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Logo Style Guide SI 520: Graphic Design: A Worldwide Living Learning Community

The document provides a logo style guide for "A Worldwide Living Learning Community" branding. It specifies logo sizes ranging from 5.5" x 4.02" to 13.4" x 6.14". The logo can be scaled down to 1/2" or 1/4" sizes. Century Gothic font should be used in 14-18 pt size for the tagline. The logo has free space and safety area requirements to ensure legibility. Color palette and variations are also defined.

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Morgan Burton
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67 views7 pages

Logo Style Guide SI 520: Graphic Design: A Worldwide Living Learning Community

The document provides a logo style guide for "A Worldwide Living Learning Community" branding. It specifies logo sizes ranging from 5.5" x 4.02" to 13.4" x 6.14". The logo can be scaled down to 1/2" or 1/4" sizes. Century Gothic font should be used in 14-18 pt size for the tagline. The logo has free space and safety area requirements to ensure legibility. Color palette and variations are also defined.

Uploaded by

Morgan Burton
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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A Worldwide

Living Learning Community

Logo Style Guide


SI 520: Graphic Design
Designed for: ECIR, Ann Arbor, MI
Design Challenge: T-Shirt Design
Logo Size:
Logo Size:
Logo Size: 13.4” X 6.14”
5.5” X 4.02”
8.65” X 4.02”

Logo Size:
5.5” X 4.02”
Logotype Design & Color Palette
A Worldwide
Living Learning Community

CMYK 61 55 0 0 CMYK 100 85 0 42 CMYK 100 85 0 12 CMYK 0 24 100 42 CMYK 0 22 91 12


RGB 91 116 255 RGB 0 22 148 RGB 0 33 224 RGB 0 22 148 RGB 224 176 20
Century Gothic
*use 14-18 pt. font

or
Century Gothic

Font Styles
Bold *For tagline to stand out on
darker backgrounds
A Worldwide
5”
Living Learning
Community

3”
A Worldwide
Living Learning
Community

Scalability
1”
A Worldwide
Living Learning
Community

1/2”
(symbol only)
1/2”

1/2”
1/2” 1/2”

Free Space & Safety Area


1/2”

A Worldwide
Living Learning Community

1/2” 1/2”

1/2”
1/2”

1/4”

1/4” 1/4”

A Worldwide
Living Learning Community
1/4”

1/4” 1/4”
A Worldwide A Worldwide
Living Learning Community Living Learning Community

Color Variations
A Worldwide A Worldwide
Living Learning Community Living Learning Community

A Worldwide A Worldwide
Living Learning Community Living Learning Community

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