Event Checklist Advancement
Event Checklist Advancement
Event Checklist Advancement
Strategy
o What is this event trying to accomplish?
o Who are you trying to target?
o How does it fit into the strategic plan for your region?
o Is this event scalable? Could it become an event series/road show for several locations?
Size of event
o Ideal number for optimum guest experience and to achieve UW goals
o Physical capacity of space, amount of available seating, comfort of hosts (when event
held in private homes)
o Budgetary limitations
Guest List
o What criteria will be used to determine invitation list?
o Who pulls data from Advance?
o Is it an all-call, or a private donor event (involvement of Alumni group, or more
strategic)
Physical set-up
o Where will reception be? Where will program be?
o Indoor or outdoor? Or both?
o If outdoor, is there a rain plan?
o Is there enough seating for program and/or dinner?
o Will all guests be able to hear in this set-up or is a small sound system required?
o Podium, mike or presidential seal? Branding?
o Where will catering be staged and served?
o Is there room for check-in table near entrance?
o Coat check needed? Where will it be?
o Are there any physical challenges presented by the space or the layout (steep hills, sight
lines for talk, etc.)?
o Housekeeping or grounds keeping necessary? (Pressure wash? Blow leaves?)
Sound / Music / AV
o Is house/venue sound system adequate?
o Is there ambient music? Who brings? Live music? Trio, piano, etc.
o Any AV augmentation for show & tell or presentation?
Parking/Directional Signage/Security
o Is there sufficient parking space on property or around home for self-parking?
o Is a valet required due to insufficient space or other physical challenges presented by
the setting?
o Is there any signage needed in the area to denote event? At the house?
o Is any security needed during the event?
Event Checklist for Advancement Events
Program
o Host or President’s role: welcome, introductions, wrap-up
o Ideas about good speakers and topics for this event
o Length and style of program
o Suggested speaking points to Jayma if Presidential speaking is necessary
o Is printed “Program” or “Menu” necessary?
Photography/Media/Publicity
o Photographer for the event if necessary?
o Shot list, locations and time for anything formal or staged for publicity
o Lighting, or other setup requirements. Walk-thru prior to event.
o Local media or publicity?