12.5.19 

Music Video 
Treatment by Maitha Price 
 

Overview and Narrative Synopsis 

A stylistic and detailed music video of George Ezra’s song ‘Listen to the Man’. The video 
explores the idea of a stereotypical high school romance. Which demonstrates why the 
chosen shooting location takes place at a school. There would be one main female 
character and male character (who will be played by the artist). Extras would also be 
around the set (acting as other students), handing a guitar to the artist and dancing in the 
background. 

Narrative Synopsis 
The music video will begin with the female character showing that she has feelings for the 
male character/artist. She would then subsequently fall asleep opposite him. Within this 
dream, the story is swapped and the male character has feelings for her. They would then 
proceed to go around the school, with the artist singing to the girl. In the last scene of the 
music video, the female character will realise it was just a dream. However, when she is not 
looking it is revealed that the male character feels the same way.  

The video will be split into three sections. Firstly, a ‘Real Time Scene’ - this will almost be like 
the introduction to the video, where the female characters’ crush will be shown to the 
audience. This will then lead onto the next section with a pan shot. The ‘Music Video’ itself - 
will be the largest section of the video as this is where the artist will be lip-syncing the songs 
to the female. Finally, there will be another ‘Real Time Scene’ - after the song has played 
there will be another real-life scene, where the feelings of the male character will be 
revealed to the audience.  
The ending of the overall music video will be interpretive, as it is up to the audience's 
opinions to decide whether or not the male character gets the girl. 

 
 
 

Director’s Statement 
This project is important to me due to the visual style that I will be able to demonstrate 
through the music video. By making the school the shooting location and subject of my 
music video, I am appealing to George Ezra’s target demographic. By doing so it will 
encourage them to spread information about the video. 

Status of the Documentary 

As of writing this on the 12th May 2019, this project is currently in the production stage, 
with the storyboard already having been drawn-up. I plan on completing the final stages of 
editing by the end of the month, this final cut will then be sent off to you. I believe this 
shows what my production crew and myself are able to complete in a short amount of 
time. 

Crew Members 
When it came to assembling my film crew for the production, I intended on creating a small 
group of people who have had previous experience with music video production and have 
worked together in the past. This would give off a good dynamic when creating my 
visualised production, because of this I have chosen to bring together the following people 
to work on my music video. 

Producer/Director: 

Maitha Price - hired due to her professional experience and exceptional directorial work on 
James Vincent McMorrow’s music video ‘Follow You Down To The Red Oak Tree’ and Anne 
Marie’s ‘2002’. Price will be in charge of making sure each shot is done to its full potential as 
well as hiring extras, making sure each shot is filmed and lip synced correctly, managing the 
budget and finally seeing the production through till its completion. 

Cost: £400 per hour (£80,000 for 200 hours of production) 

 
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Lead Camera: 

Michael Evans’ experience from his work with James Vincent McMorrow’s music video 
‘Follow You Down To The Red Oak Tree’. As a prior cinematographer and Director of 
Photography, Evans is a valuable person to have behind the camera on ‘Listen To The Man’. 

Cost: £250 per hour (£50,000 for 200 hours of production) 

Sound and Lighting: 

Adrian Stewart’s experience on Anne Marie’s music video for the song ‘2002’ with Connor 
Matthews, will provide my music video with a professional aesthetic and an overall visually 
appealing experience for the viewers. Stewart will be able to successfully control both the 
sound and lighting when filming on-location at the school. This is shown through his 
previous experience on Marie’s music video which takes place in a similar location. As the 
lighting will be predominantly natural, it will require him to use his knowledge and 
techniques more in the sound department alongside Harry Zabrowski.  

Cost: £75 per hour (£15,000 for 200 hours of production) 

Video Editors: 

James Thompson and Benjamin Ferguson, because of their work on Coldplay’s music video 
‘The Scientist’, they would be a great pick due to their experience working together and 
their correlating editing styles. Within the music video I plan on there being fast paced cuts, 
in addition, some of the shots will be reversed, from their experience in ‘The Scientist’ it is 
evident that they have the ability to complete what we ask of them. By having two editors 
working at the same time and having worked together in the past, it will speed up the 
production whilst also maintaining a professional final cut. 

Cost: £125 per hour (£20,000 for 200 hours of production) 

Production Assistant: 

Katherine Wilkins, the producer of several music videos including James Vincent 
McMorrow's’ ‘Follow You Down To The Red Oak Tree’ and Anne Marie's’ ‘2002’. She was the 
only female beside myself on the team, this equals out the experience and opportunities 

 
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given within the environment when working on my music video. Wilkins, with the help of 
Price, will be in charge of filing location releases, music copyright, answering and 
addressing social media issues etc. throughout the creation of this music video. 

Cost: £70 per hour (£14,000 for 200 hours of production) 

Style and Format 

The style of my music video is comedic, keeping in with the song (for example the upbeat 
tempo and light instrumentation), this will appeal to the artists younger target audience. It 
is comedic in the way that the male follows the female around the school, singing his heart 
out to her. 
The format of the video follows Tzvetan Todorov’s narrative theory, as the structure has a 
clear beginning, middle and an end. The music video also loosely follows Vladimir Propp’s 
character theory, this is seen through the idea of there being helpers (the extras), princess 
or otherwise called the prize (the lead female character) and the hero (the artist). It is only 
loose in the way that it doesn’t involve all eight character types. 

Fundraising Strategy 
Funding for the music video will come from Price Records, a unit of Line Music, this will 
provide us with a small budget to hire crew, camera equipment (such as a Dji Ronin-M 
Gimbal), and any other essentials for making a successful music video. The company will 
allow a budget of £300,000.  

Distribution and Marketing 

To ensure a successful distribution and marketing campaign is created for my music video, 
we must be able to sell the overall style/feature to a wide range of target audiences. This 
will hence increase the number of views on the music video, also increasing the artists 
publicity. Taking research into account and applying it to my own campaign plan, I believe 
that one of the most important aspects should be a strong social media campaign, on 
accounts such as Facebook, Twitter, Instagram and Snapchat. On these accounts the artist 
should post pictures or short promotional clips of the upcoming music video. When the 
music video is released the artist should then post the link of the music video, therefore 

 
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enticing audiences to watch it. By using social media, it informs more of the artists fans that 
something new is coming out, creating a larger buzz. 

After the video has been released, we will be broadcasting the video several different ways, 
such as through viral marketing and TV promotion. YouTube has over 4 billion views every 
day and nearly one out of every two people on the Internet visit the site, so the opportunity 
for exposure is tremendous. To ensure that we keep intriguing your fans, our strategy is to 
release behind the scenes videos from the production of ‘Listen To The Man’ and also 
release footage from any press conferences or interviews that the artist does. In addition to 
YouTube, to gain a more diverse and older audience we need to look at a new way of 
marketing the music video, like promoting it on TV. We can firmly offer that your video will 
be aired on 4Music, (through our connections with the company) which plays music videos 
from 7am to 6:30pm every day. 

At Price Productions, we believe that future music videos will go viral even faster as more 
fans turn to the screen in their hand to discover new music. 

 
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