BUSINESS POLICY & STRATEGIC MANAGEMENT MODULE 3

MODULE STRATEGIC MANAGEMENT

The aim of this module is to help students to ;
(i) Develop skills in business analysis and strategic thinking;
(ii) Deepen their understanding of the strategy context both
Description internal and external to their organizations;
(iii) Familiarize them with the thought-leadership literature in the
strategy field ;
(iv) Apply key strategy concepts to organizational contexts ;
(v) Develop a critical appreciation of the role and impact of strategy.
1. Synthesize theory and practice to assess the efficacy of strategic models
and frameworks of a company in specific contexts
Learning Outcomes 2. Integrate knowledge, theory and practice into a strategic and dynamic
overview of the organization in its environmental context.
3. Develop coherent and persuasive arguments for the adoption of
innovative strategies for a range of business and organizational
situations.
MODULE NUMBER 2018-03
MODULE CONTENT VI. STRATEGIC FORMULATION.
VII. OBJECTIVES, STRATEGY RECOMMENDATIONS AND ACTION
PLANS.
VIII. STRATEGY IMPLEMENTATION.

Required number of Minimum of Fifteen(15) pages

Pages
SUBMISSION DATE MAY 7, 2019

CONTENT GUIDELINES
VI. STRATEGY FORMULATION
A. Use the different strategy formulation tools (SWOT, SPACE, BCG, IE, GE/McKinsey, GRAND, and
QSPM) and other relevant analytical and matching tools to come up with strategic options and
directions for the company. Explain the results of your analyses.
B. Make sure that your analysis and positioning in the various matrices/cells are
consistent with the results of your external/industry and company analyses.

VII. OBJECTIVES, STRATEGY RECOMMENDATIONS AND ACTION PLANS

A. Strategic and Financial Objectives

 Provide a clear statement of your strategic and financial objectives for the company or business, for
the next three years. It should state measurable objectives, e.g. market position, sales or revenue
growth, net income or profit level, profitability or rate of return, etc. (Follow the SMART rule – specific,
measurable, achievable, realistic, and time-bound.)
1. Financial objectives: These can be stated in terms of revenue level and growth, and productivity
growth (cost effectiveness). Other financial objectives like net income, profit margin, or other
appropriate measures of financial performance of the industry / company may be included.

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2. Strategic objectives: These should define the major strategic thrust of the company. The strategic
objectives should consider the following:
A. It must support the company’s vision/mission in SECTION III
B. It must take into account the expected external/industry prospects as shown in the external
and industry analysis
C. It must take into account the company’s historical performance and current/expected
competencies and capabilities
D. It must be consistent with the results of your analytical tools under Chapter VI. For example,
an aggressive expansion strategy should show more aggressive revenue growth while a “hold
and maintain” position should show more moderate growth for the company.
E. The time frame can be anywhere from three to five years hence, depending on
the nature of the business and the characteristics of the industry where it belongs.
B. Recommended Business Strategies
1. This should provide a more specific and comprehensive discussion of your proposed strategies
consistent with the directions/generic strategies indicated by the strategy formulation tools. Avoid
generic and motherhood statements. The strategies should enable the company or organization to
achieve its objectives and address the strategic issues identified in your external and internal
analysis.
2. If you are dealing with several businesses or product types, you may need to group them or come
up with one set of strategies for each business or product type.
3. If you are diversifying into a new business but plan to maintain your existing or core business, you
need to specify a set of strategies for both the core and new business.
4. Include functional level strategies for the following areas: Marketing, Sales and Distribution,
Operations/Production/Manufacturing, Finance and Human Resources.
C. Recommended Organizational Strategies
1. Identify strategies that will involve the necessary changes needed in order to align the
organization with the requirements of the business, given the long-term objectives and strategies.
2. Identify strategies that will address the identified internal strategic issues, address the
organizational weaknesses of the company or take advantage of its strengths.
Note that the business and organizational strategies may also be combined if deemed more appropriate.
3. Do a summary and prioritization of the various strategies derived from the various tools. Select
the strategies that you will adopt to attain your objectives, and ultimately, your vision.

VIII. STRATEGIC IMPLEMENTATION

A. The Strategy Map
Translate your strategy recommendations into a strategy map for the company.
1. Summarize overall evaluation, and assess the reasonableness, feasibility and acceptability of
your strategies to the Company’s STRATEGIC MAP.

LEVEL OBJECTIVES PROGRAMS

FINANCE PERSPECTIVE

CUSTOMER PERSPECTIVE

INTERNAL PERSPECTIVE

LEARNING & GROWTH

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PERSPECTIVE

2. Make sure your strategies have logic based on your external and internal analysis and they
will enable the company accomplish its strategic and financial objectives.

4. DEPARTMENTAL ACTION PLANS and PROGRAMS

1. Show that the action plans and programs will support your objectives and strategies.
2. This should outline the different programs and step by step action plans that will be
undertaken to progress the implementation of the strategic plan. The action plans can be
classified by strategic programs or by department or both.
3. Specify milestones/expected output, timetable and persons or units responsible.
Follow the template given in class.
3. The action plans should also consider and indicate the resource requirements (financial,
physical, technological and human resources). This will support your financial projections.
4.
Recommended Action Plans Beneficiary Brand Budget Expected Outputs
strategies allocations

5. FINANCIAL PLANS for the next three (3 )Years- Financial Projections and Overall Evaluation of
the Strategies
1. Show and discuss the long-term financial plan/projections in comparison with historical
performance. Show and discuss the projected Income Statement, Balance Sheet and
Cash Flows. Indicate ratio to sales and annual growth rates.
A. Income Statements
B. Cash Flows
C. Balance Sheets

For non-business oriented organizations, the financial projections may only involve
projected budgets, costs or expenses.
2. State your assumptions and explain how your strategies will impact on some of the
components of the financial projections. The financial projections should incorporate the
financial implications of your strategies and should provide the level of detail needed
especially on the costs and expenses.
3. Summarize overall evaluation, and assess the reasonableness, feasibility and acceptability
of your strategies.

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4. Make sure your strategies have logic based on your external and internal analysis and
they will enable the company accomplish its strategic and financial objectives.

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