strategic change 

 Conflict and Conflict-Techniques of strategic evaluation & control

Other Strategic Issues

5  Managing Technology and Innovation 

 Strategic issues for Non Profit organizations

 New Business Models and strategies for Internet Economy
 Enterprise valuation 8
 Organizational life cycle and exit strategies.
 Case Study: Evaluations of Different Strategies Used by Corporate
Total Hours 45

REFERENCES

 Thomas L. Wheelen, J.David Hunger and Krish Rangarajan, Strategic Management

and Business policy, Pearson Education., 2006
 Charles W.L.Hill & Gareth R.Jones, Strategic Management Theory, An Integrated
approach, Biztantra, Wiley India, 2007.
 Azhar Kazmi, Strategic Management & Business Policy, Tata McGraw Hill, Third
Edition, 2008.
 John A Pearce II, Richard B Robinson, Jr, Amita Mital, Strategic
Management: Formulation, Implementation and Control, The McGraw-Hill
Companies, Edition 2008
 Fred.R.David, Strategic Management and cases, PHI Learning, 2008.
 Adriau HAberberg and Alison Rieple, Dtrategic Management Theory &
Application, Oxford University Press, 2008.
 Arnoldo C.Hax and Nicholas S. Majluf, The Strategy Concept and Process – A
Pragmatic Approach, Pearson Education, Second Edition, 2005.
 Harvard Business Review, Business Policy – Part I & II, Harvard Business School.
 Saloner and Shepard, Podolny, Strategic Management, John Wiley, 2001.
 Lawerence G. Hrebiniak, Making strategy work, Pearson, 2005.
 Gupta, Gollakota and Srinivasan, Business Policy and Strategic Management –
Concepts and Application, Prentice Hall of India, 2005.
FINANCE – ELECTIVES PBA123F1 - Security Analysis and Portfolio Management
Objective:
To familiarize the students on the modes of selecting investment opportunities, and
analyzing the securities for investment and to understand portfolio construction, diagnostic
evaluation and revisions.
No
of
Ho
Unit Topics urs

Investment:
 Meaning , Definition and concepts
1 9
 Features , Types of Investments
 Investment alternatives
 Investment Process and Evaluation
 Present trend in India.
 Risk Return concept.
Securities markets :
 Financial market , Segments and Types
2 9
 Sources of Investment Information
 Participants in securities market
 Primary Market Regulation
 Stock exchanges in India BSE,, OTCEI, NSE
 SEBI Regulations - Trading system.
Security Valuation:
 Bond, Equity and preference share valuation - Problems
3  Yield to maturity.
 Fundamental analysis
9
 Economic analysis , Industry analysis & Company analysis
 Measuring earnings and financial soundness
 Forecasting earnings
 Applied valuation techniques
 Technical Analysis :
Fundamental analysis vs. technical analysis
4  Charting methods 9
 Market indicators. Trend &, trend reversals patterns
 Moving average , exponential moving average
 Oscillators & RSI
 Efficient market theory-Dow theory- Random walk
theory.
Portfolio management :
 Portfolio analysis
5 9
Capital Asset Pricing Model
 Portfolio selection
Markowitz and Sharpe index model
 Portfolio revision and Portfolio evaluation
Treynor ratio , Sharpe ratio , & Jenson ratio - Problems

Total 45

Theory 80 %, Problem 20 %

Reference Book:

 Prasanna Chandra (2009), „Investment analysis and Portfolio Management‟, 3rd Edition,
Tata McGraw Hill, 2009
nd
 Kevin, (2010), „Securities Analysis and Portfolio Management „, 2 Edition
PHI Learning, New Delhi.

 Punithavathy Pandian (2010), Security Analysis and Portfolio Management, Vikas

Publishing House

 Dhanesh Kumar Khatri,‟ Investment Management and Security Analysis „,

Macmillan, 2007.

 Donald. E.Fischer & Ronald .J.Jordan, „Securities Analysis and Portfolio Management
„, Prentice Hall of India, 2007.
 PBA123F2 - International Financial Management

Objective:
To enable the students to learn basic functions, principles and concepts of International
Financial Management, learn foreign exchange market and theories, learn risk and hedging
techniques, evaluation and explanation of FDI and new trends in sources of capital.
Unit Topics No of
Hours
International Finance:
Meaning, Nature and scope,
9
IFM and Domestic financial Management-
1
 Balance of payment - Significance
preparation of BOP statement
Link between BOP and the economy.
International Monetary system:
 Gold standards-
IMF and World Bank
2 9
 Exchange rate mechanism.
Factors influencing exchange rate behaviour
Purchasing power parity & interest rate parity theorems.
Foreign Exchange market:
Spot Transactions, Forward & Futures,
3
 Options and Swaps.
9
Arbitrage & speculation in Foreign exchange markets.
Foreign exchange Risk Management:
 Types of Exposures
9
Managing transaction, translation and operating
4
 exposure
Techniques of covering the foreign exchange risk
Internal and external techniques.
 International Sources of finance: 9
Equities, ADR, & GDR 

Foreign bond and Euro bond. 

 Financial Management of MNC
Cost of capital , & capital structure
 Capital budgeting & cash management. 

 Portfolio management 

Total
45

Theory 80 %, Problem 20 %

References

 Eun and Resnick, International Financial Management, 3rd edition, TMH,

2006.
 “Gohraim Clark”, International Financial Management, 2nd edition,
Cengage Learning, 2008.
 Jain, International Financial Management, Macmillan, 2005.
 P.G.Apte, International Financial Management, 4th edition, TMH
publisher, 2007.
 Surendra.S.Yadav, Foreign Exchange Markets, Macmillan publisher, 2007.
 Nalini Prava Tripathy, Financial Services, PHI, 2007.
 Surendra .S. Yadav, P.K.Jain and Max Peyrard, Foreign Exchange
Markets, Macmillan, 2007.
 M.L.Jhingan, Money, Banking, International Trade & Public Finance, 7th
edition, Vrinda, 2007.
 Keith Pilbeam,” International Finance”, 3rd edition, Palgrave, 2006.
 PBA123 F3 - Commercial Banking Management

Objective:

To familiarize the basic functions of banking and provide a clear knowledge about banking
systems, loan syndication and evaluation and its importance in growing the industry &
Economy
Unit Topics No of
Hours
Indian Banking& financial System:

 Commercial bank Definition & Functions

1
 Role in economic development
 Central Bank-Regulatory framework 9
 SWOT analysis of commercial Banks
 Challenges before commercial Banks.
 Recent trend in India.
Business environment of Commercial Banks:

 Definition of Customer and Banker.

2
 Types of deposit schemes
 customers Rights and duties of Bankers 9
 Negotiable instrument Act
 Methods of granting advances
 Cash credit, bills discounting and term loan finance
Banking Financing :

 Forms of financing methods under non fund based limits

 Bank guarantees and letters of credit
3  forms of financing methods under non fund based limits 9
 Bank guarantees and letters of credit
 Ratio analysis,
 MPBF method of assessing working capital requirement.
 Method of assessing non fund based limits .
 Loan Evaluation:

 Working capital assessment

4 9
 Appraisal of Term loans
types of charges for creation of securities
 Monitoring of advances
 Credit syndication.
Banking Management:

Balance sheet management &Profit and Loss

Management
5 Management of Nonperforming assets 9
Capital Adequacy under Basel II guidelines
 Asset liability Management.
Total 45

Reference Book:
th
 D K Murthy, (2010),‟ Indian Financial System‟, 10 Edition, IK International Private Limited.
nd
 H R Machiraju,‟ Modern Commercial Banking‟,2 Edition New Age International ,2008
 PBA123F4 - Insurance and Risk Management
Objectives:
To provide the basics of insurance contracts and to explain the various types of insurance
policies and calculating risk and understand the methods and tools used to manage the risk
Unit Topics No of
hours
1 Introduction
 Definition 

 Insurance and Risk Management 
Element of insurance risk 7
Various Insurance Products 

Insurance Intermediaries (Agent, Brokers, Bancassurance and Micro
Insurance Agents) 

IRDA 

Privatization of Insurance Business 

Recent Development in the Insurance sector. 

2 Insurance contracts:
Elements of valid contract 

Distinguishing characteristics of Insurance contracts 
 Types of Insurance 9
 Life insurance Proposal and policies 

 Assignment and Nomination 

 General Insurances 

 Types of General Insurance 

 Difference between General insurance and Life insurance 

 Legal framework of Life and General insurance 

 Re-Insurance 

 Nature of Re-Insurance 

 Type of Re-Insurance. 
 3 Fire insurance
Fire Insurance contract, Fire Insurance Coverage, Policies of stocks, 9
Rate fixation in Fire Insurance, Settlement and Claims
Marine Insurance:
Marine Insurance Contract, Types of Marine Insurance, Marine
Cargo Losses and Frauds , Settlements of claims
Miscellaneous Insurance:
 Motor Insurance, Personal Accident and Sickness. 

4 Introduction to Risk Management:
 The concept of Risk 
 Risk Vs Uncertainty 8
 Types of Risk
 Classifying Pure Risk
Understanding the Cost of Risk
Methods of Handling Risk
 Risk Management Tools
 Risk Financing Techniques
 Risk Management Objectives
 Risk Information System(RMIS)
5 Risk management by individual:
 Factors Affecting Individual Demands for Insurance 7
Risk Management by Corporation
Corporate Risk Management Process
Types of Risk Managing Firms
Total 40
References:- Insurance and Risk Management
st
 Dr.P.K.Guptha, Insurance and Risk Management, 1 edition,
Himalaya Publishing House.
 Arunajatesan, Viswanathan, Risk Management and Insurance, Macmillan,
2009.
 Mark.S.Dorfman, Introduction to Risk Management and Insurance, PHI,
2007.
 Neelam .C.Gulati, Principles of Insurance Management, Excel Books,
2009.
 M.N.Mishra, Insurance principles & practice, S.Chand, 2001.
 Dr.P.Periasam, Principles & Practice of Insurance, 2nd edition,
Himalaya Publishing House, 2007.
 Scott. E. Harrington, Risk Management and Insurance, TMH, 2007.
 Mark.S.Dorfman, Introduction to Risk Management and Insurance, PHI,
2007.
 Harold.D.Skipper, Risk Management and Insurance, Wiley, 2008.
 Nalini PRava Tripathy and Prabir Pal, Insurance Theory and Practice,
PHI, 2008.
 Neelam .C.Gulati, Principles of Insurance Management, Excel Books,
2007.
 Dr.G.Kotreshwar, Risk Management, Insurance and Derivatives,
Himalaya Publishing House, 2007.
 Dr.P.Periasamy, Principles & Practice of Insurance, 2nd edition,
Himalaya Publishing House, 2007.
 PBA123F5 – Project Management
Objective:
To familiarize the students with project management techniques of a project planning &
implementation and to provide an understanding of procedures, techniques and methods of
project evaluation, financing and control.

Unit Topics No of
hours
Introduction:
1  Definition 8
Nature and purpose of project management project
 Characteristics
 Project life cycle
 Project planning
Steps in identification of projects-
 Nature and scope of project management
Project management as a profession
Role of project manager
Project Analysis and Selection:
2  Project analysis 8
Market and Demand analysis
 Demand forecasting methods
Estimation of project cost
 Project screening
 Project formulation
 Project report preparation
Project appraisal:
3  Objectives 8
Essentials of project methodology
Technical and financial appraisal
 Management appraisal
Economic & market appraisal including market survey
 managerial appraisal
Project Implementation:
4  Network techniques for project management 8
Development of project network
 PERT model
 CPM model
 Network cost system
 Financing of project
Project Execution:
5  project execution and administration 8
 Project contracting
 Contract pricing and types
 Factors influencing effective project management
 Project audit
 Project review
Evaluating the capital budgeting system
Total 40

References:
th
 Prasanna Chandra(2006) , Projects Planning, Analysis, Selection, 5 edition, Tata MC
Graz Hill.
 Panneer Selvam.R & Senthil Kumar.P (2007), Project Management, PHI Learning
India Private Limited.
 Choudhury, Project Management, Tata McGraw Hill,2004
 Bhavesh.M.Patel,Project Management,Vikas publication,2007
2nd
 K Nagarajan, Project Management, edition, New Age International
publishers,2004
 PBA123F6 - Financial Markets and Services
Objective:
To understand the Indian financial system and its evolution over the years and also the
benefits of financial services to business and the need of regulation to the financial service
industry.
Unit Topics No of
hours
Introduction:
1  Indian financial system 8
Overview of financial markets in India
 Capital market
 Money market
 Government securities market
 Foreign exchange market
 Derivative market
 Financial sector reforms
Mergers and acquisition
2  Meaning & types of mergers and acquisition 8
SEBI guidelines for merger & acquisition
 Reorganization strategies
Business failure Causes and Remedial measures
Depository system
 Meaning
Objectives of depository system
Depository systems in India
Overview of financial services
3  Merchant banking: 8
Nature and functions of merchant banking
Regulations of merchant banking
Present state of merchant banking in India
Leasing & Hire purchasing
4  Introduction 8
legal aspects of hiring & leasing
 Types of leasing
Lease vs. Hire purchase
Factoring
 Types of factoring
 Forfeiting process
 Factoring vs. forfeiting
Mutual funds & Credit rating
5  Mutual funds 8
Mutual funds in India
Regulations of mutual funds
 Credit rating system
  Rating & agencies 
 Securitization 
Venture capital
 Definition 
 Angel financing 
 Venture capital in India 

Total 40

REFERENCES:
th
 Khan M. (2007)”Financial Services, , 4 Edition, Tata McGraw hill
 Gordon and Natrajan, Financial Markets and services, Himalaya publishing house,
2001
 Nalini Prava Tripathy, Financial Services, PHI Learning, 2008
 Dr.punithavathy pandian, Financial Services and markets , Vikas publishing house
,2009.
 Human Resource - Electives
PBA123H1 – Entrepreneurship
Objective:

The course aims to acquaint the students with challenges of starting new ventures and enabling
them to investigate, understand and internalize the process of setting up a business and to
develop Entrepreneurial skills that may contribute to the success of the student‟s practical
learning experience.

No. of
Unit Topics
Hours

Introduction:
● Entrepreneur-Meaning, Importance, Nature & its Characteristics.
● Types-Intrapreneur, Difference between Entrepreneur and
1 Intrapreneur. 8
● Functions of an Entrepreneur and Entrepreneurship & Economic
Development
● Factors affecting Entrepreneurial Growth.

Entrepreneurial Process:
● Process of Entrepreneurial Development, Entrepreneurial
2 Development Cycle & Strategies for Entrepreneurial Development. 8
● Search of Business Idea, Project Identification and Formulation.
● Business Environment.

Women Entrepreneurship and Feasibility Analysis:

● Women Entrepreneurs & Profiles of Successful Women
3 Entrepreneurs 8
● Techno Economic Analysis, Location Analysis, Break Even Analysis
and Financial Feasibility Analysis.
Entrepreneurial Institutional Support:
● Institutions Assisting Entrepreneurs at the Central and State levels
4 SISI, MSME, TIIC, DIC, ITCOT and EDI-Venture Capital and Angel 8
Financing.
● Institutional Finance to Entrepreneurs
Running a Small Business:
● Product launching & Monitoring.
5 ● Evaluation of Business. 8
● Preventing Sickness and Rehabilitation of Business Units.
● Effective Management of Small Business.
Total 40
References:

 Robert D Hisrich, Michael P Peters, Dean A Shepherd (2009), „Entrepreneurship‟, Tata

McGraw-Hill
 Vasant Desai (2009), „Dynamics of Entrepreneurial Development and Management‟,
Himalaya Publishing House, Chennai.
 Poornima M Charantimath (2010), „Entrepreneurship Development, Small Business
Enterprise‟, Pearson Education, Chennai.
 P. Saravanavel (1997), „Entrepreneurial Development‟, Ess Pee Kay Publishing House,
Chennai.
 S S Khanka (2008), „Entrepreneurial Development‟, S Chand & Company Ltd. New
Delhi,
 Kuratko, Hodgetts (2010), „Entrepreneurship in the New Millenium‟, Cengage Learning,
New Delhi.
 Vidya Hattangadi (2009), „Entrepreneurship‟, Himalaya Publishing House, Chennai.
 Mohanty (2009), „Fundamentals of Entrepreneurship‟, Prentice Hall of India, New Delhi.
 PBA123H2 - Training and Development

Objective:
To enable the students to learn the principles and practices of training and developing the human
resources, understood the nature, purpose and importance of training and make them to learn the
process and modern trends Training and development of Human resource.

Unit Topics No of hours

TRAINING - INTRODUCTION
Definition and Concepts of Training
Objective and Scope of Training
1  Importance & Need for Training 8
 Training Policy
How Training Benefits the Organization
Current and Future Trends in Training

TRAINING DESIGN AND PROCESS

 Training needs Assessment
Factors affecting Training Design
2 8
 Budgeting for Training
Designing the Training Programme
Training and Development process

TRAINING METHODS AND LEARNING ORGANIZATION

 Types of Training
 Training Methods
3  Issues in Training & Transfer of training 8
 Learning Organization
 Learning - Definition, Principles
Components and elements of Learning Process

IMPLEMENTATION AND EVALUATION OF TRAINING

Logistical and Physical Arrangements
Tips for Trainer for Effective Implementation
4  Evaluation-Definition & need 8
Evaluation Design & Techniques
 Training Audit
Suggestions for Making Training Effective
 MANAGEMENT DEVELOPMENT
 Training Vs Development
The need & importance of management development
5  Sources of knowledge and skills 8
Strategies to develop Technical Managers
Training for Executive Level Management
 Employee Empowerment

TOTAL 40

References
 Dr.B.Janakiram, (2008), „Training & Development‟, Biztantra Publishers, New Delhi.
 R.K.Sahu (2005), „Training for Development‟, Excel books, New Delhi.
 Rolf Plynton and Udai Pareek (2007), „Training for Development‟, Vistaar Publications,
New Delhi.
 Irwin.L.Goldstein (2007), „Training in Organisations‟, Thomson Publishing House, New
Delhi.
 Margaret Anne Reid and Harry Barrington (2007), „Training Interventions‟, Jaico
Publishing, Chennai.
 E.H.Mcgrath (2007), „Training for Life & Leadership in Industry‟, 4th edition, PHI
publications, New Delhi.
 PBA 123H3 – Industrial Relations & Labour Legislations
Objective:
To familiarize the student with the knowledge of industrial relations and their impact on
managing human resource.

No of
Unit Topics
Hours
Industrial Relations
 History of IR
 Importance & Concepts of IR
1 8
 Approaches of IR
 Development of IR system in India.

Trade Unions
 Trade Unions-Theories, Types
 Functions & Problems of Trade Unions
2 8
 Trade Union Movement in India.
 Trade Union Act, 1926.

Industrial Disputes & Collective Bargaining(CB)

 Causes, Types & Preventions of Industrial Disputes
 Settlement of Industrial Disputes.
3  Importance & Prerequisites of CB 8
 Process & Types of CB
 Collective Bargaining in India.

Labor Legislation
 Rights & Obligations of Employees
 Factories Act, 1948
4 8
 Industrial Disputes Act, 1947
 The Minimum Wages Act,1948
Working Conditions
 The Workman‟s Compensation Act, 1923
 The Employee‟s State Insurance Act, 1948
5 8
 The Employee‟s Provident Funds Act, 1952
 The Payment of Bonus Act, 1965.

Total 40
References:

 Mamoria C.B.and Sathish Mamoria (2007), „Dynamics of Industrial Relations‟,

Himalaya Publishing house, Chennai.
 C.S.VenkataRatnam (2007), „Globalization and Labour Management Relations‟,
Response Books, New Delhi.
 Subba Rao (2007), „Essentials of Human Resource Management & Industrial Relations‟,
Himalaya Publishing house, Chennai.
 Srivastava (2007), „Industrial relations & Labour laws‟, Vikas Publishing House, New
Delhi.
 PBA123H4 – Human Resource Development
Objective:
To enable the students to learn the principles and practices of developing human
resources make them learn developmental process, strategies, methods of training, career
planning and performance management and modern trends in HR development activities.
No of
Unit Topics
hours
Introduction to HRD
Personnel Management, HRD and HRM
Definition, Objectives, Importance of HRD
1  HRD Climate & Culture 7
 HRD Functions
Role and competencies of HRD professional
Emerging issues facing HRD professionals
Analysis of Training Needs
Training needs Analysis and Process
Methods and Techniques of Training Need Assessment
2  Strategic and Organizational Analysis 7
Task analysis / Job analysis
 Person Analysis
Influences on employee behavior
Training and Development
 Training process model
 Prioritizing HRD needs
3  Training delivery methods 8
Issues in training & Transfer of training
 Evaluation of training
Introduction to learning and learning principles
Management Development
 Training Vs Development
Developing the person in the role
4  Career planning and Career Development 8
Performance appraisal and Potential appraisal
Employee Empowerment & Quality of Work Life balance
 Succession planning
Strategic HRD
 Strategic HRD
HRD in Mergers and Acquisitions
5 5
HRD and Organizational Change
HRD Scenario in Indian Organization: its problems and prospects
 Challenges and issues
TOTAL 35
References:
3 Werner and Desimone (2009), „Human Resource Development‟, Sage Publications, New

Delhi.
4 Cengage Rao (2009), „Human Resource Development‟, Sage Publications, New Delhi.
5 Krishnaveni (2008), „Human Resource Development‟, Excel Books, New Delhi.
6 Tapomoy Deb (2000), „Human Resource Development‟, Ane Books, New Delhi.
7 Srinivas.R.Kandula (2006), „Strategic Human Resource Development‟, PHI publications,
New Delhi.
8 Desmon (2009), „Human Resource Development‟, Cengage Learning, New Delhi.
9 Udai Pareak (2009), „Designing & Managing Human Resource‟, Oxford , New Delhi.
10 P.C.Tirupati (2009), „Human Resource Development‟, Sultan Chand Publication, New
Delhi.
11 Lalitha Balakrishnan (2009), „Human Resource Development‟, Himalaya Publishing
House, Chennai.
12 Biswanth Ghosh (2010), „Human Resource Development& Management‟, Vikas
Publishing House, New Delhi.
 PBA123H5 - Industrial Psychology
Objective:
To increase understanding of the complicated systems of individual and group psychological
processes involved in the world of work and to connect the basic principles of Industrial /
Organizational Psychology to Personnel and Human Resources management within
organizations.

No of
Unit Topics
hours

Introduction:
Introduction to Industrial Psychology
 Definitions & Scope
1 Major Influences on Industrial Psychology
8
Subject Matter and Function of Industrial Psychology
 Development of Industrial Psychology
Psychology Tests & Its Utility to Industry
Individual in Workplace:
 Attitude
Meaning and Factors Influence Attitude
 Development of Attitude
2  Motivation 7
 Job Satisfaction
 Stress Management
 Organizational Culture
Leadership & group dynamics
Work Environment & Engineering Psychology:
 History and Scope
Time and Motion Study
Person & Machine System
 Work Space Design
 Fatigue
3  Boredom
 Accidents and Safety 9
 Work behavior
 Productive Work behavior
 Organization Citizenship Behavior
Counter productive Work Behavior
 Working Condition.
 Employee Training And Development:
 Training Needs Assessment
4  Training Design 8
Techniques For Training Knowledge And Skill
 Training Programme Evaluation.
Evaluating job performance:
Uses of Performance Evaluation
 Downsizing
 Fair Employment
5 Employment at will and Seniority
8
 Source of Evaluation
The Evaluator and Performance Information
 Appraisal Rating System
Non Rating Evaluation Method
Total 40

References:
1. Miner J.B (1992), „Industrial/Organizational Psychology‟, N Y: McGraw Hill,
2. Michael.G.Aumodt (2004), „Applied Industrial/Organizational Psychology‟, Thomson
Publishing House, New Delhi.
3. David G.Myers (2007), „Social Psychology‟, 8th edition, THM,
4. DM.Pestonjee (2007), „Motivation and job satisfaction‟, Macmillan,
5. Aamodt, M.G (2007), „Industrial and organizational psychology: An applied approach‟
US: Thomson & Wadsworth,
th
6. Schultz, D and Schultz S. E (2006), „Psychology and work today‟, 8 edition, Pearson
Education, New Delhi.
 PBA123H6 - Performance Management

Objective:
The objective of the course is to expose the students to performance management systems
adopted in the industry.

No Of
Unit Topics
Hours
Introduction
 Definition
 Role of performance management in organization
Dimensions and role of appraisals in performance
management
1 9
 Performance management process
Relevance of objectives in organizations
Organizational & Individual performance
Performance management & human resources management
Performance planning & Performance analysis
 Meaning & Definition
KPAs (Key Performance Area)
2  Components of performance planning 7
Objectives of performance analysis
Process of performance analysis
Performance review & Discussion
 Significance of review
 Process of performance review
 performance rating
 Performance appraisal factors
3 9
 performance review discussions
 Objectives and requisites
Process of performance review
Coaching in performance review discussions.
Performance implementation
 Meaning
 Implementing Process
4  Factors affecting implementation 7
 Pitfalls in implementation
Recent approaches of performance management
 5 Performance Appraisal Systems 9
 Introduction
 Purpose of appraisal
Pros & cons of appraising
 Methods of appraising
 Appraisal & HR decisions
Reward systems & legal issues
 Managing team performance
Recent approaches in performance management

Total 40
References:

1. Prem chandha (2008), „Performance Management‟, Macmillan, Chennai.

2. T,V,Rao (2007), „Performance Management & Appraisal Systems‟, Response books,
New Delhi.
3. Herman Aguinis (2008), „Performance Management‟, Pearson education, New Delhi
4. Srinivas R.Kandula (2006), „Performance Management‟, PHI , New Delhi.
5. R.K. Sahu (2007), „Performance Management System‟, Excel Books, New Delhi.
 MARKETING - ELECTIVES

PBA123M1 – Rural Marketing

Objective:
To provide better insights into Rural Markets and Marketing of Product to Rural Masses
by understanding the Rural Consumer Behavior, the process of Pricing, knowledge of
Rural Product Categorization and creating proper Product Mix for the Rural Markets.
Unit Topics No. of
Hours
1 Introduction 8
 Concept & scope
Nature & taxonomy of rural market
Rural vs. Urban marketing
 Rural market Environment
 Rural Market Infrastructure
 Marketing Opportunities & Challenges.
2 Rural Consumer Behaviour 8
 Consumer Buying Behaviour
 Models
Factors affecting Consumer Behavior
Characteristics of Rural Consumers
 Consumer Buying Process
 Opinion Leadership
 Brand Loyalty
Branding in Rural India.
3 Rural Marketing Strategy 8
Product
 Concepts and Classifications
 Rural Product Categories
 New Product Development
 Product Life Cycle
 Product Mix
 Segmentation
 Targeting
 Positioning.
4 Rural Marketing Strategy 8
Pricing Strategy
 Pricing
 Factors influencing Pricing
 Pricing Strategies
Distribution Strategy
 Introduction and Evolution
 Channels of Distribution
Rural Distribution Model and Emerging Models.
Innovative Distribution Channels like ITC E-
choupal, Godrej Adhar, HUL Shakti
 5 Rural Marketing Communication & Intelligence 8
Rural Marketing Communication Process
 Rural Media
Model & Media Innovation
Impact of Communication Technology in Rural
Marketing.
Rural Marketing Intelligence
 Marketing Information System
Rural marketing intelligence system
 Marketing Research rural way Rural Research
Business
Total 40

References:

 Pradeep Fashyap, Siddhartha Raut (2010), „Rural Marketing-Text and

Practices‟, Biztantra Publications, New Delhi.
 Dogra, Ghuman (2010), „Rural Marketing – Concepts & Practices‟,Tata
McGraw Hill, New Delhi.
 Krishnamacharyalu, Lalitha Ramakrishnan (2010), „Rural Marketing – Text
nd
and Cases‟, 2 Edition, Pearson Education.
nd
 Tej.K.Bhatia(2007), „Advertising & Marketing‟,2 edition , Macmillan.
 A.K.Singh and Sathya Prakash Pandey (2007), „Rural Marketing: Indian perspective‟,
New Age International Pvt.Ltd.
 PBA123M2 - Retail management
Objective:
To introduce the basic concepts of retail management and the latest developments in
retailing in the Indian context and also provide a strategic perspective of the retailing
industry
No. of
Unit Topics Hours
Introduction to Retail Management
1  Introduction to Retailing
 Retailing in India 9
Significance of retail industry
New role of retailers
Indian retail scenario and its future prospects.
The factors influencing retail shopper
Retail Formats and Theories
2  Retail formats
 Organized and unorganized formats 9
Different organized retail formats
Characteristics of each format
Emerging trends in retail formats
MNC's role in organized retail formats-MLM.
Retail Store Locations & Pricing
Steps involving in choosing a location
3  How to evaluate a retail location 9
Positioning of retail shops
Building retail store Image
Elements of retail price-developing a pricing strategy GMROI
Retail Merchandise
 Space Management
4  Retail Inventory Management 9
Retail accounting and audits
 Retail store brands
Retail advertising and promotions
Retail Management Information Systems
 Online retail
 Emerging trends
Role and importance of IT
Retail Communication & Servicing
The concept of retail marketing mix
5  STP 9
The role of POP in retail Branding
Servicing the Retail Customer
The gaps in customer service
Methods and tools available for encouraging loyalty
Role of retail sales person
Challenges in Retailing in India
Total 45
References:

 Chetan Bajaj, Nidhi V Srivastava, (2005), „Retail Management‟ Oxford University

Press.
 Swapna Pradhan(2007),„Retailing Management Test & Cases‟, Tata McGraw Hill,
New Delhi.
 Gibson G. Vedamani(2007), „Retail Management‟, Jaico Publishing House.
 .Barry Berman & Joel R .Evans, (2007), „Retail Management: A Strategic Approach‟
PHI publications.
 .Michael Levy & Barton, A Weitz, (2007), „Retailing Management‟, Tata McGraw
Hill, New Delhi.
 PBA123M3- Advanced Market Research
Objective:
To develop an awareness and understanding of the various information sources and
techniques for gathering and analyzing marketing data that can reduce the uncertainty and
increase the profitability of marketing decisions.

Unit No of Hours
Topics
Introduction to Market Research:
1  Role of marketing
 Research in marketing
 Significance
 Limitations 9
 Ethics in marketing research-
 Difference between Marketing Research and Market
Research
Introduction to Market Research
 Types of Research
 Basic & Applied
 Nature
 Scope
 Objectives
Importance and Limitations of Market Research.
Prominent Research agencies in India
Jobs in marketing research
skill sets required - job and growth prospects

Research Process:
2  Introduction Research Process
Identification of Management Problem
 Formulation of Research Problem 9
Steps in Research Process
 Common Research Errors
 Evaluation and Control of the Marketing Research
Efforts
 Definition of Research Design, Types of Research
Design
 Exploratory Research
 Conclusive Research

Sources and Collection of Data:

 Introduction
3  Types of data- Primary Data
 Advantages & Limitations of primary data 9
Methods of Collecting Primary Data
 Survey method of Primary Data Collection
 Questionnaire Design
 Observation Method
 Consumer Panel Method
 Experimental Research Method
Secondary data, Advantages & Limitations of secondary
data
 Internal Sources
 External Sources

Sampling Design:
 Some basic Terms
4  Advantages of Sampling 9
 Disadvantages of Sampling
 The sampling process
 Sampling methods
Characteristics of Good Sampling Design
Sampling and non sampling errors- Practical
considerations in determining sample size
 Hypothesis testing.

Applications of Marketing Research:

Cluster analysis for identifying market segments
5  Advertising research
 Brand Equity Research
 Brand name testing 9
Pro Setting up & Implementation of Marketing Research
Project motion research
 Consumer Behavior Research
Web based marketing research-CASES

Total 45

References:
1. Churchill (2007), „Marketing Research: Methodological Foundations‟,Cengage
Learning Publications.
th
2. Aaker,Kumar and Daj (2005), „Marketing Research‟,7 edition,Johnwiley.
3. S.Shajahan (2004), „Marketing Research Concepts & Practices in
India‟,Macmillan.
4. David.J.Lick and Donald.S.Rubin (2007), „Marketing Research‟, 7th edition,PHI
Publications.
5. Parasuraman,Dhruv Grewal and R.Krishnan (2007), Marketing Research‟ Biztantra
Publications.
 PBA123M4 – Consumer Behavior

Objective:
To acquaint the students with insights and knowledge about Consumer Behavior and to
motivate, encourage and assist the students to develop their own indigenous decisions in
influencing buying decisions of the consumers.

Units Topics No. of

Hours
1 Introduction to Consumer Behavior 8
Definition of consumer behavior
applications of consumer behaviour
Approaches to the study of Consumer Behavior.
Determinants of Buyer Behavior
Framework of Buyer Behaviour
Overview of the Stages in the choice process
2 Models of Consumer Behavior 8
Industrial and Individual Consumer Behavior
Models
Howard, Heth, Engel, Kollat, Webstar and Wind
Models

Implications of the Models on Marketing

Decisions.
3 Individual Determinants of Buyer Behaviour 8
Consumer Personality and Consumer Motivation
Learning, Memory, Communication Applications
and Behaviour Modification
Different learning methods used by consumers and
marketers‟ use of same.
Learning strength, generalization and
discrimination, schema formation and change,
positioning and repositioning.
4 External Influences 8
Family Influences on Buyer Behaviour
Factors affecting the need of the family, family life
cycle stage and size.
Social Class & Social Stratification
Homogeneity of needs in social class, product
usage norms and evaluation
Reference Groups, Opinion Leaders and Social
Influences
Cultural Influences on Consumer Behaviour
Understanding cultural and sub-cultural influences
on individual, norms and their role, customs,
 traditions and value system.
 Cross Cultural influences-
Family, Reference Group and Communication
Influences on Consumer Behavior

5 Consumer Research 8
Consumption and post purchase behaviour
 Consumer satisfaction concept, cognitive
dissonance, consumer delight, Consumer Value,
Consumer Value.
Competitive advantage through customer value
Information
Customer value determination process
 Measuring customer satisfaction.

Total 40

References:

 Jay D Lindquist and Joseph Sirgy,(2008), „Shopper, Buyer and Consumer

Behavior, Theory and marketing applications‟, Biztranza Publications, New
Delhi.
 Paul Peter et al (2005), „Consumer Behavior and Marketing Strategy‟ Tata
McGraw Hill, 7th Edition, India.
 Leon G Schiff man and Leslie Lasar Kanuk, (2006), „Consumer Behavior‟-
Pearson Education, New Delhi.
 David L Louden and Albert J Della Bitta,(2005), „Consumer Behavior‟, McGraw
Hill, New Delhi
 Sheth Mittal (2005), „Consumer Behavior-A Managerial Perspective‟ Thomson
Asia (P) Ltd, Singapore.
 PBA 123M5 - Brand Management
Objective:
The main aim is to provide the students with insights & knowledge about managing
brands and trends in brand management.

Unit Topics No. of.

hours
1 INTRODUCTION 8
 Brand Management
What is a Brand
 Product Vs Brands
 Goods and services
 Retailer and distributors
 People and organization
Brand challenges and opportunities
Components & choosing brand elements

2 BRAND STRATEGIES 8
Brand Positioning & Brand Building
 Brand knowledge
Brand portfolios and market segmentation
Steps of brand building
Identifying and establishing brand positioning
Defining and establishing brand values
Designing & Sustaining Branding Strategies
 Brand hierarchy
 Branding strategy
Brand extension and brand transfer
 Managing brand over time.
3 BRAND LEVERAGING 8
 Brand extensions
extendibility, merits & demerits
 Line extensions
 line trap
Co-branding & Licensing Brands
Reinforcing and Revitalization of Brands
need, methods, Brand Architecture
product, line, range, umbrella & source endorsed brands
 Brand Portfolio Management.
4 BRAND COMMUNICATIONS 8
 Brand image Building
 Brand Loyalty programmes
 Brand Promotion Methods
Role of Brand ambassadors, celebrities
On line Brand Promotions..
 BRAND EXTENSION
 Brand Adoption Practices
Different type of brand extension
Factors influencing Decision for extension
 Re-positioning.
5 BRAND PERFORMANCE 8
 Measuring Brand Performance
 Brand Equity Management
 Global Branding strategies
 Brand Audit
 Brand Equity Measurement
 Brand Leverage
Role of Brand Managers
 Case Studies.
Branding challenges & opportunities
Total 40

References:
 Mathew (2008), „Brand Management‟ -Text and cases, Mac Millan Publications.
 Harsh.V.Varma ,(2006),‟Brand Management‟ -Text and Cases, Excel Books, New
Delhi
 Kevin Lane Keller, (2007) Strategic Brand Management: Building, Measuring
rd
and managing, 3 Edition, Prentice Hall, New Delhi.
 Ramesh Kumar (2002), „Managing Indian Brands‟, Vikas Publications, India.
 Tyboust and Kotter (2008), Kellogg on Branding, Wiley.
 PBA 123M6 – Sales and Distribution

Objective:
The purpose of this paper is to acquaint the students with the concepts which are helpful
in developing a sound sales and distribution policy and in organizing and managing sales
force and marketing channels.

Unit Topics No of
Hours
Sales Management
1  Meaning & Objectives 8
 Types & Functions of Sales Management
 Sales Management Structure & Positions
 Interdepartmental Relations.
Personal Selling
2  Objectives & Steps 8
 Personal Selling Strategies & Styles
Sales Force-Methods & Procedures
 Estimating Market and Sales Potentials.
Management of Sales Force
3  Determining Sales Force Size 8
 Selection & Training
 Motivation & Compensation
 Evaluation & Supervision
 Determining Sales Budget-Targets & Territories.
Physical Distribution
4  Participants and Environment of Physical Distribution 8
 Channel Strategies & Structure
 Design & Policies
 Warehousing and Inventory Decisions.
Channel Members
5  Deciding the Number and Locations of Channel Members 8
 Selection & Appointment of Dealers
 Evaluation
 Telemarketing, e-marketing & Teleshopping.
Total 40
References:

 Ingram (2007), „Sales Management: Analysis and Decision Making‟, Cengage Learnings.
 Krishna .k. Havaldhar and Vasant. M. Cavall (2007), „Sales and Distribution Management‟,
TMH.
 Ramneek Kapoor (2007), Fundamentals of Sales Management, Macmillan.

th
 Spiro, Stanton and Rich (2007), Management of a Sales Force, 7 reprint, TMH.
 Richant.R.Still, Edward.W.Gundiff and Norman.A.P.Govani (2007),‟Sales
th
Management Decisions, Strategies and Cases, 5 edition, PHI.