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    Apple'S Product Development Process

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    erjan nina bombay
    Apple designs, manufactures, and markets mobile devices, personal computers, and digital music players. Their product development process is centered around design and iteration. Design teams are given freedom and separated from the larger company. They undergo a documented development process involving regular reviews and improvements over 4-6 week cycles. When a product is finalized, it enters a launch plan. Over the past decade, Apple has seen substantial increases in revenue and profit, driven in part by new iPhone models.

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    Apple'S Product Development Process

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    erjan nina bombay
    149 views2 pages
    Apple designs, manufactures, and markets mobile devices, personal computers, and digital music players. Their product development process is centered around design and iteration. Design teams are given freedom and separated from the larger company. They undergo a documented development process involving regular reviews and improvements over 4-6 week cycles. When a product is finalized, it enters a launch plan. Over the past decade, Apple has seen substantial increases in revenue and profit, driven in part by new iPhone models.

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    Apple

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    Apple designs, manufactures, and markets mobile devices, personal computers, and digital music players. Their product development process is centered around design and iteration. Design teams are given freedom and separated from the larger company. They undergo a documented development process involving regular reviews and improvements over 4-6 week cycles. When a product is finalized, it enters a launch plan. Over the past decade, Apple has seen substantial increases in revenue and profit, driven in part by new iPhone models.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    149 views2 pages

    Apple'S Product Development Process

    Uploaded by

    erjan nina bombay
    Apple designs, manufactures, and markets mobile devices, personal computers, and digital music players. Their product development process is centered around design and iteration. Design teams are given freedom and separated from the larger company. They undergo a documented development process involving regular reviews and improvements over 4-6 week cycles. When a product is finalized, it enters a launch plan. Over the past decade, Apple has seen substantial increases in revenue and profit, driven in part by new iPhone models.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Erjan Nina Bombay B Comp 3 (MacBook, MacBook Air, MacBook Pro and MacBook

    BSA-2 Prof. Ambrocio Pro).


    APPLE’S PRODUCT DEVELOPMENT PROCESS
    Assignment No. 4 Design is at forefront - Design Team are given free
    rein to set their own budgets and are given the
    ABOUT APPLE INC. ability to ignore manufacturing practicalities. Design
    Apple Inc., Team are separated from larger company - When a
    incorporated on design team works on a new product they are then
    January 3, 1977, cut off from the rest of the Apple business. A
    designs, documented development process - The Apple New
    manufactures and Product Process (ANPP) information is given to a
    markets mobile product development team when they begin work. It
    communication details every stage of the design process and it goes
    and media devices, into elaborate detail. Monday is review day - The
    personal Apple Executive Team holds a regular Monday
    computers and meeting to examine every single product that the
    portable digital company has in design phase at that point in time.
    music players. The EPM (engineering program manager and the
    The Company sells GSM (global supply manager) - It’s their job to take
    and delivers digital over when a product moves from design to
    content and production. Iteration is Key - Apple iterates the
    applications design throughout manufacturing. The product is
    through the iTunes built, it’s tested and reviewed, then the design team
    Store, App Store, improves on it and it’s built all over again. These
    Mac App Store, cycles take 4-6 weeks at a time and may be run
    television APP many times over a product’s development lifecycle.
    Store, iBooks Store A launch plan - The final step in Apple’s product
    and Apple Music development is product launch. When the product is
    (collectively considered to be as good as it can be – it enters an
    Internet Services). action plan known as “the Rules of the Road”. This
    The Company sells explains all the responsibilities and actions that must
    its products through its retail stores, online stores be taken prior to a commercial launch of the
    and direct sales force through third-party cellular product.
    network carriers, wholesalers, retailers and value- FINANCIAL PERFORMANCE
    added resellers. Over the past decade Apple has been on a
    ABOUT ITS PRODUCTS remarkable run of increasing revenue and profit. In
    iPhone is the Company's line of smartphones based 2015 (ended September), revenue increased 28% to
    on its iOS operating system. iPad is the Company's $233.7 billion while profit jumped about 35% to
    line of multi-purpose tablets based on its iOS $53.4 billion, compared to 2014.
    operating system. iPad includes iPad Pro, iPad Air iPhone sales increased 52% in 2015 (adding $53
    and iPad mini. iPod is the Company's line of portable billion to the top line) with the introduction of the
    digital music and media players, which includes iPod larger iPhone 6 and iPhone 6 Plus. The company
    touch, iPod nano and iPod shuffle. Mac is the reported higher selling, general, and administrative
    Company's line of desktop and portable personal expense, and higher spending on marketing and
    computers based on its macOS operating system. advertising.

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