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    Chapter 1-Intro To Multimedia

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    Rowell Casil
    Multimedia is the field concerned with the computer controlled integration of multiple media types, including text, graphics, audio, video and animation, to deliver information through interactive digital content. There are two main categories of multimedia - linear, which is not interactive, and non-linear (interactive) which allows user control over content. Multimedia has many applications including presentations, tutorials, games, simulations, and web pages. It has developed through the integration of graphics, audio, video and other media types and is widely used in business, education, entertainment and other areas.

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    Chapter 1-Intro To Multimedia

    Uploaded by

    Rowell Casil
    78 views4 pages
    Multimedia is the field concerned with the computer controlled integration of multiple media types, including text, graphics, audio, video and animation, to deliver information through interactive digital content. There are two main categories of multimedia - linear, which is not interactive, and non-linear (interactive) which allows user control over content. Multimedia has many applications including presentations, tutorials, games, simulations, and web pages. It has developed through the integration of graphics, audio, video and other media types and is widely used in business, education, entertainment and other areas.

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    This is all about multimedia.

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    Chapter 1-Intro to Multimedia

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    Multimedia is the field concerned with the computer controlled integration of multiple media types, including text, graphics, audio, video and animation, to deliver information through interactive digital content. There are two main categories of multimedia - linear, which is not interactive, and non-linear (interactive) which allows user control over content. Multimedia has many applications including presentations, tutorials, games, simulations, and web pages. It has developed through the integration of graphics, audio, video and other media types and is widely used in business, education, entertainment and other areas.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    78 views4 pages

    Chapter 1-Intro To Multimedia

    Uploaded by

    Rowell Casil
    Multimedia is the field concerned with the computer controlled integration of multiple media types, including text, graphics, audio, video and animation, to deliver information through interactive digital content. There are two main categories of multimedia - linear, which is not interactive, and non-linear (interactive) which allows user control over content. Multimedia has many applications including presentations, tutorials, games, simulations, and web pages. It has developed through the integration of graphics, audio, video and other media types and is widely used in business, education, entertainment and other areas.

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    of 4

    MULTIMEDiA

    CHAPTER 1 – INTRO TO MULTIMEDIA

    WHAT IS MULTIMEDIA?

    The term multimedia was coined by singer and artist Bobb Goldstein in 1966. Goldstein came up with the
    term to describe the technical nature of his entertainment. The term multimedia has taken almost 40 years to have
    coherent meaning of use. Until came 1993, wherein Tay Vaughan declared the definition in his book entitled
    “Multimedia: Making it Work”.

    The word multimedia is derived from the word “Multi” and “Media”. Multi means many or multiple and the
    meaning of media is a means of communication or a distribution tool and information presentation.

    Multimedia is the field concerned with the computer controlled integration of text, graphics, drawings, still
    and moving images (Video), animation, audio, and any other media where every type of information can be
    represented, stored, transmitted and processed digitally.

    Tay Vaughan also added that multimedia can be called interactive when it allows people to generate
    computer command like videogames and simulations among others

    ELEMENTS OF MULTIMEDIA

    1. Text. A broad term for something that contains words to express something. Text is the most basic element
    of multimedia. A good choice of words could help convey the intended message to the users
    (keywords).Text can be used in contents, menus, and navigational buttons.
    Examples: Written, Spoken, and Sung

    2. Graphics. Two-dimensional figure or illustration. It could be produced manually (by drawing, painting,
    carving, etc.) or by computer graphics technology. Graphics are used in multimedia to show more clearly
    what a particular information is all about (diagrams, picture).
    Examples: Drawings, Charts, Paintings, and Photographs

    3. Animation. The illusion of motion created by the consecutive display of images of static elements. In
    multimedia, animation is used to further enhance / enriched the experience of the user to further understand
    the information conveyed to them.
    Examples: Presentations, Simulations, and Video Games

    4. Audio. Produced by vibration, as perceived by the sense of hearing. In multimedia, audio could come in the
    form of speech, sound effects and also music score.
    Examples: Voice over, Narration, Sound Effects and Music

    5. Video. Technology of capturing, recording, processing, transmitting, and reconstructing moving pictures.
    Video is more towards photo realistic image sequence or live recording as in comparison to animation.
    Video also takes a lot of storage space. So plan carefully before you are going to use it.
    Examples: Live and Recorded

    1
    CHAPTER 1 - INTRO TO MULTIMEDIA MULTIMEDiA

    CATEGORIES OF MULTIMEDIA

    Linear Multimedia

    A Multimedia Project is identified as Linear when it is not interactive and the user have no control over the content
    that is being showed to them.

    Examples of linear multimedia are movie and non-interactive lecture/demo show.

    Advantages of Linear Multimedia Disadvantages of Linear Multimedia


    Predictable, every audience will see exactly the Not interactive with the audience, they
    same presentation. cannot change the order of presentation.
    Relatively easy for another person to do the Not flexible in terms of changing the time
    presentation if the author is not available as the taken to do the presentation, for instance a
    presentation always runs in the same order. presentation planned for 1 hour that need to
    be done in half an hour is not simple in a
    linear presentation.
    Simple to prepare hand-outs as slides are always It is apparent to the audience they are not
    in the same order. seeing the full presentation if slides need to
    be skipped.
    Timing of the presentation is predictable. Can be boring as the audience may have to
    view slides that happen to be irrelevant to
    them.

    Non-Linear Multimedia

    A Multimedia Project is identified as Non-Linear when it is interactive and the users have control over the content that
    is being showed to them and are given navigational control. Non-Linear Multimedia is also called Interactive
    Multimedia.

    Examples of non-linear multimedia are games, courseware, and simulations.

    Advantages of Non-Linear Multimedia Disadvantages of Non- Linear Multimedia


    Slides can be accessed in any order. More complicated that a simple linear
    presentation.
    User can go both forward and backwards through Harder to predict the timing of the
    the slides. The user can view a particular slide presentation.
    again.
    Can provide a presentation that meets the need of Harder to hand over the presentation for
    the individual user. someone else to do.
    The presenter can use the same presentation for Need to incorporate navigation method into
    different audiences. the slides.
    Improved interactivity. Non-linear allows Harder to prepare a set of hand-outs.
    presenters to invisible skip slides they want to.

    Hyper Media is a combination of hypertext, graphics, audio, video, (linked elements) and interactivity culminating in a
    complete, non-linear computer-based experience.

    2
    CHAPTER 1 - INTRO TO MULTIMEDIA MULTIMEDiA

    ADVANTAGES AND DISADVANTAGES OF MULTIMEDIA

    Advantages Disadvantages

    1. It is very user-friendly. 1. Information overload.


    2. It is multi sensorial. 2. It takes time to compile.
    3. It is integrated and interactive. 3. It can be expensive.
    4. It is flexible. 4. Too much makes it unpractical.
    5. It can be used for a wide variety of
    audiences

    MULTIMEDIA PRODUCTIONS

    A Multimedia Production is a production which uses a collection of multiple media sources such as text, graphics,
    images, sound/audio, animation and/or video.

    What are the types of multimedia productions?

    • Presentations. Presentations are sequences of slides, also called pages or screens, that usually
    incorporate text, sound, graphics, and animation.

    Used by: Businesses to present information


    Teachers or students in classrooms
    • Tutorials. Tutorials are computer-based instructions that teach skills or procedures.

    Can be used by: Businesses to train their employees


    Schools and colleges to teach or review subject matter
    • Games

    Can be used for: Entertaining


    Training

    • Simulations. Simulations are computer-based models of real-life situations.

    Can be used for: Training


    Entertaining
    Informing
    • Web pages

    Can be used for: Entertainment


    Information
    Training
    Reference
    Research

    3
    CHAPTER 1 - INTRO TO MULTIMEDIA MULTIMEDiA

    THE DEVELOPMENT OF MULTIMEDIA

    Graphics drawing  painting  photography  digital photography


    Audio speech  music  recording sound and music  broadcasting
    Movies and Television film  video  digital video

    APPLICATION OF MULTIMEDIA

    1. Business
    – Use and Applications
    • Sales / Marketing Presentation
    • Trade show production
    • Staff Training Application
    • Company Kiosk
    2. Education
    – Use and Applications
    • Courseware / Simulations
    • E-Learning / Distance Learning
    • Information Searching
    3. Entertainment
    – Use and Applications
    • Games (Leisure / Educational)
    • Movies
    • Video on Demand (Online)
    4. Home
    – Use and Applications
    • IPTV
    • Satellite TV
    • Games
    5. Public Places
    – Use and Applications
    • Information Kiosk
    • Smart Cards, Security

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