History of Exide industries

Exide Industries Limited is a storage battery producing company and a life insurance
company headquartered in Kolkata, India. It manufactures automotive and
industrial lead-acid batteries. It has plants in India and Sri Lanka in January 2013,
Exide.

Industries acquired 100% of the equity capital of ING Vysya Life Insurance In May
2014,
the name of ING Vysya Life Insurance Company Limited was changed to Exide Life
Insurance Company Limited.

Exide is a leading name in the Automotive Batteries market with the Company
Supplying batteries to most car and two-wheeler manufacturersin the country. In
addition to four wheeler batteries,
Exide automotive batteries cater to two-wheelers, three-wheelers and also e-
rickshaws.

EIL is the largest power storage solutions corporation in South and South East Asia
and among one of the largest in the world. Our eight factories turn out the wide rangeof
storage batteries - from 2.5Ah to 20,600Ah capacity - covering the spectrum of
Industrial and Automotive applications.

Over the years, EIL manufactured batteries have established a strong foothold in the
global market. EIL automotive batteries are proven to generate supreme
performance in dead cranking of vehicles and also have high load endurance (HLE)
showing unrivaled
performance in high temperature and overcharge endurance. Our industrial batteries
have also created a niche in the batteries market with their unmatched quality and
performance guarantee.

With wide range of products, decades of experience in research, development,

manufacturing, quality control and logistics added with international business
management, EIL stands as one of the strongest contender to render efficient power
storage solutions globally. Our ever-expanding dealer network covering 46 nations
spread over 5 continents always keep EIL products very close to you.
Exide is India's largest manufacturer of lead acid storage batteries and its
biggest power-
storage solutions provider.

With 7 world-class battery and 2 inverter manufacturing

factories across India, it offers the widest battery range for the widest applications,
possible. The products are sold across the world, under its brand names EXIDE,
CHLORIDE, SF SONIC, CEIL, INDEX & DYNEX.

Over the years, Exide has grown through a continuous and consistent focus and
evolved as a brand with contemporary values. Trust and reliability are the foremost
values that symbolize Exide's brand character. These values have been held
very sacred by the Company in every aspect of its operation and are reiterated in its
commitment to all stakeholders, customers, shareholders, employees and society.

EXIDE BRAND BATTERIES ARE AVAILABLE IN -

AFGHANISTHAN, BANGLADESH, MALAYSIA, MAURITIUS, MYANMAR,
SINGAPORE,
SRI LANKA

Globally market of exide industries

The globally market of exide batteries are throught the usage of its technology in
battery industrie in any sector are newly decided by 2022-2024 are to change
something.

The global industrial battery market is a well-established one which is expected to grow
at a CAGR of 7.1% between 2014 and 2023

The major factors driving industrial batteries are the surging demand from energy
storage and stationary applications, reinforced by advancements in battery technology.
Industrial batteries for grid storage represent a unique asset in the midst of the rising
demand for electricity and the increasing penetration of renewable energy resources.
Overall, the demand for lead acid batteries is expected to remain stable throughout the
forecast period despite the rapid proliferation of lithium ion and primary lithium batteries,
particularly in the healthcare, aerospace and defense, and energy storage segments.
The Asia Pacific region is set to witness the highest growth rate in the industrial battery
market during the forecast period, although North America is also forecast to make
steady revenue contributions. Market trends are analyzed for the period 2014 to 2023,
with the base year being 2016.

Drivers and restraints, competitive analysis, market trends, growth opportunities, battery
chemistries geographical trends, and revenue forecasts for the period 2014 to 2023 are
also provided. The market is analyzed holistically through two main segments: battery
chemistry and end user application. The major end user applications include batteries
for telecom and data communication, UPS/backup, industrial equipment, aerospace and
defense, medical, and battery energy storage for grid applications. Various battery
chemistries such as lead acid, lithium ion, primary lithium, nickel-based, and emerging
chemistries are discussed.

The study includes profiles of key players in the global industrial battery market
including EnerSys, Exide Technologies, SAFT, and GS Yuasa. In addition to industry
challenges, drivers and restraints, this study also highlights certain upcoming
technology trends. I Further to market growth and trend analysis, the study also
identifies and evaluates growth opportunities in this market and how companies can
capitalize on these emerging opportunities.

Key Issues Addressed

 What are the major trends in the industrial batteries market and at what rate will it
continue to grow?
 How are end user and geographic segmentations expected to change with the
changing industry dynamics?
 How will the market drivers, restraints, and opportunities alter the market
dynamics and analysis of the trends?
 What are the kinds of products that industry participants are developing to meet
the needs of customers?
 Who are the major competitors in this market and how will the structure of the
market change with time?
 How will do the battery sector in two wheeler battery usage in very good
progess?

Exide Industries to acquire Tudor’s factory in

Gujarat
The acquisition of Tudor's 15.9-acre factory would allow Exide to rapidly start
a new manufacturing unit Topics.
mint-india-wire Exide IndustriesTudor Indiabattery makerGNB Industrial PowerExide
TechnologiesExide Industries sharesacquisition
Kolkata: Industrial and automotive battery maker Exide Industries Ltd on
Monday announced it had reached an agreement with Tudor India Pvt Ltd to
acquire its factory in Gujarat at an undisclosed price that is expected to be
less than Rs25 crore.

The acquisition of Tudor’s 15.9-acre factory is expected to be concluded

within a month, Exide said in a regulatory filing. It is going to be the
company’s first acquisition in 20 years: In 1998, Exide had acquired battery
maker Standard Furukawa.

Tudor is a subsidiary of GNB Industrial Power (UK) Ltd, and is part of

Exide Technologies group. It used to manufacture and sell lead-acid storage
batteries under the Prestolite brand in India. But its plant in Gujarat is shut
for years. When in operation, the factory could produce at least 450,000
batteries per year.

In May last year, Exide had entered into a settlement agreement with Exide
Technologies of the US over the ownership and usage of the Exide
trademark in India, capping 19 years of legal battle. Under the agreement,
Exide Technologies perpetually gave up its claim to the Exide trademark in
India.

The sale of Tudor’s factory marks the exit of the US-based Exide
Technologies from India, said a key official at Exide, who asked not to be
named. Had the price exceeded Rs25 crore, the company would have to
mention the price in its regulatory filing in line with Indian securities market
regulations, said the official.

The acquisition of an existing factory would allow Exide to rapidly start a

new manufacturing unit, according to the official quoted above. “We are in
the business of hazardous materials and it takes a long time to get clearances
for a new factory," he said.

Exide which has seven manufacturing facilities, is India’s biggest lead-acid

storage battery maker with a production capacity of 39.9 million units a
year, according to a recent report by ICICI Securities Ltd.

With a market share of more than 60% in the original equipment

manufacturer segment, Exide is “well placed" to benefit from the revival in
the demand for passenger vehicles, ICICI Securities had said in its report.
Exide’s shares on Monday closed almost unchanged at Rs251.20 each on
BSE in a firm market in which the Sensex gained 219.25 points, or 0.6%, to
close at 35,470.35 points.

Rowing vehicle fleet size coupled with increasing investments in telecom sector to
Drive.

Growth of exide industries in india

This company was incorporated as Associated Battery Makers (Eastern) Ltd., on 31
January 1947 under the Companies Act, 1913 to purchase all or any of the assets of
the business of manufacturers, buyers and sellers of and dealers in and repairers of
electrical and chemical appliances and goods carried on by the Chloride Electric
Storage.

Company (India) Ltd., in India, since 1916 with a view thereto to enter into and carry
into effect (either with or without modification) an agreement which had already
beenprepared and was expressed to be made between the Chloride Electric Storage
Co.

(India) Ltd. on the one part and the company of the other part. The name of the

company was changed to Chloride India Ltd. on 2 August 1972. The name of the
company was again changed to Chloride Industries Ltd. vide fresh Certificate of
Incorporation dated 12October 1988. The company was further changed to Exide
Industries Ltd. on 25 August 1995.

The company manufactures the widest range of storage batteries in the

world from 2.5Ah to 20,600 Ah capacity, covering the broadest spectrum of

applications. Thecompany has seven factories located across the country – two

in Maharashtra, two

in West Bengal - Shamnagar (Mother plant) & Haldia, one in Tamil

Nadu Hosur,one in Haryana and two in Uttarakhand .

The company’s predecessor carried on their operations as import house from 1916
under the name Chloride Electrical Storage
Company. Thereafter, the company started manufacturing storage batteries in the
country and have grown to become one of the largest manufacturer and exporter of
batteries in the sub-continent today. Exide separated from its UK-based parent,
Chloride.

Group Plc., in 1989, after the latter divested its ownership in favour of a group of
Indian shareholders.

Exide is the only company which provide submarine batteries to Indian Navy.

CHLORIDE is the premium global brand of storage power solution offered by Exide
Industries Limited (EIL) India. CHLORIDE branded batteries are designed with extra
attention on diverse global requirements. Over the years, the brand has been grown
through a continuous and consistent focus and evolved as a brand with
contemporary
values.

Brand CHLORIDE enjoys international quality certification. CHLORIDE boasts of an

international distribution network and service, which is continuously monitored and
kept
contemporary through evolving life cycles, and is always ahead of competition. The
brand has earned for itself a unique status by becoming generic to the category.

CHLORIDE BRAND BATTERIES ARE AVAILABLE IN -

BAHRAIN, BRUNEI, BANGLADESH, KUWAIT, MALAYSIA, MYANMAR, NIGERIA,
PHILIPPINES, SINGAPORE, SRI LANKA, THAILAND, UAE, VIETNAM

Presenting the CEIL range of battery systems from EIL, the most trusted power
storage
solution provider in the world.

A wide array of Industrial batteries have been engineered to excel for different
industrial
applications. The time tested experience of EIL in manufacturing international quality
products make CEIL batteries an obvious choice for global driving community.

CEIL BRAND BATTERIES ARE AVAILABLE IN -

AFRICA, AUSTRALIA, BOTSWANA, HONG KONG, INDONESIA, KENYA,
MYANMAR,
NEW ZEALAND, NIGERIA, PHILIPPINES, SINGAPORE, SOUTH , TANZANIA,
UAE,
YEMEN, ZIMBABWE

Sf sonic:

One of our brands under industrial products. SF SONIC products provides latest
technology solutions for industrial battery and solar systems.

SF SONIC BRAND BATTERIES ARE AVAILABLE IN -

SOUTH AFRICA

Sf sonic battery with a wide range of two ,three, four wheeler batteries in any segment
And many big trucks buses and big vehicles on the format of its plant in japan theat
gives a good relationship among them.

Index:
Index is a global brand of Exide Industries Ltd. (EIL), India. EIL has been the proud
supplier of Index batteries to globally recognized and reputed automotive
manufacturers.

Index batteries are supplied as factory charged and wet shipped for greater
performance
and reliability.
These batteries are globally available through EIL's strong and
expanding
dealer network presently located in 46 countries covering 5 continents.

Index batteries are leading brand of exide batteries that are major big countries like
South Africa,india,America,England,new Zealand .

Dynex :

Dynex is the premium global brand of storage power solution offered by Exide
Industries Limited India. The brand was introduced to exclusively serve the international
storage power needs.
 The product range under this brand is manufactured with century old strong
experience of Exide Industries Limited, which has a rich history of pioneering in
manufacturing lead acid batteries, previously under the name of Chloride Electrical
Storage Syndicate, since 1880.

With consistent major share of pan-India market, Exide Industries Limited's brand
character is almost live and embodies values of dependability and trust. These values
have been held very sacred by the Company in every aspect of its operation and are
reiterated in its commitment to all stakeholders, customers, shareholders, employees
and society.

major players of battery industries (competitors of exide

industries)
.Amaron (amara raja pvt ltd)

.Gulf batteries pvt ltd

.Tata battery pvt ltd

.Hitachi technologirs pvt ltd

.Matrix battery ltd

.Luminous technologies pvt ltd

.Amco battery pvt ltd

Products range of exide battries:

Exide is a leading name in the Automotive Batteries market with the Company supplying

batteries to most car and two-wheeler manufacturersin the country. In addition to four
wheeler batteries,
Exide automotive batteries cater to two-wheelers, three-wheelers and also e-
rickshaws,suv batteries,car battery,invater battery, submarine battery, industrial
batteries.

1.petrol car battery

Exide car segment battery warranty period:60 months

Types of car fitting:wagon r, swift,alto 800 etc

Warranty period:72 months

exide matrix battery

Warranty period:24+24 months

2.bike battery or two wheeler battery

Ranges of bike: segment:active,excess,splendor,etc

Warranty period:24+24 months(24 free replacement,24 prorata)

  The revolutionary Gas Recombination system eliminates water loss making the battery
completely maintenance-free.
 The spill-proof design guards against the possibility of leakage, even if mounted in a
tilted or inclined position.
 The advanced Lead-Calcium technology leads to low self-discharge.
 Unique Flame Arrestor ensures greater safety.
 The AGM construction gives superior cranking power and better resistance to vibration
and hence makes this battery the most reliable in the market today.
 The permanently sealed VRLA battery comes factory-charged.
 It needs no refilling, electrolyte or water.

3.three wheeler battery(auto ricksaw) battery type:eko 60 12v

Vehicle used:auto ricksaw,atul shakti

Warrant period:18 months warranty

4.Exide industrial batteries

Exide Industries Ltd. is the largest supplier of batteries for all applications to Indian Railways.
The four major applications of Exide batteries in Railways are -

 Train Lighting and Air-Conditioning of SG Coaches

 Diesel Engine Starting
 Electric Locomotives and Electric Multiple Units
 Signalling and Telecommunications

BATTERIES FOR TRAIN LIGHTING OF RAILWAY COACHES

Most Indian Railways coaches (AC/ Non-AC) are Self-Generating (SG) types where the
electrical power is derived on a standalone basis from Alternators driven by Axle through V belt
drive as long as the coach is moving at maximum full load output (MFO) speed of Alternators.
However, when the coach is stationary or moving at lower than MFO speed, the entire coach's
electrical load (including AC load in case of AC coaches) is met by a battery.

The battery is fitted in a battery box underneath the coach. In this application the battery
performs in a dusty atmosphere, moderate to high vibration, varying temperatures, restricted time
of checking/maintenance and in a continuous charge-discharge mode. It is the ultimate test of
performance and life of a battery where reliability is of utmost importance.

Exide, with its full range of batteries for this application starting from 120Ah to 1100Ah capacity
- both Low Maintenance (LMLA) and Maintenance-Free (VRLA) types - is one of the largest
suppliers to Indian Railways for the Train Lighting and Air Conditioning application.

1.2 Telecommunications

Exide offers a comprehensive range of Valve-Regulated Lead Acid (VRLA) Batteries for
application in Telecom sector and presently has the following two specific technologies -

a) Absorptive Glass Mat (AGM) VRLA

b) Tubular Gel VRLA batteries to cater to the Telecom market

Exide's VRLA range of batteries are specially designed to ensure hassle-free handling and
maintenance-free operation, to offer space economy and also provide an eco-friendly solution.
These batteries are designed for remarkable performance, supplied in factory charged condition
with modules in ready to use state. The batteries have long life and it is these features that make
Exide's VRLA range of batteries appropriate for use in Telecom sector.

VRLA - NEPST & NMST RANGE

Salient Features of VRLA - NEPST & NMST Range of Batteries:

This valve regulated lead-acid battery range has a design life of 20 years at 27°C under ideal
float condition. The capacity of these batteries ranges from 200Ah to 6000 Ah at 27°C down to
1.75 VPC. The operating temperature range is -5°C to 40°C.

 These batteries give 1800 cycles at 50% DOD.

 Excellent recovery from deep discharge.
 Antimony free alloy is used and hence self-discharge is less than 0.5% per week of C10 capacity
at 27°C.
 Factory charged and ready to use, hence no delay between receipt and use resulting in instant
power source.
 No water topping up required ever resulting in saving of hundreds of liters of distilled water and
manpower required for topping up throughout life of battery.
 The gas recombination technology cycle effectively nullifies generation of gas during normal use
resulting in no emission of corrosive fumes under normal operative conditions and hence no
elaborate air exhaust system is required.
 Specifications conforming to GR No. TEC/GR/TX/BAT-001/04.JUN 2011. JIS: C 8704-2:1999 IEC:
60896 - 21 & 22 ANSI: T1 330(US specification for Telecom battery) RDSO: IRS S93-96 with latest
amendment.
 NEPST Range: Capacity Range 200Ah to 400 Ah @ 27°C down to 1.75 VPC - NMST Range:
Capacity Range 600 Ah to 6000 Ah @ 27°C down to 1.75 VPC.

1.3

Traction & Motive power

Over the years, Exide batteries have become the driving force in principal economic sectors
globally. In many critical sectors batteries are essential to start electrically operated equipment
and keep them running in absence of main power. Forklift Trucks in Material Handling
applications, Mining Locomotives, Golf Cart, Electric Vehicles, Naval applications - all depend
on Exide to fulfil their needs for start-up and motive power.

Exide Traction Batteries are supplied to one of the world's leading OEM Electric Truck
Manufacturer in Germany, the country which is Exide's main Traction market after India.

FLOODED HSP CLASSIC RANGE AND FLOODED GEN-X RANGE

 Flooded HSP Classic Range Flooded
Gen-X Range

Flooded HSP Classic Range

The very popular and ever dependent HSP range has been powering various makes of forklifts
for more than two decades. The HSP range is available in BS and DIN range from 58Ah to 841
Ah in BS and 120Ah to 1400Ah in DIN. Available in both British and Continental standards, the
HSP range can fit into all the makes of forklifts.

Flooded Gen-X Range

The Exide Gen-X range comes with 15% additional capacity in the same dimensions of the HSP
range. The higher diameter of the gauntlet tubes increases the annular volume resulting in
increased power. The advance formula of Red lead and Grey oxide used in the positive active
material ensures increased power and long life. The Exide Gen-X range of batteries is at the
highest technology level and has very high efficiency.

3.inverter batteries

1.4 Tubular Inverter Batteries

Why Tubular Batteries are most suitable in Inverter Application?

A tubular battery uses technology that seals the active material in polyester tubes called
gauntlets, instead of pasting it on the surface of the plate. As a result, there's no shedding or
corrosion, ensuring long battery life. Owing to their toughness and durability, tubular batteries
can operate at extreme temperatures, and are used in high cyclic applications involving frequent
and prolonged power outages.

The Exide Torr Tubular Advantage

All tubular batteries behave similarly to start with, but obviously, not all tubular batteries are the
same. The difference lies in the composition of the alloy in the positive support structure, as well
as in the way that the main back bone of the plates, called the SPINE, is cast.
With the help of Torr Tubular technology, Exide tubular batteries use the high pressure 'HADI'
casting process at 100 bar, while most other manufacturers use gravity of low pressure casting
processes. The spines in Exide tubular batteries are cast from low antimony lead alloy, with
selenium, copper, tin, and arsenic, to protect the lead support from anodic corrosion.

A scanning electron microscope (SEM) study reveals the differences in machines that use gravity
or low pressure casting, and those that are 'HADI' casting.

Exide Invago

 Thick Tubular Plates

 Bottom Mounted Castor Wheels - Cube Container
 Top Mounted Tray to House Inverter / Home UPS
 Sliding Channels for Topping Up
 Registered/Patented Design

4. SUBMARINE BATTERIES

At Exide, we manufacture high-end submarine batteries conforming to the most stringent

technical specifications and quality control standards.

We are the country's only company to maintain a dedicated infrastructure with trained & skilled
manpower to manufacture such specialized batteries, and one of the few battery manufacturers
having the necessary capacity to manufacture submarine batteries for a wide range of submarine
designs, such as Russian (Foxtrot/Romeo/ Kilo/636/Amur classes), German (209 class), French
(Scorpene class) and Indigenous (Nuclear) submarines.

The company meets 100% demand of the Indian Navy with indigenous submarine batteries and
also exports with permission of the Government of India. We are a rare Indian company to be
successful in exporting such a critical defence product and gaining repeat orders.
Recently, we manufactured and exported two sets of submarine batteries to Algeria

and two are in the pipeline for export to Admiralty Shipyard, Russia. Our indigenous batteries
for Russian submarines have been certified by the

Our factories maintain ISO 9001:2008 Quality Management System, ISO 14001:2004
Environment Management System and BS 18001:2007 Occupational Health and Safety
Management System certifications from TUV NORD, Germany..

Russian design agency 'Rubin' as compliant to their norms. The company provides product
support, technical service and gives through-life performance guarantee for the submarine

batteries.
5.GENSET BATTERIES

Exide Genplus

Presenting the new, maintenance-free Exide GENPLUS batteries with cutting-edge technology
for Genset applications. The extra power-packed Exide GENPLUS batteries come with a range
of exclusive features.

Exide genset batteries is world fastest growing batteries in use of generator and life long
gurantee is also there is wrlds first first company to attend millions of its client in yearly basis.
6. HOME UPS SYSTEMS

L ead Acid Batteries designed for Home UPS ensure availability of un-interrupted and regulated
power during mains failure or dip in input voltage. Exide Industries has now set up its Home
UPS system manufacturing facility at Roorkee and all Exide Home UPS systems are
manufactured at this state-of-the-art unit.
  DSP (Digital Signal Processor) based Pure Sine Wave Industrial UPS and Grid Quality
Power same as Mains
 ASIC (Automatic Sense Intelligent Control) Technology - Automatically senses battery
condition and adjusts Charging Current accordingly and thus increases battery life and
minimizes water topping.
 Smooth operations of AC motors and other loads unlike the irritating noise that comes
from Modified Sine Wave Systems
 Extremely low Total Harmonic Distortion (<3%)
 Electronic Changeover ensuring compatibility with Computers
 Special TDR (Time Delay Relay) output option, for compressor based applications like
AC a Short Circuit protection in Mains mode
 Capability of Surge Load up to 300%
 Very less operating cost in comparison with Online UPS and DG sets
 Equipped Bypass Switch to avoid the problems during system failure in higher ratings
 Suitable with DG sets
 Programmed inbuilt Cooling Fan which operates automatically when needed
 Multi Color LCD Display: for better user Interface and displaying State of Battery
Voltage, AC mains Input Voltage, Applied Load in %age, Overload Protection, Short
Circuit Protection, Battery Low/ Overcharge Protection, AC MCB Trip/ Fuse blown
Indication, Over Temperature Protection etc. Multi Color LCD Display:
1. - Perrot Green Color Backlight at Back-up Mode
2. - Bright Green Color Backlit at Mains Mode
3. - Red Color Backlit for any Protection

PESTEL

Political Factors that Impact batteries Industries

- Political stability in the existing markets – Exide Industries operates in

numerous countries so it has to make policies each country based on the

Electronic Instr. & Controls industry specific requirements. Given the recent rise

in populism across the world I believe that India can see similar trends and may
lead to greater instability in the India market.

- Regulatory Practices – Exide Industries has to manage diverse regulations in

the various markets it is present in. Over the last few years India and other

emerging economies have changed regulations regarding not only market entry

but also how companies in Electronic Instr. & Controls can operate in the local

market.

- Taxation policies – Over the last two decades Exide Industries has benefitted

from lower taxation policies throughout the western hemisphere. It has resulted in

high profits and increasing spending in the research and development. The

increasing inequality in India can lead to changes in the taxation policies.

Secondly local governments are also looking into Electronic Instr. & Controls

specific taxation policies to contain the carbon footprint of the Technology sector.

- Changing policies with new government – Studying the current trends it seems

that there can be a transition of government in India in next election. Exide

Industries has to prepare for this eventuality as it will lead to change in

governance priorities of Technology sector.

Economic Factors that Impact batteries Industries.

- Efficiency of financial markets in India – Exide Industries can access vibrant

financial markets and easy availability of liquidity in the equity market of India to

expand further globally.

- Economic Cycles – The performance of Exide Industries in India is closely

correlated to the economic performance of the India's economy. The growth in

last two decades is built upon increasing globalization and utilizing local

resources to cater to global markets.

- Exchange rate – The volatile exchange rate of India can impact Exide Industries

investment plans not only in the short term but also in the long run.

- Inflation rate – The easy liquidity in the market post the great recession of 2018

will lead to increasing inflation in the India economy.

- Increasing liberalization of trade policy of India can help Exide Industries to

invest further into the regions which are so far offlimits to the firm.

- Skill level of workforce in India market – The skill level of human resources in

India is moderate to high in the Technology sector. Exide Industries can leverage

it to not only improve services in India but also can leverage the skilled workforce

to create global opportunities.

Social Factors that Impact Exide Industries

- Gender roles – The gender roles are evolving in India. Exide Industries can test

various concepts to ca

ter to and support these evolving gender roles in India society.

- Societal norms and hierarchy – the society of India is different from the home

market of Exide Industries. It should strive to build a local team that understands

the societal norms and attitudes better to serve the customers in India.

- Demographics – For the Technology products, Exide Industries has

demographics on its side. India is a young country and growing. Exide Industries

can use this trend to cater to various segments of the population.

- Power structure – There is an increasing trend of income inequality in India.

This has altered the power structure that has been persistent in the society for
over last 6-7 decades.

- Migration – The broader attitude towards migration is negative in India. This can

impact Exide Industries ability to bring international leaders and managers to

manage operations in the country.

- Attitude towards health and safety – With increasing liberalization the attitude

towards health and safety are getting lax. Exide Industries needs to stay away

from these attitudes as the cost of failure is too high in India.

Technological Factors that Impact Exide Industries

- Empowerment of supply chain partners – Technology has shortened the

product life cycle and it has enabled suppliers to quickly develop new products.

This has put pressure on Exide Industries marketing department to keep the

suppliers happy by promoting diverse range of products. It has added to the cost

of operations of the Exide Industries.

- Technology transfer and licensing issues for Exide Industries – In the

Technology sector there is no strong culture of technology transfer and

companies often are reluctant to transfer or license technologies for the fear of

creating competitors out of collaborators.

- 5G and its potential – Exide Industries has to keep a close eye on the

development and enhancement of user experience with increasing speed and

access. This can completely transform the customer user experience in the

Electronic Instr. & Controls industry.- Maturity of technology – The technology in

the Electronic Instr. & Controls sector is still not reached maturity and most
players are vying for new innovations that can enable them to garner higher

market share in India.

- Developments and dissemination of mobile technology has transformed

customer expectations in the Technology sector. Exide Industries has to not only

meet and manage these expectations but also have to innovate to stay ahead of

the competition.

Environmental Factors that Impact Exide Industries

- Regular scrutiny by environmental agencies is also adding to the cost of

operations of the Exide Industries.

- Extreme weather is also adding to the cost of operations of the Exide Industries

as it has to invest in making its supply chain more flexible.

- Paris Climate Agreement has put real targets for the national government of

India to adhere to. This can result in greater scrutiny of environmental standards

for Exide Industries in India.

- Waste management especially for units close to the urban cities has taken

increasing importance for players such as Exide Industries. India government

has come up with strict norms for waste management in the urban areas.

- Customer activism – Greater awareness among customers have also put

environmental factors at the center of Exide Industries strategy. Customers

expects Exide Industries to adhere to not only legal standards but also to exceed

them to become responsible stakeholder in the community.

- Environmental norms are also altering the priorities of product innovation. In

many cases products are designed based on environmental standards and

expectations rather than catering to traditional value propositions.

Legal Factors that Impact Exide Industries

- Business Laws – The business laws procedure that India follows. Are these

norms consistent with international institutions such as World Trading

Organization, European Union etc.

- Environment Laws and guides – The level of environmental laws in the India

and what Exide Industries needs to do to meet those laws and regulations.

- Time take for business cases in court – some countries even though follow

international norms but the time for resolution often run in years. Exide Industries

has to carefully consider average time of specific cases before entering an

international market.

- Health and safety norms in the India and what Exide Industries needs to do to

meet those norms and what will be the cost of meeting those norms.

- Employment law in the India and how they are impacting the business model of

the Electronic Instr. & Controls. Can these conditions be replicated or bettered in

internation

al market?

SWOT Analysis Review

Scope
  Business description – A detailed description of the company’s operations and
business divisions.
 Corporate strategy – Summarization of the company’s business strategy.
 SWOT analysis – A detailed analysis of the company’s strengths, weakness,
opportunities and threats.

Company history – Progression of key events associated with the company.

 Major products and services – A list of major products, services and brands of
the company.
 Key competitors – A list of key competitors to the company.
 Key employees – A list of the key executives of the company.
 Executive biographies – A brief summary of the executives’ employment history.

Key operational heads – A list of personnel heading key departments/functions.

Important locations and subsidiaries – A list of key locations and subsidiaries of the
company, including contact details.

Reasons to Buy

Gain key insights into the company for academic or business research purposes. Key
elements such

as SWOT analysis and corporate strategy are incorporated in the profile to assist your
academic or

business research needs.

Identify potential customers and suppliers with this report’s analysis of the company’s
business

Exide SWOT Analysis

 Strengths
Below is the Strengths, Weaknesses, Opportunities &amp; Threats (SWOT) Analysis

of Exide :

1. Only battery brand to provide lifetime warranty.

2. Free service at any Exide center.

3. Offers batteries for every kind of vehicle on Indian roads.

4. Huge dealer network even in rural areas.

5. Acquisition of smaller firms has strengthened its presence

6. Advertising and marketing on TVCs, print etc makes it a high recall brand in India

 Weaknesses

1. Intense competition means limited market share

2. The brand does not have a very strong import market as compared to global

brands

 Opportunities

1. Boom in automobile sales in all segments.

2. Customers want better services.

3. Price sensitive customers are increasing.

4. Expansion into new territories and global exapnsion

 Threats

1. Amaron offers higher performance and is eating into market share.

2. Growing perception of Amaron as the better battery brand.

Identify potential customers and suppliers with this report’s analysis of the company’s
business

structure, operations, major products and services and business strategy.

Understand and respond to your competitors’ business structure and strategies with a
detailed

SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and
threats are

analyzed, providing you with an up to date objective view of the company.

Examine potential investment and acquisition targets with this report’s detailed insight
into the

company’s strategic, business and operational performance.

Literature review

What is Automotive Battery?

According to Robert Bosch GmbH, Stuttgart on 1996 in Horst Bauer Bosch Automotive
Handbook

4th Edition

An automotive battery is a type of rechargeable battery that supplies electric energy to

an automobile.Usually this refers to an SLI battery (starting, lighting, ignition) to power
the starter motor,the lights,and the ignion system of a vehicle&#39;s engine.

Automotive SU batteries are usually lead-acid type,and are made of six galvanic cells in
series to provide a 12 volt system.Each cell provides 2.1volts for a total of 12.6 volt at
full charge.Heavy vehicles such as highway trucks or tractors,often equipped with
dieselengines,may have two batteries in series for a 24 volt system, or may have
parallel strings of batteries.( Robert Bosch GmbH, Shlttgart 1996,pages 803-807)
Who is Retailer?

According to Harper, Douglas in Online Etymology Dictionary about &quot;retail &quot;

on 16-03-2008 Retailers are part of an integrated system called the supply chain.A
retailer purchases goods or products in largequanties from manufacturers directly or
through a wholesale,and then sells smaller.

Quantities to the consumer for a profit. Retailing can be done in either fixed locations
like stores or markets,door-to-door or by delivery. Retailing includes subordinated
services,such as delivery.

The term &quot;retailer&quot; is also applied where a service provider services the
needs of a large number of individuals,such as for the public.

According to Jule B.Gassenheimer, Roger J. Calantone, Joseph I. Scully, in 1995 in

theJournal of International business and marketing.

.Suppliers use avariety of strategies to gain a preferred position within their

dealers&#39; supply

Network .Dealers allocate purchases among several suppliers in order to maximize

benefit its from their suppliers&#39; competitive manoeuvres and to avoid being
dominated. Uses an extension of transaction cost analysis and contract law to provide
empirical insight into supplier-dealer relationships dealers&#39; supply.

. Also suggests simple but powerful mechanisms for suppliers to enhance relationship
strength

According to Jule B. Gassenheimer, Rosemary Ramsey in 1994 in the Journal of

Retailing

This study extends previous buyer-seller relationship research by examining the level of
mutual dependence and power-dependence imbalances across buyer.

(reseller) supply sources .Using crical support services and the intensity of coercive
influence attempts ,results suggest that the level of mutual dependence and power-
dependence imbalances.

Make a difference in reseller satisfaction ,but that the impact hinges upon whether the
supplier is the primary ,secondary, or tertiary supplier in terms of annual purchases by
the reseller .The Executive Summary offers direction for managers.
Retailer Sales promotion:

According to Michel Laroche, Frank Pons •Nadia Zgolli, Marie-Cecile rvel/on, Chankon
Kim on July

2003 in the Journal of Business Research

Battery Recycling:

According to A. M. Bernardes, D. C. R. Espinosa, J.A. S. Tenorio in 2003

.Battery recycling is a recycling activity that aims to reduce the number

of batteries being disposed as municipal solid waste .Batteries contain a number of

heavy metals.

Toxic chemicals ;their dumping has raised concern over risks of soil contamination and
water pollution(A .M.Bemardes, D. C.R. Espinosa, J.A .S. Tenorio, 2003)

Data analysis

Age:

particlars frequency percentage

20 23 16%
20 to 30 49 34%
30 to 40 45 31%
40 to 50 21 14%
50 to 60 8 5%
total 146 100%
 5%
16%
14% 20
20 to 30
30 to 40
40 to 50
34%
31% 50 to 60

Data interpretation:

 The above given chart describe the age of the respondents.

 According to the survey, 16% respondents are the age of 20,34% respondents
are the age of 20 to 30, 31% respondents are the age of 30 to 40, 14%
respondents are the age of 40 to 50, 5% respondents are the age of 50 to 60

Gender:

particular frequency Percantage

Male 136 93%
female 11 7%
total 147 100%
 male female

7%

93%

Data interpretation

 In the above given pie-chart and table describe the gender of the respondents.
 According to the survey,93% is male respondents and 7% is female respondents.

Occupation :

particulars Frequency Percentage

Student 42 29%
Business man 43 29%
Employee 39 26%
other 23 16%
total 147 100%
 16%
29%
student
business man
employee
26%
other

29%

Data interpretation

 In the above given chart describe the occupation of the respondents.

 According to the survey,29% are student,29% are businessman,26% are
employee,16% are others.

What is your family income?

Particular frequency Percentage

20000 22 15%
20000 to 30000 24 17%
30000 to 40000 45 31%
40000 to 50000 37 25%
50000 to 100000 17 12%
Total 145 100%
 20000 20000 to 30000 30000 to 40000
40000 to 50000 50000 to 100000

12% 15%

25% 17%

31%

Data interpretation:

 The above given chart describes the of family income of the respondents.
 According to the survey,respondents of family income,15% is having a 20000
income,17% is having a 20000 to 30000 income,31% is having a 30000 to 40000
income,25% is having a 40000 to 50000 income,12% is having a 50000 to
100000 income.

Which vehicle do you have?

particular frequency Percentage

Bike 81 55%
Car 38 26%
Auto riksaw 12 8%
Truck 7 5%
bus 9 6%
total 147 100%
 6%
5%
8% bike
car
auto ricksaw
55% truck
26%
bus

Data interpretation

 In the above given chart the respondents describe on which vehicle is own by
him.
 According to the survey ,the customer having a different vehicle used by hi m
they are 55% customer having a bike,26% customer having a car,8% customer
having a auto ricksaw,5% customer having a truck,6% customer having a bus
and the above figure is given on my survey.

Which battery brand do you have in your vehicle?

Particular frequency Percentage

Exide 101 69%
Amaron 18 12%
Tata 9 6%
luminous 10 7%
others 8 6%
Total 146 100%
 other
luminous
6%
7%
tata
6%

amaron
12%
exide
69%

Data interpretation

 In the above chart the respondents describe that which type of vehicle battery
brand in his vehicle.
 According to this survey,the respondents having a different type of battery used
by him like an respondents of exide is having a figure of 69% customer is
using,amaron battery customer are having 12%, 6% customer are having a tata
battery,7% customer are having a luminous battery ,6% is having a other type of
battery are using.

Does your vehicle exide battery?if yes than what its performance?

Particular frequency Percentage

Very good 39 54%
Good 23 21%
Neutral 13 12%
Bad 6 6%
Very bad 8 7%
Total 89 100%
 very good good neutral bad very bad

6%
7%

12%

54%
21%

Data interpretation

 In the above chart given below shown the perfoemance of exide battery.
 According to the survey we know that a performance of exide battery use by
customer is that a 54% customer are saying very good performance, 21%
customer are saying good performance ,12% are saying neutral performance
of battery,6% are saying bad performance of exide battery, 7% are saying
very bad performance of exide battery.
 Different people having a different performance about exide battery.

Do you satisfied with exide batteries?

particular frequency Percentage

Highly satisfied 34 31%
Satisfied 14 13%
Neutral 44 40%
Not satisfied 17 16%
Total 109 100%

highly satisfied satisfied neutral not satisfied

16%
31%

40% 13%

Data interpretation

 In the given chart below we know about the customer satisfaction towards exide
batteries.
 According to the survey,that a people are different satisfaction according to the
the exide battery the highly satisfied customer are 31% giving response,satisfied
are having a 13% customer response,neutral are having a 40% response given
by customer,16% customer are having a not satisfied resoponse about exide
battery.

Do you satisfied with lead acid battery or sealed batteries?

particular frequency Percentage

Highly satisfied 28 26%
Satisfied 40 37%
Neutral 23 21%
Not satisfied 18 16%
Total 109 100%

highly satisfied satisfied neutral not satisfied

16%
26%

21%

37%

Data interpretation

 In the above chart given below the customer satisfied with lead acid or sealed
battery battery.
 According to the survey, we know that a 26% customer response are highly
satisfied ,37% customer response are satisfied with lead or sealed battery,21%
customer response are having a neutral ,26% customer response are having a
not satisfied response about lead acid or sealed battery.
 Different customer is having a different response on lead or sealed battery.

Do you satisfied with exide battery price?

Particular frequency Percentage

Highly satisfied 24 22%
Satisfied 31 29%
Neutral 30 28%
Not satisfied 23 21%
Total 108 100%
 21% 22%
highly satisfied
satisfied
neutral
not satisfied
28% 29%

Data interpretation

 In the above chart given below the figure are know about the customer
satisfaction on exide battery price.
 According to the survey,the customer are given response is 22% are highly
satisfied and a customer is having a response of satisfied are 29% and a
customer is having a resonse of neutral are 28% and a customer is having a
response of 21% are not satisfied with exide battery price.

Do you satisfied exide battery sales and service?

particular frequency Percentage

Highly satisfied 24 21%
Satisfied 38 33%
Neutral 25 30%
Not satisfied 19 16%
Total 106 100%
 highly satisfied satisfied neutral not satisfied

16% 21%

30%
33%

Data interpretation

 In the given chart below that a figure of customer satisfied with exide battery
sales and sevice.
 According to the survey,we know that a customer of highly satisfied response is
21%and a customer is having a response of satisfied is 33% and a customer is
having a response of neutral is 30% and a customer is having a response of not
satisfied is 16% on exide battery sales and service.

In your vehicle which type of amp battery is there?

particular Frequency Percentage

4ah 13 13%
5ah 13 12%
7ah 22 21%
9ah 16 15%
32ah 19 18%
55ah 8 8%
100ah 14 13%
total 105 100%

100ah 4ah
55ah 13% 13%
8% 5ah
12%

32ah
18% 7ah
21%
9ah
15%

Data interpretation

 In the given chart below,the figure of a customer knowing about which type of
amp battery is there in is vehicle.
 Accoding to the survey,a 13% customer is having a 4ah battery is there,a 12%
customer is having a 5ah battery is there,21% customer is having a 7ah battery
is there in his vehicle,15% customer is having a 9ah battery is there,18%
customer is having a 32ah battery is there,8% customer is having a 55ah battery
is there,13% customer is having a 10ah battery is there in his vehicle.

What warrant period provided exide battery to you?

particular frequency Percentage

24+24 36 33%
18+18 43 40%
15 20 19%
18 9 8%
Total 108 100%
 8%

33% 24+24
19%
18+18
15
18

40%

Data interpretation

 In the above figure given below this chat are response of customer regarding on
warranty period of exide battery which is fitted in his vehicle.
 According to the survey,the warrant period is different which provided by him is
ag given criteria is 33% customer is having a 24+24 warrantyprovided on exide
battery,40% customer is having a warranty period of 18+18 is there,19%
customer is having a warranty period of 15 is there,8% customer is having a
warranty period of 18 months is there.

Do you about the paperless warranty scheme on exide batteries?

particular frequency Percentage

Yes 59 56%
no 47 44%
Total 106 100%
 44% yes
no
56%

Data interpretation

 In given chart below we know about the customer response on paperless

warranty scheme on exide batteries.
 According to the survey,the know about the paperless warranty scheme is there
on a different response is a 56% people is telling( yes) on paperless warranty,a
44% people is telling (No) on paperless warranty scheme on exide battery.

When you purchase an exide battery that a dealer do the online registration?

particular frequency Percentage

Yes 55 51%
no 52 49%
Total 107 100%
 49% yes
51% no

Data interpretation

 In the given chart below that a reponse of customer according the online
registration on exide battery do when a customer is purchasing a battery.
 According to the survey,the criteria of 51% customer are saying (Yes ) and 49%
customer are saying (No) category response on a deler registering on online
warrant of exide batteries.

Do you satisfied with exide battery on road service?

particular frequency Percentage

Highly satisfied 21 20%
Satisfied 31 29%
Neutral 23 21%
Not satisfied 32 30%
Total 107 100%
 highly satisfied satisfied neutral not satisfied

20%
30%

29%
21%

Data interpretation

 In the given chart below the figure of customer response on exide battery on road
service.
 According to the survey,the customer response of 20% are having a highly
satisfied,29% customer are having a satisfied response,21% customer are
having neutral response,30% customer are having a not satisfied on exide
battery on road service.
In exide batteries which parameter you like most in after sales satisfied by you?

Highly satisfied neutral Dis satisfied Not satisfied

satisfied
Exide 65 24 7 8 2
batteries
Sales and 6 51 26 10 12
service
Lead acid or 10 31 40 12 11
sealed
batteries
Emergency 5 27 30 21 21
service
Exide 13 27 15 15 34
battery price

Chart Title
100%

80%

60%

40%

20%

0%
exide sales and lead acid or emergency exide
battries service sealed service battery
battery price

highly satisfied satisfied neutral dis satisfied not satisfied

Data interpretation

 In the above chart figure given below that shown a different response of
customer of different parameter on after sales satisfied.
 According to this survey,the parameter of most likely to the customer in
different category which are exide batteriess is given of highly satisfied
most of the people and sales and service is given on satisfied or neutral
and lead acid or exide battery price are having on different satisfaction on
above given figure.
Research methodology
Research objectives
Objectives of study:

Primary objectives

 To study on customer satisfaction towards on exide batteries.

Secondary objectives

 To analysis the study about customer satisfied towards batteries in vehicle.

 To study on satisfaction about how the batteries performance in his vehicle.
 To take a response regarding the amp battery which ahmphere batteries in
customer vehicle.
 To study on performance regarding the batteries sales and service,battery
price,lead and sealed acid battery.
 To take customer response on satisfied with exide batteries purchase and after
sales and service.
 To study on exide battery fitment in his vehicle which are bike,car,auto
ricksaw,bus,truck.
 To study on exide battery when a customer satisfied with warrant period on exide
batteries.
 To study on overall performance of exide batteries on emergency whichthe
customer satisfied with its and give its response regarding good or bad on his
vehicle of exide batteries.

Methodology is a systematic way of solving problem in includes the research methods

for solving a problem in includes the research methods for solving the problem.

Type of research - Descriptive research

Data sources - primary and secondary data
Data collection methods - online
Data collections tools - Questionnaire
Sample size - 150
Sample area - Ahmadabad
Analytical tools - MS Excel
Sampling method - Non probability

 Sample design
The target population of the study consists of various respondents of various
places .this survey was done by collecting the data from the respondents.

 Sample size

For the research, the sample size that was found to be appropriate for the study was
150.

 Sampling techniques

Non probability convince sampling technique

 Data sources
The task of data collection begins after a research problem has been
defined. In this study was collected through both primary and secondary
data sources.

Primary data

A primary data was collected from questionnaire.

Secondary data

Secondary data was collected websites and firms.

 Type of research: Descriptive research

  Descriptive research:
The type of research technique used is descriptive as the data is collected from
wide range of customers who are located in different locations of the city. The
data is said to be very intensive as the data analysis and research have been
done in depth.

Findings:

 In today life the fastest growing technology is very upgrade in electric

technology is there.
 In electic generation that a use of vehicle batteries is there on fast and
different voltage batteries is there.
 We are study about the customer satisfied with exide battery,sales and
service,battery price,emergency service
 Customer is different side of vehicle used by him on my response
 Customer is highly satisfied or satisfied with exide batteries or othere
battery.
 In customer vehicle different amp battery is there and on different vehicle.
 Customer having a different type of response regarding the warranty
period
 Customer having a response on road service is yes or no othe different
criteria
 Performance of battery and satisfaction of price and sales and service is
different response of customer
 Customer is having a different response on response on lead acid or
selead batteries.
Recommodation:

 Exide battery is most prefer by the people.

 Exide battery is given the online warranty scheme and a good performance.
 Exide battery is a fastest growing vehicle battery which are install in
car,bike,truck,bus etc
 Exide battery is a different type warranty period scheme on different battery.
 Customer is most likely on sales and service and performance of battery.

Limitation of study

 Sample size restricted to 150 only which was very less in comparison to total
population.
 Response can be biased.
 Few respondents showed less interest while they are filling a questionnaire.
 The result of the analysis cannot be generalized.

Learning:

 In our project we learn about the customer satisfied with exide battery.
 In starting of project we that most of the customer having bike and likely of them
are cars.
 In our survey many of the customer are using auto riksaw and p[referring the
exide batteries for use
 In project further study about the customer having which battery is having is
vehicle.
 Most of the people are comfortable with exide batteries not others battery.
 That a warranty period of exide battery is perfect about the people is usagenad
not to take the others one
 Many of the customer when using exide battry not satisfied with its ervice that to
contineou its compant action regarding mor proper about the exide battery sales
and service.
Conclusion

 In india the exide battery is fastest growing battery industries and many
sector battery producing by them are
car,bike,truck,bus,submarine,industrial,and many of others.
 Most of the people like exide battery and battery condition and to make a
good charge.
 Exide is emerging player of the batteries industries and is major sector.
 Exide battery is likely to best part of its performance and its waaranty
scheme,battery voltage and part of the sales and service given by the
compony.

 In 1998 EXIDEIndustries Ltd.did the aoquision of Standard Furukua a

Japanese Company. After that was named as SF-Sonic.Now the brand

Awareness in the market of SF-Sonic is not as good as EXIDE but still it is

struggling to achieve good market share.

 Here company want to position SF-Sonic brand separate from

EXIDE.
 Automotive Battery market inIndia is very competitive.There are
many players in the market.

 So the strategy for the SF-Sonic should bedifferent. They need a

USP( unique Selling Proposition).In the market RMRs are struggling
to sell to product due to lack of brand awareness.

 High-price near to the EXIDE brand.It has neither the cost advantage nor
 the premium image in the market

 only due to lack of promotional activity. H RMRs are the main player who can
make awareness ithe market,then company have to improve the RMR satisfaction
strategy.Ithis research we have found the lacunae RMR satisfaction and try
tobridge thegap between company and RMRs.
Annexure

Name

Age
 (a)20

(b)20 to 30

(c)30 to 40

(d)40 to 50

(e)50 to 60

Gender

( )male ( )female

Occupation

a)student

b)employee

c)business man

d)other

what is your family income?

a)20000

b)20000 to 30000

c)30000 to 40000

d)40000 to 50000

e)50000 to 100000

which vehicle do you have?

a)bike

b)car
c)auto ricksaw

d)truck

e)bus

which battery do you have in your vehicle?

a)exide

b)amaron

c)tata

d)luminous

e)others

does your vehicle exide battery ?if yes than what its perfomance?

a)very good

b)good

c)neutral

d)bad

e)very bad

do you satisfied with exide battries?

a)highly satisfied

b)satisfied

c)neutral

d)not satisfied

do your satisfied lead acid battery or sealed batteries?

a)highly satisfied
b)satisfied

c)neutral

d)not satisfied

do you satisfied with exide battery price?

a)highly satisfied

b)satisfied

c)neutral

d)not satisfied

do you satisfied with exide battery sales and service?

a)highly satisfied

b)satisfied

c)neutral

d)not satisfied

in your vehicle which type of amp battery is there?

a)4ah

b)5ah

c)7ah

d)9ah

e)32ah

f)55ah

g)100ah
what warranty period provided by exide battery to you?

a)24+24

b)18+18

c)15

d)18

do you know about the paperless warranty scheme in exide batteries?

a)yes

b)no

when you purchase an exide battery that a dealer do the online registration?

a)yes

b)no

do you satisfied with exide battery on road service?

a)highly satisfied

b)satisfied

c)neutral

d)not satisfied

in exide batteries which parameter you like most in after sales satisfied by you?

Highly satisfied neutral Dis satisfied Not satisfied

satisfied
Exide
batteries
Sales and
service
Lead acid or
sealed
batteries
Emergency
service
Exide
battery price