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1K views7 pages

Case - Process Control - Mototech Manufacturing PDF

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gaurav Prajapati
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© © All Rights Reserved
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Case—The MotoTech Manufacturing Company: Process


Control and Improvement
Prakash Mirchandani,

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Prakash Mirchandani, (2010) Case—The MotoTech Manufacturing Company: Process Control and Improvement. INFORMS
Transactions on Education 10(2):79-84. https://doi.org/10.1287/ited.1090.0041cs-a

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Transactions on Education

Case
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The MotoTech Manufacturing Company:


Process Control and Improvement
Prakash Mirchandani
Katz Graduate School of Business, University of Pittsburgh, 358 Mervis Hall, Pittsburgh, Pennsylvania 15260,
[email protected]

Introduction The Situation


You and four of your ex-classmates run a small, but MotoTech Manufacturing (MM) is a medium-sized
rapidly growing, management consulting firm that firm that produces integrated circuits for the
provides advice to high-technology companies. What electronics—particularly, the consumer electronics—
had started off as a half-baked idea late one night industry. Integrated circuits are used in comput-
when you were busy working on an MBA project six ers, automobiles, airplanes, appliances, toys, watches,
years ago has resulted in a highly successful consult- cell phones, cameras, televisions, stereo components,
ing firm today. Indeed, who would have dreamed that medical diagnostic equipment, etc. Integrated circuits
all of the fights and the arguments your group had allow electronic products to be smaller in size, have
had when doing school projects could possibly result greater functionality, and faster speed, yet they are
in such a closely-knit team just a few years later? You lower in cost. The electronics and computer industry
still challenge each other, still debate the pros and has grown steadily over the past several years and
cons of each issue, and are often frustrated with each now employs more people in the United States than
other, but the end-product is always much better as a the steel, automobile, and pharmaceutical manufac-
consequence. turing industries put together.1
Today is special. You are visiting a company called The demand for integrated circuits has also grown
MotoTech Manufacturing (MM) that was founded by sharply during the past decade, with newer appli-
another former batch mate. You were a bit surprised cations being identified every day, and this trend is
to get a phone call from the old friend requesting that expected to continue into the future. This increase in
one of you go over for a plant visit. That is how it
demand for integrated circuits has, in turn, resulted
typically works in your business: Just one of the five
in several highly profitable years for MM. MM is
visits the client along with some junior members of
proud to be a part of this growth in the United
the consulting staff. In this case though, because all of
States: Roughly 45% of the worldwide integrated cir-
you know the founder, and all five of you had wanted
cuit demand of $256 billion is met from domestic
to go.
production.2
You discuss the potential assignment during your
car ride to MM and conclude that you probably More recently, though, John Tagole, MM’s founder
would be required to make recommendations about and CEO, has been troubled by MM’s lower yield
MM’s manufacturing process. Almost all domestic
manufacturing firms have been under pressure to 1
http://www.bls.gov/oco/cg/indchar.htm. Checked on June 6,
improve their processes, and you speculate that you 2009. Latest available data on this Bureau of Labor Statistics website
are for 2006—before the 2008–2009 reorganization of the domestic
would probably be investigating how to improve
automotive industry.
manufacturing both in the short term and the long 2
http://www.sia-online.org/cs/industry_resources/industry_fact_
term. In doing so, you anticipate having to first deter-
sheet. The United States continues to be a market leader in this
mine whether MM’s process is capable of producing industry. One reason is that the rate of innovation in the technology
products that meet the customer requirements and, if for this industry is high, with annual research and development
not, to recommend ways of doing so. expenses touching 16% of sales.

79
Mirchandani: Case: The MotoTech Manufacturing Company: Process Control and Improvement
80 INFORMS Transactions on Education 10(2), pp. 79–84, © 2010 INFORMS

(higher rejection rate) values, compared to those of its material for virtually all integrated circuits is silicon,
Additional information, including supplemental material and rights and permission policies, is available at http://ite.pubs.informs.org.

competitors. Moreover, overseas competitors, particu- which is the primary constituent of common sand.
larly from Taiwan, Japan, Singapore, Korea, Thailand, The circuits are manufactured from many “die” that
and now China, have started to encroach upon MM’s are fabricated on silicon wafers (in a facility referred
traditional customer base. It has been six years since to as a “fab”). The die are also known as chips. The
John Tagole started MM after getting his MBA from silicon wafer can be from about four to 10 inches in
the Great Western Pennsylvania Graduate School of diameter and may contain from a hundred to several
Business (GWPGSB), but the competitive pressures thousand chips. During the wafer fabrication process,
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attributable to global competition have never been each wafer goes through several steps to produce
higher. While John Tagole knows that this type of the final chip. These steps include processes such as
competition is good for the consumer in the long plasma etching, ion implantation, chemical deposi-
run because it forces companies to continuously make tion, and photolithography. Once a wafer has been
productivity improvements, he also realizes that his processed and tested, it is cut into individual chips.
dreams of growing MM into a global chip supplier for The chips are then packaged for sale and used in the
the consumer electronics industry might evaporate in electronic systems of cars, computers, and many other
thin air if he makes a bad decision now in what is products.”
clearly a critical juncture in MM’s short history.
On this cool November morning, John Tagole
has a premonition of receiving some adverse news.
The End of the First Visit
John Tagole is clearly proud of his success as he fin-
Sure enough, he gets a call from Danika Katz,
ishes giving The Famous Five a tour of his plant.
VP of Procurement, Semicon International, one of
They too must be proud of his achievement (as he
MM’s largest customers. Semicon Transcontinental is
is of theirs), because all five of them have shown
a consumer electronics manufacturer. Danika first dis-
up for this fact-finding trip. They ask the right ques-
cusses the long and successful vendor-buyer rela-
tions, and John Tagole is impressed by the speed with
tionship that MM and Semicon have had for six
which they zero in on the problem. The “diffusion”
years. Then she informs MM that Semicon engineers
stage, The Famous Five conclude, is the problem with
have drastically tightened the design specifications
the current process. “Let’s address the problems at
for the components going into the new line of super-
the diffusion stage first, and then we will look at the
high-definition televisions with three-dimensional-
remaining stages of the process.” John Tagole mar-
like imagery. Danika informs John Tagole that
vels: “These people must have a sixth sense. Danika
although MM’s products meet Semicon’s current
Katz’s new specs all deal with the diffusion stage.” In
specification limits, they do not meet the newly
any event, he goes ahead and describes the diffusion
designed specification limits, and unless MM can
stage to The Famous Five.
meet the new specification, Semicon might have to
“In many process steps, the wafers are processed in
take its business elsewhere.
a batch, with several wafers processed together at the
After the call John Tagole wonders, “Should I just
same step. One such process is the diffusion step. As
ignore this call? Are these new specification lim-
many as two hundred wafers may be batch processed
its temporary—imposed by a young, overenthusias-
together in a diffusion furnace. During this step, a
tic design engineer?” “Maybe,” he speculates, “if we
layer of material (e.g., silicon dioxide) is deposited
wait long enough, Semicon will eventually be forced
onto each wafer. The thickness of the deposit must be
to relax the specifications and buy MM’s current prod-
tightly controlled at a specified target thickness. The
uct, especially if none of the other chip manufacturers
target thickness for this diffusion process is 3,000 Å.3
can meet the new specifications. On the other hand,
To ensure the desired functionality and reliability of
what if Semicon does not relax the specifications and
the chip, the deposit thickness must lie in the range
drops MM as its supplier? Can I really afford to lose
of 2,900 to 3,100 Å.”
such an important customer?”
The Famous Five go into a “huddle.” John Tagole
He makes a quick decision and decides to call “The
is used to their loud arguments from his time back
Famous Five”—his batch mates who are now running
at the GWPGSB—but his staff is not. He chuckles to
a consulting company. (As he places the call, why,
himself as he overhears worried staff members mut-
he tries to remember, were they called “The Famous
tering about calling plant security.
Five” at GWPGSB?)
After about an hour, The Famous Five emerge and
discuss their plan of action with John Tagole. They
The Process
John Tagole describes the manufacturing process to 3
An angstrom (Å) is a unit for measuring length and equals 10−10
The Famous Five during their visit: “The critical raw meters.
Mirchandani: Case: The MotoTech Manufacturing Company: Process Control and Improvement
INFORMS Transactions on Education 10(2), pp. 79–84, © 2010 INFORMS 81

instruct John Tagole on what data to collect, and then room to 60 F. The Famous Five construct a histogram
Additional information, including supplemental material and rights and permission policies, is available at http://ite.pubs.informs.org.

say, “Play time, John. You owe us at least a lunch! of the “Post_Improvement” observations and con-
Let’s catch up on what’s been happening on the per- clude that the distribution is normal.4 Answer the fol-
sonal front.” lowing questions for the data used in Part C.
Part A. Should John Tagole have “waited out the 1. What is the cumulative probability for a single
storm,” hoping that Semicon will relax its new, more wafer to have a thickness of 3,000 Å?
stringent specifications? Would this strategy have 2. What is the percentage of defectives being pro-
worked in the short term? In the long term? duced under the current setup?
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Part B. John Tagole provides your group, The 3. Compute the process capability index, Cp , for
Famous Five, with the data set in Table 1 and in the this situation. Is the process capable of meeting the
“Pre_Improvement” worksheet of the file “MotoTech customer’s requirements? Is Cp the appropriate met-
(PCI) Data.xls.” The data were taken from the diffu- ric for measuring process capability in this case? If so,
sion process. Samples of three wafers were randomly why? If not, why not? What other metric would you
selected from each batch of 200 wafers, and the thick- suggest?
ness of the silicon dioxide deposition was measured 4. Is this a six sigma process? If not, what is its
on the wafers. The data are from 72 batches. sigma level? Assuming that the process mean can
Answer the following questions for this data set. drift by, at most, 1.5 sigma in either direction of the
1. For this data set, construct the X-bar and range
target without being detected, compute the approx-
control charts. Attach a printout showing your X-bar
imate number of defectives out of a million. (Hint:
and R control charts.
In Motorola’s experience, process mean shifts of up
2. Use the range chart to determine whether the
to 1.5 sigma can go undetected, and so they recom-
process variation is in control.
mended the use of this assumption to calculate the
3. Use the X-bar chart to determine if the process
proportion of defectives for a given sigma level.)
mean is in control.
4. If the range chart is found to be out of control in Part F (Looking Ahead).
Part B2 above, would the control limits of the X-bar John Tagole is pondering over what to do next   
chart have been valid? Why or why not? the secret of his success has been making many small
Part C. After observing the control charts in Part B, process improvements continuously and making fun-
The Famous Five investigate the reasons for the iden- damental process reengineering changes as and when
tifiable causes of variation. They find that the pro- needed. The diffusion process has been brought under
cess went out of control during times when the plant control following the initial analysis done by The
air conditioning system was shut down for preven- Famous Five. However, the rejection rate is still high,
tive maintenance. They recommend that a back-up which leads to higher unit costs and cuts into MM’s
air conditioner be installed and that the tempera- profits. He has been advised by The Famous Five to
ture in the diffusion room be maintained at 60 F. do a “design of experiments”5 study. This study will
This recommended temperature setting is based on help in determining whether 60 F is the right tem-
The Famous Five’s general experience, although local perature, or whether this setting needs to be fine-
atmospheric conditions and raw-material composi- tuned. He believes that such experimentation is in line
tion can also potentially affect the recommended with the philosophy of continuous improvement—
temperature. Until the new air conditioner can be advocated by many quality gurus. This approach has
installed, The Famous Five recommend that the pre- made Toyota an automotive powerhouse worldwide,
ventive maintenance be carried out on weekend resulting in its overtaking General Motors in 2008
nights, when the diffusion process is stopped. They global sales,6 even before the reorganization of GM.
ask John Tagole to collect data for an additional Through this investigation, he hopes to identify the
72 batches under these controlled conditions. These right temperature setting, possibly also identifying
data are enclosed in Table 2 and in the worksheet any underlying interaction between temperature and
“Post_Improvement.” other input factors. This study is ongoing, and its
1. For this data set, construct the X-bar and range findings will be implemented in the next few weeks.
charts. Attach a printout showing your control charts.
2. Use the range chart to determine whether the 4
You should check this by constructing your own histogram using
process variation is in control.
Excel or by doing a check for normality, using a statistical package.
3. Use the X-bar chart to determine whether the 5
The case “The MotoTech Manufacturing Company: Design of
process mean is in control. Experiments/ANOVA” shows how to use Design of Experiments
Part D. Based on your analysis in Parts B and C, for making further quality improvements.
what would you recommend? 6
“GM Fell Behind Toyota in 2008.” 2009. The Wall Street Journal
Part E. In Part C, we found that the process is in (January 22). (Toyota sold almost nine million vehicles in 2008
control when we set the temperature in the diffusion worldwide, while GM sold about 8.3 million.)
Mirchandani: Case: The MotoTech Manufacturing Company: Process Control and Improvement
82 INFORMS Transactions on Education 10(2), pp. 79–84, © 2010 INFORMS

Table 1 Pre_Improvement Data


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Data and Initial Computations

Thickness Thickness
(in thousands of Å) (in thousands of Å)
Sample Sample Sample Sample
Sample no. 1 2 3 mean range Sample no. 1 2 3 mean range

1 3265 3097 3201 31877 01680 38 3170 3171 3229 31900 00590
2 3273 3244 3125 32140 01480 39 3067 3146 3178 31303 01110
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3 3197 3174 3186 31857 00230 40 3819 3898 3309 36753 05890
4 3215 3158 3122 31650 00930 41 3216 3253 3310 32597 00940
5 3321 3200 3320 32803 01210 42 3156 3200 3067 31410 01330
6 3253 3254 3177 32280 00770 43 3141 3019 3162 31073 01430
7 3186 3172 3138 31653 00480 44 3226 3236 3250 32373 00240
8 3255 2927 3173 31183 03280 45 3247 3250 3233 32433 00170
9 3195 3145 3125 31550 00700 46 3164 3051 3136 31170 01130
10 3205 3160 3131 31653 00740 47 3012 3260 3202 31580 02480
11 3008 3098 3094 30667 00900 48 3209 3002 3174 31283 02070
12 3191 3122 3151 31547 00690 49 3125 3132 3134 31303 00090
13 3108 3103 3105 31053 00050 50 3111 3023 3177 31037 01540
14 3005 3301 3010 31053 02960 51 3306 3119 3133 31860 01870
15 3228 3007 3000 30783 02280 52 3170 3203 3210 31943 00400
16 3080 3069 3063 30707 00170 53 3011 3197 3076 30947 01860
17 3152 3029 3202 31277 01730 54 3137 3031 3039 30690 01060
18 3144 3133 2993 30900 01510 55 3178 3003 3193 31247 01900
19 3244 3308 3202 32513 01060 56 3105 3068 3249 31407 01810
20 3062 3100 3091 30843 00380 57 3044 3005 3010 30197 00390
21 3141 3025 3113 30930 01160 58 3164 3058 3197 31397 01390
22 3179 3037 3207 31410 01700 59 3008 3025 3053 30287 00450
23 3180 3137 3171 31627 00430 60 3236 3091 3271 31993 01800
24 3195 3098 3173 31553 00970 61 3011 2982 2959 29840 00520
25 2960 3051 3046 30190 00910 62 3170 3176 3098 31480 00780
26 3175 3215 3096 31620 01190 63 3304 3243 3064 32037 02400
27 3286 3212 3265 32543 00740 64 3037 2968 2959 29880 00780
28 3005 3123 3138 30887 01330 65 3075 3174 3027 30920 01470
29 3065 3062 3030 30523 00350 66 3255 3245 3241 32470 00140
30 3173 3177 3075 31417 01020 67 3273 3067 3000 31133 02730
31 3068 3090 3064 30740 00260 68 3108 3132 2904 30480 02280
32 2919 2970 2979 29560 00600 69 3001 2987 3064 30173 00770
33 3001 3021 2930 29840 00910 70 2978 2890 2952 29400 00880
34 3250 3127 3230 32023 01230 71 3116 3110 3115 31137 00060
35 3179 3104 3194 31590 00900 72 3022 3007 2997 30087 00250
36 3109 3100 3227 31453 01270
37 2996 3042 3063 30337 00670 Mean 31326 01165

Table 2 Post_Improvement Data

Data and Initial Computations

Thickness Thickness
(in thousands of Å) (in thousands of Å)
Sample Sample Sample Sample
Sample no. 1 2 3 mean range Sample no. 1 2 3 mean range

1 3039 3011 3095 30483 00840 38 3032 3105 3111 30827 00790
2 3041 3071 3049 30537 00300 39 3157 3079 3014 30833 01430
3 3047 3089 3102 30793 00550 40 3073 3049 3056 30593 00240
4 3074 3047 3019 30467 00550 41 3068 3041 3042 30503 00270
5 3081 3109 3010 30667 00990 42 3059 3024 2970 30177 00890
6 3018 3148 3030 30653 01300 43 3057 3109 3068 30780 00520
7 3061 3093 3094 30827 00330 44 3003 3032 3046 30270 00430
8 3075 3080 3074 30763 00060 45 3025 3051 3066 30473 00410
9 3042 3067 3019 30427 00480 46 3046 3105 3074 30750 00590
10 3083 3133 3057 30910 00760 47 3060 3133 3121 31047 00730
Mirchandani: Case: The MotoTech Manufacturing Company: Process Control and Improvement
INFORMS Transactions on Education 10(2), pp. 79–84, © 2010 INFORMS 83

Table 2 Post_Improvement Data (Continued)


Additional information, including supplemental material and rights and permission policies, is available at http://ite.pubs.informs.org.

Data and Initial Computations

Thickness Thickness
(in thousands of Å) (in thousands of Å)
Sample Sample Sample Sample
Sample no. 1 2 3 mean range Sample no. 1 2 3 mean range

11 3057 3119 3105 30937 00620 48 3108 3007 3108 30743 01010
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12 3086 3040 3021 30490 00650 49 3068 3105 3007 30600 00980
13 3084 3040 3087 30703 00470 50 3037 3060 3074 30570 00370
14 3122 3056 3033 30703 00890 51 3047 3056 3067 30567 00200
15 3132 2987 3048 30557 01450 52 3008 3052 3004 30213 00480
16 3096 3044 3126 30887 00820 53 3058 3059 3095 30707 00370
17 3048 3103 3057 30693 00550 54 3075 3017 3043 30450 00580
18 3067 3040 3108 30717 00680 55 3042 3133 3111 30953 00910
19 3014 3004 3062 30267 00580 56 3042 3048 3041 30437 00070
20 3089 3006 3038 30443 00830 57 3072 3020 3034 30420 00520
21 3094 3066 3005 30550 00890 58 3031 2981 3053 30217 00720
22 3031 3139 3106 30920 01080 59 3023 3105 3075 30677 00820
23 3051 3086 3058 30650 00350 60 3043 3077 3085 30683 00420
24 3086 3018 3104 30693 00860 61 3032 3073 3060 30550 00410
25 3045 3026 3036 30357 00190 62 3094 2991 3080 30550 01030
26 3039 2980 3034 30177 00590 63 3017 3046 3044 30357 00290
27 3047 3030 3099 30587 00690 64 3070 3099 2970 30463 01290
28 2961 3076 3015 30173 01150 65 3063 2970 3057 30300 00930
29 3044 3053 3027 30413 00260 66 3073 3120 3086 30930 00470
30 3051 2982 3137 30567 01550 67 3078 3075 3109 30873 00340
31 3071 3046 3074 30637 00280 68 3062 3129 3002 30643 01270
32 3101 3093 3007 30670 00940 69 3078 3113 3051 30807 00620
33 3073 2998 3103 30580 01050 70 3046 3069 3079 30647 00330
34 3096 3071 3040 30690 00560 71 3152 3073 3053 30927 00990
35 3075 3085 3049 30697 00360 72 3035 3094 3127 30853 00920
36 3046 3098 3046 30633 00520
37 3079 3030 3135 30813 01050 Mean 30613 00677

Planning for the more distant future, John Tagole the current equipment) leasing and operating cost of
wants to evaluate if modernizing the diffusion equip- $15,000,000 per year. This new machine will have a
ment is economically worthwhile. He does not want process standard deviation of 15 Å, but as with the
to purchase new equipment (which can cost several current equipment, it will be difficult to detect process
tens of millions of dollars), because Intel has recently mean shifts of up to 1.5 sigma. The capacity of the
claimed7 that it has found a replacement material for new machine will be the same as that of the current
silicon dioxide; the claim, if substantiated, will make machine. John Tagole calls The Famous Five again
the current chip manufacturing technology obsolete in to evaluate whether the MM should lease the new
the next five to seven years. Even if Intel’s technology equipment.
is unsuccessful, IBM’s new technology, which allows John Tagole informs The Famous Five that MM pro-
chips to consume less power, might become available duces a million wafers per year. MM has an enviable
in this time frame.8 (Power consumption by chips has brand equity that allows it to sell its entire produc-
become a major issue with computer manufacturers.) tion and has led to a sales growth rate of 20% per
To summarize: John Tagole’s current planning hori- year. Now that the quality has been improved, John
zon is five to seven years. MM’s equipment sup- Tagole expects this growth rate to continue in the near
plier has informed John Tagole that MM will be future. You therefore expect the production and sales
able to lease, on an annual basis, very precise diffu- to increase by 20% per year, starting from the current
sion equipment at an incremental (over the cost of value of a million wafers per year.
The wafers have a unit contribution of $150 unless
7
“Intel claims a breakthrough in chip design,” 2003. The Wall Street any rework is needed. Because Semicon is a major
Journal (November 5). MM customer, The Famous Five decide to do the
8
“Start-Up’s power-saving chip to be based on IBM technology.” analysis using Semicon’s specifications which allow
2005. The Wall Street Journal (October 24). thicknesses between 2,900 and 3,100 Å. John Tagole
Mirchandani: Case: The MotoTech Manufacturing Company: Process Control and Improvement
84 INFORMS Transactions on Education 10(2), pp. 79–84, © 2010 INFORMS

informs The Famous Five that the rework costs for 1. Should The Famous Five recommend that MM
Additional information, including supplemental material and rights and permission policies, is available at http://ite.pubs.informs.org.

wafers with thicknesses in different ranges is as lease the new equipment?9 Why or why not? (In the
follows: computation of the expected costs, you can ignore the
time value of money because some of you have not
Thickness between Rework cost yet taken the financial management course and may
not know how to incorporate it. You can also ignore
(in Å) per unit ($)
inflation.)
2,860 to 2,880 125 2. What else would you recommend for the future?
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2,880 to 2,900 50
3,100 to 3,120 50 Supplementary Material
3,120 to 3,140 125 Files that accompany this paper can be found and
downloaded from http://ite.pubs.informs.org.
Thus, the unit contribution for a wafer that orig-
inally had a thickness of 3,110 Å gets reduced to Acknowledgments
$150 − $50 = $100 because of rework. Any wafers with I am grateful to Dr. Skip Weed, formerly of Motorola Uni-
a thickness exceeding 3,140 Å or less than 2,860 Å versity, for suggesting the semiconductor environment as a
cannot be reworked; for these wafers, MM must backdrop of the case and providing a short description of
expense the variable cost of $500, which it has already the production process. The actual problem situation has
incurred. been modified for pedagogical reasons.

9
To find the probabilities, you can use the normal tables, or you
can use Excel’s = NORMDIST function.

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