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    Evidencia 2 Marketing

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    nicolas galvis
    This document outlines 8 steps for a successful marketing plan: 1) Explore ideas beyond your sector, 2) Analyze customers through direct questions, 3) Analyze competitors' prominent characteristics from a different angle, 4) Analyze your own budget, resources, and market position, 5) Prepare a long-term and short-term strategy using your analysis, 6) Implement with contingency plans, 7) Follow up simply, and 8) Continually explore new opportunities to keep customers engaged. The key to success is collecting and using information at each step, from initial exploration through ongoing monitoring and innovation.

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    Evidencia 2 Marketing

    Uploaded by

    nicolas galvis
    347 views2 pages
    This document outlines 8 steps for a successful marketing plan: 1) Explore ideas beyond your sector, 2) Analyze customers through direct questions, 3) Analyze competitors' prominent characteristics from a different angle, 4) Analyze your own budget, resources, and market position, 5) Prepare a long-term and short-term strategy using your analysis, 6) Implement with contingency plans, 7) Follow up simply, and 8) Continually explore new opportunities to keep customers engaged. The key to success is collecting and using information at each step, from initial exploration through ongoing monitoring and innovation.

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    evidencia 2 marketing

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    This document outlines 8 steps for a successful marketing plan: 1) Explore ideas beyond your sector, 2) Analyze customers through direct questions, 3) Analyze competitors' prominent characteristics from a different angle, 4) Analyze your own budget, resources, and market position, 5) Prepare a long-term and short-term strategy using your analysis, 6) Implement with contingency plans, 7) Follow up simply, and 8) Continually explore new opportunities to keep customers engaged. The key to success is collecting and using information at each step, from initial exploration through ongoing monitoring and innovation.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    347 views2 pages

    Evidencia 2 Marketing

    Uploaded by

    nicolas galvis
    This document outlines 8 steps for a successful marketing plan: 1) Explore ideas beyond your sector, 2) Analyze customers through direct questions, 3) Analyze competitors' prominent characteristics from a different angle, 4) Analyze your own budget, resources, and market position, 5) Prepare a long-term and short-term strategy using your analysis, 6) Implement with contingency plans, 7) Follow up simply, and 8) Continually explore new opportunities to keep customers engaged. The key to success is collecting and using information at each step, from initial exploration through ongoing monitoring and innovation.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Evidencia 2: Market Projection

    1.
    Market Share
    Projection Tips for
    Small Businesses

    All the small business


    wants to increase sales, to
    succeed, you have to set
    goals and strategies. The
    basic principle is to define
    what business remains in
    your market and what is
    the best way to persue that
    business

    Market Share Projection How Can a Company


    is Similar to a Gap Project its Future Market
    Analysis Share?
    Each market is different, each
    projection of market share, they
    involve different circumstances.
    However, the basic approach is
    to determine how much new
    business (units) the Company
    3. Determine Current can steal from it is.
    1. Determine
    Market Share:
    Market Size:
    2. Determine Current The determination of the
    The principal Business Relative to current market share
    principle to Potential Business: simply involves dividing
    determine the
    the current business by
    size of the market It is a matter of
    the total market Size.
    is to calculate the understanding how much
    potential customers could really
    consumption
    within the market
    2. 8 STEPS FOR THE SUCCESS OF A MARKETING PLAN
    The success of a Marketing plan depends on one word information Information is the key
    to the success of a Marketing Plan. However, the collection and use of this information is
    divided into 8 different parts:

    1.Explore: Many marketing plans have been successful because they explored a variety
    of ideas and plans, not just in their own sector. The more ideas you have at the beginning,
    the better. The best marketer is the one who plans not only for the present but also for the
    future.

    2. Anlyse your customers: The Importance of customer analysis in a previous post.


    Instead of ask questions of others, ask questions of your own customers and get the best
    answers and the best possible advice. In fact, not listening to customers is a sure way to
    achieve marketing failure.

    3.Analyse your competitor: you need to know what characteristics among those
    announced by the competitors are the most prominent in the minds of the customers. You
    need to point to same characteristics from a different angle. Or if you prefer the creative
    form, then Prepare your own angle. Both modes work. However, in any case, it is
    necessary Know your customers and your competitors, as well as the market scenario.

    4. Analyse yourself: At this stage, you must decide what your budget is, how many men
    How many hours can you dedicate to this campaign, whether you have the ability to go or
    not, or if there is a need for price promotions. The refore its general
    The strategy will depend on your position in the market.

    5. Prepare your marketing plan: It is the stage where you need to use
    your data and formulate a strategy. You also need to reduce the entire marketing plan. In
    this stage, you decide your long-term strategy, as well as short-term. Marketing plans are
    made months in advance. The refore you need to anticipate the
    upcoming events.

    6. Implement: Contingency plans are used when your strategy is not right. The best brands
    always have a prepared contingency plan. While it is implemented, keep in touch with the
    market and with people involved and anticipate any negativity, as well as capitalizing on
    any positive aspects that are developed during implementation.

    7. Follow up: The marketing plan has already been implemented. Monitoring does not
    have to be too complicated. In fact, it should be as simple as possible.

    8. Explore other opportunities: Your customers do not expect the same thing over and over
    again from you. On the contrary, the more varied you keep it, the better is the response of
    the customers.

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