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Personal Statement Example

This personal statement discusses the applicant's interest in understanding consumer behavior and branding. During their undergraduate degree, they analyzed brand identities and designed products that effectively communicated brand stories. They also developed research insights for a brand that were later implemented. The applicant has experience designing products for both western and eastern markets and wants to start their own business applying design thinking and marketing strategies across cultures. They see an international marketing degree as equipping them with the skills to make this business a success.

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2K views2 pages

Personal Statement Example

This personal statement discusses the applicant's interest in understanding consumer behavior and branding. During their undergraduate degree, they analyzed brand identities and designed products that effectively communicated brand stories. They also developed research insights for a brand that were later implemented. The applicant has experience designing products for both western and eastern markets and wants to start their own business applying design thinking and marketing strategies across cultures. They see an international marketing degree as equipping them with the skills to make this business a success.

Uploaded by

sana
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PERSONAL STATEMENT EXAMPLE!

Businesses are woven into every part of our lives and marketing plays a key role in influencing our
decisions. By understanding and developing relationships with consumers, businesses can be less
obtrusive and more enriching to our lives; this in turn will grow more sustainable businesses.

This intersection between people and brands is a key area of interest which I am determined to build
my knowledge and career on.

During my BSc course, emphasis was placed on observing user behaviour to find key insights. The
empathy this human centred method gave me ultimately led to better designed products and
services. I applied this to my role at Studio Make Believe as I analysed brand identities and the way
they were perceived, to design products that effectively communicated their stories.

I also developed a research document expressing key insights for potential growth areas that the
brand implemented. I saw the importance of marketing to develop creative strategies for more
effective brand experiences.

Presenting products to clients and negotiating prices with suppliers gave me a practical outlook on
the entire product lifecycle as well as the challenges of communicating across cultures. Due to these
interactions, I am eager to learn strategic methods of branding and business management on an
international platform.

I have been influenced by talks on the theory of affordances and explored the practical applications
of behavioural economics in the International Design Camp. I collaborated with students from
various disciplines to design services that would improve dental health in young children.

The experience made me considerate of many possible applications to marketing practices. I am


eager to apply this design thinking and develop analytical skills in the Consumer Behaviour module.
In the near future, I aim to pursue a career orienting brands and market research.

A personal endeavour to start my own business began as I travelled parts of India to better
understand a culture I am a part of but have not really known. I noticed brands that we are familiar
with at home were portrayed slightly differently to suit lifestyles of eastern consumers, whilst
retaining their core image.

This drew me to connect with local manufacturers to design modern homewares, uniting traditional
materials with a strong sense of functionality, that could be well received in western lifestyles. I saw
the narrative of the collaborative process as a strong selling point.

Working with small communities to evolve dying crafts was a rewarding experience despite
challenges of language barriers and differences in work ethic. I plan to turn this passion into a
business. Taking this course would equip me with the practical and theoretical knowledge of all
aspects of international marketing to achieve my long-term goal of making it a success.

Working as a manager and tutor for a local business has fed my appetite for analytical thinking. The
learning environment has been advantageous to my creative career as it demands a flexible mind. I
have seen the business grow from its humble beginnings, allowing me to see the value of marketing
in the many roles I took, from designing the logo to managing other people.
I have seen the importance of the relationship between people and business on small and large
scales. I believe this is more vital now to due globalisation and ever-growing digital economy.
Businesses must now work harder to understand global cultures and values whilst upholding their
own identity. Therefore International Marketing is crucial in grasping this area.

The research environment at King’s would allow me to build on insights which are critical to
uncovering practical solutions to close this gap. I hope to contribute to discussions and develop
knowledge for my personal development. I strive to better myself and would be honoured to resume
my studies at King’s. The international reputation and global environment would stimulate and
support my development

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