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    Aeropostale - Group D

    Uploaded by

    Arush Bhatnagar
    Aeropostale is an American retailer that designs and markets its own casual apparel and accessories. It has a large social media presence, including over 10 million Facebook followers and 3.9 million Instagram followers. Aeropostale's goals are to increase brand awareness and improve reputation. Objectives include increasing website traffic and enhancing customer experience through feedback. Metrics focus on lead generation, creating engaging content, and timely customer response. The brand aims to connect with millennial shoppers and inform customers about products to build its reputation and personality.

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    Aeropostale - Group D

    Uploaded by

    Arush Bhatnagar
    21 views4 pages
    Aeropostale is an American retailer that designs and markets its own casual apparel and accessories. It has a large social media presence, including over 10 million Facebook followers and 3.9 million Instagram followers. Aeropostale's goals are to increase brand awareness and improve reputation. Objectives include increasing website traffic and enhancing customer experience through feedback. Metrics focus on lead generation, creating engaging content, and timely customer response. The brand aims to connect with millennial shoppers and inform customers about products to build its reputation and personality.

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    Aeropostale is an American retailer that designs and markets its own casual apparel and accessories. It has a large social media presence, including over 10 million Facebook followers and 3.9 million Instagram followers. Aeropostale's goals are to increase brand awareness and improve reputation. Objectives include increasing website traffic and enhancing customer experience through feedback. Metrics focus on lead generation, creating engaging content, and timely customer response. The brand aims to connect with millennial shoppers and inform customers about products to build its reputation and personality.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    21 views4 pages

    Aeropostale - Group D

    Uploaded by

    Arush Bhatnagar
    Aeropostale is an American retailer that designs and markets its own casual apparel and accessories. It has a large social media presence, including over 10 million Facebook followers and 3.9 million Instagram followers. Aeropostale's goals are to increase brand awareness and improve reputation. Objectives include increasing website traffic and enhancing customer experience through feedback. Metrics focus on lead generation, creating engaging content, and timely customer response. The brand aims to connect with millennial shoppers and inform customers about products to build its reputation and personality.

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    © All Rights Reserved
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    AEROPOSTALE

    Aeropostale is an American retailer of casual apparel and accessories. The brand controls its
    proprietary products by designing and marketing its own merchandise. They sell their
    products through its stores and through other e-commerce channels. The brand is building its
    social media presence by being active on various platforms like Facebook, Instagram,
    YouTube, Pinterest etc.

    SOCIAL MEDIA PRESENCE:


     Facebook:
    Number of Followers: 10 million
     Instagram:
    Number of Followers: 3.9 million
     YouTube:
    Number of Followers: 80,000
    Number of views on videos uploaded: 55 million
     Pinterest:
    Number of Followers: 67,400

    Goals:
     To increase brand awareness.
     Improve brand reputation.
    Objectives:
     To increase traffic on website portal.
     Enhance customer experience by focussing on continuous customer feedback.

    Metrics:
     Lead generation through call of action links. (Get customers to visit website via action
    buttons on social media pages… 100 customers per post)
     Create creative content which connects with the customers (Get 300 likes on posts
    within a month)
     Communicate actively with customers. (Let customers post freely on social media
    page and reply to customer queries within 12hrs of the customer posting the query).
    BUYER PERSONA profile :

    Raghav Aggarwal
    Under-graduates / Post-Graduates
    Background
    Professional

    Age 22
    Male
    Demographics
    Upper middle class
    Suburban

    Casual Wear
    Identifiers Informal clothing preference
    Trend setter designs

    Repay loan
    Challenges Similar response competing brands

    What we can Creative content creation


    do? Competitors analysis for better content creation

    Integrated Objectives of the brand for Digital Marketing:


     Establish an emotional connect with its tech savvy millennial shoppers to improve
    customer engagement.
     Inform the customers about the latest products and its value features in order to build
    brand personality and reputation.
     Enhance customer experience by focussing on continuous customer feedback.
     Facilitate CSR initiatives by designing ECO friendly products.
    Ahaan
    Background
    Teen

    Age 15
    Male
    Demographics
    Upper middle class
    Suburban

    Casual Wear
    Identifiers Informal clothing preference
    Trend setter designs

    Convincing parents to buy premium brands


    Challenges clothes
    Not being able to give time to shopping

    What we can Creative content creation


    do? Competitors analysis for better content creation
    Pranati
    Lawyer
    Background Professional

    Age 25
    Female
    Demographics
    Upper middle class
    Suburban

    Casual Wear
    Identifiers Informal clothing preference
    Trend setter designs

    Similar response to competing brands


    Challenges Her busy working schedule makes it challenging
    For her to shop at stores

    What we can Creative content creation


    do? Competitors analysis for better content creation

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