PENYERAHAN DAN PENILAIAN TUGASAN

ASSIGNMENT SUBMISSION AND ASSESSMENT

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BBSG4103
MARKETING MANAGEMENT & STRATEGY
(ASSIGNMENT 2)
MAY 2018 SEMESTER
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INSTRUCTIONS TO STUDENTS / ARAHAN KEPADA PELAJAR

1. This assignment contains only ONE (1) question that is set in both Malay and English. / Tugasan ini
mengandungi SATU (1) soalan sahaja yang disediakan dalam bahasa Melayu dan bahasa Inggeris.

2. Answer in Malay or English. / Jawab dalam bahasa Melayu atau bahasa Inggeris.

3. Download the language version of the assignment template concerned from the myINSPIRE for
preparation and submission of your assignment. Your assignment should be typed using 12 point Times
New Roman font and 1.5 line spacing. / Muat turunkan templat tugasan versi bahasa yang berkenaan
daripada myINSPIRE untuk penyediaan dan penyerahan tugasan anda. Tugasan anda hendaklah ditaip
dengan menggunakan saiz fon 12 Times New Roman dan langkau baris 1.5.

4. Your assignment should be between 2500 to 3000 words excluding references. Do not copy the
assignment question and instructions to your answer. Only assignment answer developed within the
approximate word limit will be assessed. The number of words should be shown at the end of your
assignment. / Tugasan anda hendaklah mengandungi 2500 hingga 3000 patah perkataan tidak
termasuk rujukan. Bilangan perkataan hendaklah ditunjukkan di hujung tugasan anda. Jangan menyalin
soalan dan arahan tugasan dalam jawapan anda. Pemeriksa tidak akan membaca jawapan tugasan
yang melebihi had patah perkataan yang dibenarkan. Jumlah perkataan hendaklah dinyatakan di
penghujung tugasan anda.

5. You must submit your assignment ONLINE via the myINSPIRE. Refer to the portal for instructions on the
procedures to submit your assignment online. You are advised to keep a copy of your submitted
assignment for personal reference. / Anda dikehendaki menghantar tugasan SECARA ONLINE melalui
myINSPIRE. Sila rujuk kepada portal untuk arahan mengenai prosedur menghantar tugasan anda secara
online. Anda dinasihatkan menyimpan senaskah tugasan yang diserahkan untuk rujukan sendiri.

6. You can submit your assignment ONCE only in a SINGLE file. / Anda hanya boleh menghantar tugasan
SEKALI sahaja dalam SATU fail.

7. Your assignment must be submitted between 13 August 2018 until 19 August 2018. Submission after 19
August 2018 will NOT be accepted. / Tugasan anda hendaklah diserahkan antara 13 Ogos 2018 hingga
19 Ogos 2018. Serahan selepas 19 Ogos 2018 TIDAK akan diterima.
8. Your assignment should be prepared individually. You should not copy another person’s assignment. You
should also not plagiarise another person’s work as your own. / Tugasan hendaklah disiapkan secara
individu. Anda dilarang meniru tugasan orang lain. Anda juga dilarang sama sekali memplagiat kerja
orang lain sebagai kerja sendiri.

9. Please take note that PENALTY will be imposed on late submission of assignment as specified in the
Registrar’s Office circular 6/2012 (Refer to Registrar’s Announcement in myINSPIRE). / Sila ambil maklum
tentang PENALTI yang akan dikenakan ke atas penghantaran lewat tugasan seperti yang tertera di
pekeliling pejabat Pendaftar 6/2012 (Rujuk Registrar’s Announcement di myINSPIRE).

10. Please ensure that you keep the RECEIPT issued upon submisson of your assignment as proof of
submission. Your assignment is considered as NOT submitted if you fail to produce the submission receipt
in any dispute arises concerning assignment submission. / Anda perlu memastikan RESIT yang
dikeluarkan bagi penghantaran tugasan disimpan sebagai bukti penghantaran. Kegagalan
mengemukakan resit dalam sebarang isu yang timbul berkaitan penghantaran tugasan akan
mengakibatkan tugasan dianggap TIDAK dihantar.

PENILAIAN / EVALUATION

This assignment accounts for 70% of the total marks for the course. You would be given feedback on
the assignment before the Final Semester Examination commences. / Tugasan ini menyumbang
sehingga 70% daripada jumlah markah kursus berkenaan. Anda akan diberikan maklum balas
tentang tugasan ini sebelum Peperiksaan Akhir Semester bermula.

PLAGIARISME: POTONGAN MARKAH / PLAGIARISM: MARKS DEDUCTION

Warning: The submitted assignment will automatically undergo a similarity check. If plagiarism is
detected, marks would be deducted as follows: /Amaran: Tugasan yang diserahkan, secara automatik,
akan disemak untuk menentukan kadar pertindihan. Jika plagiarisme dikesan, markah akan dipotong
seperti berikut:

% Kumpulan Pertindihan % Potongan Markah

No.
(Similarity Group) (Marks Deduction)
1 0 – 30 0
2 30.01 – 50 5
3 50.01 – 70 10
4 70.01 – 100 100

Assignments found to have similarities under any of the categories above; will not be entitled to
apply for appeal. For learners who fall into the 70.01-100 similarities group, the access for online
appeal for assignment remarking of the subject will be disabled from the appeal options. / Tugasan
yang dikenal pasti mempunyai pertindihan tugasan bagi mana-mana kumpulan pertindihan di atas
tidak dibenarkan untuk rayuan. Bagi pelajar dalam kategori pertindihan tugasan kumpulan 70.01-
100, akses online rayuan semakan semula tugasan bagi subjek berkaitan dilupuskan dari pilihan
rayuan.
 ASSIGNMENT QUESTION / SOALAN TUGASAN
(2)

PURPOSE
The purpose of this assignment is to develop learners’ ability to develop a marketing plan for a
new product of an organization that would be launched soon and that the marketing plan is to be
implemented next year.

Tujuan tugasan ini adalah untuk membina kemahiran pelajar untuk membentuk satu rancangan
pemasaran untuk satu produk baru bagi sebuah organisasi yang akan dilancarkan tidak lama lagi dan
rancangan pemasaran tersebut akan dilaksanakan pada tahun depan.

REQUIREMENT
Assume you are a marketing manager and you are required to prepare a marketing plan for a new
product for the organization for a specific market in which you consider there is scope for
developing a better offering and to explain how this might be done profitably by your department.
You are required to analyze how a particular market might be conceptualized better and exploited
profitably.
Your marketing plan must include the following details:
□ A brief history of the company and her CEO
□ Current business situations
□ Opportunities and threats facing the business
□ Marketing goals set by the top management
□ Marketing strategies of the company
□ How these strategies will be implemented
□ Financial data e.g. sales projections, break even analysis
The marketing plan should follow the following format:

Executive Summary
Table of Contents
Body
1. Company Background and Objectives
2. Situation/Market analysis
3. Company Analysis/SWOT Analysis
4. Competitor Analysis
5. Marketing Strategy
6. Marketing Tactics/Activities
7. Financials
8. Implementation and Control
References
Appendices

Andaikan anda se orang pengurus pemasaran dan anda dikehendaki untuk menyediakan satu
rancangan pemasaran untuk satu produk baru organisasi bagi suatu pasaran spesifik di mana anda
rasakan terdapat ruang untuk membina satu tawaran yang lebih baik dan menjelaskan bagaimana ia
boleh dilakukan dengan untung oleh jabatan anda. Anda dikehendaki untuk menganalisis bagaimana
suatu pasaran boleh difikirkan dengan lebih baik dan diusahakan dengan untung. Rancangan
pemasaran anda perlu merangkumi perincian berikut:

□ Sejarah ringkas syarikat dan Ketua Pegawai Eksekutifnya

□ Situasi perniagaan semasa
□ Peluang dan ancaman yang dihadapi oleh perniagaan
□ Matlamat pemasaran yang ditetapkan oleh pengurusan atasan
□ Strategi pemasaran syarikat
□ Bagaimana strategi-strategi ini akan dilaksanakan
□ Data kewangan contohnya unjuran jualan, analisis pulang modal

Rancangan pemasaran perlu mengikut format berikut:

Rumusan Eksekutif
Kandungan

Body
1. Latar belakang syarikat dan objektif
2. Analisis situasi / pasaran
3. Analisis syarikat / Analisis SWOT
4. Analisis pesaing
5. Strategi pemasaran
6. Taktik /Aktiviti pemasaran
7. Maklumat kewangan
8. Perlaksanaan dan kawalan

Rujukan
Apendiks
*Marks to be allocated to the Marketing Plan components
*Markah untuk diagihkan kepada komponen-komponen Rancangan Pemasaran

Item no Components Marks

1 Executive Summary 5
Rumusan Eksekutif
2 Situation/Market analysis 10
Analisis Situasi/Pasaran
3 Company Analysis/SWOT Analysis 10
Analisis Syarikat / SWOT
5 Competitor Analysis 10
Analisis Pesaing
4 Marketing Strategy 10
Strategi Pemasaran
5 Marketing Tactics/Activities 10
Taktik/Aktiviti Pemasaran
7 Financials 10
Kewangan
8 Implementation and Control 5
Perlaksanaan dan Kawalan
TOTAL 70
JUMLAH

Notes
 Assignments should be submitted according to the due date.
 Plagiarism is not acceptable. If you are not sure what is meant by plagiarism, refer to the
various websites which discuss this matter, e.g. owl.english.purdue.edu/handouts.

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