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Q.No.1) Do You Consume Cold Drinks ? A) Yes B) No Table No. - 1 Particulars No. of Respondents Percentage Yes 100 100% No 0 0%

This document contains the results of a survey about consumption of cold drinks and the impact of advertisements. Some key findings: - 100% of respondents consume cold drinks, with 54% consuming irregularly. - 96-98% of respondents see and like advertisements for PepsiCo cold drinks. Television is the most seen medium at 92%. - 84-88% of respondents say advertisements create brand awareness and remind them of the brand when purchasing. - 60-86% of respondents feel advertisements are necessary or very necessary for sales and that famous personalities and slogans are important.

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0% found this document useful (0 votes)
69 views19 pages

Q.No.1) Do You Consume Cold Drinks ? A) Yes B) No Table No. - 1 Particulars No. of Respondents Percentage Yes 100 100% No 0 0%

This document contains the results of a survey about consumption of cold drinks and the impact of advertisements. Some key findings: - 100% of respondents consume cold drinks, with 54% consuming irregularly. - 96-98% of respondents see and like advertisements for PepsiCo cold drinks. Television is the most seen medium at 92%. - 84-88% of respondents say advertisements create brand awareness and remind them of the brand when purchasing. - 60-86% of respondents feel advertisements are necessary or very necessary for sales and that famous personalities and slogans are important.

Uploaded by

Komal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Q.No.1) Do you consume cold drinks ?

a) Yes b) No

Table no. -- 1

Particulars No. of respondents Percentage


Yes 100 100%
No 0 0%
Q.No.2) How frequently you take cold drinks ?

a) Once in a day b) Twice in a day

c) once in two days. d) Not regular

Table No. - 2

Particulars No. of respondents Percentage


Once in a day 22 22%
Twice in a day 2 2%
Once in two days 20 20%
Not regular 54 54%
Total 100 100%
Q.No.3) Do you see the advertisement ?

a) Yes b) No

Table No. - 3

Particulars No. of respondents Percentage


Yes 96 96%
No 4 4%
Total 100 100%
Q.No.4) Do you think advertisement of cold drinks is required ?

a) Yes b) NO

Table No. 4

Particulars No. of respondents Percentage


Yes 96 96%
No 4 4%
Total 100 100%
Q.No.5) Have you seen the advertisement of PepsiCo cold drinks ?

a) yes b) No

Table No. - 5

Particulars No. of respondents Percentage


Yes 98 98%
No 2 2%
Total 100 100%
Q.No.6) Do you like the advertisement of PepsiCo cold drinks ?

a) yes b) No

Table No. 6

Particulars No. of respondents Percentage


Yes 94 94%
No 6 6%
Total 100 100%
Q.No.7) Through which media you have seen it ?

a) T.V. b) Newspaper

c) Magazines d) other

Table No. - 7

Particulars No. of respondents Percentage


T.V. 92 92%
Newspaper 4 4%
Magazines 2 2%
Other 2 2%
Total 100 100%
Q.No.8) Could you recall any advertisement of PepsiCo cold drinks ?

a) Yes b) No

Table No. - 8

Particulars No. of respondents Percentage


Yes 88 88%
No 12 12%
Total 100 100%
Q.No.9) Do you think advertisement is necessary for sale of cold drinks ?

a) Necessary b) Very necessary

c) Not Necessary d) Can't say

Table No. - 9

Particulars No. of respondents Percentage


Necessary 28 28%
Very Necessary 60 60%
Not necessary 8 8%
Can't Say 4 4%
Total 100 100%
Q.No.10) which media is presenting the advertisement is necessary for sale of PepsiCo cold drinks ?

a) T.V. b) Newspaper

c) Magazines d) Others

Table No. - 10

Particulars No. of respondents Percentage


T.V. 70 70%
Newspaper 12 12%
Magazines 10 10%
Other 8 8%
Total 100 100%
Q.No.11) Did the Advertisement of PepsiCo cold drinks create awareness about Brands and make to consume
product ?

a) Yes b) No c) Can't say

Table No. - 11

Particulars No. of respondents Percentage


Yes 84 84%
No 16 16%
Can't say 0 0
Total 100 100%
Q.No.12) Did the advertisement gives affect on your consumption of cold drinks ?

a) Yes b) No c) Can't say

Table No. - 12

Particulars No. of Respondents Percentage


Yes 73 73%
No 27 27%
Can't say 0 0%
Total 100 100%
Q.No.13) Did the famous personalities and slogans are necessary or advertisement of PepsiCo cold drinks ?

a) Yes b) No c) Can't say

Table No. - 13

Particulars No. of Respondents Percentage


Yes 79 79%
No 15 15%
Can't say 6 6%
Total 100 100%
Q.No.14) Did the famous personalities affect your brand choice?

a) Yes b) No c) Can't say

Table No. - 14

Particulars No. of Respondents Percentage


Yes 83 83%
No 17 17%
Can't say 3 3%
Total 100 100%
Q.No.15) Do you agree that advertisement reminds you brand name while purchasing?

a) Yes b) No c) Can't say

Table No. - 15

Particulars No. of Respondents Percentage


Yes 82 82%
No 13 13%
Can't say 5 5%
Total 100 100%
Q.No.16) Do you agree that advertisement reminds you brand name while purchasing?

a) Yes b) No c) Can't say

Table No. - 16

Particulars No. of Respondents Percentage


Yes 88 88%
No 10 10%
Can't say 2 2%
Total 100 100%
Q.No.17) Do you satisfied with the performance/Quality of product which is seen by advertisements of PepsiCo cold
drinks ?

a) Yes b) No c) Can't say

Table No. - 17

Particulars No. of Respondents Percentage


Yes 86 86%
No 32 32%
Can't say 4 4%
Total 100 100%
Q.No.18) Do you think advertisement of PepsiCo cold drinks should be in regular time to be effective ?

a) Yes b) No c) Can't say

Table No. - 18

Particulars No. of Respondents Percentage


Yes 64 64%
No 32 32%
Can't say 4 4%
Total 100 100%
Q.No.19) Did the advertisement of PepsiCo cold drinks make you loyal towards its brand?

a) Yes b) No c) can't say

Table No. 19

Particulars No. of Respondents Percentage


Yes 83 83%
No 15 15%
Can't say 2 2%
Total 100 100%

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