FOR THE PARTIAL FULFILMENT OF BACHELOR OF

BUSINESS ADMINISTRATION (GGSIPU)

UNDER THE GUIDANCE OF MS. SEEMA SHOKEEN

SUBMITTED BY
YATIN ANEJA
0402121707
BBA(G) [EVE], 3RD SEM

MAHARAJA SURAJMAL INSTITUTE

C4, JANAKPURI
New Delhi-110058
 CERTIFICATE

This is to certify that Yatin Aneja of BBA 3rd Semester, Batch 2007-2010, and Roll

No.0402121707 has undertaken a project, on “Comparison between Airtel and

Hutch.” and completed the project under my supervision. I am satisfied with the

project report submitted.

Ms. Seema Shokeen

(Lecturer)
MSI

2
 ACKNOWLEDGEMENT

This Report has been made possible through direct and indirect support of various people
for whom I wish to express my appreciation and gratitude.

Nothing in this world can be achieved without proper coordination. Every work, be it of
marketing, finance, production, or successful launching of a product, is the
result of teamwork. This project of mine couldn’t have seen the light of the
day without the coordination of MS. SEEMA SHOKEEN, my project guide. I
would like to express my special thanks and gratitude to him for constantly
guiding me and tackling a variety of hurdles with implicit patience
throughout my research project and whose deep involvement and interest,
infused in my great inspiration and confidence in taking up this study in the
right direction. Without his overall guidance and help, the project may not
have been completed.

3
 TABLE OF CONTENTS

Chapter 1: Introduction

1. About Airtel
2. About Hutch
3. Company overview
4. Objectives of study
5. Limitations of study

Chapter 2: Companies’ Profile

Chapter 3: -Questionnaire
-Findings
-Analysis & Interpretation

Chapter 4: Recommendations & Conclusions

Chapter 5: Bibliography

4
 INTRODUCTION

EXECUTIVE SUMMARY

In today’s business scenario, it is very much imperative that a good management

professional must be well versed with practical application of theories and principle of
management, learned during management course pursued by summer training.

The project gives the needed beneficial practical knowledge and helped the management
professional in understanding the nature of markets, people and organizations.

This project report is made on the basis of research conducted through questionnaire and
personal interview method.

In the beginning of the project report, the introduction is given about the AIRTEL and
HUTCH. It is followed by the product profile and then is followed by details of
accounts. It is followed by the research design, which was being adopted for conducting
the study. Summarized data is shown with the help of well-labeled graphs and findings
have been given.

Later part of the report contains SWOT analysis, followed by the conclusion; which is
made on the basis of the study carried out. A few suggestions have been given fore
effective marketing strategies.

5
 COMPANY OVERVIEW

AIRTEL

According to Mr. Sunil Mittal, CEO, Airtel, he started his business with Rs
20,000 in year 1976. At that time, he did business of bicycle parts and utensils and
entered in the business of telecommunication in 1995. And now Airtel holds almost 25
per cent of the Indian telecom market. His policy is to keep eyes to the ground and keep
buzz to what things are. His efficiency lies in his desire to gain knowledge. He is a
people-oriented person and strongly believes in hard work and struggle. He manages his
company in three divisions: Operation, Strategy and Supervision. For him managing a
company involves delegation, ability to take decisions and ability to take risk.

Airtel comes from Bharti Cellular Limited, a consortium of giants in the

telecommunication business.

Airtel launched its services in Delhi on November 14,1995. It has more than a
million customers at present . In its eight years of pursuit of greater customer satisfaction,
Airtel has redefined the business through marketing innovations, continuous
technological upgradation of the network, introduction of new generation value added
services and the highest standard of customer care. It has hold of two cellular licenses
and one fixed line license.

Airtel has consistently set the benchmarks for the Indian cellular industry to follow.
Airtel is FIRST amongst the following:

• FIRST to launch cellular service in Delhi on November, 1995.

• FIRST operator to revolutionalise the concept of retailing with the inauguration

of Airtel connect (exclusive showrooms) in 1995.Today Airtel has twenty
Customer Care Touch points called “Connects” and over 350 dealers in Delhi
and NCR towns.

• FIRST to expand its network with the installation of second mobile switching
center in April 1997 and the first in Delhi to introduce the intelligent Network
Platform and FIRST to provide Roaming to its subscribers by forming an
association called World 1 Network.

• FIRST to provide roaming facility in USA. Enjoy the mobile roaming across 38
partner networks and above 700 cities. Moreover, roam across international
destinations in 119 countries including USA, Canada, UK etc with 284 partner
networks.

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HUTCH

Hutchison Essar in India

Corporate profile

Hutchison established its presence in India way back in 1994 by acquiring the cellular
licence for Mumbai. It launched cellular service in the city of Mumbai on a GSM 900
network under the brand name Max Touch in the year 1995. It became synonymous with
being the first ‘service brand’ in telecom by making innovation both in customer service
and technology. In early 2000 orange was launched in Mumbai.

In 2000, Hutchison did a joint venture with Essar to expand its presence in the country.
Hutchison Essar acquired the cellular licences in Delhi, Kolkata and Gujrat in 2000 to
become one of the largest cellular businesses in the country.

Hutchison Essar won the bid to operate as the fourth cellular service provider in Chennai,
Karnataka and Andhra Pradesh in 2001 on GSM 1800 network.

It now has operation in seven circles - Delhi, Kolkata, Gujrat, Chennai, Karnataka,
Andhra Pradesh and of course Mumbai. It has a customer base of over two million
people and is committed to providing the best in service and technology.

Hutchison Essar is a part of the internationally acclaimed Hutchison Whampoa group, a

diversified multinational conglomerate with its origins dating back to 1828 in Hong
Kong. The parent company, Hutchison Whampoa Ltd., is a part of the Li Ka- shing
group of company. It is one of the largest companies listed on Hong Kong stock
exchange. The group operates five core businesses in 14 countries and employs around
1,50,000 people worldwide. It is one of the most profitable businesses in Asia. The five
core business of Hutchison Whampoa are:

 Port and related services : World related group investor, developer and operator
with interests in over 31 ports throughout Asia, Africa, Europe and the Americas.
 Telecommunications and e-commerce: One of the leading owners and
operators of telecommunications and internet infrastructure in around 17 countries
worldwide.
 Property and Hotels: Has an investment portfolio of approx. 13.7 million sq. ft.
of commercial, office, industrial and residential premises.
 Retail and manufacturing: Owns 3 major stores – Watsons, Fortress and
PARK’ n’ SHOP with more than 800 stores in the region. With the acquisition of
the Kruidvat Group of the Netherlands, Hutchison became one of the world’s
largest health and beauty retail outlets in Asia and six European countries.
 Energy, infrastructure, Finance and Investments: Hong Kong and Lamma
Islands run on electricity generated by Hutchison. Holds 84.6% interest in

7
 Cheung Kong infrastructure – a leading investor in the infrastructure sector in
Hong Kong, PRC and Austrialia.

HUTCHISON TELECOMMUNICATIONS LIMITED:

Hutchison Telecommunications is a wholly owned subsidiary of Hutchison Whampoa

Limited. It operates a wide range of integrated telecommunications services in over 17
countries. It was formed in 1985 to run a cellular network in Hong Kong and now has
become a formidable force in mobile communications. It has business interests in fixed
line services, internet services, fiber optics, mobile telephony (voice and data), trunked
mobile radio and radio broadcasting. But its main interest internationally is in providing
mobile telephony.

Hutchison Telecom has a successful track record in identifying potential countries and
technologies, developing them and creating shareholder value over a long term. One of
its key success stories was developing the first consumer brand in telecom – Orange. It is
one of the largest 3G players worldwide. Hutchison 3G has been given licenses to
operate in UK, Italy, Israel, Denmark, Sweden, Austria, Ireland, Australia and Hong
Kong. Hutchison is the first operator to offer 3G services in Australia, Italy, the UK and
Sweden.
Their values are stated simply:

• To be fair and transparent in what we do and how we do it.

• To provide you quality services with more customer friendly practices.
• To make your communications experience simple, pleasurable and fun.
• Where you do not simply get technology - but technology that is relevant.
• Where solutions are not just promised in the future - but delivered in the
present.

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 LIMITATIONS OF STUDY

Due to the following unavoidable and uncontrollable factors the results might not be
accurate. Some of the problems might faced while conducting the survey are as follows:

1. Certain open-ended questions have been put in the questionnaire to give

respondents freedom to express their perception.
2. Time and cost constraints were also there
3. Chances of some biasness couldn’t be eliminated.
4. A sample size of 100 has been used due to time limitations.
5. The data has been collected from Delhi(North) and there the perception of
the people from the smaller towns could not be judged
6. Al the data has been collected at random but it is always liable fro biasness.
7. The primary data has been collected from the middle and upper section of
the society.

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 OBJECTIVES

1. To collect information about Airtel

2. To collect information about hutch

3. To study the products offered by the two companies

4. To draw comparisons between the two companies

5. To draw conclusions about the market position of the two

companies

10
 RESEARCH METHODOLOGY

The purpose of methodology section in the report making is to describe the research

process that is followed while doing the main part. This would however include the

research design, the sampling procedure, and the data collection method. This section is

perhaps difficult to write as it would also involve some technical terms and may be much

of the audience will nor be able to understand the terminology used. The methodology

followed by the researcher, during the preparation of the report was:

a) SECONDARY DATA

b) PRIMARY DATA

c) PERSONAL VISITS

Secondary Data

When an investigator uses the data that has been already collected by others, is called

secondary data. The secondary data could be collected from Journals, Reports, and

various publications. The advantages of the secondary data can be –It is economical, both

in terms of money and time spent .The researcher of the report also did the same and

collected secondary data from various internet sites like www.Google.co.in,

www.airtel.in, www.hutch.co.in and many more. The researcher of the report also

visited various libraries for collection of the introduction part.

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Primary Data

Primary data is that kind of data which is collected by the investigator himself for the

purpose of the specific study. The data such collected is original in character. The

advantage of this method of collection is the authentic. A questionnaire of about 50

questions was made and it was given to the dealers to fill it up for our research. The

research was a kind of conclusive research as it helps in the testing of hypothesis. The

method of sampling was the Random method as it is unbiased.

Personal Visits

As a part of the analysis, it was necessary to visit the students of different school, as it

would always help me knowing the nature of students. we visited different schools and

asked the student different questions which are formatted in the questionnaire.

12
COMPANIES’ PROFILE

13
14
BHARTI VALUES

• Innoventuring
They aim at generating and implementing entrepreneurial and innovative ideas,
which will continuously create new growth engines.

• Customer First

They are committed to deliver service beyond the expectations of the customer.
Their quality of customer responsiveness clearly differentiates them from others.

• Performance Culture

They claim to have their processes and performance against world–class standards.
They profess that they distinguish between performers and non-performers by
valuing achievement at the individual as well as the team level. They follow
inclusive culture where feedback, learning and ideas are actively encouraged, sought
and acted upon.

• Valuing Partnership

They are committed to build exemplary relationship with their partner that stands on
the principle of mutual trust and mutual growth.

• Valuing People

They nurture an enviroment where people are respected and their uniqueness is
valued. They have a belief that people are their key differentiators.

• Responsible Corporate Citizenship

They promise to make a positive and proactive contribution to the entire community.
As a responsible corporate citizen they commit to contribute to and abide by
environmental and legal norms.

• Ethical Practices

They aspire to uphold the highest ethical standards in all internal and external
relationship. They commit not to allow misuse or misrepresentation of any kind.

AIRTEL QUALITY STATEMENT

“WE WILL DELIEVER ERROR FREE ‘MOBILE COMMUNICATION

SERVICES’ THROUGH CUSTOMER SERVICE ATTITUDE, EMPLOYEE
EMPOWERMENT, SPEED, CREATIVITY AND CONTINUOUS
IMPROVEMENT.”

15
ASSOSIATE COMPANIES

Bharti Enterprises -A Group Profile

Bharti Telesoft

Bharti Telecom, the flagship company of Bharti enterprises has continuously

introduced world-class telecom products and services in the country. Be it in equity
partnership or relationships that bring world technologies to Bharti’s operations.

It has many firsts to its credits. From the introduction of push button telephones to
answering, from cordless phones to cellular services, Bharti telecom has been
breaking grounds. With the host of winning brands like Airtel and Beetel, Bharti
Telecom has emerged as India’s finest company. Incorporated in 1985, Bharti
Telecom is one of the largest telecommunication companies in the country, having
being awarded ‘The Golden Peacock National Quality Award 1997’ and ISO 9002
accreditation for its commitment to quality and value in products and services, Bharti
Telecom is poised to play a significant role in the next millennium. The flagship
company takes great care in training its people and increasing their productivity.
Infused with the spirit of enterprise and a drive to succeed, their people are trained in
professional enviroment, in line with world standards. With a high level of quality
and attitude of making a positive difference, the Bharti team explores newer horizons
and innovative possibilities every day.

Bharti Telecom (services)

Bharti Televenture

Bharti Televenture is the holding company for Bharti Cellular, the cellular service
providers for Delhi under the brand name Airtel and Bharti Telenet the basic service
provider in Madhya Pradesh and cellular service provider in Himachal Pradesh.
Bharti owns 64 per cent of Bharti Televentures,Telecom Italia owns 16 per cent
while Warburg Pincus owns 20 per cent.

Bharti Cellular Ltd.

Bharti Cellular Ltd. launched cellular services in Delhi under the brand name
Airtel on November 14, 1995. In its single-minded pursuit of delivering value to its
subscribers, Airtel has continuously introduced concepts that have revotionalized
cellular services in Delhi and across India.

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Airtel has at present more than one million subscribers in Delhi. Airtel has redefined
the business through market innovations, continuous technological upgradation of the
network, introduction of new generation value added services and the highest
standards of customer care. Airtel has consistently set the benchmarks for the Indian
cellular industry to follow.
FIRST TO LAUNCH CELLULAR SERVICE IN DELHI ON NOVEMBER 1995.
• First operator to revolutionalize the concept of retailing with the inauguration of
Airtel connect in 1995. Today Airtel has 16 Customer Care Touch Points and
over 300 dealers in Delhi and NCR towns.
• Airtel established its first switching center in April, 1997 and the first in Delhi to
introduce the Intelligent Network Platform.
• First to provide roaming to its subscribers by forming an association called
World* Network.
• Airtel prepaid card, Magic has consistently held a dominant position in the
market and has played a major role in popularizing cellular service.

Consecutively for three years, 1997, 1998 and 1999, Airtel has been voted as the
Best Cellular Service in the country and won the coveted Techies award. Today
Airtel is poised to take a leadership positioning in the next millennia.

Bharti Telenet Ltd.

Bharti Telenet, a partnership between Bharti and Telecom Italia is the cellular
service provider for Himachal Pradesh circle and the provider of the first private
basic telephone service in the state of Madhya Pradesh .

Madhya Pradesh – Fixed Line Services

Bharti Telenet created history on June 4, 1998 at Indore with the launch of Airtel
Telephone Service, India’s first private telephone service. Airtel service was
launched by making the inaugural call to Prime Minister, Shri Atal Bihari Vajpayee.
With the launch of services at Bhopal, Airtel pioneered long distance telephony in
the private sector. On this occasion, Airtel commissioned 197-km long transmission
network connecting Indore and Bhopal. The launch of Airtel services at Gwalior
marked the commissioning of 900-km long distance transmission network
connecting Indore-Bhopal-Gwalior.

Bharti Telenet created history again by completing the network roll out in Madhya
Pradesh, the largest state of India in record time. The launch of Airtel services at
Raipur and Jabalpur on August 12,1999 witnessed the completion of network roll out
and with this Madhya Pradesh became India’s first state connected by a world-class
telephone network.

On this occasion, Airtel commissioned 2600-km long world-class optic fibre

transmission network. The launch at Raipur and Jabalpur also marked the launch of
Mantra Online, India’s world class Internet service from a private telephone service.

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In a short span, Airtel has connected over 1,00,000 subscribers with its world-class
network. It makes the Airtel, the largest private telephone service in the country.
Today, Airtel service is available in 14 cities and towns of Madhya Pradesh,
including Indore, Dewas, Pithampur, Bhopal, Mandideep, Gwalior, Malanpur,
Raipur, Jabalpur, Ujjain, Durg, Bhilai, Rau, Shivpuri.

Himachal Pradesh – Cellular Services

Bharti in association with Telecom Italia, was the first cellular operator to commence
operations in a non-metro circle with the launch of its services in the picturesque and
hilly state of Himachal Pradesh on February 1997 under the brand name Airtel.
Today it commands nearly 85 per cent of the market share.

Today, Airtel has the widest coverage area in Himachal Pradesh and provides the
state with the high degree of connectivity with the world. Airtel’s Mega Millennium
Network spans the entire stretch between Baddi and Kufri. The service area
includes snow clad peaks of Kasauli, the famous resort of Kufri, Barog, Solan, the
queen of hills Simla, the tourist favorite Chail, the serene Naldera, and the
industrial belt of Baddi, Barotiwala and Parwanoo. Airtel has recently extended its
coverage to include the scenic valley of Kullu and Manali. In Kullu region, Airtel’s
network covers Bhuntar, Kullu town, Katrain, Patali Kul, Nagar, Kullu-Manali
Highway and the surrounding areas with these expansions, the true leaders of
Himachal Pradesh now enjoy seamless cellular telephony over large parts of
Himachal Pradesh. Tourists to Himachal Pradesh also experience the power to keep
in touch as Airtel’s world-class network now cover’s most of the major places of
tourist attraction.

Bharti Telespatial

Bharti Telecom is the holding company for Bharti-British Telecom Internal services
under the brand name Mantra Online simultaneously in Delhi , Mumbai and
Banglore on May 26, 1999. Mantra Online, India’s first multinational ISP, has
emerged as the fastest growing ISP in the country. Mantra Online offers its valued
subscribers a host of value added service which range form intranet and extranet
solutions and security service to messaging and e-mail solutions. The users also get
additional benefits which include web contents, free e-mail accounts and space, fast
and single number log in and round the clock customer care. Mantra Online is also
taking the lead in being a content provider by focusing on vertical portals that
address individual needs teenfunda.com targeted at the Indian teenagers is one such
popular portal catering to a particular segment. It is in this segment that Mantra sees
growth for the future. With the wide range of never-before service and tariff
packages for individuals and corporates, Mantra Online makes the freedom of the
Internet easy and truly enjoyable.

18
 Bharti Global

Bharti Telecom (Manufacturing and Marketing)

Bharti Teletech

Bharti Teletech is the country’s largest manufacturer of state-of-the-art “BEETEL”.

Brand of electronic push buttons has continuously introduced world-class telecom
products and services in the country. Bharti telecom, the largest supplier of
telephone handsets to DoT is also the first Indian company to export state-of-the-art
push buttons Sprint Corporation and Conair Corporation in USA, Nepal Telecom
Corporation. Bharti Teletech is the leading manufacturer of electronic push button
phones in India. Its state-of-the-art research and development division – “center for
excellence” at Gurgaon uses the superior Surface Mounting Technology (SMT) for
the production of electronic units. SMT production of PCB assemblies results in
error free and consistently reliable products providing higher degree of compactness
and sleekness. The center is equipped with CAD/CAM facilities and employs a team
of highly talented and skilled engineers to meet world class standards.

Bharti teletech has been exporting its product to Sprint and Conair, USA thus
positioning India as a strong sourcing base
For global telecom requirements.

Siemens Telecom Ltd.

A joint venture between global giants Siemens AG and Bharti Telecom. The alliance
has brought to the Indian market the unmatched technology of Siemens and the
manufacturing strength of Bharti Telecom. Siemens telecom markets its products
under the brand names ‘Siemens’ and ‘Beetel’. The Beetel range of products include
basic corded phones, cordless phones, world class Sleek, Twinset, Pearl range,
Emerald range and the New Millenium series to name a few. The new millennium
series has been launched as an effort to cater to the ever changing needs of the Indian
consumer who are looking for superior products. The millennium series is a superior
product offering incorporating the SMT technology and has been designed in
collaboration with a leading designer house in U.K.

Careers
Airtel, the largest cellular operator in India is a collaboration of Bharti Enterprises with
Singtel. Over past eight years, Airtel has achieved spectacular growth via the enhanced
Mega Millenium Intelligent Network, and are poised to accelerate it even further.
Airtel’s subscriber base as on date is more than one million and is fast
increasing.Today they have an employee strength of 6,000 and a business turnover of
over 600 crores. They claim to provide their employees a stimulating work enviroment
and developing opportunities.

19
Airtel entered into a contract with principle vendor (Ericsson) for expanding its
network to almost two times. For this they installed a new state of art switch-CME-
20 and it is operational. A high tech BSC has also been installed and commissioned.
The BTS sites are also being upgraded and new sites are being added to cater to
expected increase in traffic and improve quality of service . They are planning to
launch new service on their intelligent network platform, which is being upgraded.
There are plans for the launch of GPRS and other data services. In tune with keeping
up high growth curve and generating a culture of knowledge sharing and creativity,
Airtel is looking for professionals who believe in being a part of their evolution.

Airtel is the only ISO 9001:2000 certified Cellular Operator in the country. In
overview of BCL, a clear market leader in terms of subscriber base, brand and quality
service, and shows as a young vibrant organization with a lot of potential. A state of
art learning center speaks miles on the commitment towards a culture of self learning
and e-learning/Virtual learning. They not only believe in strong values but also in
great HR Practices-as has been demonstrated by the Asia Pacific HR Award received
for Corporate Excellence and Innovative HR practices. They also won the coveted
Golden Peacock National Training Award- instituted by the Institute of Directors.
They have open work enviroment and look forward to members who strive on
challenges and have demonstrated leadership qualities.

How to get connected to AIRTEL?

To get Airtel connection, one need to choose a tariff plan that fits his/her budget
and meets distinct needs. On being connected to Airtel, you will get the advantage of
the Mega Millenium Intelligent Network that provides customized solutions and
incomparable voice clarity.

Airtel offers two kinds of services Pre Paid and Post Paid. Pre Paid service is the
Magic Ready Cellular Card, which gives ready-to-use , hassle free cellular
connection. It has a pre-activated STD/ISD call facility. It gives crystal clear
communication in Delhi, Gaziabad, Noida, Gurgaon, Faridabad and Ballabgarh.

Airtel Post Paid connection is a service recommended for regular users. This
connection allows you to pay your usage on a monthly basis and roam throughout
India and Overseas.

You can pick your own number

Airtel offers an exclusive on-line service of allowing customers to choose a number

of their own choice at a nominal price starting from Rs 5000 onwards.

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What does it cost?

There are various types of numbers, which are available, each carrying a unique price
tag. For any preference number you would be charged a sum of Rs.3,000. In case you
want a number change, the charge is a nominal fee of Rs.1,000.

Airtel Magic

Get the max out life !!

Airtel magic, the ready cellular card from Airtel gives you the max out life, as it has
no rentals, no bills, no deposits and many more benefits. It helps you to talk your
heart out, as it gives you crystal clear communication all over Delhi, Gurgaon, Noida,
Gaziabad, Faridabad, Ballabgarh. Airtel Magic has a pre-activated STD/ISD facility
and is available at over 6000 retail outlets. With the Airtel Magic way of staying in
touch, watch the world open up for you.

Widest availability

Airtel Magic ready cellular card and recharge cards are available, all over the city at
over retail outlets including 24 hours outlets.
You can also get Airtel Magic recharge cards from ICICI bank ATM’s that allows
you to get recharge coupons 24 hours a day.

Biggest Benefits

Airtel Magic brings you some amazing features, which are hard to resist if you are
looking for simple convenience and no hassles.

• No bills
• No rentals
• No security deposits
• Free caller line identification
• Pre-activated STD/ISD
• Pre-activated voice mail
• Ready to use SMS
• Easy and simple recharging

Total Cost Control

Airtel Magic gives you complete control over your cellular expenses, every minute,
every day, infact with every call. The balance enquiry service (Dial 123) tells you
your balance, free of cost, any time you want.

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 Easy to use

When you buy Airtel Magic ready cellular card pack, you get a SIM cards and a
recharge card along with it. Your Airtel Magic SIM card is pre-activated, and just
needs to be loaded with the calling value, which you can do using the Airtel Magic
Recharge Card.

Airtel Magic card has a pre-defined validity period. The calling value is valid during
this period depending on the value of the recharge amount loaded. As and when you
use Airtel Magic, the calling value on your Airtel Magic card is consumed as per the
applicable tariff. It is recommended to recharge your Airtel Magic card before the
calling period or validity period (which ever is earlier) expires.

Easy and simple recharge

Airtel recharge Magic cards are available across the city, in convenient denomination
of Rs.100, Rs.300, Rs.500, Rs.1000, and Rs.3000. It is easy to recharge Airtel Magic
Card. You can either buy a recharge card of the value most suitable to you, or
recharge your Airtel Magic online.

Every time you recharge your Airtel magic card, you get a credit of calling value,
which has a new validity period. The validity period depends on the denomination of
the recharge card and provides a grace period of 90 days, during which no incoming
or outgoing calls are possible. You can however recharge your Airtel Magic Card
during this grace period to retain your mobile number. You can also place an order
for an Airtel Magic Card to be delivered at your doorstep, by simply dialing 333 from
your Airtel Magic.

Just dial 123 from your cell phone, follow the voice prompt and enter the recharge
number. Sure enough, your Airtel Magic Card will be recharged.

Balance on screen and balance on demand

Balance on screen: Airtel Magic provides account balance at the end of each call. A text
notification is displayed on the screen of the handset. The advantage of Airtel Magic’s
balance on screen is that you get to know the remaining balance at the end of each call.
The same can be deleted from the screen and hence no public display of balance
permanently on screen.

Balance on demand: You can retrieve your account balance on demand without making
calls to the IVR. You just have to enter *123# on the phone and then press the call
button. Within a couple of seconds, the account balance is displayed on the screen of
your handset.

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Airtel Regular Prepaid

Pulse Rate 60 secs

Price of Pack Rs.99
Incoming Calls(Rs.) Free while in home network
To Airtel To GSM/WLL To Fixed Line
LOCAL RATES 1.00 2.00 2.00
STD RATES
50 - 200 KM 2.00 2.90 2.90
200 - 500 KM 2.00 2.90 2.90
500+ KM 2.00 2.90 2.90
ISD
America, Europe, Asia,Oceania & 15.24
SAARC countries(Rs.)
Gulf countries & Africa(Rs.) 18.24
Other countries(Rs.) 40.00

SMS
Local 1.50
National 2.00
International 5.00
Value Added Services(Rs.) 3.00

23
AIRTEL POSTPAID

Airtel One Standard 150

ONE TIME CHARGES

Activation Charges Rs 250
Membership Fee Rs 250 (converts into security after 24 months)
Security Deposit NA
MONTHLY CHARGES
Bill Plan Charge 51
Monthly Rental 99
CLIP 50
To Airtel To GSM/WLL To Fixed Line
LOCAL RATES 1.00 2.00 2.00
STD RATES
50-200 KM 2.00 2.65 2.65
200-500 KM 2.00 2.65 2.65
500+ KM 2.00 2.65 2.65
ISD
America, Europe, Asia,Oceania & 14.24
SAARC countries
Gulf countries & Africa 17.24
Remaining countries 40.00
SMS
Local 1.50
National 2.00
International 5.00

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VAS 3.00

Airtel Value 299 Plan

ONE TIME CHARGES

Activation Charges 250
Membership Fee 250(converts into security deposit after 24 months)
Security Deposit NA
MONTHLY CHARGES
Bill Plan Charge 200
Monthly Rental 99
CLIP 50
To Airtel To GSM/WLL To Fixed Line
LOCAL RATES 0.5 1.75 1.75
STD RATES
50-200 KM 2 2.65 2.65
200-500 KM 2 2.65 2.65
500+ KM 2 2.65 2.65
ISD
America, Europe, Asia,Oceania & 14.24
SAARC countries
Gulf countries & Africa 17.24
Remaining countries 40.00
SMS
Local Airtel to Airtel -0.50, Airtel to Others -1.50
National 2.00
International 5.00

25
VAS 3.00

Dial-a-service

With Airtel information you can get upto the minute cricket scores, order flowers and
send couriers or check your daily horoscope

VALUE ADDED SERVICES

CHARGES
SERVICE NAME DESCRIPTION
(Rs.)
Let your phone sing for you....This
feature allows you to greet your Monthly Rental
callers with your favourite Rs 30/- Tune
Hello Tunes songs/tunes/audio clips whenever selection Rs 15/-
they call you....Say goodbye to that IVR access Rs
boring Tring Tring with Airtel's 3 /-
Hello Tunes
Just Dial 543212 and let the fun
begin....from exiting contests to
live cricket to Astrology from
543212 - Voice Portal Bejan Daruwala...its has all what Rs 6/minute
you ever wanted....This is
available to both Prepaid &
Postpaid customers..
Airtel Live portal offers you the
very best in entertainment. from
latest movies to polyphonic
ringtones to live cricket ...its has Browsing is free,
all what you need..This is s GPRS Downloads are
Airtel Live Portal
based service and will work on all charged as per
GPRS enabled phones. To start content.
browsing "Airtel Live Portal",
please send "Live" as an sms to
54321.

26
 Enables you to access the Internet
through your GPRS phone-
Mobile office anywhere anytime across Airtel Rs 599/month
circles in India. With Airtel you
get the world in your pocket.

27
The Hutchison Approach
Hutchison is working with local communities as it plans and builds wirefree
communication networks. They appreciate that council’s communities sometimes have
environmental, health or visual concerns about communications equipment, and they
always try to accommodate these concerns while proposing new installations. They
always maintain their network within the relevant regulatory standards. There have
been many instances where consultation with communities and councils has produced
innovative solutions that suit both local site requirements and network design. Hutchison
work to strike a balance between providing a service people use freely and delivering the
best possible infrastructure solutions to protect amenities as much as possible and with
the least possible disturbance.

How does a communication network work?

Many people wonder why network carriers choose to locate ante-residential areas or at
specific locations. To understand this it is important to understand how a
communications network operates.

A network is made up of a system of interdependent cells, each on its own antennas.

These cells communicate with each other and the network subscriber as they move
around, giving them continuous coverage. This is done via radio signals, which are
transmitted and received by both the hand-held device and the network antenna.

Hutchison cell antennas are usually about 3 km to 5 km apart from each other, and they
are placed as high as possible, so the service signal doesn’t drop out. Television and
radio antennas operate in a simple way. They are located high off the ground to send a
clear signal on a very large area. Hutchison’s antennas need only cover a 3 km to 5 km
radius – so they need to be high, but not as high as a TV antenna.

It is common for network antennas to be located on the rooftops of clubs, commercial

buildings, apartment buildings, hospitals, industrial sites, sports complexes and existing
infrastructure.

28
Communications networks operate a little like a sprinkler system. A single sprinkler in
the center of a football field may water the whole field but it has to be very powerful to
project water across the entire park. And it can only water one section of the field at a
time. But a system of small sprinkler outlets can water the whole field at once as it also
requires each nozzle to be much less powerful. In principle, this is how a
communications network works. Hutchison’s antennas are extremely low-powered –
they require up to 50 watts of electricity to operate. This is considerably less than most
kitchen appliances.

What is radio frequency electromagnetic energy (EME)?

Communication antennas emit electromagnetic energy (EME) as waves, or radio

frequency. Other radio wave signals transmitted communications facilities include TV
signals, AM and FM radio signals, taxi service signals, paging service signals and police
CB radio. Radio frequency EME is something we’ve been living with for decades since
the invention of the wireless. AM and FM radio transmitted actually account for more
EME in the atmosphere than all other signals put together, including communication
facilities.

CAREERS

At Hutch, work is challenging and fun at the same time. So, if you are looking for an
environment that is stimulating and provides you ample opportunities to further your
career, you have come to the right place. They are always on the lookout for freshers in
the fields of Customer care, Sales and Marketing, Information systems, Human resource
and administration, finance and commerce, credit/collection and legal professionals,
Electronics and Telecommunication Engineers, besides technical professionals.

About Orange

The Orange brand is central to the company’s vision and its success. This is the
new line of product introduced by Hutch. Orange is the mobile communication brand
that provides customers with voice and data network services that combine quality and
value. There are three core products: Orange mobile, Orange messaging, Orange
information services.

Orange Mobile

Orange mobile combines the superior call quality feature of CDI network technology
with Orange’s simple plans and low flat call to provide customers with the best mobile
services. At present these services are available in selected cities.

Orange Messaging

29
Orange Messaging is a tailored messaging service. The service is designed to be able to
receive and send important messages to individuals or large groups. The customers can
send the messages themselves or they can be sent by a professional answering service.
Messages can be sent to various devices, from Orange pagers to any carriers’ mobile
phones.

Orange information service

Orange information service offers live access to the world’s finance markets in either
portable or desktop solution. With comprehensive coverage of financial prices and speed
of update being crucial components of success in the financial markets, orange’s portable
solution is powered by the only dedicated network purpose built financial market.

‘A brand is a promise delivered’

Before the Orange service was launched in 1994, the company’s trading name was
Microtel. In a very crowded marketplace, it was clear that the last entrant faced an uphill
task in differentiating itself. In May 1993, a team was set to develop a set of values and
brand proposition that would engage the customer emotionally whilst delivering tangible
benefits.

A team made up of Microtel, corporate identify specialists Wolff Olins and advertising
agency WCRS set about creating a clear strong voice for the brand, encapsulating a
vision promising to be the most personal telecommunications company in the world,
working in an open and accessible way, and treating customers as equal partners and
individuals. The team brainstormed names and refined the core brand proposition from
four options to a composite of three ideas (my world, manger, my friend). The composite
idea was ‘It’s my life”. A short list of names that suited this proposition included Pecan,
Gemini, Egg, Miro and of course, Orange.

“Orange” was the word that best represented their ideas, with its connotations of hope,
fun and freedom. Market research indicated that people found the name distinctive and
friendly, extrovert, modern and powerful. The name, along with the term “wirefree” was
registered as a trademark.

Once the name was confirmed, Wolff Olins presented the concept for the logo: an orange
square with the word “orange” written in simple lowercase white lettering. It was simple
yet distinctive.

Further work on the logo and the brand propostion was followed by research with
personal and business customers on the name, proposition, colour and logo. Advertising
was developed in January 1994, and the full corporate identity shortly afterwards.

Following research into the benefits to the customers, a set of values were developed that
encapsulated the personality of the brand. The Orange brand values permeate everything
we do. Orange is:

30
  Refreshing. We constantly look to do things differently and in a better way. We
give colour to all that we do. We are ready to push the boundries and take risks.
 Honest. We are always open and honest. We say what we do and we do what we
say. We have nothing to hide and we behave responsibly.
 Straightforward. For us, clarity comes through simplicity. We recognize that we
are people communicating with other people. We are always direct and easy to
understand.
 Dynamic. We want to make a difference to people’s lives. Our optimism is
contagious. We are passionate about what we do and we have confidence in
ourselves.
 Friendly. We enjoy working and succeeding together by building close
relationships. While we have a sense of purpose, we also have a sense of humour.
We consider the needs both of our customers and of each other.

The strapline for the launch advertising campaign: “The future’s bright. The future’s
Orange’ has now worked its way into everyday English usage. WCRS created the award-
winning launch advertising campaign. The campaign deliberately excluded images of
mobile phones, to show Orange was about communication, not just mobile phones.
Orange also used the word ‘wirefree™’ to describe its vision of a future where people are
no longer encumbered by wires, where they can connect to people, not places.

On 28 March 1994, Microtel’s name was officially changed to Orange. Posters with the
wimple words: ‘Laugh’, ‘Cry’, ‘Listen’, ‘Talk’ covered London. The Orange service was
launched.

The Orange brand broke the mould of traditional mobile phone companies. It was
developed with the flexibility to cross borders and to challenge the conventions of mobile
telephony.

To date, Orange has achieved overwhelming acceptance in markets as diverse as

Switzerland, Israel, Australia, Belgium and Hong Kong. Market research and direct
experience has proven that the Orange brand, name, values and images effectively cross
cultural and language boundaries. The universal acceptance opens new possibilities in
the world of wierefre™ communications.

The Orange brand is intended to be rolled out across the group’s controlled operations.
In May 2001 Mobilix in Denmark became the first company in the Orange group to be
rebranded Orange.

In July 2001 Orange appointed interbrand as its new worldwide brand agency.
Interbrand will initially focus on rolling out the Orange brand as well as the evolution of
existing brand activity in the UK and across the world. This will include working with
the worldwide brand team to formulate the brand strategy of currently non-orange
branded operations across the Orange global footprint.

31
Global articulation
Orange maintains a presence at a number of international events, such as GSM
conference at Cannes. The Global articulation team identifies and manages a range of
Aopportunities at which Orange is represented and provides a full-service centralized
resource for group presentation. The team develops and oversees policies and guidelines
for operating companies with respect to activities delievered at a local level, ensuring that
the orange vision is consistently represented across all events, collateral and
presentations.

WHY HUTCH:

Their goals are to set new standards in communication where you enjoy services that are
efficient and customer friendly, provide customer with talk plans that fit usage, pattern and
budget and technology that provides better coverage and superior quality.
They have a wide network of Hutch dealers and The Hutch Shops in and around Delhi to
take care of customers’ needs.
As a promotional offer, the activation fee for Hutch post paid has been waived off. Hence,
to become a Hutch post-paid customer, all you have to do is pay a refundable security
deposit of Rs.1000 only.
For Hutch pre paid, a one time fee of Rs.199 has to be paid.

All incoming calls to Hutch phone are absolutely free of cost, whether you are on Hutch
prepaid or post paid.

Hutch Pre-paid:

Hutch pre-paid card gives you instant connection. Also, you can recharge it from
anywhere, as and when you are running out of talk time. In addition, you can subscribe to
a host of value-added services at affordable prices – like chatting and checking e-mails on
Hutch phone. You also have a lot of downloadable goodies to personalize your hutch
phone.
As a Hutch pre-paid customer ,benefits include:
 Recharge as you roam – anywhere in India.
 Recharge from any phone.
 Get free home delivery of a Hutch Prepaid card. And recharge coupons as well.
Just by dialing 145.
 No monthly rentals
 No activation fee
 No security deposit
 No STD/ISD deposit
 No global caller ID charge

Hutch Post-paid:

Select the best Talk Plan according to you usage.

32
Talk plans

Being mobile was never cheaper than this before. To begin with, all incoming calls to
hutch phone have become absolutely free of cost. This includes local/STD/ISD calls from
cellular, landline and WLL networks. Making long distance calls gets more affordable as
well.
And that’s not all. You can choose from their new range of talk plans where the outgoing
rate is as low as 40p per minute. The outgoing rate is all inclusive, which means there are
no additional charges.
One can choose from the following talk plans depending upon his/her affordability and
requirement:

The following table shows the revised tariffs:

You can enjoy benefits of the following promotional packs on your Hutch Prepaid
connection.

Monthly Activation Deactivation

Rental Keyword Keyword

All Hutch to
Hutch
Hutch local
Advantage Rs.49 ACTHA DACTHA
calls and
Pack
SMS@49p

Local SMS All local

Rs.25 ACTSMS DACTSMS
Pack SMS@49p

All local calls

& SMS to
Hutch @49p,
Talk @ 49p Rs.75 ACT49 DACT49
Other local
calls & SMS
@99p

All m-2-m
Talk @99p local calls Rs.25 ACT99 DACT99
@99p

Please send activation / deactivation keyword as an SMS to 144 for activation /

deactivation. For example: To subscribe to Local SMS pack send ACTSMS as an SMS to

33
 144 from your Hutch phone.
Call charges are all inclusive costs.

Talk Plans

Zero Rental Plans

Plan Name Talk Talk Talk ZR699 Talk ZR899
ZR299 ZR399
Minimum talktime charge (Rs) 299 399 699 899
Free talktime usage (Rs) 299 399 699 899
Clip 49 49 49 49
Tariff
Local Calls
Hutch to Hutch 0.50 0.50 0.50 0.50
Hutch to Others 1.75 1.75 1.19 0.75
SMS
Hutch to Hutch 0.50 0.50 0.50 0.50
Hutch to Others 1.50 1.50 1.50 1.50
Keyword for migration ZR399 ZR699 ZR899

Other Plans

Plan Name Talk 149 Talk 249 N Talk 399 N Talk 599 N Talk 999
Rental 149 249 399 599 999
Clip 49 49 49 49 49
Tariff
M2M 1.75 1.25 0.75 0.5 0.5
M2L 1.75 1.25 1 1 1.05

Local Person 1.50 1.50 1.50 1.50 1.50

34
to Person
SMS
Value Adds 25 SMS free 50 SMS free 100 SMS Free 200 SMS Free
250 Local Min 500 Local Min
200 STD Min
Keyword for T149 T249N T399N T599N T999
migration T149M2M T249NM2M T399NM2M T599NM2M T999M2M
T149STD T249NSTD T399NSTD T599NSTD T999STD
T149M2MSTD T249NM2MSTD T399NM2MSTD T599NM2MSTD T999M2MSTD

Other charges

STD (Rs / min) 2.64

ISD (Rs / min)
Gulf, Africa and Pacific Rim countries 17.24
Rest of the World 14.24
SMS (Application / STD / ISD) 2/2/5

All free min at 30p and STD free min at 50p

Packs Rent Plan Valid On

Existing
SMS 40 25 All plans
(40 local Person-Person
SMS free. Thereafter
SMS at 60p)
SMS 80 49 All new plans
(80 local Person-Person
SMS free. Thereafter
SMS at 60p)
SMS@75p 25 Talk 149, Talk 249N, Talk
399N, Talk 599N, Talk 999
Talk Late 25 Talk ZR399, Talk ZR699,
Talk 149, Talk 249N

35
M2M@99p 25 Talk ZR399, Talk ZR 699,
Talk 149, Talk 249N
[email protected] pack 25 All Plans

Talkathon
Plan Tariff Rent
Talk 149 0.49 49 per local GSM no.
(max 3 nos.)
0.99 49 per local landline no.
Talk 249 N 0.49 49 per local GSM no.
(max 3 nos.)
0.99 49 per local landline no.
Subject to TRAI approvals
Pulse 60 seconds
Service tax extra

Value added services include:

sms@wrk - solution for corporate customers

sms@wrk is a simple SMS-based service tailored to meet corporate needs. It consists of a
host of handy features that let you communicate and collaborate more efficiently during
business, directly from your Hutch phone. So, you make the most of your time in office,
and on the road.

With sms@wrk, you can access your office telephone directory or your personal address
book anytime from your Hutch phone. You can send a text message to multiple people
with a single stroke, post information on your office intranet... and more. Aimed at better
connectivity for your enterprise, it is the first solution of its kind in India and is available
exclusively to Hutch customers.

Hutchworldwide

Hutchison Telecom is a wholly owned subsidiary of Hutchison Whampoa Limited, a

Hong Kong based industrial conglomerate. Hutchison Whampoa is a Fortune 500
company, and one of the largest companies listed on the Hong Kong Stock Exchange. Its
operations span 36 countries across the Asia Pacific region, Europe and the Americas.

Hutchison telecom is ranked among the global leaders in mobile communication. It

offers a wide range of integrated telecommunication services including fixed line

36
services, internet services, broadband networks, mobile telephony (voice and data),
trunked mobile radio, and radio broadcasting among others.

Hutchison has also bagged licenses to provide 3G cellular

services in nine European countries. It had a combined
turnover of over $10 billion dollars in the year 2000.

Hutch alive

HutchAlive, a new interactive service from Hutch (first of its kind in the world), that
allows non-stop infotainment flashing directly on your Hutch phone. From cool contests
to interactive games, from latest news to entertainment updates, lifestyle tips, live cricket
scores, horoscopes and much more. So you are always the first to know what's happening
around you.

To get HutchAlive, just walk into any Hutch Shop and replace your existing SIM card
with a HutchAlive card. You can also visit their dealer outlets and obtain one.

You pay a nominal charge for a HutchAlive card as per the rates applicable in your
circles. This offer was valid till 30th April 2003.

When you replace your card, the phonebook memory & SMS from your old card will be
transferred on to the HutchAlive card. So all your data remains on your phone.

Hutch Alive also doubles up as a 32K SIM, and provides you benefits like an extended
memory (250 phonebook names & 15 SMS storage), access to My Services and more. So
even if your handset is not compatible with Hutch Alive, it will still give you 32K SIM
benefits.

Hutch now puts on offer "Make your own prepaid plan"

For the first time, a prepaid plan customised to suit your changing needs

For the first time, Hutch now lets you customise your prepaid plan to suit your individual
requirement and talk style.

Take your pick

Select one or more options from Family & Friends, Talk late, SMS@60p and Talk@99p
for as little as a week, or as long as you like. For instance, if you are more of an SMS
person, you can choose SMS@60p that offers you SMS at a mere 60 paise. Planning to
be on the phone a lot? Choose Talk@99p that lets you call for as little as 99 paise.

37
How to activate

Simply dial 600 from your Hutch phone to activate or deactivate the plan, whenever you
need to. You can also activate by simply SMSing "keyword" to 123 or deactivate by
SMSing "Dkeyword" to 123. Your service will be activated/deactivated within 24 hours
and you will receive an SMS confirming the same. Hutch Help line No. is 98110 00007.

Select one or more from

Options Benefits Charges Keywords

Talk @ 99p Outgoing @ 99 paise per min Rs. 66/week 99P

(to local GSM)
Outgoing @ Rs. 1.99 per min
(to all other local phones)

Talk Late Outgoing @ 99 paise per min Rs. 6/week TL

(to all local phones)
(between 11 pm and 8 am)

Family & Outgoing @ 99 paise per min Rs. 6/week FNF (your chosen
Friends to a local GSM number of number)
your choice

SMS@10p Only 60 paise/SMS (local Rs. 6/week SMS

SMS)

Talk@99p
Now enjoy postpaid rates on your prepaid card. Make calls to local GSM phones at just
99 paise per minute. And enjoy outgoing call rates of Rs. 1.99 per minute to all other
local phones. Pay just Rs. 66 per week.

How to activate
Simply dial 600 from your Hutch phone to activate or deactivate the plan, whenever you
need to. Or send 99P as an SMS to 1234. The service will be activated within 24 hours
and you will receive an SMS confirming the same.

Talk Late
Have long chats at night more than ever before. Enjoy special rates from 11 pm to 8 am -
on all outgoing calls - at just 99 paise per minute. Pay Rs. 6 per week.

How to activate

38
Simply dial 600 from your Hutch phone to activate or deactivate the plan, whenever you
need to. Or send TL as an SMS to 1234. The service will be activated within 24 hours
and you will receive an SMS confirming the same.

Family & Friends

Speak at less than half the rate to a local GSM number of your choice. Make calls @ just
99 paise per minute, for a nominal rental of Rs. 6 per week.

How to activate
Simply dial 600 from your Hutch phone to activate or deactivate the plan, whenever you
need to. Or send FNF (your chosen number) as an SMS to 1234. For example, send
FNF 98XXXXXXXX. The service will be activated within 24 hours and you will receive
an SMS confirming the same.

SMS@60p
Send local SMS at special rates of 60 paise per message. Pay just Rs. 6 per week.

How to activate
Simply dial 600 from your Hutch phone to activate or deactivate the plan, whenever you
need to. Or send SMS as an SMS to 1234. The service will be activated within 24 hours
and you will receive an SMS confirming the same. All call rates and SMS rates are
applicable in the home network only.

Hutch offers a number of utility services to its customers that include:

1. Downloads:

You can download wallpapers and screensavers and watch your screen come
alive.

2. Direct Connect:

You can talk to national or international roamers while they are in town and save
on your STD/ISD rates.

3. Payment Options:

Easy Pay:

You can recharge your Hutch Prepaid and Postpaid connection completely at your
convenience - wherever you are, whenever you want to. So whether you run out
of balance in the middle of the night, or want to save the bother of buying a
recharge coupon every time, Easy Pay ensures that you always stay connected.
The payment will be through credit card. Hutch has also options for the
customers to pay through Electronic Clearing System, over phone at selected

39
 banks with which Hutch has alliances, over internet, at HDFC ATMs or through
cash or cheques, as per convenience.

4. Hutch Pre-paid Roaming:

Hutch Pre-paid Roaming provides you with the most extensive cellular coverage
in the country and abroad, making you accessible in over 1000 cities, towns, and
highways across India. And in more than 100 countries around the world.

5. SMS:

You can communicate with cell phone users in over 100 countries and anywhere
in India - by sending and receiving text messages for as low as Rs. 1.50 only.
Incoming messages are free.

6. MTNL Directory:

If by chance, you forget the number of a friend, you can take the help of MTNL
directory at your Hutch phone by feeding the name and area of the person and by
sending a message at 123. You can also get the STD and ISD codes through this
service.

7. On-line flight status:

You don't have to spend your precious time waiting at airports to find out the
status of your next flight out of Delhi. Get your flight status reports and schedules
for Jet Airways and Air India directly on your Hutch phone by simply sending a
text message. And you can even set alerts to notify you via SMS if your flight is
delayed.

Besides, Hutch offers a host of other utility services like calling line identification,
Voice mail, SMS chat, Hutch e-cards, Call Management Services, Voice Response,
Yahoo messenger for SMS, Voice messaging, Cell Banking, roaming returns etc.

One Number across the globe:

Your Hutch phone number and PIN number remain the same whether you are in
Delhi, Chandigarh, London, Paris or anywhere else in the world.

Seamless Roaming

40
 Since your number remains the same wherever you go, all calls get forwarded to
you in the Roaming partner networks - so you don't miss any calls. The caller
also does not need to know your location.

Only one bill

You get one consolidated bill that includes all your expenses in Indian rupees,
even if you use the service in more than one city or country. Thus you save on
your precious foreign exchange also.

Very economical

You don't have to make any more expensive calls fro your hotel suite. Simply
call up from your single Hutch number.

Voice Mail access

You can check your Voice Mail from anywhere on earth.

Hutch4help

Hutch4help is a new introduction in the list of hutch privileges.

Hutch4help now lets you take advantage of a lot more services than before. You can
connect to the nearest fire brigade or mechanic or florist or even order a pizza. If you are
stranded in the middle of the road, or if you need immediate medical attention or if you
are looking for a police station close by, Hutch4help gives you instant access to your
nearest source of help, anywhere in Delhi or the NCR.

Here's how it works

Simply dial 4 followed by the relevant keywords viz. FIRE, MECHANIC, PIZZA,
FLOWERS, HOSPITAL, POLICE, CHEMIST or TAXI and we will route your call to
the nearest source of help.

You don't need to remember the numbers or store them in your phone book. Depending
on what you dial, the number will automatically appear on your Hutch phone screen.

What's more, this is a first of its kind dial-in location based service in Delhi that comes to
you at nominal rates - no matter whether you are on Hutch Prepaid or Postpaid. You don't
need to pay anything extra or change your SIM card.

For all Hutch4help services, the display on your Hutch phone and their corresponding
charges will be as follows:

41
Service Dial from Hutch Charges
Phone
Hospital
446774825 Rs. 4 per min
(for the nearest doctor)
Chemist
42436478 Rs. 4 per min
(for a 24-hr chemist)
Police
Airtime/local charges
(for the closest police 4765423
only
station)
Taxi
(for the nearest taxi 48294 Rs. 4 per min
stand)
Flowers
43569377 Rs. 4 per min
(for a florist near you)
Fire
Airtime/local charges
(for the nearest fire 43473
only
brigade)
Mechanic
(for a mechanic near 463242642 Rs. 4 per min
by)
Pizza
(for the nearest pizza 474992 Rs. 4 per min
joint)

Hutch4help becomes all the more useful when you have aged family members or
kids in your family because you can now ensure that they will be able to instantly
connect to a helpline at the time of need.
The service is non-intrusive and is only initiated when required.

42
 Questionnaire:
Name:

Address:

Age:

Q1. Which mobile connection do you have?

a) Airtel b) Hutch c) other

Q2. Please select your main purpose of using cellular?

a) Business b) personal c) leisure d) emergencies

Q3. Which connection do you use?

a) Pre-paid card b) post-paid

Q4. Is it convenient, or would you like to shift & why.

Q5. Are you satisfied with the services that your connection provides?

a) Yes b) no

Q6. If no, what are the reasons of your dissatisfaction?

Q7. Would you like to change your connection to any of the following?

43
a) Airtel b) hutch c) other

Q8. What facilities do you need?

a) Local calls only b) local &STD c) local, STD &ISD

Q9. How would you rate your connection on the scale of 10?

Q10. List all improvents that you expect:

FINDINGS OF THE SURVEY CONDUCTED

Users of mobile services

# Assumption: only AIRTEL AND HUTCH customers are considered.

Hutch
Airtel

More than the 60 % users were found to be AIRTEL customers

Pre-paid users Vs post-paid users

44
 50

40

30 Pre-paid
20 Users

10

0
AIRTEL HUTCH

It was found that nearly 90% of the Airtel users were pre-paid customers and almost
all the Hutch users were found to be pre-paid customers.

 Purpose of using cellular services

Business
Leisure
Personal
Em ergencies

It was concluded that 58% people use cellular for personal reasons, 12% of the
people surveyed use the same for emergencies, 18% use it for business purpose and
12% use it for leisure.

 Satisfaction level of the customers

45
 Airtel
Hutch

It was concluded that Airtel customers were more satisfied with the quality of the
services provided whereas only 43% of the people were satisfied with the services
of Hutch.

ANALYSIS AND INTERPRETATION

SWOT Analysis Of Hutch

Strengths:

 Human Resource philosophy of the company aims at nurturing an

organizational culture that respects people, empowers and enables
them to deliver high quality performance and rewards talent with
competitively superior compensation and accelerated career growth
opportunities.
 The company continues to accord the highest priority to
Environment, Occupational Health and Safety (EHS).
 The Best customer care service is provided by the company.

46
Weaknesses:

 High rates.
 No free roaming.

Opportunities:

 Spread the wider network

 Start its services in the foreign countries

Threats:

 The Low rates of the competitors

 Increasing market competition.

RECOMMENDATIONS

 Free SMS

 Wider and clear network

 Full talktime on magic pre-paid plan i.e reduce processing charge.

 For post-paid customers, it was recommended to reduce call charges. Also,

monthly rent is suggested to be reduced.

 Reduce STD charges.

 Introduce more economical plans to cater to the needs of even lower-middle

class.

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 Increase the validity of the pre-paid cards.

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 CONCLUSIONS

The healthy competition in telecom sector has set new trends in the quality
of services. It is a matter of great significance that the telecom staff
now care about the customer comfort and take pains to see that the
customers get value for the money they are spending. Also, the
increasing competition with WLL operators i.e RELIANCE and
TATA INDICOM have made GSM operators more sensible to the
needs and requirements of the customers. They are becoming more
conscious to the needs of the society as well i.e they are assuming
their social responsibilities.

At last, we can conclude that at present AIRTEL, rules the Indian market.
On the other hand, Hutch is establishing its market in Delhi by
constantly introducing new plans in order to survive and expand in the
dualistic market of GSM mobile service sector. One more reason of
acceptance of Airtel is its wider network. It is having its operation in
sixteen states whereas Hutch has its operation in seven states. As
Airtel was established much earlier than Hutch ,it has got larger
market share.

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 Bibliography

 www.hutch.co.in

 www.airtel.in

 www.hutchison.com

 The Hindustan Times

 The Times Of India

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