NOIDA INTERNATIONAL UNIVERSITY

SCHOOL OF BUSINESS MANAGEMENT

Attention: MBA 2017/BBAMBA 2015/BTECHMBA 2014/MA Eco 2017 Batch

GUIDELINES FOR WRITING DISSERTATION

The Guidelines for carrying out the DISSERTATION is given in the following paragraphs. Each
student is to compile his/her study in six chapters as detailed below:

Chapter-I Introduction
1. Introduction:
It should include (a) Meaning of the concept, i.e., Job Satisfaction, Consumer Satisfaction, Working
Capital Management, (b) Rationale for choosing the topic/problem under study, (c) Implementation
strategy of concept in your present study.

2. Objectives of Study: It should be pragmatic and consistent with the title of the study and
achievable during the course of study within the prescribed schedule. Students are advised to
develop the objectives in consultation with their respective guides. The objectives must start
with action oriented verbs. A sample of objectives is given below as example:

 To study the growth of sales of RO Water Purifiers.

3. Scope of Study: The scope of the study refers to the parameters in which the study will be operating in.
This also reminds a researcher that his method of investigation should be centred around trying to
solve the problem within the provided scope. The scope of study should clearly mention the activities
that are actually performed in the study. It should include the period of study, the functional area (HR,
Finance and Marketing) and volume of work carried out in the study. With reference to above
objectives, the scope of study could be as follows (note this is suggestive and not exhaustive):

(a) To collect and analyze the sales data of RO Water Purifiers in Delhi region of last five
years. For this purpose secondary data from the published sources and the dealers is
collected.

(b) To carry out market survey of customer perception for the use of RO Water Purifier.
For this purpose the geographical area selected is Dwarka locality. Data is collected
through a structured questionnaire.”
Company Profile:

Following aspects need to be covered in the first chapter in order to know the company profile:

1. Name of the firm/company, its complete address along with telephone numbers, email
address, website name. Mention whether local, national or multinational. If
national/multinational, give location & address of the registered office and geographical
areas of operation of the company.
 2. Explain the nature of the Organization and its business (service/production/trading etc),
i.e., type of industry & business in which the company is operating. Mention specific
functional area, if any, such as marketing, finance, HR, logistics etc, in which the company
is operating.
3. Company’s vision & mission.
4. Product range of the company.

5. Organization structure of the company.

Industry Profile:

Brief profile of the Industry including its current status from which the company belongs.

1. Chapter-II: Review of Literature

Students have to carry out a methodical examination of available study material (books, journals,
periodicals, official gazettes, etc) on the topic of your study. Provide the existing information on the
work already done by way of fundamental nature of the study and the writer’s name and references of
publications.

2. Chapter-III: Research Methodology

It must specify the following:

a. Universe, Research design, Sampling Type, Sample size, Sample location, Data type, Instrument
used, Analytical Tools, Hypothesis, Identified independent and dependent variables, Contents
analysis– Notes (References)
b. Framing of Questionnaire wherever applicable & relevance of each question asked in questionnaire.
c. Constraints under which the study has been undertaken.

3. Chapter-IV: Data Reduction, Presentation & Analysis

Raw data (primary or secondary) collected must be reduced to standard formats such as tables, charts,
graphs, diagrams etc and is to be presented in this chapter. This chapter will include Decodification of
data, Classification of Data, Tabulation of the data, Application of analytical tool(s), Use of graphs,
Depiction of Bar diagrams, Histogram and its observation and inferences drawn. Proper titles, legends,
scales, source (s) etc must be mentioned along with each diagram.

4. Chapter-V: Data Interpretation

This chapter is the most important part of the study, wherein students are required to apply
established theoretical concepts/tools/techniques to the data presented in Chapter-IV and
draw inferences. Students are required to discuss rational and logic for drawing inferences. For
each inference, proper linkages are to be established either with the data analysed in Chapter-
IV or with the calculation (s) to be included in this Chapter. Wherever, calculations are to be
carried out, it must be provided before drawing any inference. The inferences are to be
presented in narrative form from each data set along with limitation (s) due to data
insufficiency, if any.
5. Chapter-VI: Summary & Conclusions

This Chapter should comprise the following:

Results of the Study: These are to be presented and supported by facts & figures in narrative
form and be culled out from the Chapter-IV. The sequence of the results must be consistent with
the objectives of the study mentioned in Chapter-I. Also, mention the achievement of objectives
or otherwise.

Limitations: The limitations could be mentioned in terms of data insufficiency, time & expertise
constraints etc.

Recommendations, Scope for further Study & Conclusion: Recommendations based on results of
the study is to be provided. Any scope for extension of the study to new geographical areas, segments,
time with larger data, is to be mentioned under this heading. Finally, Conclusion should cover findings of
the work, whether the stated objectives of the work is achieved with full justification, recommendations,
limitations, directions for future development.

CONTENTS
S No Topic Page No
1 Certificate -
2 Acknowledgement
3 Executive Summary -
Chapter I: Introduction -
Chapter II: Review of Literature -
Chapter III: Research Methodology
Chapter IV: Data Reduction, Presentation & Analysis
Chapter V: Data Interpretation
Chapter VI: Summary & Conclusions
References/ Bibliography
Appendices
- List of Tables
- List of Figures
 DISSERTATION
ON

TITLE OF PROJECT REPORT

Submitted in partial fulfillment of the

NAME OF PROGRAM
To

NOIDA INTERNATIONAL
UNIVERSITY, GAUTAM BUDH
NAGAR

Under the Guidance of Submitted by

Session
 NOIDA INTERNATIONAL UNIVERSITY

To Whom It May Concern

I _______________________, Roll No. ______________from program & sem. of the School of Business
Management hereby declare that the Dissertation Report
entitled____________________________________________________________________________________
_________at ________________________________ is an original work and the same has not been submitted
to any other Institute for the award of any other degree.

Date: Signature of the Student

Certified that the Dissertation submitted in partial fulfillment of Master of Business Administration (Name of
Program) to be awarded by Noida International University, Gautam Budh Nagar (U.P.) by
_________________________, Roll No. ________________ has been completed under my guidance and is
Satisfactory.

Date: Signature of the Faculty Guide