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iOS ASO Checklist

Checkout the full in-depth guide to ASO here:
http://www.appsposure.com/the-constantly-updated-guide-to-app-store-optimization-aso/

Exposure
Pricing and Category
 A/B test various prices to see which one brings in the most money
 Choose low competition but relevant categories

Brainstorming
 Brainstorm one word seed words first which can be later combined into long tail keywords
 Spy on your competitors keywords for ideas using Sensor Tower or Mobile Action
 Use Urban Dictionary to find slang word related to your keywords
 Use a thesaurus to search for synonyms
 Use a reverse dictionary such as Wordsmyth and OneLook to find related words
 Use Mobile Action to mine reviews of competitor apps for keywords related to your theme
 Enter keywords into the iOS search bar to see autosuggested keywords
 Brainstorm a minimum of 250 keywords and phrases

Keyword Analysis
 Run all of your keywords through Sensor Tower and/or Mobile Action and record their
difficulty and traffic scores in your spreadsheet
 Choose keywords based on the following criteria in order of importance:
1. Relevance
2. Competition
3. Traffic
4. Length
 Write down and keep an eye on plural versions of keywords. Plural versions will sometimes
rank and sometimes not
 Consider using your developer name to include additional keywords
 Do not re-use title keywords in the keyword field
 Use all 100 characters of the keyword field
 Separate keywords by commas. Don’t include any special characters
 Perform separate keyword analysis for iOS and Google Play

Title
 Use your best keywords in your title. Apple allows a maximum of 50 characters
 A good format to follow for your title is to have the brand name of your app first followed by
a long tail phrase which includes your top keywords

Localize
 Test new international markets by localizing your keywords and title first
 Translate keywords with Google Translate or a hired translator and run them through your
ASO tools

linkedin.com/company/appsposure @AppsposureASO
Plus.google.com/+AppsposureASO facebook.com/Appsposure
 [email protected]
www.appsposure.com

 Translate descriptions, screenshots and in-app text once high potential languages have been
identified

Continue Keyword Tweaking

 Monitor keywords continually on a weekly basis
 Release bi-weekly or monthly updates with new keywords. Apps with frequent updates will
rank higher
 Replace keywords ranked outside the top 10 with lower competition alternatives
 As downloads increase, aim to rank for higher traffic keywords
 Remain patient. Results from ASO sometimes take several months to notice

Conversion
Icon
 Make sure you app icon is attractive and represents your app well
 Use vibrant eye catching colors on your icon to make it stand out
 Don’t use words in your icon

Ratings and Reviews

 Encourage ratings and reviews wherever possible
 Use Apptentive to connect happy users to the app store and unhappy ones to user support
 Don’t buy fake reviews or use incentivised reviews as they can have your app banned

Screenshots
 Use all 5 screenshot slots
 Include text over screenshots to sell users on the benefits of your app
 Show the most exciting features of your app in the first two screenshots; these will be visible
from the search page
 localize text on screenshots when you are targeting other languages

Video
 Create an app preview video showing the best features of your app

Description
 Focus on the first two lines of your description as users rarely read any more
 Include social proof in your description such as: positive reviews, testimonials or awards won
 Use a list to quickly show readers the benefits of your app
 Optimize description using your best keywords for SEO purposes

Others
 Keep file size under 100mb
 Monitor conversion rates and click through rates. Low CTR or CVR will hurt your rankings
 Monitor usage rates. Low usage rates will hurt your rankings
 Monitor crash rates. Apps will frequent crashes will rank lower
 Encourage sharing of your app on social media including Twitter, Facebook and Google Plus

linkedin.com/company/appsposure @AppsposureASO
Plus.google.com/+AppsposureASO facebook.com/Appsposure
 [email protected]
www.appsposure.com

Google Play ASO Checklist

Exposure
Pricing and Category
 A/B test various prices to see which one brings in the most money
 Choose low competition but relevant categories

Brainstorming
 Brainstorm one word seed words first which can be later combined into long tail keywords
 Spy on your competitors keywords for ideas using Sensor Tower or Mobile Action
 Use Urban Dictionary to find slang word related to your keywords
 Use a thesaurus to search for synonyms
 Use a reverse dictionary such as Wordsmyth and OneLook to find related words
 Use Mobile Action to mine reviews of competitor apps for keywords related to your theme
 Enter keywords into the Google Play search bar to see autosuggested keywords
 Brainstorm a minimum of 250 keywords and phrases

Keyword Analysis
 Run all of your keywords through Sensor Tower and/or Mobile Action and record their
difficulty and traffic scores in your spreadsheet
 Choose keywords based on the following criteria in order of importance:
1. Relevance
2. Competition
3. Traffic
4. Length
 Write down and keep an eye on plural versions of keywords. Plural versions will sometimes
rank and sometimes not
 Consider using your developer name to include additional keywords
 Do not re-use title keywords in the keyword field
 Separate keywords by commas. Don’t include any special characters
 Perform separate keyword analysis for iOS and Google Play

Description
 Use your best keywords in the short description as it carries more weight
 Include your chosen keywords 1-5 times throughout the description
 Focus on the first two lines of your description as users rarely read any more and they will
carry more weight for keywords
 Include social proof in your description such as: positive reviews, testimonials or awards won
 Use a list to quickly show readers the benefits of your app
 Use rich formatting such as bolded text or emojis to make your description pop

Title
 Use your best keywords in your title. Google allows a maximum of 30 characters
 A good format to follow for your title is to have the brand name of your app first, followed
by a long tail phrase which includes your top keywords

linkedin.com/company/appsposure @AppsposureASO
Plus.google.com/+AppsposureASO facebook.com/Appsposure
 [email protected]
www.appsposure.com

Localize
 Test new international markets by localizing your description and title first
 Translate your keywords with Google Translate or a hired translator and research them with
your ASO tools
 Translate screenshots and in-app text once high potential languages have been identified

Continue Keyword Tweaking

 Monitor keywords continually on a weekly basis. Changes to keyword rankings will take
longer to notice in Google Play compared with iOS apps
 Release monthly updates with new keywords. Apps with frequent updates will rank higher
 Replace keywords ranked outside the top 10 with lower competition alternatives
 As downloads increase, aim to rank for higher traffic keywords
 Remain patient. Results from ASO sometimes take several months to notice

Building Backlinks
 Build high quality backlinks to your app page; this will increase your app’s rankings
 Include your chosen keywords in anchor texts leading to your app page

Conversion
Icon
 Make sure you app icon is attractive and represents your app well
 Use vibrant eye catching colors on your icon to make it stand out
 Don’t use words in your icon

Ratings and Reviews

 Encourage ratings and reviews wherever possible
 Use Apptentive to connect happy users to the app store and unhappy ones to user support
 Don’t buy fake reviews or use incentivised reviews as they can have your app banned

Screenshots
 Use all 8 screenshot slots
 Include text over screenshots to sell users on benefits of your app
 Show the most exciting features of your app in the first two screenshots
 localize copy on screenshots if you are targeting other languages

Video
 Create an app preview video showing the best features of your app

Others
 Keep file size under 100mb
 Monitor conversion rates and click through rates. Low CTR or CVR will hurt your rankings
 Monitor usage rates. Low usage rates will hurt your rankings
 Monitor crash rates. Apps will frequent crashes will rank lower
 Encourage sharing of your app on social media including Twitter, Facebook and Google Plus

linkedin.com/company/appsposure @AppsposureASO
Plus.google.com/+AppsposureASO facebook.com/Appsposure