DE SC RI PT IO N

A Making descriptions interesting page 39

B Descr ibing pictur es and objects page 41
C Describing produ cts page 44

w ho you are w riting

The w ay you describ e and w rite about an object depen ds on
for and w hy.
they w ritte n?
1 Where we re these descrip tion s taken from , and Why we re .
2 Wha t help ed you to decide ?

§ all three having a capacity of over 75 synthetic shoulde r straps), the other
Iitres and describing them se lves as two using propriet ary nyl on fabrics .
'ergonomic'. Both the Tramon te and Although possibly more agreeabie
Rucksa ck: a bag in which you carry
the Cougar have adjustable back against t he back on a hot day, the
thing s on yo ur back . for e xample when
yo u arc walking or cl imbing. It has straps systems, wherea s the Rockman cotton adds to t he weight of the bag;
that go over your shoulders. A lso knap - comes in a choice of three back our tests also found thi s fabric to
sack. have rsack. backpack . lengths. The Rockman is also the have 30% less resistan ce to abras ion
only one to be made of cotton (with than the nylon fabrics

(!]
The Sisyph us Rockman is the classi c hard wearing
I 'm havin g probl ems with one of your ergonomic rucksack . Crafted out of 100% colour-fast
rucks acks, a Rockm an , which I bough t at wate rproof cotton in a choice of attractive colours
the Wlld Rover campi ng shop , Bradf ord , in aro und a superlig htweigh t aluminium frame, it is as
,
March 2000 . I am writin g to you direc tly ideal fo r wa lkin g and climbing as it is practical for
l b e able t o r epa i r
confid ent that you wi l to urism. With its capacity of 80 litres, the Rockman w ill
the damag e under the terms of your always be ab le to cope, whethe r you're in Harrods or
' Li f e t i me Guara ntee ' . There are t wo t he Himalayas. And among the many orig inal design
proble ms : firstl y , one of the alumi nium featu res, the locking iid pocket and the adjustable,
tubes has broke n thr ough the fabri c at detachable waist belt are unique to the Rockman.
the base of the bag , and the other is The Sisyphus Rockman: a head and shoulders
threa tenin g to do the same . Secon dly , the above the rest.
stltch lng of the zip of the lid pocke t
has faile d , rende ring the pocke t usele ss
iii An experienced travelling companion fo r
nnly £15. Sisyphu s Rockman ruck sack ,
tri ed, tested and well-travell ed. Good work -
13 It is a 12-year -old faded-blue 80-litre 'Sisyphus' rucksack
ing order. Blue colton, lightwe ight, huge
made of thick cotton. The only external pocket, on top of
capacity. Phone Eric . 773524.
the bag, is ripped, and one of the two aluminium tubes
that make up the internal frame has broken through the
The walker' s rucksack, a bold, angular mass of vivid reds
canvas at the bottom. The arm straps and the two small
straps with buckles on either side are gold-coloured; there and greens painted in short, fine strokes, dominates the
is no waist strap. There is an embroidered badge on the lowe r left -hand quarter of the canvas, w hile fh e w alker's
top pocket, a souvenir of the Lake District. pale, naked nghf arm, a striking ly huma n element
stretches diagonally Upward s to the right. '

38 • Types of writing
 Making descriptions interesting • Modu le 1A

1A Making descriptions interesting

1.0 Descriptive detail

If you're describing a piece of lost property , you don't need to worry about
whether the reader will find your writing interesting. But if you' re describing
something when writing a magazine article or a story , the most important thing is
to catc h and hold the reader's interest. Here is a checklist of ways to do this.

BORING I NTERESTI NG

Generalizing Be ing specific

a large vege table a th ree-qu arter-pou nd sweet potato
an old ship the Alarie Celeste / the Titanic
opinions facts, observations, quotations
No 'picture ' Descriptive details
a glass of wine a long-stemmed glass of aro matic,
golden Mu scatel
Dull, unobservant vocabulary Precise wonL~
look gaze , glance , sta re , glare , peep
ask beg, imp lore, request, dem and, invite
Repetition Variation
car . . . car .. . car . . . car ... car . . . Ford ... vehicle ... car ..
as well .. . as well . . . as well . . . as well . . . also . .. \ Vhat is more, ..
Being predictable Surprising the reader
'The re arc five reasons why I like .. starting with something striking*
stating the obvious; 'received ' opinions original thin king and observation
'The fifth reason I like it is . . .' saving something for the end"
Always tal ki ng abaut yourself A lways th inking about your
readers, and how to interest them

* the openings and closings of magazine articles are practised on page.s 124-127.

1.1 The five senses

In order to include specific, concrete details in your description, you must first
observe in detail. Don't forget there are five senses; you don't have to limit
yourself to visual descript ion. If, for example, you wanted to describe sculptures
in an African village, would you have thought of observing them in the dark, by
touch and smell?
Sta nding in the da rkness, breat hin g in the smell of woodsmoke and meali e porrid ge
and earth and unfam iliar vegetation, my hands roved over Imlges an d incized cuts,
ju tt ing-out shap es like trunks or horns or beaks and roun ded ones that might be
eyes; smooth, pointed heads and bulbous lips and noses, fat fingers and p rotru din g
belly-buttons and other shapes I couldn't interpret. Some we re sticky with oil which
imp ed ed the flow of my finger s; the po lished ones were sensuous and let me fee l
them freely.
Write just four or five lines describing one of your favourite possessions using at
least three of the senses.

Types of writing • 39
Unit 1 • Description

1.2 Adjectives and adverbs: too much of a good thing?

As in the example of the glass of wine in 1,0, you can 'paint a picture' by adding
one or more adjectives to a noun. Similarly, you can describe a verb by adding
an adverb or adverbial phrase.
ll e d rank the seine delicately / greedily / n.nh abando n / hi {/ careless 11It1l l1lCr.

However, writing becomes tiresome and predictable unless there is a variety of

structures, and often a more concrete image can be achieved with a precise
noun or verb.
la fl lallish mall of porcetful, athletic build, u:ith short dark hair (Iml green
ey es
t b (/ j lel Gibso(/ look-(/like
2a She entered my room illtmsiL:ely and aggressil:ely.
21> She iUf:,[Jded 111'1 room.
Both of the examples are comparisons. In 1b , the man is compared to Mel
Gibson; in 2b, her entry is compared to a military operation. Comparisons are
frequently introduced by the word like or as.
Ile sipped the Ici fle like [J debutante.
She gll/ped the sei ne as ifs},e Icas tnJing to droll;" herself
Ile d ti llks as studio usly as a camel.

1.3 Writing practice

This short description was written for a magazine series in which readers
recommend a local cafe or restaurant. It was not published, because it is not at
all interesting. Nor is it informative: it raises a lot of questions (what colour are the
uniforms? what night does the pianist play?) but doesn't answer any. Rewrite it,
keeping the same structure, but informing the reader and making the restaurant,
and your description, sound interesting.

Th Bazaar Restaurant
e . u are taken to the bar area, where one of the
Wh en you go i n, yo . f T hey are very nice and wear
. WIll look a ter you.
waiters or wattresses ] I T hey take your order from
.f of an unusua co our. .
interestin g urn orms .. di hes from different countnes.
the long menu which has exc~t1ng lll~ith some other thin gs that are
T here is also a blackboard on t e:a d di sh w ith fish, whic h [ wo uld
the menu. They do a very ,,00
not on f he sal ads are excellent.
recommend, and some 0 t t ble i n the well-decorated
are taken to your a
Before long, you . . e bi a ' the tables are round, and the
dining room. This room IS quit he: oft music which adds to the
. d f od You can ear s . .
chairs are rna eo wo . ek the have someone playin g piano . .
atmosphere, and once a we Y l e like to dri nk coffee, etc.. in
At the end of the meal, many pe~p f pl ants and other exotic
the lounge bar, where there are ots 0
decoration s. . ' 11 fi d it isn't very expensive for such
Wh en the bill comes you n .
good food, and I' m sure you' ll want to go again .

40 • Types of writing
 Describing pictures and objects • M odule 1B

1 B Describing pictures and objects

1.0 The order of adjectives

\Vhen a numher of adjectives (and other qu alifiers) go befo re a noun , they are
gene rally writt en in the follO\ving order.
1 N u mber! a / one I a do zcn l 365 / her 1m!! teacher's / too HUm !! I
determiner Cleopatra's / Genghi s Kha n's I innumerable
2 Opinion favo u rite I adorable / st ylish I priceless / channing / rom alltic /
uscju! / comfortable / soph isticate d
decadent / scan dalo us / dangerous / old~f(Jshjoll ed I
cheap I llasf y / ugly / useless / disgusti ng / hor ill g
3 Size short / little / microscop ic / giga1ltic I (hvmf
4 Age (mill/lie I brand- new / te n- nea r-old / second-ha nd
5 Shape oval / squa re I round ) sp iral; streamlined / haggy /
pointed / tapered I hcarl-shaped I pear-shaped
6 Colo ur j et black: I tartan I Callan) yellow I shocking pi nk
7 Origin Cherok ee / Chi llese / A lpi lle / Hellaissm lce / Homan / A1JO rigillai
8 Material gold / leat her / copper / diamond / icootlen / marble / glass
9 Co mpo und ear / key / wedding / electric / S1l11lmer / dinner / d isco
sn w killg / d ining / religious / mo tor / toy / bird / tree /ja=.,;:;
10 N o un ring / tnt uipe t / jacket / shoes / shlrt tskirt / table / pai nti llg / car /
boat / bath / house / teddy hear / record / hal / room
A The 'co mpound ' describes the noun's use, type or purpose. This word is
often itself a noun; it joins with the noun to form a com pound noun (earring, key-
ring , wedding ring). The co mpound noun may be hyphenated or written as one
or two words: check in a dictionary.
How many other compound nouns can you make from the compound and noun
lists (g and 10) above?

B It is possible to use more than three or four adjectives to desc ribe something,
but it sounds a bit unnatural if you have as many as nine adjectives in front of a
noun.
lH y teacher's channing lit tle anti que tap ered black: Chi nese icooden ear trumpet.
Choose five of the nouns above, and describe them using five adjectives (or
other qualifiers) for each. You may use the adjectives in the lists, or any others.
Examples
a st ylish sho rt Itali an leather sk irt
a ch eap second -han d shocki ng pi nk disco shirt
some ugly antiqu e di amOlullcedd ing rings

C The three strange items illustrated to the left were invented from words in the
table. Describe them . Be creative!

D Writing practice
You have just arrived by plane in an English-speaking country and the airline
seems to have lost your luggage. Write a brief but detailed description of the
luggage (either one or two items). Do not mention or describe the conte nts . Write
about 100 words .
Task bank: Task 1

Types of writing • 41
Unit 1 • Description

1.1 Au Bon Coin

In most lines of this description of a famous French photograph , there is one
unnecessary word - it is either grammatically incorrect or does not fit in with the
sense of the text. Write the unnecessary word in the margin. Some lines are
correct. Indicate these lines with a tick (,I) . The exercise begins with two
examples (0). See page 10 for information and advice about this exam task type.
() One of Doi su ea u's stree t sce nes is taken after the \Var shows a is
o thin hou se at the angle of an intersection like the poin t of a .I
1 we dge or the prow of a ship. The hou se is been su rroun de d hy _
2 the pUl;(?, which is glinting in the rain, the re is a canal to the
3 one side , and a man in a be re t he is walking 0 11 the
4 narrow pavem ent canying slowl y a small bucket. It is a
5 blea k, grimy, misshapen scene hut , to anyon e who can it
6 re mem be r, it says imme diately 'France - after the War '. The
7 stree t is poor and foreig n and punge nt and too full of
8 adven turou s possihilitie s. There is one also cheerful point in
H the pictu re. I n the fron t room of tile narrow house at the
10 corner of the two stree ts has a faded sign, 'Au Bo n Coin',
11 and the both ne t half-curt ains of the cafe are gleam ing
12 white. You know that such as you open those rickety doors
1:3 yOIlwill afte r be assaile d hy the noise of laughte r, and by
14 blue cigarette smoke ami the sme ll of fre sh coffee and
15 fresh and bread and cheese and wine and tile ,J/a( dujou r.
paCl: - road made of cobble stones
plat dujonr - the cooked meal on the menu that day
How many of the five senses does the writer refer to in his description of
Doisneau's photo?

1.2 Describing a photograph

Work with a partner and choose one of these photos each. Don't desc ribe what
you can see, but tell your partner something about what the photo shows, or
how it makes you feel.

42 • Types of writing
 Describing pictures and objects • Module 1B

Now read these two descriptions of the photos. The first is someone talking
about the family photo , and is written in an informal style. The photograph is
being exhibited in an art gallery, and the descript ion is taken from the exhibition
catalogue . The phrases printed in italics are som e that you might find useful in
your own writing.
Note also the tenses of the verbs .
• The present co ntinuous is used to describe what is happe ning ill a picture
(1'/11 !w uillg a donkci] rid e; she 's u;ca r ill g ).
• The presen t perfect can he used to descri be what has just happened
(the coat she Iw s jllst been g ice n).
Fill the gaps in the two descriptions. All the missing words are adjectives. Use
your imagination! This is a 'c reative writing' exercise, not a grammar test. Take
ris ks with vocabulary!

Skeqness DonkelJ Ride Over my right shoulder, also on a donkey, you

can see my cousin David, just one year older than
My favourite family photo is this one, taken when I me, and Auntie Jessie, Sylvia's mother. Auntie Jessie
was a little girl back in the '30s . I'm having a seems to be pulling at a donkey's ears, in the same
donkey ride on the beach at Skegness. That 's my (5) way she would always be pulling at my
cousin Sylvia on the left of the photo, holding the clothes or straightening my hair. And if you look
reins. We have always got on very well together, very closely, you can just make out the edge of a hat
even though she is five years older than me. And she directly behind my head. That's Uncle Harry. I don' t
has never lost that (1) gap-toothed grin. know what he's doing there - probably ju st waiting
In the photo, she's wearing a (2) woollen for the pubs to open I
coat she has ju st been given. I remember how proud If you asked me why I like this photo so much, I
she was of it, with its (3) collar and cuffs. couldn't really say. More than anything else, I think
Here, the coat is almost brand new; two years later the picture sums up what a (6) , adventurous
she was still wearing it, though the sleeves stopped and (7) summer [ had that year, That week
ju st below her elbows and the black had faded to with Auntie Jessie was the first I had spent away
something like the colour of that donkey. She was from my parents, but I was never (8) , and
very fond of the hat, too, a dark (4) red with never homesick. Look at my style and cowboy
a broad satin ribbon, It was meant to be a summer confidence on that donkey! John Wayne, eat your
hat, but she seemed to wear it almost all year round - heart out!
she said it was good at keeping the rain off.

(10) buildings someone is sitti ng, Th e

Sao Paolo, 1960 ca m era itse lf m ust have been p laced h igh in
o ne of the ver y buildings that ap pear to be
At first we ar e struc k by an atmosphere of
so em pty of life an d humanity.
stress and oppression. The photographer The co n trast between the (11) _
giv es u s a glim pse of the tension, between
su n sh in e an d the su rrou n d in g greyness
the in di vi dual an d the faceless CIty, .
m ake s the picture wo rk, The four
represen ted as much by the uniform business
bus in essm en, perhap s ta kin g a sh o rt br eak
su its as by the impersonal nutldings, For a
from their work, are walking ou t of th ~
moment we believe that these four men are
picture with the afternoon su n on then
the o n ly people to be seen , But (9) _
backs, and we our selves are led into the .
figures can be di scerned in the street below.
(1 2) distance along a line o f dazzling
And we kn ow that every ca r has a driver,
an d th at b ehi nd ev ery window in tho se light,

Types of writing • 43
Unit 1 • Description

1.3 Writing practice

Whichever of these tasks you choose to do, share your writing with other
students. Perhaps you could put your writing, with the picture, on the classroom
wall or in a class magazine.
A Find, in a magazine, on a postcard or in a book , a photograph you like very
much . Describe it, and say why you like it (100-200 words) .
B Describe your favourite family photo. and say why you like it (100-200 words) .
C A Game
Everyone brings a family photo to class; you swap photographs with a partner
and write about the photog raph as if it was your own. Invent names for the
people in the photo, pretend you know them well, and tell stories about them . (In
fact, the autho r of 'Skegness Donkey Ride' was playing this game!)
If your partner writes about the same photograph, the rest of the class can try
to guess who is telling the truth , you or your partner.
Task bank: Task 2

1 C Describing products

1.0 The language of advertising

Getaway 7 Steal a clay's sailboarding and the 4Runne r will go

li k e the w ind to the su rf. And if the quick w ay m ean s
scaling the rocks, it will relish the climb.
O n the road. the tilt-adju stable power steering gains

Car
8
Are yo u torn bet w een another firmness as the car gathers speed.
execut ive saloon and some thing 9 Better still , it grows lighter as those alloy wheel s con -
w ith more freedom of spirit? front the furrows in the landscape. (Tha t sho uld ke ep th e
2 Wit h th e new T oyota 4Runner, yo u can n o w have furrows off your br ow.)
the civilisation of the forme r w ith the lib eration of the lat- 10 In the city or in the wild , the 4Runne r is a very to ugh
te l'. act to follow . And it's no different wh en yo u're towing,
3 \Xlhen you slip insid e , yo u'll see that the cab in's as 11
You can hitch up ove r one and a half to ns and this
slick as anythi ng in the city . A bu tton 's press opens the car w ill never make heavy weat her of it.
s unro of, adjusts the mirro rs an el operates the wi ndows. 12 Otherwise . it's as free of hitches as every car we
Includi ng the window on the tailgate . buil d. Which is why it comes wi th our com p rehe nsiv e
4 The sou nd system is something you 've go t to hear 3-year / 60,000 mile manufacturer's warranty.
with your own ears. With six speakers surrounding you , 13
Dial A Trial : to arrange a test drive o r fo r further
be prepared to be transported even before you fire the information o n the 4Runner, call 0800 777555.
en gine. 14 I t's the car in front for gettin g awa y to the back of
5 The 4Runne r's three-lit re tur bo-d iesel de livers more beyond.
power and torqu e than anyt hing else in its class. (Talk ing
power th ere 's also the option of a 3-litre , petro l v6.) The new 4Runner
6 For life in the fast lane , you 've got a 5-spe ed gear-
box. Y et, with th e fl ick of a lever, yo u can be over the
hills and far awa y. Even on the move , that's all it takes to
sw itch from two-w heel drive to fo ur, with bot h high and The car in front is a Toyota
low ratios.

44 • Types of writing
 Describing products • Module 1C

The Toyota advert illustrates many of the stylistic devices used when something
is described in an advertisement. The advanced student needs to be familiar with
these devices in order to be able to use them when appropriate, (e.g. when
trying to sell, persuade, convince or impress) and to be able to avoid them when
they are inappropriate.

A Organization around a th eme , an image or a key idea

This advertisement is typical in that it has a central theme , suggested in the title,
which is used to structure the writing. What is that theme, and what words in
paragraphs 1, 2, 6, 10 and 14 contribute to it?

B Playing with words: alliteration and rhyme

As in a poem, every word is carefully chosen, often for its sound as well as its
meaning.
Dial A Trial (paragraph 13) - rhyme
as slick as an yt hi ng in the city (paragraph 3 ) - alliteratio n. Slick and ci t l) sound good
togeth er as both begin with an s sound and have the same vowel.
Find the other instance in the text where a word is chosen solely because of the
letter it begins with (this time also, the letter s).

C Playing with words: words with double meanings

Just as words can be chosen for their sound, they can also be used because of
their second meanings or their associations.
4RIl 1lll Cr (paragraph 2) The w onlforen lllll cr sugges ts that the car is inno vative and
ahead of its time , and perhaps likely to he imita ted and followed; this mea ning also
cor responds to the slogan The car illfnmt is a Toyo ta,
1 Why is the wo rd spelled differently here, and what is the second meaning?
2 What are the double meanings for the following words?
ge/mw y car (title) life ill the [ast lane (paragraph 6 )
trans ported (paragraph 4 ) hitches (paragraph 12)

D Interesting or poetic vocabulary

Words that paint pictures and bring the description to life are used instead of
dull, everyday words. Supply the everyday words for these:
slip inside (paragraph 3)
fire (paragraph 4)
scaling (paragraph 7)

E Idioms, quotations, referenc es to songs, proverbs , etc.

Over the hills and far away (paragraph 6) is an idiom that originated in a
traditional song. Here it is chosen because it fits well with the 'getaway ' theme at
the same time as describing the advantages of four-wheel drive.
go like th e tcln d (paragraph 7), {/ tough act to !ollOlc (paragraph 10), make hem:;y
weath er of it (paragraph 11), and the hack of heyond (paragraph 14) are also
idiomatic ph rases, chose n to give the writing a friend ly, inform al tone and to suggest
images which fit the theme.

F Comparatives, superlatives and 'limit' adjectives (unique, in credible)

Find the one sentence where the car is described as better than other cars.

G Appealing to the emotions

Many advertisements use children, animals or sexuality to appeal to the reader's
emotions. Another common device is to write about the thing you are selling as if
it were a person, attribut ing to it feelings, emotions , intentions and character.
Find the two examples of this device.

Types of writing • 45
Unit 1 • Description

H Freedom w it h layout
The text is arranged in a visual layout; titles, subti tles and slogans may be printed
extra large and in typefaces that will catc h the reader's eye; paragraphs may be
very short .
Why are long sentences and long paragraphs unusual in advertisements?
I Freedom with grammar
Sentences are usually short , and may not contain a main verb .
Find the two examples here of a sentence w ith no main verb.
Note also the number of sentences beginning wit h And or But , a practice that is
sometimes considered incor rect in formal writing.
Other co mmon features of the language of advertising, not illustrated in this
adve rt, are:
J Use of statist ic s, scientific w ords or foreign lan guag es
K References to how 'natural' or ' pure' th e product is
References to traditions and the past , or to prog ress and the future, are also very
frequent.
L Repetition (either of key w ords or of the nam e of th e prod uc t)

1.1 Practice
Read thro ugh the following advertisement and then choose from the list A-K the
best sentence to fill each of the blanks. Some of the suggested answers do not
fit at all. The exercise begins with an examp le (0). See page 11 for infor mation
and advice about this exercise type.

Like them sporty? (3)_ _ And sto ps w hen you wa nt it

IT LOVES THE CITY to . (Thanks to servo-assisted brakes.)

(4)_ _ At 42 .8 mpg in the urban cycle, you won' t
have to spend a fortune every time you take it into
town.
No wonder t he Cinque cento gets on so w ell wi th t he A non-smoker. Fiat fit a catalytic converter as standard.
city. (O)_
F_
It w on' t even embarrass you in company. Despite being
It' s attractive. Who could resist its good looks? so compact, it seats four adults comfort ably.
Rel iable, too . (1)_ _ (Or into one, come to thi nk of it.) (5)_ _ Now .
(2)_ _ Side impact beams protect you r body, w hilst
To make a date w it h the new Fiat Cinquecento call
100 % galvanization of all external steel panels keeps its 0800 717000 or visit your local Fiat dealer.
own body looking good for years.
(6)_ _

A You neve r know, it could be love at first sight.

n To SlIl ll lip, you should huy on e.
e You can always rely 01 1 a Cinquecento to ge t yOll out of a tight spot.
o It's good with money.
E T he ear in front is a Tovotu.
F It has c\ "cryt hing anyon e could wish for in a part ner.
G It will ge t you whe re y Oll want to go.
II And. best of all , it 's uvailahle.
I The Cinq uecento lIl ay he small, hut it pe rforms hri lliant lv.
J Like :my good mat e, it' s pr otective.
K It is a small Italian ca r.

46 • Types of writing
 Describing products . Module 1C

1.2 Summarizing
This exercise practises two skills:
• recognizing the language of advertising and avoiding it when inappropriate.
• summarizing a text (also known as precis).

A Here is a summary of the Toyota advertisement. It expresses, in a third of the

length, all the factual information given there. Compa re the summary with the
advertisement, and find the one place where the summary has omitted important
factual information.
T he Toyot a 4 H.ulll1cr has th e adva ntages of an exec utive saloo n car, hut it is also
good off the road . Like an exec utive car , its sunroof mirror s and windows (including
the hack window) are elec tro nically operated . T he sound syste m has six spe ake rs.
T he three-litre e ngine (a choice of eit her t urho -die sel O[ pet rol VG ) is verv powerful.
Th ere's a five-speed gearbox, and you can change easily to four- wheel d rive (' \ 'C II
whe n 1ll00ing. O ff the road, it's good for going uphill. It has power stee ring and alloy
wheels. It's Fnllv guara nteed for three yea rs or GO,OOO miles. For a test dri ve or more
information , call 0800 7775.5.5.

B In a simple, factual manner, summa rize the following advertisement in about

75 words.

Britain does make Europe's

finest ovens.
The proof is in the pudding.
- .... Merseyside. Once it gave rise to the best music and football. Now it's
II ~' giving rise to the best lemon souffle.
How come ? Because it's the hom e of Sto ves. who have been
.~ I
, -- producing ovens there since the 19205. .
And at Stoves we invest millions to make sure they are always the right ones. You see. we
believe in delving deeply to find out preci sely what people want from a cooker. .
We then combine this research with the late st technology cooked up by our boffin s. Add the
rocess of continuous improvement which is a way of life at Stoves - and quality IS but.1t m~
P In the Stove s range. you' ll find single and do uble ca vity ovens, gas and electric m ens.
fa nned and non -fanned ovens. All have Po werco o\. whic h kee ps doors sa fe to tou ch , even
during roasting. .
Whil e gas model s have the um qu e
Maxigrill, which gives a totally even heat.
And naturally, we've taken care of the
worst part of cooking any meal: the c1eaning-
up. All our ovens are stay-clean. In add ition ,
they're designed so that there are no noo ks
and crannies where grime can gather. ~-.' .. ':':l ' -:-
'
~
But , of course, all of this rea lly add s up
to one thing. While France may be able to ~
claim they have Europe's fine st cooks,
Britain can definitely claim to ha ve Europe's
STOVES
F INE OV E NS
finest cookers.

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