THE MAGIC FORMULA
USING FACEBOOK STORIES
FOR YOUR ONLINE BUSINESS
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If you haven’t convinced yourself that Facebook
and Instagram stories are the next big thing, allow
us to persuade you:
- Facebook predicts that stories, NOT posts, will be
the dominant form of social sharing in 2019
- Facebook supports 2.23 billion monthly active
users, about 3x more than snapchat
- Just 14 months after launching stories, Facebook
had 150 million active story users per day.
- On Instagram, 250 million people use stories
everyday.
WOW! Stories are making a hell of an impact, and
for great reason!
Stories were created to encourage us to start
creating our own content again. Many social media
users only share news articles or other outside
links, and that is not in line with Facebook’s vision…
Facebook is hoping that stories will encourage us
to start sharing their own photos and videos once
again.
All brands know that the most effective way to sell,
is by telling a story. Stories push us to tell a story.
They make us get creative and personal, which is
what our audience wants and NEEDS to see in
order to build trust with us… and trust is the neces-
sary ingredient needed to convert your audience
into customers.
What is a Story and how do I use it?
- Stories are like posts, except they show up in your
‘Story’ instead of your profile.
- Stories disappear after 24 hours.
- They show content in video and slideshow
formats.
- Each story lasts 15 seconds.
- You can add text, stickers, interactive content like
polls and location, doodles, filters and more.
- Your audience cannot comment on your story, but
they can ‘reply,’ which comes in the form of a
private message!!! YES! This amazing feature
allows you to build relationships, which is the
key to running an online business!!
CREATING A STORY STEP 1
Click here...
OR here to
create a story Click here
to watch
your story
CREATING A STORY STEP 2
Type
You will land on one of
these screens, depending
on the button you clicked.
Upload From here, you can type,
Take photo upload a photo / video,
or video or take a photo / video.
Click to take photo.
Click and HOLD to take video.
Video options Upload
USING TEXT ON YOUR STORY
Type something
Change color Change alignment
Add background color Change font
USING STICKERS & INTERACTIVE CONTENT
Stickers & Interactive
USING STICKERS & INTERACTIVE CONTENT
Drag to the bottom
to delete an element
Use polls to get
to know your
audience!
DOODLE ON YOUR STORY
Draw something
Options
USING FACEBOOK STORY EFFECTS
Effects
USING FACEBOOK STORY EFFECTS: FILTERS
You can find story filters &
frames inside of the
effects tab.
SHARE POST TO STORY
Did you know that you can
share all of your posts to
your story?
1. Write your post
2. Click share
3. Click News Feed
4. Click Your Story
DONE! Post & Story posted.
To create a story:
1. Click the camera icon in the top left corner, or
click on the box that says ‘Add To Story’ in the top
left portion of your screen.
2. Take a photo or video OR upload a photo or
video (to shoot a video, you will press and hold the
button in the lower middle of your screen)
3. Play around with filters, text, interactive content,
doodles and more!
4. Press ‘Next’ in the bottom right hand corner
Select ‘Your Story’
5. If you want to share this as a post to your profile,
you can also select ‘News Feed.’ If you share a story
to your newsfeed, it will be on your profile forever.
It will not delete after 24 hours like stories do.
BOOM. Done!
Did you know that every time you post a new
story, your story is bumped to the top for all of
your friends to see?
Can I see who looks at my stories?
Yes you can! Click on your story, or your profile pic-
ture to watch your story. Swipe up on any story to
see who saw it and liked it!
VIEW INSIGHTS! WHO SAW YOUR STORY.
Click on your story and
swipe up to see who has
seen your story!
You can see reactions from
your audience to help you
decide which stories are
most effective.
Can I delete a story?
Yes again! Pull your story up and find the one that
you want to delete. When you find it, press the
three dots in the upper right hand corner of your
screen to delete that story.
Can I post a story on Instagram and automati-
cally post it to Facebook too?
Yes! Head over to Instagram and connect your
Facebook profile by clicking on your instagram set-
tings. This way, you can post your stories to Insta-
gram and automatically post them to Facebook!
You can do this with your regular posts as well, in
order to save tons of time!!
Ways To Use Stories
Entertain your followers
Share whatever you find enjoyable so that they can
get a glimpse of who you are. This will allow you to
build a following while sharing what you love. You
can also entertain with humor! Humor is one of the
best ways for us to connect and become relatable
to others.
Showcase your products and opportunity
Create curiosity in your product and opportunity,
so that your audience will want to learn more. You
can also:
- Post special offers and discounts
- Highlight new products
- New team members
- Team member recognition
- Promos, competitions and giveaways
Remember to focus on more than promotion when
it comes to your business! You can also celebrate
milestones, share videos of events and activities
that you attend, use humor, share free value, share
selfies, etc.
Remember that your audience loves natural
moments, and facebook stories give us a raw and
organic way to share authentic, time-sensitive
content!
Get to know what your followers think
Ask questions and take polls to learn more about
your audience and what they want.
Stories are GREAT for business, and you can do a
lot with them, but be careful to have balance be-
tween personal, value and business stories.
Tips when using Facebook and
Instagram Stories
Make it visually appealing
Get creative! My favorite app for creating awesome
graphics on my phone is the Over App. This app
keeps it super simple and allows you to use
graphics, photos from various sources, layers, text,
and much much more!
End with a call to action
Stories are the best way to bring your audience
into your messenger. Use call to actions to send
them free goodies and value! This will build trust,
friendships, and may lead to a partnership in the
future.
CALL TO ACTION: SWIPE UP TO MESSAGE
This is what they will see
when they swipe up.
- Message you
- You message back your
free goodies
- Build relationship. So, you
are in an online business?
Use hashtags
Using a couple hashtags in your story can be great,
especially for instagram!! #MFvalue #MFleader #M-
Finfluencer will be some of my favorite Magic For-
mula hashtags.
Make sure that the hashtags you use, coorelate
with the story that you are posting. If you are cre-
ating a story about being a mom, a good hashtag
might be #momlife.
What makes stories great?
Stories force you to tell a story with their slide-
show and video format.
This allows your audience to connect to you and
build trust in a fun and interactive way.
They are up front and center
Stories are at the very top of the newsfeed. They
are the first thing that users see when they login!
And now they even chase you as you scroll, occa-
sionally popping up to remind you that they are
there. This means that they are great for grabbing
attention.
You can post stories on REPEAT
If you shared a great story that you love, don’t be
afraid to repeat it! Stories disappear after 24 hours,
so there is no reason to only use them once.
FOMO: Fear of Missing Out
Since stories disappear after 24 hours, users contin-
uously check stories because they are afraid that
they might miss something!
Personal Interaction
When your audience replies to your story, it is in
the form of a private message! Stories lead users
straight to your inbox, where you can begin build-
ing a relationship.
And there you have it! A full guide to using face-
book stories. We truly hope you enjoyed this
#MFvalue, and that you put this e-book to great
use.
Happy Story Telling!
THE MAGIC FORMULA
Join our exclusive group for free value all the time.
There is no catch.
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