Qnetpro:: Professional Direct Selling
Qnetpro:: Professional Direct Selling
Qnetpro:: Professional Direct Selling
Professional Marketing
Module 2: Understanding Professional Marketing
Professional Marketing
Module 2: Understanding Professional Marketing
We Are IRs
INDEPENDENT REPRESENTATIVES
Professional Marketing
Module 2: Understanding Professional Marketing
We have DO’s
and DON’TS
Because we believe that business ethics
and social responsibility are the building
blocks for success in Direct Selling–- a
business based on trust and cohesive
relationships.
Professional Marketing
Module 2: Understanding Professional Marketing
Professional
SALES PRACTICES
Do not use false, misleading,
deceptive or unfair sales
practices.
Treat your prospects/customers
the way you want to be treated
as one.
Reference: http://www.dailymail.co.uk/tvshowbiz/article-485333/Kate-Moss-mascara-ads-banned-complaints-lashes-
Module 2: Understanding Professional Marketing
On VERBAL
PROMISES
Do not make verbal promises
or provide other
overpromising presentations
concerning the products
and services.
Do not oversell.
Professional Marketing
Module 2: Understanding Professional Marketing
Case Study
It sounds so good.
Professional Marketing
Module 2: Understanding Professional Marketing
Case Study
What Went Wrong?
Professional Marketing
Module 2: Understanding Professional Marketing
Professional Marketing
Module 2: Understanding Professional Marketing
Professional
ADVERTISEMENTS
Promotional literature
and advertisements must not
contain any product,
description, claims or
illustrations that are
offensive, deceptive or
misleading.
No lies.
Reference: https://www.huffingtonpost.com/lisa-belkin/huggies-pulls-diaper-ads_b_1339074.html
Module 2: Understanding Professional Marketing
On INCOME EARNINGS
Do not guarantee, promise,
represent or warrant to
prospects a certain level of
income.
Professional Marketing
Module 2: Understanding Professional Marketing
On PRODUCT AND
COMPENSATION PLAN
PRESENTATIONS
Product and Compensation Plan
presentations and demonstrations
must be accurate and complete in
particular with regards to product
descriptions, prices and benefits.
No more, no less.
Professional Marketing
Module 2: Understanding Professional Marketing
WE ARE NOT
A FINANCIAL INSTITUTION
• We do not take deposits or money for investment
• Returns are based on SALES only
Professional Marketing
Module 2: Understanding Professional Marketing
On PROSPECTING
Respect and be
respected.
Professional Marketing
Module 2: Understanding Professional Marketing
On REGISTRATION
Loyalty is important.
Professional Marketing
Module 2: Understanding Professional Marketing
On LOCAL LAWS
Know your local laws and comply. PAY YOUR TAXES REGULARLY
and obtain licenses before starting your business, if required.
Professional Marketing
Module 2: Understanding Professional Marketing
WORD ALERT!!
What NOT to say
Invest! Recruit
People Fast and easy
business.
Professional Marketing
Module 2: Understanding Professional Marketing
BE CONFIDENT!
Professional Marketing
Module 2: Understanding Professional Marketing
WHAT IS An eCard?
Professional Marketing
Module 2: Understanding Professional Marketing
Professional Marketing
NOW, ARE YOU A PROFESSIONAL IR?
Professional Marketing