JOSE RIZAL UNIVERSITY

GRADUATE SCHOOL
DOCTOR OF BUSINESS ADMINISTRATION PROGRAM
COURSE SYLLABUS
Course Title: GS 906 Advanced Managerial Economics Section 1
Faculty: Enrico C. Mina, DBA
Room: T51
Schedule: 8:30 AM to 4:30 PM, April 30 to May 7, 2019

Course Objectives:

At the end of this course, the students will be able to:

1. Explain what economics is and what it can contribute to the better management of
business and not-for-profit organizations

2. Describe and explain the key economic concepts, principles, and theories that have
been found to work and have withstood the test of time in helping organizational
managers to make sound, rational decisions that make the most productive use of
limited organizational resources

3. Identify the key organizational stakeholders and their expectations from the
organization, and the consequences if these expectations are ignored or not met

4. Describe the potential ethical dilemmas that purely economic decisions can create
and how these can be resolved

5. Apply the concepts, principles, and theories learned into an individual real-life
application project

Learning Methodology

This course uses a seminar-like interactive learning methodology. Lectures by the faculty are
not the main teaching tool. The students are organized into small teams that work together
to present the analysis and solution of assigned problems and present their output
(presentation and written report) in class, and answer questions from the professor and their
classmates. They learn by studying the textbook and references and then apply them in
realistic managerial situations to obtain the most economically sound solution. Instead of a
final examination, the students do an individual application project that they will present to
the class on the last two sessions and submit to the professor on the last day.

Reference Textbook

Thomas, Christopher R. and Maurice, S. Charles. Managerial Economics: Foundations of

Business Analysis and Strategy, 12th edition. McGraw-Hill Education, 2016

Calculation of Grades

1
The class will be divided into four small groups. Each group will be assigned a particular
problem at the end of each chapter to analyze and solve. Two chapters per class session
will be taken; therefore, each group will present twice during each session. Aside from the
oral presentation, the students will submit a common group report (hardcopy) written as a
Word document; this is not the PowerPoint presentation printout. The professor will grade
each report and all members of the group will get the same grade for each report.

Instead of a final examination, all students will prepare an individual final project, which
illustrates the application of economic concepts, principles, and theories to a particular
situation needing managerial decision-making in a real-life organization, based on their
experience. On the last three sessions, each student will make a brief presentation (30
minutes maximum). Both the PowerPoint presentation file and the softcopy document
(written in Word) will be uploaded to the class Google Drive.

The weights of the two components are:

Group reports of assigned chapter problems 50%

Individual final application project _50%
Total 100%

Session Outline

Session Chapter/Topic Group Technical Problem

1 Administrative matters; -
Apr. 30 Introduction to the Course;
AM lecture on Tools for
Microeconomics
2 Continuation of lecture
Apr. 30
PM
3 Chap. 1: Managers, Profits, 1 No. 1, p. 32
May 2 and Markets 2 No. 2, p. 32
AM 3 No. 3, p. 33
4 No. 4, p. 33
Chap. 2: Demand, Supply, and 2 No. 12, p. 81
Market Equilibrium 3 No. 13, p. 82
4 No. 14, p. 82
1 No. 17, p. 83
Chap, 3: Marginal Analysis for 3 No. 4, p. 111
Optimal Decisions 4 No. 10, p. 113
1 No. 11, pp. 113-114
2 No. 12, p. 114
4 Chap. 4: Basic Estimation 4 No. 7, pp. 151-152
May 2 Techniques 1 No. 9, pp. 152-153
PM 2 No. 10, p. 153
3 No. 11, pp. 153-154
Chap. 5: Theory of Consumer 1 No. 3, p. 187
Behavior 2 No. 4, p. 187
3 No. 7, pp. 188-189
4 No. 9, pp. 189-190

2
 Chap. 6: Elasticity and 2 No. 9, pp. 228-229
Demand 3 No. 10, p. 229
4 No. 11, p. 229
1 No. 12, pp. 229-230
5 Chap. 7: Demand Estimation 3 No. 4, p. 268
May 3 and Forecasting 4 No. 5, p. 269
AM 1 No. 6, pp. 269-270
2 No. 7, p. 270
Chap. 8: Production and Cost 4 No. 6, p. 305
in the Short Run 1 No. 9, p. 305
2 No. 11, p. 306
3 No. 12, p. 306
Chap. 9: Production and Cost 1 No. 1, pp. 352-353
in the Long Run 2 No. 3, p. 354
3 No. 10, pp. 355-356
4 No. 12, pp. 356-357
6 Chap. 10: Production and Cost 2 No. 1, p. 380
May 3 Estimation 3 No. 2, pp. 380-381
PM 4 No. 3, p. 381
1 AP No. 1, pp. 381-382
Chap. 11: Managerial 3 No. 5, p. 437
Decisions in Competitive 4 No. 6, p. 437
Markets 1 No. 9, pp. 438-439
2 No. 10, p. 439
Chap. 12: Managerial 4 No. 5, p. 495
Decisions for Firms with 1 No. 9, pp. 495-496
Market Power 2 No. 10, pp. 497-498
3 No. 11, p. 498
7 Chap. 13: Strategic Decision 1 No. 4, p. 563
May 6 Making in Oligopoly Markets 2 No. 6, p. 563
AM 3 No. 10, p. 564
4 No. 15, pp. 565-566
Chap. 14: Advanced Pricing 2 No. 3, p. 616
Techniques 3 No. 8, p. 618
4 No. 9, p. 618
1 No. 10, pp. 618-619
8 Chap. 15: Decisions under 3 No. 3, p. 651
May 6 Risk and Uncertainty 4 No. 4, pp. 651-652
PM 1 No. 6, p. 652
2 No. 8, p. 653
Chap. 16: Government 4 No. 4, p. 695
Regulation of Business 1 No. 6, p. 697
2 No. 7, pp. 697-698
3 No. 12, p. 699
11 Individual project presentations The sequence of reporting
May 7 shall be determined by drawing
AM of lots.

12 Individual project presentations

May 7
PM

3
Outline of Individual Final Project

I. Name of the company, products/services, brief history

II. Structure of the industry of the company
A. Competitors and intensity of rivalry; perfectly competitive, monopolistically
competitive, oligopoly, or monopoly
B. Suppliers and their bargaining power; threat of forward integration
C. Buyers/customers (channel buyers and end-users), geographical location,
buyers’ demographics, high-priority requirements and expectations, threat of
backward integration; price elasticity of demand; price of complementary
products
D. New entrants, barriers to entry (whether high, moderate, or low)
E. Substitutes, performance advantage of substitutes, cost advantage of substitutes
III. The Situation Needing Managerial Decision-making
A. Background facts
B. The problem
C. Alternative courses of action (including doing nothing or maintaining the status
quo)
D. Analysis and evaluation of each alternative’s benefits and costs
E. Selection of the decision
F. Implementation
IV. Conclusion and lessons learned
V. Appendices (graphs, charts, tables, diagrams, and/or photos, at your option)

（30 minutes Reporting, PPT + Word Document (E-copy) ） ---50%

Specifications of the final project:

 Written as a Word document, with filename surname_organization.docx.
 Written on A4-size paper
 Fonts limited to any of the following: Arial, Book Antiqua, Calibri, Cambria, Times
New Roman, Trebuchet, or Verdana. Font size is 12 points.
 Single-spaced, with double spacing between paragraphs.
 Must have a Title Page, paging, and Table of Contents
 Include bibliography of references
 No minimum number of pages
 Prepare a PowerPoint file, with the filename surname_organization.pptx, for a 30-
minute maximum presentation.
 Upload the Word document and PowerPoint presentation to the class Google Drive

Prof. Enrico C. Mina, DBA

November 26, 2018