BSBMGT617 - Assessment Tasks
BSBMGT617 - Assessment Tasks
BSBMGT617 - Assessment Tasks
Performance objective
You will demonstrate the skills and knowledge required to research, analyse and develop a business
plan.
Assessment description
There are two parts to this assessment.
Part A
Use the information provided in the case study ‘Fast Track Couriers’ (see Appendix 1) to develop a
business plan to support the company’s strategic and operational goals. Develop a plan for
communicating the business plan to relevant parties.
Part B
Review the completed business plan (see Appendix 2). Analyse the strengths and weaknesses of the
plan, and prepare a written report of your findings.
Procedure
Part A
1. Review the information in the case study ‘Fast Track Couriers’ (see Appendix 1)
2. Analyse and interpret the current business environment, goals and objectives embedded in the
case study.
3. Consult with your assessor (assume the assessor is a key stakeholder) and discuss and agree
upon performance objectives and measures.
4. Document a business plan to assist the organisation to achieve its goals.
5. Document a plan for communicating the business plan to all relevant parties.
6. Present the business plan to your assessor (assume the assessor is a key stakeholder).
Part B
Business Plan 1:
1. Read the business plan ‘Quality Training’ (see Appendix 2)
2. Compare and contrast the business plan against the criteria for effective business plans, as
described in your workbook or other reference materials.
3. Compare the strengths and weaknesses of the business plan.
4. Complete a written report, detailing a critical analysis of the strengths and weaknesses of the
business plan.
Specifications
You must:
● for Part A:
○ submit a completed report, analysing the strengths and weaknesses of the business plan.
– Risks (risk analysis) - include a section on how you will ensure skilled labour is
available to implement the plan, such as a recruitment or training strategy;
Licensing; and include any permits or licences required
– Conclusion
○ Communication strategy: Produce a report or document which covers the following areas:
– The process you used to develop the business plan
– Who are the key stakeholders?
– What information will each person (position) require?
– What are the relevant timeframes?
– How will you communicate this information?
– How will you ensure their understanding of their role in implementing the business
plan?
● In Part B:
General Information
History
Fast Track Couriers is a courier company operating in New South Wales for the last 15 years. Their
primary business function is delivering medium to large size packages across metropolitan Sydney. The
business has a good reputation in the marketplace for reliability and value for money.
After a slow start entering the competitive delivery market, Fast Track Couriers has built a solid
reputation over the past 12 years, and this has been reflected in their growth and profit margins.
Fast Track Couriers primarily targets small to medium-sized business which make up 80% of their
customer base. They are limited by their geographic location, as they currently do not deliver outside of
the Sydney metropolitan area.
The company has been marketed through direct sales, telephone, internet listings and mail-outs.
Through a program of telephone follow-up to ensure customers’ ongoing satisfaction with the business,
Fast Track Couriers has an admirable 87% retention rate for existing customers.
Although sales and profits have increased each year by an average of 5%, the owners are looking to
move forward by delivering to regional areas in NSW.
Organisational structure
The organisation is family owned, with three family members acting as a Management Board and
responsible for approving all business decisions.
● Managing Director – responsible for daily operational management decisions.
● Logistics Manager – responsible for the scheduling of the trucks and drivers.
● 20 truck drivers.
● 5 office support employees – responsible for administration, accounts, human resources and
sales.
Management
Team (owners)
Managing
Director
Human
Logistics Administration Finance
Resources Sales Manager
Manager Officer Manager
Officer
Truck Drivers
Accounts Clerk
x 20
Background
The owners of the business are not risk takers. They are aware that their ongoing success is the result
of a small, experienced team, close personal ties with clients and a reputation for reliable, low cost
service. Moving forward, their vision for the company is to retain those strengths and core values
through any expansion process.
The strategic and operational plans were developed as a result of external market research, indicating a
shortage of delivery organisations providing services to regional NSW towns. Fast Track Couriers were
looking for their next growth opportunity and saw that this was an ideal opportunity to be seized upon.
It was also felt that the company was now sufficiently stable and experienced, and in a financial position
to expand the business without risk to their current financial stability or reputation.
Reports from the Sales Manager indicated that contracts have been lost because some clients want to
engage a courier who can deliver to their regional offices, in particular Newcastle, Wollongong and the
Central West. Fast Track is currently unable to meet this demand and therefore some potential clients
have been lost. This became a motive to expand operations for both financial and customer service
reasons.
Proposed strategy
Fast Track Couriers currently allocates two drivers per truck to ensure that drivers are able to load and
unload heavy packages. The strategy going forward is to remove the need for two drivers per truck by
installing an automatic lift gate on the back of each truck, at a cost of $10,000 per truck. This will mean
that only one driver is needed per truck, as no heavy lifting will be required.
This will allow Fast Track to purchase 10 new trucks and use the existing drivers for regional routes.
Each new truck will cost $60,000 (including installation of an automatic lift gate). The money to purchase
the trucks will be borrowed from the bank on a business loan.
Financial information
Annual sales
Increased costs
+$100,000 Nil
General information
The company communicates with employees via email for head office employees, and a printed monthly
newsletter for drivers. The company provides information regarding policies and procedures through
employee manuals that are kept in each truck. Office-based staff can access copies of these manuals in
the office.
All trucks are fitted with a GPS system to assist drivers in navigating to each pick-up and drop-off
location. Trucks are also assigned a PDA that provides drivers with the details of each delivery, and
records when a job starts and finishes. The data from this device is sent back to head office to complete
productivity reporting. When this device was introduced, drivers were not happy as they felt it meant that
the organisation did not trust them to manually record the time spent on each job. Many drivers also
resented having to learn how to use the device and thought it was a waste of time.
Head office employees work very closely together as a coherent and motivated team. They are
generally positive about the organisational direction and respond well to change.
Drivers are currently happy with the work environment, as they enjoy working as part of a two-man
team. The Logistics Manager typically leaves the drivers alone to do their job as this is what seems to
make them happy. In the past, supervisors and HR have tried to encourage drivers to participate in
organisational activities, but this was not received well –the drivers complained and asked not to be
involved. The drivers’ view is that their team is the two-man driver team, and they seem to like the
comforts of that working environment.
Drivers are typically negative about change. They have, in the past, done their best to block any
changes from being implemented, even going to the lengths of threatening strike action and getting the
Union involved to assist in resolving the issue.
Drivers
● covered by an award
● heavily unionised
● few opportunities to participate in learning and development programs due to being on the road,
however, have shown very little to no interest
● large number of workplace injuries due to heavy lifting
Business Plan
QUALITY TRAINING
Table of Contents
1.0 Executive summary .................................................................................................................... 10
1.1 Objectives ........................................................................................................................... 10
1.2 Mission ................................................................................................................................ 11
1.3 Keys to success .................................................................................................................. 11
2.0 Company structure ..................................................................................................................... 11
2.1 Company ownership ........................................................................................................... 11
2.3 Company locations and facilities ......................................................................................... 12
3.0 Services ..................................................................................................................................... 12
3.1 National recognised qualifications ....................................................................................... 12
3.2 Stand-alone (Fee for Service training) ................................................................................ 12
4.0 Competitive comparison............................................................................................................. 13
4.1 Analysis of competitors ....................................................................................................... 13
4.2 Risks and opportunities ....................................................................................................... 13
4.3 Strategies to overcome perceived threats and weaknesses ............................................... 14
5.0 Market Analysis Summary ......................................................................................................... 16
5.1 Market trends ...................................................................................................................... 16
5.2 Marketing strategy............................................................................................................... 16
5.3 Marketing materials ............................................................................................................. 17
6.0 Pricing strategy .......................................................................................................................... 18
7.0 Review of business plan ............................................................................................................ 19
1.1 Objectives
The objectives of this business plan are:
● To provide a written guide for the ongoing management of this training and development
business; a strategic framework for developing a comprehensive tactical marketing plan.
● The intended audience includes the owners of this business and representatives from the State
Training Authority.
● The scope of this plan is to provide detailed projections for the current plan year, and for the
following two years.
● Growth – To grow the business at a rate that is both challenging and manageable, leading the
market with innovation and adaptability. Growth from 16 trainees in year ending 2005 to 300
trainees in year ending 2007.
● Citizenship – To be an intellectual and social asset to the community by networking with
community organisations such as the Chamber of Commerce, and offering services to charitable
organisations when required.
1.2 Mission
● Purpose – Quality Training exists to provide high quality, relevant training and development
solutions which make a discernable difference to the client’s business productivity and
performance. It also provides students with nationally recognised qualifications (where
applicable).
● Vision – By providing quality training and excellent customer service, Quality Training will satisfy
and expand its customer base, allowing the business to maintain profitability.
● Mission – The short-term objective is to start this company quickly and inexpensively, with a
minimum of debt. The long-term objective is to grow the company into a stable and profitable
entity that the owners can easily and comfortably manage.
● Marketing slogan – ‘Quality Training – Training that makes a difference!’.
● Quality – ensuring client satisfaction through superior training materials, training delivery and
follow-up.
● Consultation – effective training needs analysis and client consultation, to ensure the right
training is delivered to the right people to meet the client’s needs.
● Relationships – developing loyal repeat customers.
● Follow-up – monitoring student performance on the job, during and after training, to ensure
effective transfer of skills and knowledge.
● Growth – assessing client needs and obtaining appropriate training solutions by extending the
scope of registration, or by developing suitable stand-alone/Fee for Service training packages.
● Quality Training will initially operate from a home office to keep overhead costs low.
● Financial status
● Profit and Loss Statement for end of financial year 2005 is attached.
● Data projector.
3.0 Services
Quality Training will offer the following qualifications/training courses to its
business clients:
● Time Management
● Presentation Skills
● Customer Service
● Selling Skills
Funding Funding
● reliance on government funding (which is ● market training as a business benefit not
attractive to clients). an opportunity to attract incentives
● offer a range of training services outside
of traineeships.
● Develop strong marketing materials, including a website so that we can ‘hit the ground running’
on receipt of registration.
● Look for opportunities to deliver non-accredited training prior to becoming established as an
RTO. This will bring in some additional income to offset costs, and will assist in developing our
client relationships.
● Timeframe expenses – purchase materials and equipment when we need them rather than
upfront.
● Be flexible in our working policies and procedures. Think about contracting staff as required
(rather than employing them to save costs) to eliminate the need for larger office space.
● Stay up-to-date with relevant legislation and industry requirements. Review websites regularly.
Subscribe to industry publications and attend meetings or workshops when possible. Anticipate
changes and act quickly to avoid issues with compliance to AQTF standards.
● Look for opportunities to develop mutually-beneficial partnerships with other RTO’s or
businesses. By keeping the business diversified and offering a variety of training and
development solutions, the risk of losing Government funding for traineeships will be minimised.
Schools are emphasising the importance of gaining recognised qualifications to their students. Many
schools are now offering vocational subjects which will provide students with a nationally recognised
qualification upon leaving (VET in schools). Employers are finding that, in order to attract high quality
applicants, they need to offer them opportunities to continue with their education. Traineeships are an
effective and inexpensive way to do this.
Another trend which Quality Training intends to take advantage of is the requirement for businesses to
comply with State and Federal legislation in the areas of occupational health and safety, harassment,
discrimination and unfair dismissal. Many small to medium businesses do not have in-house human
resources facilities and, as such, need to train line management in understanding and complying with
this legislation. Quality Training will offer this training in addition to other nationally recognised
traineeships.
● Networking – Quality Training will join the local Chamber of Commerce, to promote its services
and develop relationships with local businesses.
● Quality Training will also maintain a professional website which will be updated regularly.
Monitor performance
The assessment task is due on the date specified in your timetable / term-planner. Any variations to this
arrangement must be approved in writing by your assessor.
Submit this document with any required evidence attached. See specifications below
for details.
Performance objective
You will demonstrate the skills and knowledge required to monitor the performance of a business plan.
Assessment description
For this task, you will monitor the performance of a business plan, through testing and refining of the
performance measurement system, and report on progress of the business plan in a timely and effective
manner.
Procedure
1. Review the completed business plan from Assessment Task 1.
2. Identify the key performance objectives.
3. For each key performance objective:
a. Produce a report to capture and test the performance measure.
4. Write a brief report on how you would test the performance measurement systems, including:
a. Acceptable levels of variance to planned objectives (where applicable).
b. The timeframe for each report – how frequently reports will be completed.
c. What benchmarking will be used.
d. Who the key stakeholder will be for each report.
Specifications
You must submit:
● a report on capturing performance data for each performance measure
● a written report explaining how the performance measurement system will be implemented and
tested, and how system/product failures and variances to the business will be reported, to whom
and when.
Performance objective
You will demonstrate the skills and knowledge required to analyse performance reports, review
performance indicators and take appropriate action to address systems failures and variances to the
business plan.
Assessment description
In this assessment task, you will analyse performance data and reports against planned objectives,
implement strategies to refine performance indicators, and address coaching and training needs. You
are also required to develop and recommend processes for the review of systems, procedures and work
methods.
Procedure
1. Review the case study ‘B&A Toy Warehouse’.
2. Critically analyse the information and write a brief report, responding to each question in the case
study.
Specifications
You must submit:
● a written report that addresses all questions in the case study.
○ Develop a strategy for reviewing systems processes and work methods at B&A Toy
Warehouse.
○ Describe how the implementation of your strategy would lead to continuous improvement.
Production 50 55
Average number of orders
processed per day
Questions
Question 1
After completing a comparison of current performance against desired performance levels, identify the
corrective actions required to achieve the business plan goal of improving warehouse productivity by
10%. What type of corrective actions do you recommend for each performance improvement (e.g.
interim, adaptive, corrective, preventative or contingency)?
Area
Time Cost
Average order processing time Average cost to process an order
Quality Production
Error rate Average number of orders processed per day
Systems
Two years ago, the warehouse implemented a custom-built electronic warehouse management system
(WMS) which has had an enormous impact on productivity. When completing his review, Tony asks the
following questions to ensure that the system effectively supports warehouse operations:
● Has the warehouse achieved the productivity goals that were to be delivered by this system?
● What is the occurrence rate of the system being out of order and impacting on the packing of
orders?
● How long does it take to train new staff members to use the system?
● How do the employees who use the system rate its ability in assisting them to process customer
orders efficiently?
Tony also uses the system to generate a series of reports that allow him to analyse warehouse systems
and processes. The reports details:
● number of orders packed per hour, per day
Tony also documents the process (from order receipt to dispatch) to assist with his analysis, and to help
him to understand the exact process followed in packing an order (see the following page).
Order
received by
email from
customer
N
Order processed
Order placed in and packed
order packing
queue
Order processed
and packed
Order sent to
distribution team
Distribution team
wrap and label
order and send to
transport dock
Transport dock
team load order on Customer
truck to deliver to receives
customer order
Tony also completes the following SWOT analysis to assist with his review.
Strengths: Weaknesses:
● Warehouse Management System ● Absenteeism.
automates administrative components ● Warehouse layout – stock difficult to access.
of the process.
● Warehouse supervisors are all junior and
● Simple process for packing and new to management roles; they require
distributing customer orders. intensive coaching and support from
● Good orientation and induction Warehouse Manager.
programs for new staff, to ensure they
get up to speed quickly.
Opportunities: Threats:
● Warehouse extension to facilitate better ● Forklift licence requirements mean that not
layout. all staff can drive a forklift.
● Preferred supplier arrangement to be ● The above requirements also require staff to
established with temporary workforce have time away from packing floor to attend
supplier, to ensure provision of training.
temporary labour. ● Industrial action from Union members due to
lack of licensed forklift drivers.
Performance reports
As Warehouse Manager, Tony is tasked with the following human resource KRA’s:
Warehouse
Human Resources Scorecard
Absenteeism 3%
Turnover 8%
Department Warehouse
Absenteeism 3% 3.9%
Turnover 8% 9.2%
Identifying trends
To assist Tony in understanding the warehouse operations, and to identify where he can make
improvements to achieve performance objectives and measures, Tony graphs the number of orders
processed and absenteeism for each month over the last year.
Orders processed
1600
No. orders processed
1400
1200
1000
800
600
400
200
0
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Month
Absenteeism
6.00%
5.00%
4.00%
%
3.00%
2.00%
1.00%
0.00%
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Month
Question 2
1. Critically analyse the performance against planned objectives.
a. Identify areas of non-performance.
2. Report on systems failures which contributed to these results.
a. Consider failures in communication, planning, reporting and training.
3. Review performance indicators and refine if necessary.
a. Comment on the suitability of performance indicators and what changes might be required
to achieve organisational goals.
Question 3
1. Recommend performance improvement strategies.
2. Identify and redefine performance measures, if necessary.
3. Document a training and development strategy to address the performance of underperforming
individuals or teams.
a. Identify development needs of individuals and groups.
b. Identify training/coaching needs.
c. Present in a development plan.
Question 4
1. Develop a strategy for reviewing systems processes and work methods at B&A Toy Warehouse.
2. Describe how the implementation of your strategy would lead to continuous improvement.