February 16

Engro
Food 2016
[Type the abstract of the document here. The abstract is typically a short [Type the
summary of the contents of the document. Type the abstract of the
document here. The abstract is typically a short summary of the contents document
of the document.] subtitle]
 University Of Education
Fahad Ahmad (7004)
Abdul HaseebJavaid (7070)
Topic:
Engro Food
Program:
BBA (B) Evn.
Session:
2015-19
Engro foods Pakistan

The local flavor with a global vision

Engro Foods is among the biggest and fastest growing companies in Pakistan with a vision to
cater to local needs with products conforming to global standards.

 Highly passionate about providing millions of people across the length and breadth of
Pakistan and beyond with the ultimate brand experience, our product portfolio comprises
some of the country's biggest and best

INTRODUCTION
 Engro Food:

• Engro Food limited was formed as a wholly owned subsidiary of Engro corporation in
2005.
• It starts its operation and become major player in food industry.
• It launches multiple product.
• Selling brands including Olper's Olper's Lite, Omore, Dairy Omung, Olper'sLassi and,
Tarang.

But whether it is our thick, creamy all-purpose milk, scrumptious ice-cream high on nutrition
content or refreshing range of beverages, our approach remains largely the same as we strive to
keep product innovation at the forefront of our guiding philosophy and consumer satisfaction at
the heart of our operational strategy.

And that is precisely what enables us to progress as Pakistan's premier foods company
delivering top quality products infused with a local flavour and a global vision

Starting of Business
 Engro company was established in 2003, after
which in 2005 Engro decided to diversify their
business more by venturing into the food business
by establishing Engro Foods Limited.
Our Inception and Growth
In pursuit of excellence: our passion for innovation and promise of quality
Fueled by a vision to bring to the fore innovative food products packed with quality, value and
nutrition, Engro Foods made its foray into the consumer foods business in 2006 with the launch
of Olper's, our flagship all-purpose milk, which soon became a house-hold name widely known
for its rich, creamy freshness, high nutrition content and exciting, vibrant packaging.

Since then, we have surpassed all expectations and given the foods business in Pakistan a new
direction and a different spin with brands that go beyond the conventional and the ordinary by
setting new standards in product innovation.

As we continue to deliver excellence, Engro Foods will continue to bring premium food brands
in the market that will exceed consumer expectations in every way, every step of the way...with
firm emphasis on our passion for innovation and promise on quality.

Our values
At Engro, we support our leadership culture through unique systems and policies which ensure open
communication, foster an environment of employee and partner privacy, and guarantee the well being and safety of
our employees.

Our core values form the basis of everything we do at Engro; from formal decision making to how we conduct our
business to spot awards and recognition. At Engro we never forget what we stand for.

governance
Our commitment to the highest standards of integrity and transparency shapes our governance framework and
processes, which are aligned to the industry's best practices. Every employee at Engro Foods is a part of the
governance system and is required to adhere to clearly laid out policies and procedures.
Dairy and beverages

Sheer indulgence in every sip comes only with the rich creamy thickness of Olper's. Give your day a fresh start with Olper's!

Embrace the lighter side of milk and feel years lighter with our low-fat milk Olper's lite, for a guilt-free existence!

Enhance the culinary experience with Olper's Cream - a rich celebration of life at its creamy best.

A dash of Tarrka in your favorite cuisine is all it takes to bring out the flavor of your food and leave you craving for more.
Experience sheer bliss in a tea-cup with Tarang, our special tea creamer for that perfect cup of tea.

Now enjoy your perfect cup of tea with the exquisite royal aroma and taste of Tarangs latest offering.

Get nutrition and the best value for money with omungdobala.

Rise up to a better life with Omung; a pure and nutritious alternate to loose milk that provides the value our consumers have
been looking for!
"Y" is the most important alphabet. Want to know 'Y'? Exactly 'Y'! Because it represents the juicy curiosity ripening in various
fruity colours all through your brain.

Olper'sLassi is a refreshing liquid snack that combines the goodness of milk & yoghurt. This traditional beverage, in its vibrant
& contemporary Tetra Edge Packaging, is available in four flavour, Sweet, Salty, Straw berry & Mango.

Frozen desserts cups

The simple joy of dessert!

Sticks

Explore the variety of Omore sticks; you are sure to find one that suits you perfectly!

Cones

The irresistible pleasure of delicious biscuit and creamy dessert! Omore cones are a treat for all.

Family packs

For those who love to share happy moments and dessert!

A little introduction
We’ve come a long way since inception in 2005 when we set out on an audacious mission to
transform Pakistan’s dairy farming industry and cater to the needs of our rapidly expanding
domestic market. Today, merely 9 years later, we are proud to say that we are leaders in the
UHT segment in Pakistan and providing quality products with a vision: “to elevate consumer
delight worldwide”

Exports are an entry route through which we have stayed true to our vision. Over the past 10
months we have aggressively expanded our operations in the Gulf, ASEAN and African regions
and in such a short timespan we have cemented our place in countries such as Mozambique, Sri
Lanka, Singapore, Guinea, Libya, and the United Arab Emirates. However, this is just the
beginning; we are in process of making our presence felt further with robust distributors across
strategic regions.

At Engro Foods, quality is our promise. We source our milk from 4,000 Australian cows on our
very own dairy farm. Through careful control of every stage in the production process, we
ensure that all our dairy products are produced from the very finest quality of milk which
maintains consistency and the same great taste our consumers have come to love.

Branded products
Our Exports Portfolio consists of the following:

 Branded Products
 Anhydrous Milk Fat (AMF)
 Unsalted Butter

Anhydrous milk fat (amf)

Anhydrous milk fat is produced by physical separation and inversion of fresh milk cream with
typical bland taste and without any nutty, rancid or foreign flavor.
Map
Our penchant for innovation
Innovation is an idea that is translated into a good or service that creates value for the
customers. At Engro Foods, innovation has always been considered the key to success. We
believe that innovation along with teamwork, motivation and vision brings great success.

Tapping our creative input for a meaningful output

EFL has a dedicated research facility on the premises of its Sahiwal plant. The Research &
Development team has played a key part in cracking various new recipes that have enabled EFL
to provide consumers with a steady stream of innovative products. Adhering strictly to high
quality standards, products in the pipeline go through several rounds of tasting and testing
before getting the final seal of approval.
Impacting lives to inspire change
At Engro Foods the triple bottom line approach is widely apparent in all our strategic
undertakings – except that our consideration for people and the planet goes well beyond our
need to fixate on profits.

Our commitment to Corporate Social Responsibility (CSR) therefore extends far beyond mere lip
service, and is deeply embedded within the very core of our business. Besides striving for good
corporate governance by preventing unnecessary wastage of natural resources, investing in our
human capital and sharing our business gains with all our stake-holders, we also feel a great
sense of responsibility towards our communities.

And so we go the extra mile to help them evolve, prosper and grow by taking complete
responsibility for the far-reaching impact of our business decisions – as well as total ownership
for the welfare and growth of the communities that we engage with.

Because we believe in investing in tomorrow by taking ownership to inspire a lasting change

today.

Good leadership brings with it great success.

At Engro Foods, we derive our success from the combined expertise, knowledge and skills of our
leadership representing a group of highly successful and dynamic professionals, who bring in a
wealth of knowledge and experience and steer the company to great ideas that pave the way for
new product innovations - and our continued success.

Board of directors
Our boards of directors who play a critical role in steering the strategic direction of our
business include eight non-executive directors and two executive directors. Members of the
board share the collective responsibility of ensuring that the affairs of the company are managed
efficiently whilst adhering to the highest standards of ethics and integrity.
Abdul Sammad Dawood

Chairman:
Mr. Dawood is the Chief Executive Officer of Dawood Hercules Corporation Limited. He is the
Chairman of Engro Foods limited, He is also Director on the Boards of Dawood Corporation
Private Limited, Dawood Industries Limited, Engro Corporation Limited, Engro Fertilizers
Limited, DawoodLawrencepur Limited, TenagaGenerasi Limited, Reon, The Hub Power
Company Limited, Hub Power Holding Ltd and Patek Private limited. Mr. Dawood is also a
member of the Young Presidents’ Organization. He joined the Engro Foods Board in 2012.

Board of directors
Our Board of directors who play a critical role in steering the strategic direction of our business
Include eight non-executive directors and two executive directors. Members of the board share
the collective responsibility of ensuring that the affairs of the company are managed efficiently
whilst adhering to the highest standards of ethics and integrity.
Isfandiyar Shaheen

Director

Isfandiyar Shaheen joined Dawood Hercules Group as Head of Growth Equity in June 2011.
Currently he serves as a Director and Investment Committee member on the boards of Engro
Corporation and Towershare Inc.

Prior to joining Dawood Hercules Group, Isfandiyar served as Head of Investment Banking for
Foundation Securities, where he co-managed the acquisition of British Petroleum's Pakistan
assets by United Energy Group.

Isfandiyar also serves on the advisory board of The Nest I/O (Pasha's tech incubator) and
Reading Room Project. He joined the Board in 2015.

Muhammed Amin

Director

Engro Foods Limited

A Chartered Accountant with over 25 years of professional experience, Muhammad Amin joined
the Board of Directors of Engro Foods. Ltd. in 2005 and is presently overseeing the operations at
Cadbury Pakistan Limited as Managing Director. Prior to joining CadSbury Pakistan Limited, he
was associated with Gillette for 11 years in Pakistan and overseas. He last served Gillette as
Regional Business Director, Middle East & Africa for the shaving business.
Sabrina Dawood

Director

Engro Foods Limited

Sabrina graduated with a MSc with distinction in Medical Anthropology from University
College London, and a double honours B.A. in Anthropology and Law from London School of
Economics. She is the CEO of Dawood Foundation, the philanthropic arm of the Dawood Group
and heads Dawood Public School, an O and A level trust school for over 1700 girls. She has
previously worked in setting up the CSR department in Dawood Hercules Chemicals Limited
and has been involved with the designing and marketing for Lawrencepur. She joined the Board
in 2013.

Rehan Hassan

Director

Engro Foods Limited

Accomplished Telecoms Industry Executive turned entrepreneur with a proven ability to develop
and manage large scale, complex business enterprises across multiple countries. Previously led
the GCC organization for Ericsson and managed over two thousand people across thirteen
countries and managed over two thousand people across thirteen countries.

With a degree in General Engineering from the UK, executive education from Colombia and
over 20 years’ experience with some of the world’s leading mobile operators and technology
companies, recognized as a respected leader within the Telecoms industry in the Middle East and
Africa. Able to build highly motivated management teams focused on achieving and
demonstrating significant and sustainable growth.

Zafaryab Ali Khan

Director

Engro Foods Limited

Zafaryab Ali Khan is an electrical engineer by qualification and has 20 plus years of professional
work experience, primarily in the electrical industry. He commenced his career in 1992 with
Avalon Computers and worked as a design engineer. Moving on to Gemstar Technology in 1994
where he was initially a technical member staff and later became a Senior Engineer in 2000. He
then became a partner at PrimeDTV Technologies where he was responsible for software
development in a transmission project. Zafaryab founded Sofizar in 2004 and by 2008 scaled it
up to a 10 Million plus revenue company. This company was recognized as one of the fastest
growth companies of Pakistan by Allworld.

Alongside his technical experience, Zafaryab has also served in key management roles. He has
been the Chairman at Zacky Farms(Pvt) Limited overlooking the growth of an organic dairy
farm at Burki. Furthermore, he was also instrumental in establishing Sofizar as a strong brand
name in the Search Engine Marketing space, and currently serves as the CEO of Sofizar Inc.
Furthermore, he also holds the position of CTO and President ConstellationCK Inc. Zafaryab got
his undergrad degree in B.S. Electrical Engineering from California Institute of Technology. He
joined the Engro Foods Board on April 27, 2015.

Marco Spits
Director

Engro Foods Limited

Marco Spits graduated from University Twente with an Msc. in Chemical Engineering &
Business Administration. He has also attended various courses from INSEAD and IMD. His
Marketing career started at P&G as a brand manager in 1977 and rose through the ranks to act as
a General Manager for Belgium & Luxemburg in Consumer Products group, over a span of 10
years.

He left P&G in 1986 and moved on to the “global top 5 dairy company” Royal
FrieslandCampina in 1986, serving the Company to date in various senior management positions.
He has excelled in international branded consumer products exhibiting strategic, marketing,
innovation and organizational skills. Most recently, Marco held the CEO position in RFC’s
majority owned Indonesian operation. He was also a member of both the Asian & Global RFC
Leadership teams. He joined the Engro Foods Board in 2015.

Khalid Siraj Subhani

Director

Engro Foods Limited

Khalid S. Subhani is the President of Engro Corporation Limited since 2015.

He is a Director on the Boards of Engro Corporation Limited, Engro Fertilizers Limited, Engro
Eximp (Private) Limited, Engro Polymer & Chemicals Limited, The Hub Power Company
Limited and Laraib Energy Limited in addition to being on the Board of Engro Foods Limited.
He is Chairman of the Board of Engro Polymer Trading (Private) Limited He has also served as
Chairman of the Board of Avanceon in the past.
Wim Torfs

Director

Engro Foods Limited

Wim Torfs has fifteen years of international management experience serving large corporations
as an advisor. He started his career working in Brussels – Belgium, as a consultant for
governments and private companies on liberalization issues.

The next 10 years, Wim worked at Mckinsey & Company where in 2009, he became a partner
based out of the Middle East office. In this role, he served

He joined the Engro Foods Board in 2015.

Target Market
Engro food main target access to the customer with lower price. They Want to earn high profit
with invest the write blend of ingredients. The main innovation towards the foods.
 How Getting help from IT
Technology development:
Technologies to support value-creating. This module helps to process, distributors
Payment information.

Stock Exchange
Symbol of the company assigned by respective Stock Exchange and website links
of Stock Exchanges where the company is listed 'EFoods.
KarachiStockExchangeWebsite
www.KSE.com
Efood Shares Price in stock exchange
Stock price, historical data, financial news and information on Engro
Foods Limited (EFOODS) at ... Last trade on, Dec 28, 2015, Day's
range, Rs 148.10 – 149.95 and the Jan 21, 2016 Day’s range, 138.09

139.80.

Manage Financial Resources

1. Dwaood Family Tagaful limited is main partner to invest in Business of
Engro Food. Mr. Dwaood is the Chairman of Dawood Family Tagaful and
also the Chairman of Engro Foods.
2. Manage financial resource to issues shares.
3. To issue Bond to manage financial resources.