ROBOROBO

ROBOROBO CO., LTD.

Contents

Company Overview

Business Overview

Product Overview
 01
Company Overview
1. Overview
2. Keyword
3. History
4. Competitiveness
1.1 Company Overview
RoboRobo Co., Ltd.(http://www.roboroboglobal.com )
• Establishment Date : 5/22/2000
ROBOROBO • CEO : Jang, Chang Nam
• Head Office : ROBOROBO Bldg., Seoul, Korea

Company • Employees : 47(R&D Employee 23)

“발전을 위한 노력＂
Volume • Capital : 1,566,519 USD

• Turnover(2017) : 13,684,888 USD

Sales &
- Domestic : 6,229,550 USD
R&D Investment
- Overseas : 7,455,338 USD
• R&D Investment(2016) : 1 Million USD

• Educational Coding Robot Manufacture, Sales & Education

Main • Leading Company in Afterschool Market (Robot)
Business • School – 925, Local Institutes – 100
• Exports to 40+ Countries Worldwide

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1.2 Company Keyword
ROBOROBO is a specialized manufacturer of educational
robots made by experts.
Core Value "Education to foster future leaders”
Key word. 01 Key word. 02

Leading in after school Held“발전을 위한 노력＂

ability to develop
sector(Robot) Professional Educational Robot
- 925 out of total 6,204 - R&D Employee 48.9%
schools 14.9%

“미래를 Key
위한 시작＂
word. 03 Key word. 04

Surplus for 13 consecutive years Major Business Fields Theme:

4th Industrial Revolution Robots &
Coding

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 1.3 History

2000 2008 2017

- Established a corporation - Released Robo Kids - Be listed on KOSDAQ
aggregate, Creative Science - Obtained Good Software - Selected as "Good Design" by
Educational Association certificate for Rogic3.0 new product UARO
- Started intelligent robot
business
- Obtained CE
- Obtained ISO “발전을 위한 노력＂ - Received 5 million dollars
export award
- Developed internet security - Participated in Hi-Seoul - Received presidential award in
robot brand business 12th Korea Robot Awards
- Received an award from
Venture Startup Fair

2005 2011
- Released Robo Kit series - Obtained CCC
- Entered after school classes in - Selected as one of Overseas
elementary schools Trade Supporters
- Participated in International Robot - Released Electronic Kit
Contest committee - Established 100th education center
- Changed company name to - Selected as an excellent product
RoboRobo CO., LTD by Public Procurement Service

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1.4 Competitiveness (I)

Business and financial stability 16,000

13,685 14,000

I. Stability of business structure 11,770

12,000
10,890
 12 consecutive years of surplus
10,000
 Five-year average sales CAGR +13.2%
8,301
8,000
II. Business potential growth 7,455

 Total revenue 13,684,889 USD (2017) 6,000

5,585
 Achieved double export performance than
4,000
domestic sales - 23%(2014) -> 54%(2017) 3,871

 Performance of overseas market entry 2,000

1,888
strategy
0
2014 2015 2016 2017
(unit : thousand usd)
sales export

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1.4 Competitiveness (II)

High rate of Export (China) [Business Channel of Beijing Roborobo]

I. Stable Export Line

 Continuous growth of overseas market and
held sales route
 Concluded an exclusive agency agreement
for 10 years until 2nd of Jan, 2026
(guaranteed annual sales over 3M USD)

II. Performance of China Partner

Division 2014 2015 2016

Sales
(Thousand 5,753 14,703 24,400
Beijing Item 2014 2015 2016
USD)
Roborobo Own center 36 60 76
Growth
544% 156% 66%
Rate (%) Franchisee 70 100 129
Sales
(Thousand 1,485 3,500 5,161 member 11,646 25,190 31,761
Roborobo USD)
Estimated to reach 50,000 students / 232 educational institutes by 2017
Growth
134% 136% 47%
Rate (%)

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1.4 Competitiveness (III)

Industry characteristics and

market power

I. Characteristics and Advantages of Industry

 Manufacturer and Education service provider as well.
 Not only Sales but also expansion of BM (Business
Model) <Training system for teachers>
(Education service & private education etc)
Strategic Expansion for Business for
local and overseas education
II. Robust education infrastructure
 70 educational institutes nationwide
 1,000 registered teachers nationwide
(As of the 1st half of 2017)

III. Expansion of overseas education infrastructure

 Cooperation with overseas educational institutions
such as USA & China <MOU agreement with University of Georgia for
(USA University of Georgia, China Shindongbang etc) educational contents>

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1.4 Competitiveness (IV)

Product Competitiveness

I. Power of Development
Expansion of
 Developed a total 3 new products in past 2 years Customer
 2Way Selling Model for local and overseas
(Development of exclusive contents in English and Chinese)

II. Professional Workforce

Reflection of Coding
 Held Professional researchers for educational robot
Trends
product
 About 50 % R&D Staff out of employees

III. Product that reflects Market Trends

 Coding product / Products for preschooler Market Expansion to
Lower age
(Global coding trends and Market expansion to lower age)

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 02
Business Overview
1. Market Volume
2. Market Change
3. Global Coding Education
4. Business Field
5. Flagship
6. Business Strategy
 2.1 Market Volume – Robot Market
Global $ 2.3 billion market is expected to grow until 2020
The education robot market is growing at 17% per year

Educational Robot Robot Market for Entertainment Robot

Market Hobby Market

2014 USD 712M 2014 USD 159.9M 2014 USD 178.8M

CAGR(‘14-’20) 16.6% CAGR(‘14-’20) 12.1% CAGR(‘14-’20) 9.71%
2020 USD 1,760.7M 2020 USD 316.2M 2020 USD 304.6M
※ Source : Programmable Robot Market, 2015, Markets and markets

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 2.2 Market Change – Why Coding?
There is a global boom in coding education and the future market is
expected to be common in the next three to four years.

< Change of job, move > (unit: 10,000)

1600
Within the next five years, the
1400 $500 billion
number of jobs related to
opportunity
programming increased by 1.4 1200
million. Opportunity cost of $ 50
1000
billion due to this
800

It is supposed to be a society 600

1.4 million
Computing jobs
where SW ability is given priority 400
over academic theory. The Age of
200 4,000,000 Computer
Essential Education Change Science students
0
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Source: code.org

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2.3 Global Coding Education
The market for coding is expanding globally, and various markets for
educational systems and contents are being formed.

In progress of course
revision for CS

AP computer science
courses
37 million Code.org Mandatory computer
subscribers science course from 5 to 16

Develop and operate

secondary CS course

Mandatory computer
science classes for
elementary and middle
school

Ministry of Science, ICT and future planning

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2.4 Business Field
Programmable Robot?

Robots and related platforms created to utilize in the education of students are collectively referred to as
‘educational robots’ One of the key issues of the 4th industrial revolution is the educational equipment.
The educational robot market, which is highly related to the coding of the importance of coding education,
is expanding

Business Field

Educational
Robot

B2G B2B B2C

Home Hobby &

School Academy
School Toy

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2.5 Business Field – Flagship
Focused Robo Kit and Robo Kids based on Educational Robot
Product change according to customers’ level and purpose
 New market can be created by new technology and type

Flagship
MODEL
PRESCHOOL

Purpose
Special
ETC
UARO ROBOKIDS ROBOKIT

[ MAIN CONCEPT ]
For Students/ Free assembly structure / Coding

4,000,000 Computer
Science student

CODING STORY ROMANBO

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 2.6 Business Strategy – Future Growth Engine

Upgrade  Enhance & Upgrade main product

Product (ROBOKIT / ROBOKIDS etc)

Business
Research
Strategy Market
Collaboration Expansion
4,000,000 Computer
Science student

 Strengthen research and development  Strategic expansion for overseas market

Research with organization for Expansion of marketing and strategic investment

commercialization of technology 17

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 03
Product Overview
1. Product Overview
2. Main Product
3.1 Product Overview

STEAM Education using ROBOROBO products

ROBOROBO learning system provides optimal learning
environment that is useful for learning in all fields of
CODING, ROBOTICS, STEAM.

PROGRAMABLE ROBOT
From ROBOROBO

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3.1 Product Overview

1 2 3 4
Step Step Step Step

Tangible Coding Coding with High-level Applied

Smart Device Language Coding
Coding
Touching coding using Building robots and Coding Learning using
dedicated Coding tool and learning robotics, and Coding Learning using controlling powerful
programmable cards for Coding learning using GUI Block-type coding and actuators and process of
preschoolers program high-level language performing missions

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3.2 Main Product #1 – ROBO Kit
Educational robot for coding with various coding thru PC and smart devices
Learning robot mechanism using bolts and nuts

PC PROGRAM,
ROBO Kit
Robo Kit is a physical computing teaching paradigm
that can be used for all ages from 8 years old to adults,
and it is an item that helps the foundation of robotics
theory easily.

 Flagship products (Afterschool, Primary School)

 Curriculum including all robotics field
 Contents for STEAM Education

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3.2 Main Product #2 – ROBO Kids
Coding with Programming card. Preschooler who played Lego blocks
can be used Robo Kids.

CARD PROGRAM,
ROBO Kids
Robo Kids that programs that use cards is a new
concept educational item that children can assemble
and program by themselves, from 5 to 7 years old.

 Educational Robot applying Lego type block

(Customer differentiation with LEGO product)
 Overseas sales and main products for China market

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3.2 Main Product #3 – UARO
Tangible Coding. Educational coding robot that can be used from preschooler

Tangible PROGRAM,
UARO
UARO series is a new concept educational item that
preschooler can be programmed by themselves from 4
to 7 years.

 Products for Preschool & institution

 Introduced Korea’s first wireless coding system for
children

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3.2 Main Product #4 – Coding Story
Specialized Coding learning product using paper toys
Compatible with ‘Scratch’

Compatible with ‘Scratch’

Coding Story
The coding story is compatible with both ‘scratch’ and
‘entry’, and it is an item that can be taught the coding-
oriented education out of the mechanism of the existing
robot type product using the paper toys method.

 Low-cost lineup focusing for coding education

 Open source software(‘Scratch’)
 Content-oriented curriculum

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3.2 Main Product #5 – ROMANBO
Humanoid Robot
Educational Humanoid Robot Product for from Primary school to Adult

Educational Humanoid Robot,

ROMANBO Humanoid
Robotics is educational humanoid robot, which can be
upgraded training of robot mechanism and
programming through various motion function and
mission type expansion and control.
 Premium Lineup for Educational Robot
 Development of control technology and smart actuator
through own technology

ROMANBO motion program ROBOROBO Smart Actuator

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THANK YOU!

Sangwon Justin Lee

Email : [email protected]
Tel : +82-70-8766-7050