Republic of the Philippines

Department of Education
Region IV-A CALABARZON
City Schools Division of Dasmariñas
DASMARIÑAS INTEGRATED HIGH SCHOOL
SENIOR HIGH SCHOOL
Congressional South Ave. Burol I, Dasmariñas City

2nd Semester SY 2017 - 2018

Midterm Examination in
PRINCIPLES OF MARKETING

General Instructions:
1. Use only black/blue inked pen.
2. Blacken the oval on the answer sheet provided that corresponds to the correct answer.
3. Choose letter E if the correct answer is not on the given choices.
4. ANY FORMS OR ERASURES MEANS AN INCORRECT ANSWER.

1. It is the delivery of customer’s satisfaction at a profit.

A. Auditing C. Marketing
B. Accounting D. Management
2. The following are the activities involves in marketing EXCEPT:
A. Creating C. Delivering
B. Communicating D. Experimenting
3. It’s main objective is to ensure corporate health and profit.
A. Company C. Customers
B. Competition D. Client
4. Sales: Customers, Company: Profit and Competition: ______________
A. Supplier C. Producer
B. Market Share D. Player
5. It refers to a collection of sellers.
A. Market C. Players
B. Producers D. Industry
6. The following are the generalized marketing system EXCEPT:
A. Communication C. Money
B. Goods/service D. Information
7. One of the goals of marketing system is to maximize consumers _______________.
A. Satisfaction C. Needs
B. Wants D. Demands
Choices for items 8-11
A. Situational Analysis
B. Marketing Strategy and Formulation
C. Marketing Mix Decisions
D. Implementation and Control
8. A marketing process wherein it involves on identifying value and product positioning.
9. This is when the company do the marketing adjustments.
10. This is typically identifying the market’s strengths and weaknesses.
11. It is when we consider the quality, market place, advertisement and the affordability of
the product or service.
Choices for items 12-14
A. Place utility C. Possession utility
B. Time utility D. Information utility
12. It is when the firm can offer a product/service far quicker than alternative providers.
13. More ownership is already valued by the customer especially for branded items that
command a premium over commodity substitutes.
14. It is a convenience offered by making a product available around the proximity of the
customer is also valued.

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 15. Who introduces the goals of marketing and its system?
A. Kotler C. Fayol
B. Weber D. Friedrich
Choices for items 16-19
A. Commodity approach C. Functional approach
B. Institutional approach D. Decision making approach
16. It refers to the study of the particular product in detail.
17. It comprises the study of activities performed in the process of marketing of goods and
services.
18. In applying this approach, a thorough study with regard to a particular middleman is
undertaken.
19. It is the vital importance from the view point of marketing management.
20. Which is NOT included in the traditional 4 Ps?
A. Price C. Processes
B. Product D. Promotion
21. Who are the advocates of the extended 7Ps of marketing mix?
A. Kotler and Fayol C. J. Mc Carthy and Friedrich
B. Boom and Bitner D. Zinn and Weber
22. It is used to improve marketing like solving marketing problems through research,
logical analysis and innovative thought.
A. Market research C. Conceptual approach
B. Quality control D. Statistical data and report
23. It is used to examine the prices at which similar properties in the same area are sold
A. Conceptual C. Holistic/System
B. Comparative D. Social
24. Marketing management defined as the analysis, planning implementation and
__________ for the purposes of achieving goals.
A. Control C. Exchange
B. Audit D. Organize
25. It is a framework for identifying and analyzing the internal and external factors that can
have an impact on the viability of a project, product or business.
A. PEST Analysis C. Market Analysis
B. PESO Analysis D. SWOT Analysis
26. It is when an individual become confident, eager to express our beliefs and willing to
help others.
A. Survival needs C. Self-actualization
B. Security needs D. Self-esteem
27. Which is NOT included in the core of marketing concepts?
A. Needs, wants and demands C. Value, satisfaction and quality
B. Products and services D. Suppliers and customers
28. Involves in improving the quality of products, services and marketing processes.
A. Total quality management C. Customer value
B. Customer satisfaction D. Information and Technology
29. It is to deliver a long term value of the customer and secure customer satisfaction and
patronage.
A. Exchange C. Relationship marketing
B. Value D. Transaction
30. For the point of view of the economists, they use the term to designate a collection of
buyers and sellers who transact in a particular product.
A. Market C. Producer
B. Supplier D. Buyer
31. It is the act of obtaining a desired object/product from someone by offering something
in return.
A. Transaction C. Customer value
B. Money D. Exchange
32. It tends to be more common for a business that offers a fairly generic product or service
with the objective of profiting by making an efficient sale.
A. B & S C. RM
B. CRM D. CIMS
33. These are the products whose
A. Customer Retention C. Cross selling

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 B. Up selling D. Share of wallet
34. It is a sales technique where a seller induces the customer to purchase more expensive
items or other add -ons to make a more profitable sale.
A. Customer Retention C. Cross selling
B. Up selling D. Share of wallet
35. It is the easiest and most effective technique in marketing.
A. Customer Retention C. Cross selling
B. Up selling D. Share of wallet
36. One of the phases of CRM which focuses on service adaptability –delivering not what the
market wants but what the customer wants.
A. Acquiring new relationship C. Retaining customer relationship
B. Enhancing existing relationship D. Process change
37. One of the best ways to add value and stand out from the competition is to have a
superior service.
A. Hold special events C. Communicate relationship
B. Offer customer rewards D. Enhance customer service
38. It is important to go beyond standard sales calls and off the shelf marketing tools in
order to build relationships with customers.
A. Launch multicultural programs C. Visit the trenches
B. Hold special events D. Offer customer rewards
39. It is where bilingual customer service will also go a long way toward helping our
company build relationships with minority group.
A. Launch multicultural programs C. Visit the trenches
B. Hold special events D. Offer customer rewards
40. One of the factors that affect consumer buying power and patterns.
A. Demographics C. Natural
B. Economic D. Political
41. The following are the key economic concerns for marketers EXCEPT:
A. Economic Development C. Changes in Consumer Spending patterns
B. Changes in Income D. Increased in cost of Energy
42. It consists of selling your product in such a way to attain your goals.
A. Tactical Marketing C. Macro Marketing
B. Strategic Marketing D. Micro Marketing
43. The total volume of sales that is generated by a defined customer group in an specific
area.
A. Supply C. Market Demand
B. Potential market D. Served Market
44. It divides the market based on the how customers actually use or buy the products
A. Geographic C. Psychographic
B. Firmographic D. Behavioral
Choices for items 45- 47
A. Government intervention C. Raw materials
B. Pollution levels D. Energy cost
45. Any action carried out by the government/public entity that affects the market economy
of having an impact which goes beyond the regulations and provision of public goods.
46. It is a monetary and non- monetary costs associated with the production, transmission
and consumption of energy which has an environmental and economic impact.
47. It can adversely affect the results of operations wherein it is subject for price
fluctuations.
48. It is a forces that create new product and market opportunities.
A. Natural C. Economic
B. Political D. Technological
49. These include questionnaires or mechanical instruments such as video recorders.
50. Which is NOT included in the trends of political environment?
A. Focus on minor improvements C. Greater concerns for ethics
B. Increased legislation D. Changing enforcement

51. It helps the company promote, sell and distribute its goods to final buyers.
A. Suppliers C. Competitors
B. Intermediaries D. Public

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 52. Any group that perceives itself having an interest in a company’s ability to achieve its
objectives.
A. Suppliers C. Competitors
B. Intermediaries D. Public
53. It refers to the business itself; your products or services.
A. Competitive environment C. External environment
B. Internal environment D. Market
54. It refers to immediate industry in which your company is doing business.
A. Competitive environment C. External environment
B. Internal environment D. Market
55. These include questionnaires or mechanical instruments such as video recorders.
A. Sampling Plan C. Research Instrument
B. Research Approaches D. Data sources
56. Component of MIS which provides quicker and cheaper access to information.
A. Internal Records C. Market research
B. Marketing intelligence D. Market analysis
57. It is use to improve strategic decision making and provides early warning of
opportunities
A. Internal Records C. Market research
B. Marketing intelligence D. Market analysis
58. It is a formal study of a specific marketing situation.
A. Internal Records C. Market research
B. Marketing intelligence D. Market analysis
59. This includes data sources, research approaches and instruments of an specific market
situation.
A. Research Plan C. Business Plan
B. Marketing Plan D. Strategic Plan
60. It is best used when determining a market’s opinions.
A. Observation C. Survey
B. Group Discussion D. Experimental

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