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Termpaper Proposal EDCL

This proposal is for a term paper that will analyze the business strategy of Essential Drugs Company Limited (EDCL), a state-owned pharmaceutical company in Bangladesh. The proposal includes an introduction outlining the objectives and scope of the study, which are to conduct a business and strategic analysis of EDCL and evaluate its strategic procedures. The methodology will involve collecting secondary data from sources like annual reports and conducting interviews with EDCL management. The paper will include chapters on literature review, analyzing EDCL's business strategy through frameworks like PESTEL, Porter's Five Forces, and SWOT, as well as evaluating the company's strategic mapping, balanced scorecard, corporate culture, and CSR practices.

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Abir Mohammad
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122 views5 pages

Termpaper Proposal EDCL

This proposal is for a term paper that will analyze the business strategy of Essential Drugs Company Limited (EDCL), a state-owned pharmaceutical company in Bangladesh. The proposal includes an introduction outlining the objectives and scope of the study, which are to conduct a business and strategic analysis of EDCL and evaluate its strategic procedures. The methodology will involve collecting secondary data from sources like annual reports and conducting interviews with EDCL management. The paper will include chapters on literature review, analyzing EDCL's business strategy through frameworks like PESTEL, Porter's Five Forces, and SWOT, as well as evaluating the company's strategic mapping, balanced scorecard, corporate culture, and CSR practices.

Uploaded by

Abir Mohammad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Proposal for Term Paper on

“Business Strategy Analysis of Essential Drugs Company Limited (EDCL)”

Prepared For
Dr. A. K. M. Saiful Majid
Professor
Course Instructor: Business Strategy

Prepared By
Abir Mohammad
Batch: MBA 58D
Roll: 23

Institute of Business Administration


University of Dhaka

April 09, 2019


Letter of Transmittal

April 09, 2019

Dr. A. K. M. Saiful Majid


Professor
Institute of Business Administration
University of Dhaka

Dear Sir:

Re: Submission of Term Paper Proposal on “Business Strategy Analysis of Essential Drugs
Company Limited (EDCL)”.

It gives me immense pleasure in presenting the term paper entitled “Business Strategy
Analysis of Essential Drugs Company Limited (EDCL)” as part of my course requirement.
I am very excited to work on this report as it will give me the opportunity to have a detailed
knowledge of operation of a large scale pharmaceutical company. It will also provide me with
the scope of applying the gathered knowledge in the practical field.

I would like to take this opportunity to thank you for teaching about various parts of business
strategies that has opened my view about how a company on a scale like EDCL works, which
is the only government pharmaceutical company of the country. I will complete this term paper
with my utmost sincerity in the hope that you will appreciate this endeavor.

I will be pleased to answer any sort of query you think is necessary, as now and when needed.

Yours Sincerely,
Abir Mohammad
Batch: MBA 58D
Roll: 23
Table of Contents

Letter of Transmittal

Executive Summary

Chapter 1. Introduction
1.1. Background
1.2. Objectives
1.3. Scope
1.4. Limitations

Chapter 2. Literature Review


2.1. Pharmaceutical Industry Worldwide
2.2. About EDCL

Chapter 3. EDCL Business Analysis


3.1. Business Strategy
3.2. Vision Analysis
3.3. Mission Analysis
3.4. Objectives Analysis

Chapter 4. Strategic Analysis of EDCL


4.1. PESTEL Analysis
4.1.1. Political
4.1.2. Economical
4.1.3. Sociological
4.1.4. Technological
4.1.5. Environmental
4.1.6. Legal
4.2. Porter’s Five Forces Analysis
4.2.1. Intensity of Competitive Rivalry
4.2.2. Threat of New Entrants
4.2.3. Threat of Substitute Products or Services
4.2.4. Bargaining Power of Suppliers
4.2.5. Bargaining Power of Customers

4.3. SWOT Analysis


4.3.1. Strengths
4.3.2. Weakness
4.3.3. Opportunities
4.3.4. Threats

Chapter 5. Company Evaluation


5.1. Strategic Mapping
5.2. Balanced Scorecard
5.3. Corporate Culture
5.4. Human Resources Management
5.5. Corporate Social Responsibility

Chapter 6. Conclusion & Recommendation


6.1. Conclusion
6.2. Recommendation

References
Introduction

Pharmaceutical is the core of Bangladesh‘s healthcare sector and serves as one of the most
important manufacturing industry. With a history since 1950s, Bangladesh is the only least
developed country around the globe that meets up to 97% of its demand for pharmaceutical
products, with a market size of nearly Tk. 200 billion.
Essential Drugs Company Limited is a state owned pharmaceutical company based in Dhaka,
Bangladesh. Founded in 1962, it functions under the Ministry of Health & Family Welfare,
with the main objective of setting up an advanced pharmaceuticals industry in the country for
the local production of medicines and to supply these products inside the country for public
health and for export.

Broad Objectives of the study:


1) Business & strategic analysis of EDCL
2) Evaluation of EDCL in terms of its strategic procedures

Specific Objectives of the study:


1) Vision, Mission & Objectives Analysis of EDCL
2) PESTEL Analysis of EDCL
3) Porter’s Five Forces Analysis on EDCL
4) SWOT Analysis on EDCL
5) Strategic Mapping of EDCL in terms of Pharmaceutical Industry in Bangladesh
6) Balanced Scorecard of EDCL
7) Analysis on Corporate Culture, Human Resources Management & Corporate Social
Responsibility of EDCL

Methodology:
This study will be mainly based on secondary data collected from several reliable sources. For
secondary data collection, the company’s annual reports, existing files and documents,
statements, brochures, internship reports, manuals and publications will be collected and
analyzed.
An intensive study on the relevant field will also be conducted through browsing internet and
searching in library. Interview of top management of EDCL will be also done to gain further
knowledge on the issue.

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