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    Project ON: Consumer Behavior Towards Purchase of Washing Machines and Refrigerator

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    Anil Batra
    This document is a project report submitted by Sakshi Garg to fulfill requirements for a Master of Business Administration degree. The report examines consumer behavior towards the purchase of washing machines and refrigerators. It includes an introduction outlining the significance and objectives of the study. It also covers literature review, research methodology, data analysis and findings. The report is submitted under the guidance of Mr. Vipin Mittal and declares that the information presented is based on the author's research.

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    Project ON: Consumer Behavior Towards Purchase of Washing Machines and Refrigerator

    Uploaded by

    Anil Batra
    150 views4 pages
    This document is a project report submitted by Sakshi Garg to fulfill requirements for a Master of Business Administration degree. The report examines consumer behavior towards the purchase of washing machines and refrigerators. It includes an introduction outlining the significance and objectives of the study. It also covers literature review, research methodology, data analysis and findings. The report is submitted under the guidance of Mr. Vipin Mittal and declares that the information presented is based on the author's research.

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    This document is a project report submitted by Sakshi Garg to fulfill requirements for a Master of Business Administration degree. The report examines consumer behavior towards the purchase of washing machines and refrigerators. It includes an introduction outlining the significance and objectives of the study. It also covers literature review, research methodology, data analysis and findings. The report is submitted under the guidance of Mr. Vipin Mittal and declares that the information presented is based on the author's research.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    150 views4 pages

    Project ON: Consumer Behavior Towards Purchase of Washing Machines and Refrigerator

    Uploaded by

    Anil Batra
    This document is a project report submitted by Sakshi Garg to fulfill requirements for a Master of Business Administration degree. The report examines consumer behavior towards the purchase of washing machines and refrigerators. It includes an introduction outlining the significance and objectives of the study. It also covers literature review, research methodology, data analysis and findings. The report is submitted under the guidance of Mr. Vipin Mittal and declares that the information presented is based on the author's research.

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    You are on page 1of 4

    PROJECT REPORT

    ON

    Consumer Behavior towards Purchase of Washing Machines and


    Refrigerator

    In Partial Fulfillment of the requirement for the award of degree of

    Master of Business Administration

    Under the guidance of: Submitted by:


    Mr. Vipin Mittal Sakshi Garg
    Assistant Prof. Roll.no. 18/MBA/16
    Deptt. of Mgmt. Studies MBA-4th Sem.
    Reg. No.13UMMRRU390

    SESSION : 2016-18

    VAISH COLLEGE OF ENGINEERING, ROHTAK


    AFFILIATED TO
    MAHRISHI DAYANAND UNIVERSITY, ROHTAK
    DECLARATION

    I Sakshi Garg declare that the Project report entitled "Consumer Behavior towards Purchase of
    Washing Machines and Refrigerator" submitted by me in the partial fulfillment of Master of
    Business of Administration from VCE, Rohtak.

    I further declare that all the information, facts & figures furnished in this project Report are
    based on my intensive research findings.

    Mr. Vipin Mittal Sakshi Garg


    ACKNOWLEDGEMENT

    I feel great pleasure in presenting this research report in the hands of my mentor. It is

    really a great opportunity given by him to me. This research work is combined effort of many

    hearts, hands and brains.

    First of all I would like to thank God who showered his blessing in every step of this

    profile and has given me this opportunity to conduct this industrial profiling.

    Now my grateful thanks to my Mentor and guide Mr. Vipin Mittal who helped me a lot

    and guided me in every step related to this project.

    I also want to thank all my teachers, Staff Member and Library members for their

    valuable advice and guidance who helped me to complete this project successfully.

    SAKSHI GARG
    Table of Contents

    Chapter Page No.

    Chapter 1. Introduction of the study 1-15

     Significance of the Study


     Objective of the Study

    Chapter 2. Review of Literature 16-17

    Chapter 4. Research Methodology 18-22

    Chapter 5. Data Analysis & Interpretation 23-30

    Chapter 6. Findings & Suggestions 31-34

    Chapter 8. Limitations of the Study 35-36

    Annexure 37-42
     Bibliography
     Questionnaire

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