İslamiyet Ve Barış Tartışması
İslamiyet Ve Barış Tartışması
İslamiyet Ve Barış Tartışması
Turhan
Abstract
In this essay, I argue that “digital folkloric content” in terms of cultural memetics is a
subject matter that needs novel approaches from scholars, and memers alike in the Turkish
context. That is, they are more than creative works of mere humorous nature that are
obsessed with the politics of a past that renders the present dysfunctional and cringey. They
rather offer a way out, an exit, by their post-political and, hyperstitional nature and function
through which they obtain their own agential features as “digital objects.” Therefore, it is an
honest call to scholars from different backgrounds to initiate a platform for unbiased debate
called r/TurkeyJerky in comparison to popular nodes and online platforms where the flow of
digital folkloric content is maintained. Eventually, I, the author of this essay, aim to reach
scholars who are able to welcome an unbiased debate environment regardless of their
because of the common sense that we, as scholars, should be able to initiate a novel discourse
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1. Introduction
In this essay, I contemplate and meditate on the digital memes regardless of their
such as Web 2.0, or 3.0 in the Turkish context—namely, the contextual medial hubs that are
emergent in the local, such as sub-Reddits that maintain a beyond politics point of view with
among other factors. As it can be read throughout the rest of the text, there is a growing base
of end-users in Turkey who find the existing platforms and networks thereof ultimately
problematic, which is due to a common concern that these networked localities have become
of that which is termed as a “circle-jerk,” i.e. a positive feedback loop that renders ideas
redundant in the long run. I need to stress that neither do I read memes as a novel set of tools
that reflect on the existential struggle of the humanity only, nor do I perceive them yet
another promisingly potential communicative asset of that which is designated as new media
(Chun, 2006), let alone the vaguely termed social one. Besides, memes themselves are indeed
as social as we can comprehend them to be, however, they do not necessarily need to follow a
fixed agenda through which they need to be designated as elements as in a “viral contagion”,
or a kind of “memetic diffusion” as the media etnographer Gabriele de Seta (2016) postulates
that “’memes’ are not fixed things, they are just a folk name for some kinds of digital media
vernacular content rather than that of a diffusionist one via memetics, and contagion thereof
virally. He also points out to the elusive criterion concerning memes that they are a form, and
part of a digital folklore that behaves in differential modes according to the originary
whereabouts of the content that initially seeds them in and through what my artistic and
scholarly partner and colleague Hale Turhan and I myself (2016) choose to term as
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Remixocene. Therefore, the aim of this essay is not at all to introduce what memes are to the
try to address a series of issues in terms of memes in the Turkish context that include 1) post-
conventional social norms and reality, and, 3) the individual freedom of expression that
A number of scholars in Turkey have already conducted various studies that focus on
memes as in vernacular troll culture (Yalçın, 2015; Karataş and Binark, 2016; Yılmaz and
Işıkdoğan, 2017); digital humor and social media (Doğan Topçu and Önürmen, 2015);
Arslan, 2016; Fırat, 2016; Güllüdağ, 2016; Turgut, 2016; Kırık and Saltık, 2017; Dağtaş and
Yıldırım, 2017); hate speech (Taş, 2017); e-politics (Güngör, 2017); propaganda and
Kılıç, 2018); a review on global literature and their local implicitness (Yılmaz, 2017);
2015; Asutay et al., 2016); digital jamaahs, and, “post-modern” tribalism (Türk and Tugen,
2014; Türk and Demirci, 2016); pop polyvocality (Barlas Bozkuş, 2016); cultural production
via arts (Barlas Bozkuş, 2018); participatory culture and TV series (Ateşalp and Başlar,
2015); and, tacticality in terms of appropriation in local contemporary art scene (Turhan,
2017).
However, here I need to posit that the overall system in which digital memes exist does in
actual defy the conventional methods of academic research in this epoch through which we
are incrementally emigrating onto the plane of Web 3.0. That is to say, given the current
infrastructure of the internet and internet of things (IoT) along with the acceleratingly
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transformatory nature of blockchain technologies require from all parties to undertake
methods and methodologies that are yet to be invented, and formulated. It is because,
however fashionably nonsensical it might sound, memes that are visible throughout the
interwebs are merely a faction of the overall digital folkloric and cultural circulation. That is,
there are memes that prefer not to be circulated as widely as the ones we are accustomed to
encounter on platforms (Berretta, 2018) that include major ones such as Reddit, Twitter,
Tumblr, 9Gag, YouTube, Facebook, Instagram, Imgur, 4chan, 8chan, Gab. Furthermore, the
popularity of social media platforms constantly varies in accord with the geography (de Seta,
2016; Cosenza, 2018), hence the understanding and practice of what constitutes as a meme in
As an avid memer myself, I inquire into the still evolving meme economy in Turkey
through an elaboration of that which counts as the local meme economy via ironic memes
including several variations and subgenres such as dank memes, surreal memes, deep fried
memes with a rather reserved focus on the memer nodes, and nichés along with scholarly
attempts at analysing, and critiquing the “meme culture” in Turkey—which in turn, if I might
hope, would initiate further local debate on issues surrounding digital memes in general in the
scene.
the reader the impression that I rather follow a conventional application of theories, methods,
and methodologies referenced throughout the text with a partisanship as nurtured by means of
an ideological brew of any sort. That is to say, I do criticize, and address the ever-alien nature
expression, and individualism versus tribalism. Furthermore, the so-called “capitalist” nature
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of digital networking, and platforming is not by any means the subject matter herein, nor are
the issues of commons such as hate speech that is usually not only to be found in solely the
image boards of meme nodes but also in the very self-conceit woke criticisms themselves.
Demographically speaking, I do not abide by any guide, or view, that feels the need to
classify memers into various categories such as age, ethnicity, sex, and gender among others.
It is because of the fact that any attempt at doing so would only yield in mere cacophony of
ideas into further demagogies (Berman, 2018), which, as far as this essay is concerned, would
result in a shift of focus from memes themselves to human-beings and bots who are
conditioned to circulate them—a condition that renders scholarly debate almost improbable
at times, for it requires many layers of tongue-in-cheek political correctness against which the
entire meme economy is constructed. Therefore, it needs to be posited that I do address the
ever-emergent, and constantly changing nature of memes at large with specific foci on
Memes do not necessarily act on a universal plane, nor are they reducible to mere
units of cultural artefacts that function on the axis of the global versus the local, i.e. they are
more than that which might be enveloped within the confines of neither the transitory state of
contemporaneous media studies, nor critical theory. Henceforth, I am to reflect on the current
evolutionary aeon of digital memes as “digital objects” that act as semi-asemic accelerators
towards an “exit” from the prevailing states of political, governmental, and infrastructural
traditions. By tradition, it should be noted that I address up-to-date channels in the local
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2. One Does Not Simply Meme: Clearance, Context, and Definitions
Many a figure have speculated on the definition of a meme in a cultural context, and
eventually referred to Richard Dawkins’ (1976) The Selfish Gene. I am not to reiterate the
etymological origins of the word. Dawkins coined the word meme as a cultural analogy to the
word gene in biology. As of 2018, Know Your Meme (KNM), a website that documents
memes and viral phenomena, sticks to his initial definition, and argues that a meme
selection process. Thought along with derivatives, one may assume that memes are purely
viral units of communication for numerous ends, for “we live in a society.” Speaking of the
Turkish context, scholarly works on memes—or, caps, and monte as they are referred to in
Turkish, for the word “meme” means “[a] breast,” and the scientific term mem/mim sounds
almost eerily—usually address the humor element, and inadvertently try to replicate a
caricatural versions of memes themselves through various theories and methods that cannot
break away from certain ideological echo chambers. I would go as bluntly as it gets to argue
that memes do not need either olden, or novel theories, which is hopefully open to debate,
and speculation. That is to say, one cannot simply analyse the motive behind a meme, or
sub-Reddit on the eponymous social aggregator where memes that circulate on the
aforementioned platforms are usually created and distributed in the first place, and that has
In Turkey, there are platforms that are primarily invested in memes. However, memes
are not usually termed as memes. Majority of end-users, and creators seem to call them caps
thanks to İnciCaps platform, or monte in the case of bobiler.örg. Now defunct Vine, and
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YouTube are also home to multi-medial format of different genres of memes. There is also the
factor of internet trolls who are not necessarily negative figures that perpetrate acts of
disinformation whilst it cannot be denied that there are negative trolls who are in the service
of a wide range of ideologies ranging from the authoritarian left to their counterparts on the
right. It goes without saying that human beings cling to what they think is true in the face of
social, economic, and political factors, and the moral panic as brought with the postmodernist
sense of ambiguity (Miller, 2017) thanks to the technological acceleration. Throughout the
highly polarized platforms, memes are tools that are cut out for collective and tribal agendas.
However, they defy the boundaries of constraints and limits of humanity’s ideological
agendas.
End-users in Turkey seem to prefer social media platforms and websites such as
although initial caps and monte practices started with İnciCaps and bobiler.örg in the
Noughties. It should also be noted memers are dispersed throughout such messaging
applications as Snapchat, Whatsapp and Telegram as well as streaming and chat platforms
that include Twitch and Discord. Compared to the English-speaking world in general Reddit
does not even make it into the Top 50 as of 2018. Although regional criteria for the
popularity of different platforms and websites vary, and different factors play a significant
China, Russia, South Korea, Iran and Japan where end-users mainly use local, or regional
LINE , Kakao, and Cyworld (Sicard, 2018) among others. It does not at all mean to state that
the internet is a system that can easily be geo-fenced whereby it would be fruitful to speculate
that end-users, and this case memers, populate different type of infrastructural networks of
communication where they are constantly e-migrating among myriad milieux both on the
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surface, and the dark net. That is the reason why I argue that it would almost be nonsensical
to categorize memers into demographic statistics, for it would require the charm and potent of
an Artificial Super Intelligence (ASI) that would be able to quantify them by outsourcing and
parsing their whereabouts along with other characteristics in an age we are tending towards
the initial implementation of such systems as Urbit (2018), IPFS (2018) and the like along
that include BitNation, SeaSteading, Asgardia etc. as counter-actions against the centralized
would be to take memes as personal data that know no privacy in an age where personal and
private are yet two different concepts that need a redefinition (Renieris, 2018). Should we put
aside the imminent rise of Web 3.0 in our lives, a similar statement can be made in terms of
Web 2.0 where we have the dark net, gated communities, totally invisible servers, forums,
and user groups that are hard to reach if you are not willing enough to search for your set of
data needles in these digital haystacks of the present, and past—the past is important herein,
in that, preserving the information on the internet requires a lot both financially and
technically (Turhan, 2017) where even the most prominent organizations such as The Internet
Archive frequently encounter obstacles. That is to say, however diligently you might try, your
efforts at qualifying and quantifying memers in summation will always result in data and
outcomes that would experience a kind of replication crisis given the current technical
infrastructure of the internet, and the elusive nature of futuristic speculation that results from
On the international level scholars such as danah boyd, Henry Jenkins, Limor
Shifman et al. have conducted significant research into different aspects of meme cultures
and their circles of affinity in terms of vernacularity, spreadability, and virality among other
topics as well as numerous scholars that work on remixology as referred throughout the
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works cited in this essay. In order to relate my arguments as I have mentioned earlier, I need
Firstly, by the term meme both in local and global contexts, I refer to contextually
circulatory units of digital folkloric systems of communication online (de Seta, 2016) both on
Web 2.0, and the current transformatory phase and plane of Web 3.0. By memers, I do refer
to any type of meme creator and circulator regardless of their locality. Memer nodes, and
nichés should be thought within the context that I have provided earlier where it is
painstakingly hard to convey an overall picture of online places, communities, and their
inhabitants. For instance, in the Turkish context, İnciCaps is a meme node that distributes the
content to the rest of the internet. However, such novel sub-Reddits as r/TurkeyJerky and the
related Discord servers they occupy are nichés in that they are yet to reach a maturity of
audience and participants. Memes thus by their nature utilize the porous nature (Negarestani,
2008) of different types of machinic localities throughout the internets that are fenced in
many layers.
Secondly, as I have already repeated in several passages herein that memes act on
their own irrespective of the fact that they have different numbers of authors, or creators, let
alone their subsequent remixers, and appropriators. That is to say, they have an agency whose
independence oscillates wildly. They might be subject to countless acts of remixes by both
humans and bots alike, or forgotten in a thread on an image board for ages to come. To
picture this postulation in a clearer manner, I would like to suggest an analogy to a radiation-
The Xenotext Experiment by the experimental poet Christian Bök (2007-18). In this creative
case where the poet taught himself molecular biology and coding, and orchestrated an
intergalactic act of xeno-poetics by way of enciphering his poetry into the DNA he himself
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has assembled which is then inserted into the bacterium whose cell then responds to this by
transcribing it into RNA which can again be read by means of the Xenocode the poet wrote
(Aulicino and Timblin, 2016). What is promising in this project that the co-author, that is the
bacterium itself, is for now the most enduring unit of storage and preservation we have come
to know, i.e, it can survive a nuclear blast, and well-proof against radiation. It is such a well-
versed project for the future of archive, and knowledge preservation. Moreover, it is
eventually independent of its first coder, or remixer, its “ghostwriter” being a non-human
organism, an object (Harman, 2007; Bogost, 2012) that has an agency. It will be spreading
onto whatever realm it will find habitable even after the Humanity 2.0. (Fuller, 2011). That is
the reason why I argue that memes as “digital objects” are beyond the common perception of
humanity as we term it today, for the latter is usually bound by illogical conditions that
acknowledge primarily anthropomorphic authors who limit themselves with one ideology, or
another. Herein, projecting a self-asserted belief that states that “everything is political” is
memes are what Yuk Hui (2012, 2016) defines as a digital object, i.e., objects that are on the
web such as videos, social media profiles, .jpegs on image boards among others. According
to the author, we cannot escape an interaction with these since they make up a pervasive
environment. He also adds that these are not merely bits and bytes, and relates that digital
ontology discards the fact that we are in a series of constant interaction with them by a
mutual first-hand manipulation. Hence, it is reasonable to argue that memes are digital
objects which also remix us into conditions that create and invent different channels and
in human-machine interfaces. One thing for sure is that memes are going to be replicating
beyond the frontier that humanity takes fallibly granted as reality (Warburton, 2017) whether
our contemporaries will benefit from immediate advancements within the field of longevity,
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or not, to witness such an unprecedented circulation of knowledge—thanks to developments
not only in the fields of machine learning and AI but also nanotechnology.
Thirdly, I refer to ironic memes as a meme genre in itself because of the surge in their
numbers with different modes, and subgenres, all of which need to be re-addressed within the
Turkish context, in that, there seems to be a lack of understanding from both the scholars who
work in the field, and memers themselves. It does not mean to assert that memers do not
know what they are doing. However, due to the fact that memes, as caps and montes, are
circulated widely by people from different backgrounds in any media available in the
country, scholars who work on these should be able to differentiate between various genres
Finally, as I perceive memes as post-political digital objects that hinge on an exit from the
are a hyperstitional, i.e. they help subjects with which they interact to make fictional entities,
or potentialities real (Ccru, 1999; Avanessian and Mackay, 2014; Roth and Avanessian,
2016). Some might argue that the concept of hyperstition acts differently than that of memes.
However, the evolution of both social and cultural planes are, forgive my French, in a state of
quantum-like entanglement that helps ideas thrive in mysterious manners. By showcasing the
newly flourishing meme niché r/TurkeyJerky, a sub-Reddit, I argue that local memers are in
cannot be merely reduced to a creative act, or performance of, by the youth that is almost
exponentially branching discourses of tedium and ennui in the face of “post-truth”, or “fake
news.” Citizens in this geography have been inadvertently accustomed to these so-called
novel phenomena long before the latest populist rise in politics, or the void so-called
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postmodernism. This surge towards the exit should not be read in relation to merely
unmediated methods of speech which none is able to control. For example, EU legislation
which has resulted in the very memefication of the EU itself. After all, that which a scholar,
or a concerned end-user might personally read in relation to, let’s say, hate speech, may in
actual be a well-cloaked figure of speech whose originary creator themselves might have
been a victim of. Therefore, and broadly speaking, it would be futile to designate memers by
condescending adjective and categories by rendering them as bad actors who practice merely
that which is “wrong.” It is true that, as in real life circumstances in any issue, or cultural
phenomena, there are memers who circulate myriad content that contain elements ranging
from sexual harassment to doxxing to racism among others. However, solely focusing on
scholarly justice to any field of study. Labelling memers with discriminatory ideological
jargons is not a way of doing science, either—which is in fact an act of infantilizing people of
different backgrounds who neither need to carry a tag of life story openly, nor publicize their
survival as individuals as forms of victimhood. This is a reality which is now widely utilized
in different manners that form a void in scholarly discourse. That is, it is up to both the local
and international communities to help hinder horrible acts of discriminatory, or lethal actions
towards an individual, or groups at large. By merely channeling the motives behind such
actions as if only a certain cluster of individuals were responsible and aiming it through an
elaboration of mutually exclusive concepts would shift the focus from much needed
constructive and wholesome actions to address these concretely in the first place—as in the
perpetrating echo chambers that not only isolate themselves, but also misguide the issues to
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which they address. In order to do so, there needs to be a scholarship on the issue that is able
meme niché that has been active ratherly in recent months, having attracted enough attention
lately to evolve into a node in the near future. At the time of writing this article, they have
4089 users, of which only a several dozens are active participants as it can be inferred from
eponymous Discord server channel. They borrow their name from the concept of circlejerk
with a pun that equals digital memetics in their homeThe SNI Mempool Crash Course in
one that implies a sort of positive feedback loop in meme circles. In this version of echo
chambers that are isolated nichés and nodes, a customary meme thereof, or any related
concept is reiterated to the degree of redundancy and cliché. What makes r/TJ a unique niché
in itself is that they are a self-aware reflection on the current digital folkloric content
platforms in Turkey as it can be inferred from the comment threads under the memes posted
to the sub-Reddit, or chat channels in the Discord server. Some users resemble it to
seemingly defunct tahta.cc, and latent TRChan nodes. However, a brief inquiry into the niché
itself would render these analogies weak, for the overall nature of r/TJ is a critique of the
meme scene and economy in Turkey without favoring any node over another.
reactionary by varying parties that include the members of different meme circles, and
scholars, we should be reminded that nichés such as r/TJ are characteristically different in
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nature on purpose. That is to say, they do not merely create, appropriate, and circulate caps,
or montes. They act as meta-memetics circles that mediate medial aspects of local digital
folkloric content. They prefer the term meme itself over the others in local context, and
strictly against low-effort memes. It does not mean that users of this niché are only after witty
and subtle elitism in content creation and circulation by means of any media available. On the
contrary, they aim at circulating and appropriating content of any type, thus critiquing echo
chambers and filter bubbles of popular content platforms and meme circles such as İnciCaps,
bobiler.örg, Ekşisözlük, and Onedio along with other phenomena and content on the popular
social media platforms and networks mentioned earlier. In addition to this, they criticize
this context, I argue that r/TJ is performing a sincere act of hyperstition of hyperstition. As in
the rest of the world where moral panic exponentially rises because of technological
acceleration that brings about novel ways of governance, economics, and politics, Turkey is
also undergoing a major “metanoiac” (Avanessian and Henning, 2018), i.e, that of
dynamics of digital folkloric content, and its circulation is almost always parochial in the
sense that echo chambers and epistemological bubbles have a role in defining the personal
values they put in the circulationatory content. I say parochial in that we all need
epistemological bubbles (Nguyen, 2018) to survive. Here, It goes without saying that the flow
from tech giants to traditional governments, to the individual end-users and their ISPs, should
accordingly isolation whilst modifying their epistemological bubbles in order not to fall prey
to the dystopian positive feedback loops of echo chambers. Since the aim of this essay is not
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to carry out a systemic media-archaeological reading of overall state of contemporaneous
information and knowledge economies and infrastructures. It is, at least for the time being,
enough to approach it by the circulation of digital folkloric content, and digital objects
thereof. Yet, one of the most important warnings that memes in this context posit is that we
should not trap ourselves with the innermost and tangible feelings of becoming puppets
nature of such circles. Thus, as I have argued above, memes should be read as digital objects
with agents that remind us of the fact that we as individuals also possess agencies that are too
valuable to be forsaken for the sake of an authoritarian collective bargain for existence. I.e.,
one of the main function of memes both in global and local contexts is that they rather remind
individuals that they as a person have a right to assert their freedom of decision-making
against all odds. This is one of the crucial points that many a scholarly work inadvertently
weltenschauung that there are neither facts, nor a reason to abide by in life. Such a view is the
factor that is none other than the drive itself behind a detachment from reality unlike common
claims that negate technology as the sole culprit thereof. It is for sure that digital folkloric
content has a defining role in all aspects of our everyday lives as it can be inferred from
Twitter timelines that invite a nonchalantly non-stop delirious cabaret of all sorts. At times, it
as a victimized dwarf as in the famous Dwarf Fortress (Bay 12 Games, 2006). Accordingly,
we start to blame others for an outcome of an election, or meltdowns in regional and global
economies either in a righteous or self-conceit manner. However, it does not matter at all to
those systems that need not your individual agential presence, let alone the collective
disillusionment in the face of a more than human future, which requires not only bodily but
also ideal upgrades. That is why, I do showcase r/TJ as a meme node where memers do not at
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all try to affect politics, or economics, and the like by any sort of activism, or nihilism
thereof. They are aware that people are panicking against the transformation of values along
with inevitable socio-economic fluctuations that try to catch up with the new normal (Bratton,
2017). Memes that fall within the blurry boundaries of the political in this niché are mainly
concerned with a new weird inspired articulation towards an exit from the current conditions.
As it can be observed in numerous memes in the niché, they employ controversial linguistic
and aesthetic elements to articulate their concerns by a sort of self-censorship which is not a
special case for merely Turkey, but the world in general nowadays—and, I hold the view that
censorship is not necessarily forced by governmental bodies, i.e., those who mandate the way
an individual is supposed to behave are also to be found in various right movements in the
country. I argue this in that I have been actively participating in the Discord server channel of
the niché in which I have initially made it clear that I am to write this essay. Users and the
only admin thereof directly greenlighted a permission, for as they have bluntly stated that
they do not care at all (personal communication, July 2018). If I were to focus on the issues
of hate speech, ethnic concerns, political disinformation and the like in relation to r/TJ, I
would not only be doing a misleading reading on my own behalf, but also spreading a
Humanities, of which I am a proud member, that need to overcome yet some communication
gaps with other fields. Besides, basing a reading of memes on a sort of “moral contagion”
(Brady et al., 2017) is highly dangerous for both empirical and epistemological ends. That is
to say, scholars in Turkey need to self-reflect prior to conducting a research in the field of
digital memes to keep a well-informed and mediated scientific stance. Otherwise, we are
eventually trapped in loopholes that are closed to debate. As inspired in this direction, I try to
address the hyperstitional characteristics of memes in general on the sub-Reddit r/TJ below.
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Figure 1. “Toki Toki Construction Club”. An ironic meme by u/Pootisman9001. The meme
The Figure 1 is an artistic collage that has garnered rather a high percentage of
upvotes, i.e. likes, in r/TJ. It is an ironic meme whose concern is more of an aesthetic end that
satirizes the weebo culture present in Turkey. A weebo by definition is an individual who
prefers elements of Japanese culture over that of their own. The meme utilizes the opening
screen of the popular visual novel, that of a game genre, Doki Doki Literature Club (Team
Salvato, 2017) as its template upon which state-of-the-art high rise buildings are overlaid. It
issue, concerns regarding which should be left to the experts in the field, that has received
myriad criticisms from all sides, The title of the meme in the sub-Reddit reads as “Friends,
Weeabos in our country are attempting to bring down our country. [Please] be vigilant”
(“Weeaboolar ülkemizi çökertmeye çalışıyor arkadaşlar uyanık olalım”). The author of the
meme, u/Pootisman9001, has changed the “Doki Doki” phrase into “Toki Toki” as a
İdaresi Başkanlığı) along with a replacement of the word literature with construction.
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Individuals and groups with different affiliations would interpret the meme in various
ways as it should be expected within a domain of diversity which does not exclude the
Turkish scene. It should be taken into consideration that such memes are also discursive
magnets that bait if you are unprepared. The inevitable mistake in an analysis of such a meme
would be to directly discard it as a form of banner, i.e. a motivated and humorous slogan
against any political party, or figures thereof. To provide a common perspective, I argue that
end-users, who are not well-informed about such digital folkloric content as this meme,
usually miss the narratological and hyperstitional aims thereof. These memes articulate
implicit concerns that are not readily available to an analytical debate. They escape
established norms of critical theory since the latter is still trying to adapt to our 21 st century
modernism (Perloff, 2002). Memes are technical digital objects that circulate knowledge
today, and they cannot be read in relation to popular theoretical stances of the past century,
let alone the already hyperstitional discourse as perpetrated through aforementioned popular
online platforms. They devise novel channels of communication whereby they also claim an
Here, I should also remind the reader that the meme and its
and end-users’ comments. As it can be read under the comment thread of this particular
meme, some users satirically try to address the issue at times employing a language that
involves various slurs, or direct referrals to figures including politicians, and ethnic groups
either explicitly, or implicitly. Just as the creators of memes cannot be hold responsible for
such discourse, such comments are also not a factor that define the meme itself, and the niché
where it is circulated. Accordingly, any reader who would want to read Figure 1 politically
would miss the overall point as well. That is to say, this meme is a product of
contemporaneous cultures without borders that are still evolving by appropriating each other
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on varying layers of knowledge production economy in terms of aesthetics, linguistics, and
technical infrastructures.
Though the meme employs a witty sense of humor that reflect on urban planning in
Turkey, we do not necessarily need to perceive it as an ideological one. One cannot simply
filter it as mere humorous piece, either. It is a unit of communication that utilizes medial
possibilities of the internets to posit a personal sense of artistic statement at the same time.
Moreover, as an individual, I myself cannot bear the slurs occurring under comments.
However, I need to be able to observe dynamics of such a piece in order to comment upon it,
for the subject matter of this essay is also the hyperstitional agency of memes in Turkey.
Hence, if a reader takes this meme as a political criticism alone, they are, in my
opinion, wrong. Instead, what they encounter here is a whole new level of DIY aesthetics that
has just found its way into the Turkish scene. I do not mean that the Turkish people have just
met memes. Rather, I argue that the meme scene in Turkey has not been in close connection
with the international one. Thanks to an almost recent interest in platforms that define meme
economy such as Reddit, and the rise of YouTuber cultures in the country, people have come
As for content policy, it should be noted that in the sub-Reddit, it is clearly indicated
that this niché is for everyone who abides by the Reddit content policy, and those of the sub’s
own. To be specific, the moderator of the sub is well aware of the polarized ecologies of such
platforms, and directly indicates that no act of individual harassment based on personal
values, or doxxing is permitted. Does such a precautionary move hinder memers who are
motivated in uncommon and arguably disrespectful manners from participating? The answer
is no. But, users of the sub check each other by way of commenting if things get out of
control. However, r/TJ needs an elaborate organizational planning if they wish to survive.
577
That is, they are nowadays receiving an influx of immigrant users from the aforementioned
platforms, and other sub-Reddits such as r/Turkey, who also seem to have fed up with the
echo chambers. These newcomers are not immediately acquainted with the nature of r/TJ,
which results in low-effort memes that utilize racial, ethnic, and political memes that are but
polarizing clichés. It would be reasonable to state that this sub will have become another
“circlejerk” if the necessary steps are not taken in order to secure its meta-memetics
dimension.
As for the hyperstitional aspect of the Figure 1, I argue that this meme employs a
critically aesthetical approach that satirizes the “circlejerk” circles in Turkey. These circles,
according to the users of r/TJ, include Ekşisözlük, İnciCaps, Onedio, Turkish Twitter and the
like. On these popular platforms, users usually interact in highly a polarized manner which in
fact turns their platforms into gargantuan echo chambers. It is in these places where mutual
respect and reasonable debate are reduced to the level of political polarization. A second
layer of hyperstitional concern herein is that these echo chamber platforms are media that
influence the quotidian reality of citizens of all ages. These content aggregators, forums and
micro-blogging sites attract enough attention to set the contemporary agenda in Turkey in
both positive and negative ways. Whilst being able to attract attention to important matters of
all sorts, the communicational practices employed by their users are as polarized as in
“Trump’s USA.” For instance, on these platforms too, regardless of their motivation and
political creed, people doxx each other, i.e. share one another’s personal information online
as targets. These are practices which is highly visible especially after the Noughties where
even the self-asserted woke individuals and groups have been employing the very methods
such as hate speech, and doxxing, which they themselves find problematic. Once the so-
calledly alternative media become the mainstream media themselves, and affect the former
mass-media as peripheries, they determine the language, and dimension of the everyday
578
reality in the country. They are not necessarily decentralized examplaries of alternative media
as argued broadly online. Rather, they are another form of a centralization in terms of
communication. However, nichés such as r/TJ find the immediate platform in which
centralization is not yet in total effect. If Reddit becomes another visible online platform in
Turkey, they will inevitably migrate to another one. I argue that aforementioned Turkish
online platforms, and their derivatives, are not at all different from the centralized mass-
polarization among citizens who individually have every right to have their own view of the
world socially and politically. Any claim otherwise is a mere act of totalitarian dictum. I am
not sure if memes should be seen as activist tools against contemporary models of
governance (Metahaven, 2014), however, I am strongly in favor of the view that enveloping
memes as mere devices of political agendas, and reducing them to caricatural content, as in
creative humor practices, could manipulate quotidian life into artificial realities, which is an
act of negative hysperstition. Therefore, ironic memes such as the Figure 1 in r/TJ are of
intelligently non-partisan methods and motives that try to break away from that artificiality
by way of offering a meta-memetics that is much needed in the contemporary Turkish scene,
which offers an exit from the polarized socio-political norms. That is the reason why it should
among others as well. In r/TJ, there has been an interest in surreal memes recently whilst
dank-memes are still being copy-pasted and appropriated in a vague manner. Anyone
interested in observing these should visit the sub. One of the reasons why I showcase the
Figure 1 is that it is the peak epitome of the content creation efforts in the sub both
contextually, and aesthetically. Readers whose native language is not English should be
aware of the fact that I use the term aesthetics as that which relates to the way of perceiving
579
in principles underpinning a creation, therefore not necessarily that of the notions of beauty,
or ugliness.
That there is a growing interest in different kind of ironic memes in the Turkish scene
mean that, as I argue, memers and others are trying to break away from content, echo
chambers, and critics that reduce memes to mere elements of polarized political creeds, and
caricatural humor. This is a hyperstitional act that aims at transforming the current meme
scene, and the circulation of digital folkloric content in the Turkish scene and context.
in Turkey where, as citizens, each and every individual has a right to exist with their own
dignity and values. In academic essays on memes, authors tend to insert at least several
images as examplaries. However, due to the technical realities concerning the sub-generic
nature of memes in the critiqued sub-Reddit, I chose to include only the Figure 1 which is, in
my view, the most mature example of related memes for the reasons stated as observed.
4. Thancc: Conclusion
A reiteration of the ideas argued and presented throughout above chapters are a sincere
call to scholars who work on the issue in any field of study. Therefore, I conclude that there is
an immediate need for a multilateral and unbiased debate on digital folkloric content, their
initiative should forsake personal values, politics of all sorts as primary methods, and a
polarized language in order to overcome the communication gap among scholars themselves
from different fields and disciplines. In my opinion, it will help us transcend beyond the
580
“circlejerk” of redundant ideas and stereotypical clichés that are also prevalent in academic
works. It will also be of great help in constructing a critical stance and a novel discourse
whereby hyperstitional functions of digital memes are rendered visible in the local context in
relation to their function as digital objects that need preservation as much as circulation. As I
have stressed rather repetitively, we need to approach memes not merely as works of
creativity and humor embedded in the echo chambers of obsolete politics of all sorts but also
as futural agents that offer a reading from the immediate present. Hence, we need to directly
interact with memers in their nichés and nodes even though our personal beliefs and values
may oblige us to refrain from communicating with them in the first place. Accordingly, any
distant reading with novel digital methods need non-partisan human agents that are able to
interpret, and articulate research outcomes without being blindfolded by any personal opinion
on the issues. Otherwise, we will be creating our own echo chambers where a nostalgic
melancholia caused by misled, and incomplete research is to misguide those who are humble
and sincere enough to dare and care to read our works. Any other approach would be a mere
act of bioleninism (spandrell, 2017) and partisanship in terms of scientific research, which is
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Ekler
Biyografiler - Biographies
danışmanlıklarla gideriyor. Dijital Politik Fanteziler kitabının yazarı olan Itır Akdoğan,
Bölümünde araştırma görevlisi olarak göreve başladı. 2006 yılında Adnan Menderes
Üniversitesi Sosyal Bilimler Enstitüsü Sosyoloji Anabilim Dalı yüksek lisans programını
“Popüler Kültür-Televizyon İlişkisi Üzerine Bir Değerlendirme” başlıklı tez çalışması ile
tamamladı. Ocak 2015’de ise Adnan Menderes Üniversitesi Sosyal Bilimler Enstitüsü
Sosyolojik Bir Değerlendirme: Aydın İli Örneği” başlıklı tez çalışmasıyla tamamladı. 2015
590
yılından itibaren de Adnan Menderes Üniversitesi Sosyoloji Bölümünde araştırma görevlisi
sonra film yapımı üzerine aldığı eğitimlerde kolektif film üretim modellerini deneme şansı
Bağlamında Alternatif Bir Film Üretim Biçimi Olarak Kitlesel Fonlama” konulu doktora tezi
ile mezun olan Aktaş, Nişantaşı Üniversitesi, Sahne ve Gösteri Sanatları Bölümünde Dr.
Öğretim Görevlisi olarak görev yapmaktadır. Araştırma alanları arasında; Kolektif Film
Üretim Biçimleri, Kitlesel Fonlama, Yeni Medya ve Sinema İlişkisi, Metinlerarasılık ve Film
1991 Kütahya, Simav doğumlu olan yazar, 2009-2014 yılları arasında Yıldız Teknik
İktisat Fakültesi İşletme Bölümü’nde ikinci lisans eğitiminin ardından 2016-2018 yılları
arasında Fen Bilimleri Enstitüsüne bağlı olarak Bilgisayar Mühendisliği Anabilim Dalında
Yüksek Lisans eğitimini tamamlayan yazar, 2016 yılından itibaren aynı bölümde doktora
591
başlıca çalışma konuları arasında “Siber Güvenlik, Doğal Dil işleme, Veri Madenciliği,
Makine Öğrenmesi, Bilişim Sistemleri, ve Java Yazılım Geliştirme” yer almaktadır. İngilizce
Mustafa Aydemir
1982 Balıkesir, Ayvalık doğumlu olan yazar, 2002-2007 arasında Ege Üniversitesi,
yılları arasında Sosyal Bilimler Enstitüsüne bağlı olarak aynı bölümde “Türk Televizyon
çalışmasıyla Yüksek Lisans eğitimini tamamlamış olup, 2010 yılından itibaren aynı bölümde
“Yeni Medya” alanında doktora çalışması yürüten Aydemir, Ulusal ve Uluslararası birçok
sempozyumda katılımcı olarak bildiri sunmuş olup, yayınlanmış birçok makalesi ve kitap
bölüm yazarlığı bulunmaktadır. Aydemir’in, başlıca çalışma konuları arasında “Yeni Medya,
592
1988 Eskişehir doğumludur. 2010 senesinde İstanbul Üniversitesi İngilizce Mütercim
Tercümanlık Bölümü’nden mezun olmuştur. Bir süre alt yazı çevirmenliği yaptıktan sonra
2014 yılında İstanbul Aydın Üniversitesi’nde okutman olarak görevine başlamıştır. 2018
Aracılığıyla Lüksü Arzudan İhtiyaca Çevirmek: Parfüm Reklamı Örnekleri” başlıklı tez
Fulya Baran
Fulya Baran, Boğaziçi Üniversitesi İşletme Bölümü'nden 2014'te mezun oldu; çeşitli
müze ve sanat galerilerinde iletişim alanında çalıştı. 2017 senesinde Bilgi Üniversitesi'nde
başladığı Kültür Yönetimi yüksek lisans eğitimine devam etmektedir. İstanbul Art News,
Hürriyet Kitap Sanat ve Gazete Duvar platformlarında çağdaş sanat üzerine yazıları ile
Kübra Bıçak
593
Kocaeli- Gölcük doğumlu olan Kübra Bıçak, lisansını İstanbul Üniversitesi Turizm
programında yüksek lisans eğitimine devam eden Bıçak, Dijital kitap üretim atölyesinde
editörlük yapmakta.
Can Denizer
1991'de İstanbul Şişli'de doğdu. Eğitim hayatına yine burada devam eden M. Can
bölümlerinden mezun oldu. Şu an freelance grafik tasarım ve metin yazarlığı yapıyor. Halen
Fırat Doğan
media, online activism & human rights. He is a 2014 graduate of İstanbul Bilgi University
where he earned his BA in Film and Television and aslo working for Amnesty International
594
Arda Erdikmen
Anabilim Dalı’nda video oyunlarının dramatik anlatısı üzerine doktora yapıyor. Akademik
ilgi alanları arasında video oyunlarının programlanması, dijital sanat, film ve interaktif anlatı
yer alıyor. Erdikmen, aynı zamanda akademik oyun laboratuvarı “BUG” atölyelerinde
eğitmen olarak görev alıyor. Beykent Üniversitesi’nde sinema derslerinin yanı sıra Yeni
Mine Erkaya
bölümünden mezun oldu. Ertesinde müziğe olan ilgi ve yeteneğini, mühendislik becerileri ile
birleştirmek üzere School of Audio Engineering Institute London (SAE London) Yarıtıc
Ardından Türkiye’ye dönerek çeşitli album, film, tiyatro müzik ve ses kayıtlarını; ve çeşitli
ses tasarımlarını tamamladı. 2004 yılı Eylül ayında, İstanbul Bilgi Üniversitesi Müzik
Bölümü’nde tam zamanlı öğretim görevlisi olarak eğitmenlik yapmaya başladı. 2005 ve 2006
yılı içerisinde Mor ve Ötesi grubunun Köln, Frankfurt, Bochum ve Stuttgart konserlerinde
tonmaister olarak görev aldi. 2008 yılında İTÜ MIAM Music Business and Management
595
bölümünden “Digital Music Distribution Solutions for an Independent Musician” tez
çalışması ile mezun olarak Master of Arts (MA) derecesini aldı. Stüdyo ve konser
Recording Technologies”, “Introduction to MIDI and Sound Technology”, “Rock and Jazz
1993 yılında Orta Doğu Teknik Üniversitesi Sosyoloji Bölümü’nde mezun oldu.
Muğla Sıtkı Koçman Üniversitesi Sosyoloji Bölümü’nde öğretim üyesi olarak çalışmalarını
sürdürüyor.
2007 yılında Niğde Fen Lisesi'nden mezun olarak ODTÜ Endüstri Ürünleri Tasarımı
bölümüne girdi. 2012 yılında mezuniyetinin ardından İstanbul'da çeşitli kurumsal firmalarda
tasarımcı olarak çalıştı. Son olarak ise bir reklam ajansında Müşteri Yöneticisi olarak
çalışmakta ve 2017 yılında girdiği Bilgi Üniversitesi Medya ve İletişim Sistemleri yüksek
596
Vedat Fetah
1978 İzmir, Bornova doğumlu olan yazar, 1995-1999 arasında Ege Üniversitesi,
Ziraat Fakültesi Tarım Makineleri Bölümü’nde lisans eğitimini, 2000-2004 yılları arasında
Fen Bilimleri Enstitüsüne bağlı olarak aynı bölümde Yüksek Lisans eğitimini tamamlamış
olup, 2000 yılından itibaren aynı bölümde doktora programında Araştırma Görevlisi olarak
akademik kariyerine devam etmiştir. Daha sonra 2005 yılından itibaren Ege üniversitesi
Rektörlüğü Bilgi İşlem Daire Başkanlığı bünyesinde siber güvenlik yöneticisi olarak
bildiri sunmuş olup, yayınlanmış birçok makalesi de bulunmaktadır. Fetah’ın, başlıca çalışma
İletişim Politikaları,” yer almaktadır. İngilizce ve Rusça bilen yazar, evli ve bir çocuk
babasıdır.
Atınç Gürçay
where he studies on public sphere, digital media and gender. He is a 2018 graduate of
Istanbul (Turkey) Bilgi University, where he earned his BA (with high honors) in Public
597
Serkan Işın
1976’da İstanbul’da doğdu. İlk şiiri Düşlem’de yayınlandı. Şiirleri ve yazıları Atlılar,
Kökler, Uç, Varlık, Yom, Yasakmeyve, kitap-lık, Hece gibi birçok dergide göründü. Mizan
dergisinin kurucuları arasında yer aldı. 2003’ten bu yana Poetik Har(s) isimli şiir dergisini
Merve Kanak
İstanbul Bilgi Üniversitesi Kültürel İncelemeler programında yüksek lisans eğitimine devam
ekoloji ve beşeri coğrafya bulunuyor. Kafası oldukça karışık gibi görünse de interdisipliner
Barbaros Kaptanoğlu
Orta öğretimini tamamladığı Göztepe İhsan Kurşunoğlu Anadolu Lisesi'nde müzik ile
ilgilenmeye gitar çalarak başladı. İstanbul Bilgi Üniversitesi Enerji Sistemleri Mühendisliği
598
Lisans programına başladı. İlerleyen dönemde Üniversite'nin Müzik Kulübü başkanlığını
yaptı. İletişim Fakültesi'nden seçmeli dersler alarak hayatında büyük öneme sahip olan
"Soundpicnic" projesi ile tanıştı ve 4 sene boyunca yapımcılığını üstlendi. Kabak & Lin
Records adlı bir Jazz müzik şirketinde Label Yöneticisi olarak görev aldı. İstanbul Bilgi
Mert Kutluk
1991, Bursa. Graduated from Istanbul Bilgi University Film and TV department at
2013. In 2016, he earned his MA from same department, with high honors. He studies on
digital media productions, music and nostalgia in his Phd on Communication. He has been
has been teaching video and photography production since 2013. He has also been teaching
History of New Media Technologies at Bahcesehir University’s New Media department since
2018.
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