Jecrc University, Jaipur: Anjali Bharti Student ID: 16BBAN075
Jecrc University, Jaipur: Anjali Bharti Student ID: 16BBAN075
Submitted by
Anjali Bharti
Student ID: 16BBAN075
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Anjali Bharti
16BBAN075
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TABLE OF CONTENT
1 Acknowledgement 4
2 Abstract 5-6
Chapter 1: Company’s Profile
I. Introduction
II. Mission & vision
III. Company’s guarantees
3 IV. Objective 7-9
Chapter 2: Nature of Business
4 10-11
I. Introduction
II. Scope
III. Objective
IV. Sampling
V. Data collection
6 VI. Limitation 14-17
Chapter 5: Data Analysis &
7 interpretation 18-22
9 Finding 24
10 Conclusion 25
11 appendices 26-27
12 Bibliography 28
Abstract / executive summary
Gospel Facility Management is an emerging market player in Manpower
Supply /Janitorial services/Housekeeping services. The research project
entitled as “” is upon providing world class facilities and our company is best
in giving world its best services. Gospel Facility Management Services is
common for organization and institutes to hire professional facility
management services to take care of their property and ensure its proper
maintenance. Facility management is a professional management discipline
focused upon the efficient and effective delivery of support services to the
organizations. In this report we also focus that how our company is concerned
to build a strong customer relationship.
One important aspect of the CRM approach is the systems of CRM that
compile data from a range of different communication channels, including a
company's website, telephone, email, live chat, marketing materials and more
recently, social media. Through the CRM approach and the systems used to
facilitate it, businesses learn more about their target audiences and how to best
cater to their needs.
1.1 INTRODUCTION
what they actually want. Needs and wants are to be full filled and having a
work life all the employed people can fulfill their needs and wants.
1.4 OBJECTIVE
• Profit Earning
Business is a set of activities undertaken with the prospect of sale for the
purpose of earning a profit. Profit is the extra income over the expenses. The
main objective of any business is to earn a profit. Just as a plant cannot survive
without water, similarly a business cannot sustain without profit.
• Increasing Productivity
• Employment Generation
INTRODUCTION
Nature of the business here state that the company’s ground in the social
arrangement which pursues collective goals which control the business
activities and its own performance. A boundary separating its from is business
environment.
SCOPE
LIMITATION
There are some limitation in the framework of company which are hindering
the management of a company as follows:
As company having a high ratio of unskilled labour creates issues of
unprofessionalism and also destruction in management of company.
As it’s a small scale company, it faces the problem of low market share.
Company also faces the problem of low market awareness of company
types and products .
CHAPTER 3: SWOT ANALYSIS OF A COMPANY
STRENGTH WEAKNESS
LOW DEBT
• NO ESTABLISHED
OPPORTUNITIES THREATS
it is elaborated that the company having a good customer base but the cost
structure is not diverse, is created a problem in the company’s and has also
become a threat for company as the other rivals in market carrying more viable
cost structure. And there are 2 factors in SWOT analysis
easier.
Chapter 4: RESEARCH METHODOLOGHY
4.1 INTRODUCTION
The two basic research approaches are quantitative and qualitative research.
Both types have different purposes.
This is report falls in descriptive design. Before we go further you should you
know what descriptive design is? Descriptive research methods are pretty
much as they sound — they describe situations. They do not make accurate
predictions, and they do not determine cause and effect.
This report is descriptive, as it describes the whole working situation and its
functions, it’s not a predictable data but in this report we identify the problems
our company faced in during the internship. But before looking into the
problem we must know how gospel facility management works.
HERE, the research is all about company’s cost structure/ pricing structure
in which the interns found the gap or loop hole in the company’s cost structure.
Research says that the company’s cost structure has some lacks which are
hindering the business activities i.e. because the company is not being able to
work with the low budgeted clients and those who need less number of
employs. Cost structure gap is impacting the company as the sales cannot be
generated when the pricing structure is not flexible.
4.2 SCOPE
And here are the scope related to the research by the company gives the full
coverage of studies under research. Elaborately explained, here that the
company has some major gaps in increasing the market coverage.
The above research illustrates the scope of the study;
• Market coverage
• Customer satisfaction
• Analysis on expansion of business
• Knowledge about the competitors and their products, and pricing
structure
• Client’s wants and preferences.
• Framework of market strategy
• More of product awareness
• Loyal customer’s base
4.3 OBJECTIVE
The purpose of writing the objective of research methodology is so that there
will be a clear definition about “why this research has been
conducted”?
The first objective here is, to find the loop hole in the company’s
structures.
Secondly, to gain familiarity and to achieve new insights of company as
well as the problems in management of the company.
Importantly, here is the considerable objective is that so now the
company can cover the maximum market and to achieve the set target
market of the company.
4.4 Sampling
is a process used in statistical analysis in which a predetermined number of
observations are taken from a larger population. The methodology used to
sample from a larger population depends on the type of analysis being
performed but may include simple random sampling or systematic sampling.
Size
The total size of the population is around 20 of company’s clients.
Sampling technique
Here in this research the company has chosen the sampling technique in a
statistical study, sampling methods refer to how we select members from the
population to be in the study. And the company has done the
Stratified random sample in the population is first split into groups. The overall
sample consists of some members from every group. The members from each
group are chosen randomly. Therefore the company has split the groups (a)
targeted clients who have rejected the proposal, (b) company’s clients, and then
randomly selected the person for reviews.
4.5 DATA COLLECTION
The data to be used will come from multiple locations. Some of those
locations will be from the existing clients, comparison with other competitive
companies, or related websites. Other data will come from
questionnaires/surveys mailed to businesses along with phone interviews
using the questionnaires as a guide for the interview so that I am not getting
off track, and thus gaining
4.6 LIMITATIONS
There are some limitations in the framework of company which are hindering
the management of a company as follows:
Data Analysis Methods I considered multiple ways of analyzing the data, but
narrowed it down to a minimum of three different methods. The first is
“content analysis - which is to look at data condensation or arrangement of data
around what appears to be common themes”. This method will be to simply
look at all the data and see if any themes are presented. The next method to
consider is “grounded theory analysis – which is let the data speak for itself
and see what it presents to you. Finally, the third method that presents away to
analyze the data would be “triangulation – an approach that applies to both
quantitative and qualitative data analysis simply meaning to bring more than
one source of data to bear on the research question” This overlap of data would
be of great support to the research question, thereby giving the findings extra
strength.
Q.2 For which facility are you availing services from gospel?
Ans. As per the study
6 11 3
services
manpower janitorial others
15%
30%
55%
Q.3 For how long have you been availing services from gospel facility?
Ans. Since, the company is running from last7-8 years. Company having a
great
Strength in customer loyalty. So there are 45% customers who are loyal
customers.
Q.4 Are you satisfied with the service is been provided to you?
9 7 4
services
satisfied not satisfied not availing
35% 40%
25%
Q.5 What are the main reasons for not choosing services by gospel facility
Management?
Ans. Data as followed:
6 10 5 1
5% services
product line price awareness attractive
25%
20%
50%
Q.6 What are the main reasons of choosing the services of gospel facility?
Ans. Customers uses the services because of the strong past records and quality
Service. And the strong and promised guarantees have also attracted the
Customer.
Q.7 What changes would you like to see in gospel facility management
services?
Ans. It results in main change in the price structure of the company
Information as follows:
11 7 2
services
varity product flexible price better services
10%
40%
50%
Ans. Here, the observation result of this data, there may be some false data because
of
YES NO
13 7
recommand
yes no
35%
65%
Q.9 In which plan gospel should come up with some effective and flexible
changes?
Ans. Same here, the survey above and in this questionnaire clearly state that
not every customer or clients are happy with the cost structure of the
company.
As follows:
11 5 4
Sales
pricing structure product management
15%
30% 55%
Q.10 What changes would you like to see in the services by gospel facility
management? Give you answer in statement?
Ans. After analyzing and reading the answers by the clients, it has been
cleared that the company needs change in the cost structure because the
clients of telephonic survey and company with low requirement has
stated that there should be more flexibility in the company’s cost
structure.
CHAPTER 6 : Review of literature
“In a truly great company profits and cash flow become like blood
and water to a healthy body: They are absolutely essential for life
but they are not the very point of life” – Jim Collins, Author “Good
to Great”.
After the analysis of the data and the research show out the facts
and figure supporting that the companies has a very limited
market coverage and limited potential clients. And as per the
figure of facts say that the clients are not satisfied with the plans
company offers. Hereby the conclusion which occurred is that the
company has a loop hole in the plans they offer to the clients.
The solutions of the problem, as per the facts and figures of research are:
Therefore, the company can modify its plans and structure, so that they can
achieve their objective of the research.
Company use to provide services in bulk and sole candidates but with the same
pricing structure which is including 9% of company’s commission, PF + ESI of
both employer and employee and GST. But after the research when the result
were against the company’s pricing structure and because of this company
could not able to perform in the market coverage.
Here, the company has come up with the total new plan for those who don’t
want the services in bulk. The plan for sole candidate not out of the
company’s norms. The company has now included the new plan as follows:
After the study, it was necessary to came with the new structure which is, if
any client is wants sole candidate than the pricing will be 5% of commission
adding up GST. SO, that clients need not to pay the heavy price for a
candidate.
APPENDICES
i) Yes
ii) No
i) Manpower (professional)
iii) Other
3. For how long have you been availing services from gospel facility
management?
i) Last 2 years
i) Satisfy
5. What are the main reason for not choosing services by gospel facility
management ?
6. What are the main reasons of choosing the services of gospel facility
management?
i) Yes
ii) No
9. In which plan gospel should come up with some effective and flexible
changes?
10. What changes would you like to see in the services by gospel facility
management. Give you answer in statement?
BIBLIOGRAPHY
www.journal.sagepub.com
www.slideshare.net
www.google.com