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Literature Review: Promotional Strategy Is Designed To Inform, Persuade, or Remind Target Audiences About

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The document discusses literature related to the casual economy and relationship marketing. It defines the casual economy as paid work that is not registered with the state for tax or benefit purposes but is otherwise legal. Relationship marketing involves advertising, sales promotion, direct marketing, and PR to effectively engage customers. Trust and commitment impact customer satisfaction and loyalty. Promotional strategies aim to inform, persuade or remind target audiences using a combination of advertising, personal selling, promotions, PR, social media and e-commerce. Sales promotions can produce quick results but are not a substitute for quality marketing and cannot sustain repeat purchases alone. The document also provides an overview of cotton manufacturing processes.

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Literature Review: Promotional Strategy Is Designed To Inform, Persuade, or Remind Target Audiences About

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poovarasn
41 views5 pages
The document discusses literature related to the casual economy and relationship marketing. It defines the casual economy as paid work that is not registered with the state for tax or benefit purposes but is otherwise legal. Relationship marketing involves advertising, sales promotion, direct marketing, and PR to effectively engage customers. Trust and commitment impact customer satisfaction and loyalty. Promotional strategies aim to inform, persuade or remind target audiences using a combination of advertising, personal selling, promotions, PR, social media and e-commerce. Sales promotions can produce quick results but are not a substitute for quality marketing and cannot sustain repeat purchases alone. The document also provides an overview of cotton manufacturing processes.

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The document discusses literature related to the casual economy and relationship marketing. It defines the casual economy as paid work that is not registered with the state for tax or benefit purposes but is otherwise legal. Relationship marketing involves advertising, sales promotion, direct marketing, and PR to effectively engage customers. Trust and commitment impact customer satisfaction and loyalty. Promotional strategies aim to inform, persuade or remind target audiences using a combination of advertising, personal selling, promotions, PR, social media and e-commerce. Sales promotions can produce quick results but are not a substitute for quality marketing and cannot sustain repeat purchases alone. The document also provides an overview of cotton manufacturing processes.

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41 views5 pages

Literature Review: Promotional Strategy Is Designed To Inform, Persuade, or Remind Target Audiences About

Uploaded by

poovarasn
The document discusses literature related to the casual economy and relationship marketing. It defines the casual economy as paid work that is not registered with the state for tax or benefit purposes but is otherwise legal. Relationship marketing involves advertising, sales promotion, direct marketing, and PR to effectively engage customers. Trust and commitment impact customer satisfaction and loyalty. Promotional strategies aim to inform, persuade or remind target audiences using a combination of advertising, personal selling, promotions, PR, social media and e-commerce. Sales promotions can produce quick results but are not a substitute for quality marketing and cannot sustain repeat purchases alone. The document also provides an overview of cotton manufacturing processes.

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Literature review

The "casual economy", in the interim, or what is differently called "money close by work",
the "shadow economy" or the "underground segment", is here characterized as the paid generation
and closeout of merchandise and ventures which are unregistered by, or escaped, the state for duty
and additionally advantage purposes however which are legitimate altogether different regards
(Colin C. Williams, John Round., 2008) 1. This generally concurred definition perceives that the
main unlawful part of casual work is that the exchanges are unregistered or potentially escaped the
state for expense and additionally government disability purposes.
Copulsky and Wolf (1990) contended that relationship showcasing includes publicizing,
deals advancement, direct Marketing and Public connection in order to accomplish viable and
productive buyer contact. Merlin (1996) likewise have featured that relationship Marketing would
be successful just on the off chance that it utilizes advancement, correspondence and client the
executives to recognize and construct client evolving needs. Bejou (1998) break down the impacts
of consumer loyalty on relationship advertising regarding promoting blend. Kotler (2000)
pronounces that the most fundamental idea to achieve high store reliability is for firms to pass on
high customer regard. Store dedication is seen as one of the huge drivers of accomplishment.
Bloemer.J (2002) in his paper examined about the significance of trust and responsibility on
consumer loyalty and dependability

Introduction
Promotional strategy is designed to inform, persuade, or remind target audiences about
those products. ... The unique combination of advertising, personal selling, sales promotion,
public relations, social media, and e-commerce used to promote a product is called
the promotional mix
Promotional tools are key to the success of any business. Arvind lifestyle brands ltd as a
large scale manufactures and whole sales of textile whether their techniques reached to customers
and to what extent will be problem under study
Disadvantage

Sales promotion though it may seem, but is not a panacea in marketing. Although sales

promotion is an important strategy for producing quick, short-term, positive results, it is not a
cure for a bad product, poor advertising, or an inferior sales team.

Sales promotion could not be a substitute to compromise in quality and effectiveness of

marketing. After a consumer uses a coupon for the initial purchase of a product, the product must
then take over and convince them to become repeat buyers.
Cotton manufacturing
processes hide

Bale Breaker Blowing Room

Willowing

Breaker Scutcher Batting

Finishing Scutcher Lapping

Carding Carding Room

Sliver Lap

Combing

Drawing
Slubbing

Intermediate

Roving Fine Roving

Mule Spinning - Ring Spinning Spinning

Reeling Doubling

Winding Bundling Bleaching

Weaving shed Winding

Beaming Cabling
Warping Gassing

Sizing/Slashing/Dressing Spooling

Weaving

Cloth Yarn (Cheese)- - Bundle Sewing Thread

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